WJS Outdoors

What WJS Outdoors does

WJS Outdoors is a privately-held, single-location hunting and fishing retail store and firearms training center founded in 2020 and headquartered at 2137 N Courtenay Pkwy, Suite 23, Merritt Island, Florida. The company operates a brick-and-mortar storefront supplemented by two e-commerce channels — wjsoutdoors.com and a sister site at store.wjsguns.com — selling fishing equipment, tackle, firearms accessories, and outdoor gear curated by a charter captain with 20+ years of experience. The retail assortment is sourced from brands including Unfair Lures, Nikko, Ohero, Lee Fisher, Pro-Cure, Line Cutterz, Impact Lures, Got Worms, Sunsect, Danco Pliers, Outdoor Edge, and D-Funk, with product pages emphasizing fresh and saltwater fishing.

The company's training division offers an NRA-affiliated curriculum of 13+ courses covering concealed carry certification (Florida CCW, including a women-only class), basic pistol and rifle shooting, defensive shooting and home protection, NRA Personal Protection Inside/Outside the Home, NRA Range Safety Officer certification, the NRA Refuse to Be a Victim seminar, Countering The Mass Shooter Threat, Emergency First Aid Fundamentals, Hand to Hand Defensive Skills, and advanced Force on Force Firearms & Edged Weapons Training. Course pricing is tiered from $40 (Refuse to Be a Victim) to $200 (Force on Force), with concealed carry classes capped at 20 students per session and taught by NRA-certified instructors including female instructors for the women-only segment.

Revenue is generated through two streams: per-student training course fees on a pay-as-you-go basis, and retail product sales through the storefront and online channels. The customer base is exclusively individual consumers in Brevard County and the broader Florida Space Coast, with no enterprise or B2B contracts disclosed. WJS Outdoors holds BBB A+ accreditation since 2023, operates with no disclosed external funding or parent company, and is positioned as a community-focused, education-driven retailer with a multi-channel digital presence across Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and an active blog covering firearms, fishing, and safety topics.

Name

WJS Outdoors

Legal name

WJS Outdoors

Website

https://wjsoutdoors.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WJS Outdoors is a privately-held hunting and fishing retail store and NRA-affiliated firearms training center in Merritt Island, Florida, serving individual consumers in Brevard County through a single storefront, two e-commerce sites, and a catalog of 13+ in-person safety and concealed carry courses.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail and Firearms Training

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYEDAOAMAN

Firearms, Range Safety & Less-Lethal Weapons Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYCRAMAKAG

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAI

Firearm Storage & Safety Retail (Safes, Cases, Locks)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Hunting fishing supplies
• Firearms safety training
• Concealed carry classes
• Outdoor sporting goods
• Personal protection courses

Headquarters

HQ city

Merritt Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Training Courses: The company generates revenue through offering various firearms safety, concealed carry, and personal protection training courses. Courses range from basic pistol shooting to advanced defensive shooting and force-on-force training. Revenue is generated on a per-student/per-course basis with tiered pricing options.
2. Retail Products: The company operates as a hunting and fishing retail store, selling fishing equipment, tackle, firearms accessories, and outdoor gear. Products include brands like Unfair Lures, Nikko, Ohero, Lee Fisher, Pro-Cure, Line Cutterz, Impact Lures, Got Worms, Sunsect, Danco Pliers, Outdoor Edge products, and D-Funk odor elimination products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WJS Outdoors operates a hunting and fishing retail store combined with a firearms training center in Merritt Island, Florida. The retail side sells fishing tackle, outdoor gear, and related supplies from brands handpicked by their charter captain. The training division offers NRA-certified concealed carry, defensive shooting, basic pistol/rifle, personal protection, range safety officer, first aid, and force-on-force courses for individual consumers seeking Florida CCW certification and personal safety education.

Product overview

WJS Outdoors is a premier outdoor sporting goods retailer and training center in Merritt Island, Florida, offering a unified portfolio of retail products and firearm/ safety training services. The retail side features fishing equipment and tackle for both fresh and saltwater fishing. The training division provides a comprehensive range of firearm safety and personal protection courses including Concealed Carry Classes, Basic Pistol and Rifle Shooting, Defensive Shooting & Home Protection, Personal Protection Inside and Outside the Home, NRA Range Safety Officer certification, Emergency First Aid Fundamentals, Hand to Hand Defensive Skills, Force on Force Training, and crime prevention seminars like NRA Refuse to be a Victim and Countering The Mass Shooter Threat. The company also offers specialized Women's Only Concealed Carry Classes taught by female instructors. Training courses range from introductory level to advanced professional certifications, with locations at their Merritt Island Training Center and partner facilities including American Police Hall of Fame in Titusville and Private Cocoa Range.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishing Equipment & Tackle Retail fishing equipment and tackle for fresh and saltwater fishing, featuring brands handpicked by their charter captain including soft baits, hard tackle, pliers, and fillet knives.
• Concealed Carry Classes Florida Concealed Carry (CCW) certification course meeting all Florida CCW permit education requirements, covering basic handgun safety, practical concealed carry considerations, and Florida concealed carry statutes. $65 per student.
• Women's Only Concealed Carry Class Women-only Florida Concealed Carry course taught by women instructors, covering basic handgun safety, practical concealed carry considerations, and Florida concealed carry statutes.
• Defensive Shooting & Home Protection Advanced 4-hour defensive shooting course teaching safe and efficient use of a handgun for protection of self and family, including home protection strategies and lawful use of firearms. $115 per person.
• Basic Pistol Shooting 6-hour instructor-led pistol shooting course for first-time pistol shooters covering gun safety rules, proper operation of revolvers and semi-automatic pistols, and shooting fundamentals. $125 per person.
• Basic Rifle Shooting 8-hour rifle shooting course covering safe gun handling, rifle parts and operation, ammunition, shooting fundamentals from various positions, and cleaning. $150 per person.
• Personal Protection Inside the Home Course NRA-certified 8-hour intensive course on safe and efficient use of a handgun for home protection, covering defensive shooting skills and strategies for responding to violent confrontation.
• Personal Protection Outside the Home Course 2-day NRA-certified course teaching knowledge, skills, and attitude for avoiding dangerous confrontations and safe, effective concealed pistol use outside the home. $190 per person.
• NRA Refuse to be a Victim Seminar Crime prevention and personal safety seminar teaching tips and techniques for awareness and avoidance of criminal attack, covering home, automobile, telephone, and personal security. $40 per person.
• Countering The Mass Shooter Threat Seminar covering knowledge and steps required to evaluate and protect schools, churches, and communities from mass shooter threats, including analysis of 48 mass shootings since Columbine. $50 per person (minimum 8 students).
• NRA Range Safety Officer (RSO) 9-hour NRA Range Safety Officer certification course covering RSO roles and responsibilities, range standard operating procedures, range inspection, and emergency procedures. $125 per person.
• Emergency First Aid Fundamentals Emergency first aid course covering assessment of patients, life-threatening injuries including serious bleeding, chest injuries, airway compromise, spinal injuries, and use of tourniquets and life-saving items. $75 per person.
• Hand to Hand Defensive Skills Self-defense training covering hand-to-hand techniques for disarming assailants with guns, knives, or other weapons, weapon retention, and twelve methods to disable and disorient attackers. 7-hour course.
• Force on Force Firearms & Edged Weapons Training Advanced force-on-force training using live thinking assailants with training munitions and training knives in real-life scenarios including home invasions, carjackings, and robberies. $200 per person (minimum 6 students).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• USCCA (United States Concealed Carry Association): Self-defense education, training, and certification membership organization offering concealed carry and self-defense courses plus instructor network. Comparable to WJS Outdoors' self-defense and CCW training focus, though operating primarily through digital/online channels and member instructors rather than a single retail storefront.

Direct peers

• Sig Sauer Academy: Brand-operated firearms training facility offering multi-tier handgun, rifle, and defensive shooting courses. Most directly comparable to WJS Outdoors on the training side, with a similar multi-level curriculum from basic to advanced force-on-force-style scenarios.
• Shoot Straight: Florida-based firearms retailer with multiple store locations that also offers concealed carry and firearms training courses. Most directly comparable to WJS Outdoors in combining a brick-and-mortar firearms/outdoor store with scheduled NRA-style training.

Broad incumbents

• Academy Sports + Outdoors: Multi-state sporting goods chain with hunting, fishing, and firearms assortments plus in-store training events. Comparable to WJS Outdoors' retail + training thesis, but at significantly larger scale and lower specialization.
• Bass Pro Shops: National big-box outdoor retailer offering hunting, fishing, and firearms products alongside in-store training events and shooting academies. Overlaps with WJS Outdoors on outdoor retail and firearms training, but at vastly greater scale and footprint.
• Gander Outdoors: Outdoor and hunting retailer (revived under Camping World) offering hunting, fishing, and firearms products. Comparable to WJS Outdoors' outdoor retail focus, though operates at a broader scale with less emphasis on dedicated training.
• Cabela's: Iconic hunting, fishing, and outdoor recreation retailer (now part of Bass Pro) with national footprint and firearms training programs. Comparable in combining outdoor sporting goods with firearms training, though far larger and more diversified than WJS Outdoors.
• Sportsman's Warehouse: Specialty outdoor retailer focused on hunting, fishing, camping, and firearms with stores across multiple US states. Comparable to WJS Outdoors' hunting/fishing/firearms retail mix, though at scale and without WJS Outdoors' depth of dedicated training courses.

Others

• National Rifle Association (NRA): Provider of the NRA-certified curricula (Personal Protection, RSO, Refuse to Be a Victim) that anchor WJS Outdoors' training portfolio. Not a direct competitor but a key ecosystem enabler and certification body that determines the structure of WJS Outdoors' higher-priced course offerings.
• NRA Training (NRA Instructor Network): The NRA's own training and instructor certification program, which WJS Outdoors leverages. Adjacent comparison because WJS Outdoors is both a customer (delivering NRA curricula) and a competitor (one of many NRA-certified training providers listed on NRA's training portal).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WJSOUTDOORS
• YouTubeyoutube.com/channel/UCaPQWWO1SCGOMIKt53s69Ow/featured
• Facebookfacebook.com/WJSOutdoors
• LinkedInlinkedin.com/company/wjsoutdoors
• Instagraminstagram.com/wjsoutdoors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJS Outdoors