Shoot Straight
Shoot Straight is a privately held Florida firearms retailer founded in 1979, operating 10 store-and-range locations across the state plus e-commerce, GunBroker, and Florida Gun Shows. It serves recreational shooters, law enforcement, and the military through retail sales, indoor ranges, memberships, training, and gunsmithing services.
- Company typePrivate
- Founded1979
- HeadquartersApopka, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Shoot Straight does
Shoot Straight Inc. is a privately held, independent firearms retailer headquartered in Apopka, Florida, founded in 1979 and operating 10 combined retail store and indoor shooting range locations across Florida, supported by an e-commerce site, GunBroker used-gun sales, and a presence at Florida Gun Shows. The company is self-described as the largest gun store chain in Florida and as being among the top one percent of all firearms dealers in the United States, and was named "Retailer of the Year" by SHOT Business magazine in 2007.
The product portfolio spans approximately 1,584 firearms (handguns, revolvers, semi-auto and bolt-action rifles, shotguns, lever-action rifles, and airguns) plus a deep accessory catalog covering ammunition, optics, lights and lasers, holsters, magazines, gun parts, cleaning supplies, eye and ear protection, bags and cases, knives, non-lethal defense, and miscellaneous accessories. Services include indoor shooting ranges at all locations, certified gunsmithing (centrally handled at the Apopka location), Florida Concealed Weapons Permit and Basic Firearms Safety & Tactics training classes, and FFL transfers. Exclusive own-brand and sub-brand lines (Legend Aftershock cleaning products and Grand Reserve Collection premium firearms) sit alongside the third-party brands carried.
Revenue is generated through a mix of one-time hardware sales (firearms, ammunition, accessories), recurring range memberships (monthly and annual individual, family, and discounted LEO/military tiers), pay-as-you-go range fees and training, professional gunsmithing, FFL transfer fees, and Florida Gun Show sales. A wholly-owned subsidiary, SSD International Inc., serves law enforcement and military customers separately from the consumer business, and the company maintains a long-standing partnership with the National Rifle Association. The geographic footprint is concentrated in Florida, and shipping of firearms is restricted to a defined list of US states consistent with federal and state firearms-transfer rules.
Shoot Straight firmographics
Firmographics- Name
- Shoot Straight
- Legal name
- Shoot Straight Inc.
- Website
- https://shoot-straight.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shoot Straight is a privately held Florida firearms retailer founded in 1979, operating 10 store-and-range locations across the state plus e-commerce, GunBroker, and Florida Gun Shows. It serves recreational shooters, law enforcement, and the military through retail sales, indoor ranges, memberships, training, and gunsmithing services.
- Ownership category
- akta.pro rank
Shoot Straight industry classification
Industry- Product category
- Firearms Retail
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Shoot Straight is headquartered
LocationHeadquarters
- HQ city
- Apopka
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Shoot Straight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Firearms Sales: Retail sale of new and used firearms including handguns, rifles, shotguns, and revolvers through physical stores and online. Used guns sold via GunBroker.
- Ammunition Sales: Sale of handgun, rifle, and shotgun ammunition through retail stores and online.
- Accessories Sales: Sale of optics, holsters, magazines, bags, cases, cleaning supplies, knives, eye/ear protection, holsters, gun parts, and other shooting accessories.
- Shooting Range Fees: Hourly range fees for non-members: $19.99/hr adults, $9.99/hr minors, $9.99/hr LEO/First Responders. Members receive free range access.
- Range Memberships: Monthly and annual memberships providing unlimited range access and 10% discount on in-store merchandise. Individual monthly $25, Family monthly $30, Individual yearly $300, Family yearly $360.
- Training Classes: Concealed Weapons Permit class at $75 tuition and Basic Firearms Safety & Tactics class at $125.
- Gunsmithing Services: Professional gunsmithing services for pistols, revolvers, rifles, and shotguns including repairs, sight installation, optic installation, trigger jobs, and cleaning.
- FFL Transfers: FFL transfer fees: $35 for members, $50 for non-members for incoming transfers.
- Florida Gun Shows: Participation in Florida Gun Shows as a vendor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Individual Membership |
| Subscription | Monthly | Monthly Family Membership |
| Subscription | Annual | Yearly Individual Membership |
| Subscription | Annual | Yearly Family Membership |
| Subscription | Annual | LEO/Military/First Responder Individual |
| Subscription | Annual | LEO/Military/First Responder Family |
| Unit Pricing | Pay-as-you-go | Adult Range Fee |
| Unit Pricing | Pay-as-you-go | Minor Range Fee |
| Unit Pricing | Pay-as-you-go | LEO/First Responder Range Fee |
| One time/ perpetual license | Pay-as-you-go | Concealed Weapons Permit Class |
| One time/ perpetual license | Pay-as-you-go | Basic Firearms Safety & Tactics Class |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Shoot Straight product offering
Product offeringCore offering
Shoot Straight operates a chain of firearms retail stores and indoor shooting ranges across Florida, selling new and used firearms, ammunition, optics, holsters, magazines, gun parts, cleaning supplies, knives, safety gear, and other shooting accessories. In addition to retail, the company operates indoor climate-controlled ranges, provides professional gunsmithing services, conducts concealed weapons permit and firearms safety training classes, and offers tiered range memberships. The company also serves law enforcement and military customers through a dedicated subsidiary, SSD International Inc.
Product overview
Shoot Straight is a firearms retailer and shooting sports company operating since 1979, offering a diverse portfolio of products and services across 10 Florida locations. Their product offering includes a comprehensive range of firearms (handguns, rifles, shotguns, revolvers, and airguns) with approximately 1,584 firearms in stock, complemented by ammunition, optics, holsters, magazines, gun parts, cleaning supplies, eye/ear protection, bags/cases, knives, lights & lasers, accessories, and non-lethal defense products. The company operates indoor shooting ranges at all locations and provides professional gunsmithing services (handled centrally at the Apopka location). Educational offerings include Florida Concealed Weapons Permit classes and Basic Firearms Safety & Tactics courses taught by law enforcement professionals. Shoot Straight also offers tiered range memberships with benefits including unlimited range access and 10% store discounts, plus an invitation-only Executive Access Club for premium customers.
Differentiator
Problem solved
Functional benefit
Brands
- Legend Aftershock: Proprietary cleaning supplies and firearm maintenance products line including CLP sprays, brushes, cleaning cables, patches, and related accessories.
Products and services
- Firearms Retail sale of new and used firearms including handguns, revolvers, semi-auto rifles, semi-auto shotguns, bolt-action rifles, pump-action shotguns, lever-action rifles, break-barrel shotguns, derringers, and large-format pistols sold through physical stores and online.
- Ammunition Retail sale of handgun, rifle, and shotgun ammunition in multiple calibers including 9mm, .223 Rem/5.56, and .308 WIN/7.62x51 NATO, sold through retail stores and online.
- Optics
Companies that use Shoot Straight
Customer profileSegments4 records
Ideal customer profiles4 records
Shoot Straight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoot Straight partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NRA (National Rifle Association)coreLong-standing relationship with the NRA offering discounted memberships at all Shoot Straight locations. Benefits include 24/7 gun rights defense, savings programs, firearms insurance, travel discounts, and magazine subscriptions.
- SSD International Inc.coreShoot Straight's subsidiary company serving law enforcement agencies, military units, and police training academies. Provides Individual Officer Program and specialized procurement for LE/Military.
- Grand Reserve CollectionminorExclusive brand partnership for premium firearms and accessories featured on Shoot Straight website with dedicated promotional banners.
- Legend Outdoor Gear / Legend AftershockminorOwn brand of cleaning supplies and accessories (Legend Aftershock CLP, brushes, cables, patches) sold exclusively through Shoot Straight locations and website.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Shoot Straight competitors and assessment
Company assessmentDirect peers
- Academy Sports + Outdoors: Multi-state sporting goods retailer with a large firearms assortment, ammunition, accessories, and shooting services — the closest publicly traded analog to Shoot Straight's store-and-range model, with comparable breadth of hunting and shooting categories.
- Sportsman's Warehouse: Firearms-forward sporting goods chain operating ~120 stores across multiple U.S. states, with similar product mix (firearms, ammo, optics, hunting accessories) and direct overlap on in-store specialty retail.
- Gander Outdoors: Multi-state sporting goods chain specializing in hunting, fishing, and shooting with firearms, ammunition, and accessories at the core — a directly comparable store-format competitor in the same product categories.
- Palmetto State Armory: Direct-to-consumer firearms and accessories retailer combining an online storefront with physical showroom locations; competes head-to-head with Shoot Straight on pricing and SKU breadth in the e-commerce channel.
- Midway USA: Long-established firearms, reloading, and shooting accessories retailer (Berkshire Hathaway-owned) operating via catalog and online channels; the most direct e-commerce and accessories peer for Shoot Straight's non-firearm categories.
- Range USA: Multi-state indoor shooting range and firearms retail chain combining climate-controlled ranges with firearms/accessory sales — the closest structural twin to Shoot Straight's store + range + membership model.
- Cheaper Than Dirt: Long-standing online firearms and ammunition retailer with deep category catalog; comparable on e-commerce firearms retail and serves overlapping consumer/shooting enthusiast customers in states where interstate shipping is allowed.
- GrabAGun: Online-direct firearms, ammunition, and accessories retailer with curated deals model; competes with Shoot Straight's web storefront on price discovery for repeat firearms purchasers.
Broad incumbents
- Bass Pro Shops: The dominant U.S. outdoor and firearms retailer; not a one-to-one competitor on range/services but the broadly comparable national incumbent that defines category expectations on assortment, price, and experience.
- Cabela's: Outdoor/firearms megaretailer now operating under Bass Pro; functions as a broad incumbent competitor with overlapping firearms, ammunition, and accessories assortment targeting similar recreational shooting and hunting customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoot Straight social profiles
Digital presenceShoot Straight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoot Straight leadership team
Management profileNumber of profiles
Shoot Straight subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shoot Straight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoot Straight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoot Straight
What does Shoot Straight do?
Shoot Straight operates a chain of firearms retail stores and indoor shooting ranges across Florida, selling new and used firearms, ammunition, optics, holsters, magazines, gun parts, cleaning supplies, knives, safety gear, and other shooting accessories. In addition to retail, the company operates indoor climate-controlled ranges, provides professional gunsmithing services, conducts concealed weapons permit and firearms safety training classes, and offers tiered range memberships. The company also serves law enforcement and military customers through a dedicated subsidiary, SSD International Inc.
Is Shoot Straight a public or private company?
Shoot Straight is a private company. It is classified as unknown and is currently operating.
When was Shoot Straight founded?
Shoot Straight was founded in 1979. It employs 101 to 250 people.
Where is Shoot Straight based?
Shoot Straight is headquartered in Apopka, United States, in the North America region.
How does Shoot Straight make money?
Nine revenue lines are on record. Firearms Sales are the primary driver. The others are ammunition Sales, accessories Sales, shooting Range Fees, range Memberships, training Classes, gunsmithing Services, FFL Transfers and florida Gun Shows.
Who are Shoot Straight's main competitors?
Direct peers on record are Academy Sports + Outdoors, Sportsman's Warehouse, Gander Outdoors, Palmetto State Armory, Midway USA, Range USA, Cheaper Than Dirt and GrabAGun. Broad incumbents are Bass Pro Shops and Cabela's.
Does Shoot Straight have an API?
No public API is recorded for Shoot Straight.
What industry is Shoot Straight in?
Shoot Straight's product category is Firearms Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection).