AMPI

What AMPI does

AMPI (Ampi.be sprl) is a family-owned Belgian manufacturer established in 1983 and headquartered in Hannut, Belgium, specializing in professional cast iron electric waffle irons and Belgian waffle ingredients. The company designs, manufactures, and assembles its waffle irons in Belgium, featuring solid cast iron cooking blocks housed in 304L stainless steel chassis, 180° rotating mechanisms, adjustable thermostats up to 300°C with pyrolysis cleaning, and IEC/CB Scheme EN60335 certification. Its product portfolio spans dedicated models for Liège waffles, Brussels waffles, and sweet or savory filled waffles (refs. 52104, 52117, 52119, 52123, 52126), priced at €1,240–€1,270 per unit, alongside a complementary range of Belgian ingredients including Couplet Sugars pearl sugar C40 (used in roughly 3 of 4 Liège waffles globally), waffle mixes, dough storage trays, and cleaning accessories.

The company operates a sales-led direct-to-buyer go-to-market model, selling worldwide through its multilingual e-shop (FR, EN, NL, DE, ES), email ([email protected]), telephone, and WhatsApp Business, with international shipping handled via DHL, FedEx, and DPD. Customer segments include artisan bakeries, pastry shops, restaurants, hotels, ice cream parlors, crêperies, food-trucks, and HoReCa establishments across Europe, Asia, Africa, and the Americas. The Boulvin family owns and operates the business with no disclosed external investors or funding rounds, and revenue is generated primarily through hardware sales (waffle irons and accessories) plus ingredients and ancillary professional training services delivered at the Hannut facility or on customer sites. AMPI also maintains a content-marketing blog and active social channels (Facebook, LinkedIn, Instagram, YouTube) targeting professional bakers and foodservice entrepreneurs.

Name

AMPI

Legal name

Ampi.be sprl

Website

https://ampi.be

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

AMPI is a family-owned Belgian manufacturer, founded in 1983, that designs and assembles professional cast iron waffle irons and distributes Belgian waffle ingredients to bakeries, HoReCa establishments, and food-trucks worldwide through direct e-commerce and export channels.

Ownership category

akta.pro rank

Product category

Commercial Cooking Equipment

NAICS

Food Product Machinery Manufacturing (333241), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Bakery Products (2050)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Professional waffle irons
• Cast iron cookware
• Belgian waffle ingredients
• Commercial baking equipment
• Pearl sugar distribution

Headquarters

HQ city

Hannut

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional waffle iron sales: Sale of professional cast iron electric waffle irons manufactured and assembled in Belgium. Products include models for Liège waffles, Brussels waffles, filled/stuffed waffles, and multi-purpose waffle irons. Prices range from approximately €1,240 to €1,270 per unit. The company also sells accessories including cleaning tools, protective covers, and nylon brushes.
2. Waffle ingredients sales: Sale of waffle ingredients including pearl sugar (C40), waffle mixes (Liège, Brussels, filled fruit, savory stuffed), and other waffle-making ingredients. Pearl sugar C40 ranges from €7.00 to €72.52; waffle mixes from €5.95 to €116.75. Ingredients can be ordered with no minimum and are available in 1kg to 25kg packaging.
3. Professional training programs: AMPI offers professional waffle-making training programs conducted at their Hannut facility or on-site at customer locations. Training is available in French, English, Dutch, and Spanish. Attestation of participation and theoretical support materials are provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AMPI designs, casts, machines, and assembles professional cast iron electric waffle irons (single and double-headed models) for Belgian Liège, Brussels, filled, savory, and specialty waffles, manufactured in Belgium and exported worldwide. The company also produces and distributes Belgian waffle ingredients — pearl sugar (C40), waffle mixes (brussels, fruit, savory, Liège) — plus accessories such as dough storage trays and cleaning brushes, and offers professional training programs in waffle-making.

Product overview

AMPI is a family-owned Belgian company (established 1983) specializing in professional cast iron waffle irons and waffle ingredients. The product portfolio centers on professional waffle makers (gaufriers) including specialized models for Liège waffles (ref. 52123, 52126), Brussels waffles (ref. 52119), versatile multi-recipe waffles (ref. 52104), and filled waffles for fruits or savory fillings (ref. 52117). These are complemented by a range of ingredients including pearl sugar C40, waffle mixes for Brussels, Liège, and filled varieties, plus accessories such as cleaning tools, storage trays, and transport cases. The company also offers professional training services. All waffle irons feature cast iron cooking blocks with stainless steel chassis, 180° rotation capability, adjustable thermostats up to 300°C, and are certified IEC/CB Scheme EN60335. Products are manufactured and assembled in Belgium with worldwide delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Ampi®: Registered brand name for professional cast iron waffle makers and related products
• L'Atelier de Mady

Products and services

• Polyvalent Cast Iron Waffle Iron (Ref. 52104) A versatile professional cast iron waffle iron designed for use in bakeries, restaurants, and HoReCa operations making round Belgian waffles. Available in single-head or double-head configurations, with adjustable thermostat and IEC/CB-certified electrical system.
• Filled Fruit Waffle Iron (Ref. 52117) Professional cast iron waffle iron designed for producing filled fruit waffles in commercial settings. Belgian-made with stainless steel chassis and adjustable temperature control.
• Filled Savory Waffle Iron (Ref. 52117) Professional cast iron waffle iron engineered for producing filled savory waffles in restaurants, food-trucks, and HoReCa operations. Features 180° rotating mechanism and adjustable thermostat.
• Brussels Waffle Iron (Ref. 52119) Professional cast iron waffle iron for traditional rectangular Brussels waffles, suited for bakeries, pastry shops, and foodservice operators. Belgian-made with stainless steel chassis and pyrolysis cleaning mode.
• Liège Waffle Iron (Ref. 52123) Professional cast iron waffle iron designed for producing traditional Liège waffles with pearl sugar caramelization. Available in single-head and double-head configurations for varying throughput needs.
• Flat-Surface Waffle Iron (Ref. 52126) Professional cast iron waffle iron with a flat cooking surface for custom waffle shapes and toppings. Designed for professional bakeries and foodservice operators.
• Pearl Sugar C40 Authentic Belgian pearl sugar (C40) designed for Liège waffle production, distributed to professional bakeries and foodservice operators. Available in 1 kg bags and 25 kg bulk bags.
• Waffle Mixes (Brussels, Fruit, Savory Filled, Liège) Range of ready-to-use professional waffle mixes for Brussels waffles, filled fruit waffles, filled savory waffles, and Liège waffles. Formulated for consistent commercial results with AMPI equipment.
• Waffle Dough Storage Trays Professional storage trays designed to hold waffle dough for AMPI waffle irons, supporting dough preparation workflow in bakeries and foodservice operations.
• Nylon Cleaning Brush Professional nylon brush designed for cleaning cast iron waffle irons without damaging the cooking surface. Distributed to AMPI equipment users.
• AMPI Professional Waffle Training Professional training programs delivered on-site at AMPI's Belgian facility, covering waffle-making techniques, equipment operation, and best practices for bakers, foodservice operators, and food-truck vendors.

Quantifiable outcome

• Equipment lifespan exceeding 20-30 years with proper maintenance
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Couplet SugarscoreStrategic or Co-development PartnerCouplet Sugars is a Belgian company recognized worldwide as a leading producer of pearl sugar (sucre perlé). AMPI distributes Couplet Sugars' C40 pearl sugar, which is specifically formulated for use in cast iron waffle irons and is used in approximately 3 out of 4 Liège waffles consumed internationally. The partnership is strategic as authentic Belgian pearl sugar is a key ingredient in the Liège waffle tradition that AMPI's equipment is designed to produce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vollrath Foodservice Equipment: Large US-based foodservice equipment manufacturer offering waffle makers within a broad catalog of cooking, serving, and smallwares products. Larger and more diversified than AMPI, but overlapping in professional waffle iron offerings.
• Cuisinart: US consumer kitchen appliance brand offering waffle makers and small cooking appliances. Adjacent rather than direct — consumer-grade equipment rather than AMPI's professional cast iron focus, but competes for end-customer mindshare in the waffle category.
• Middleby Corporation: US-listed global leader in commercial foodservice equipment with multiple brands covering cooking platforms including waffle makers. Operates at much larger scale than AMPI but competes for the same professional foodservice waffle equipment spend.

Direct peers

• Waring Commercial: US-based commercial foodservice equipment brand offering waffle makers, blenders, and cooking equipment. Comparable in commercial waffle iron product line and foodservice customer base.
• Nemco Food Equipment: US manufacturer of countertop commercial cooking equipment including waffle makers and food preparation tools. Direct peer in professional-grade waffle iron manufacturing for foodservice operators.
• Equipex: US-based manufacturer of commercial waffle makers, crepe makers, and panini presses for professional foodservice. Direct competitor in the professional waffle iron segment with overlapping target customers (restaurants, bakeries, hotels).
• Krampouz: French manufacturer of professional cast iron crepe makers and waffle makers. Directly comparable to AMPI in target market (HoReCa, bakeries, food trucks), product category (professional cast iron waffle equipment), and European specialty foodservice positioning.
• Star Manufacturing International: US manufacturer of commercial foodservice equipment including waffle makers, griddles, and hot food holding equipment. Comparable in professional waffle iron category and broadline foodservice customer base.
• Roller Grill: French manufacturer of professional cooking equipment including waffle makers, crepe makers, and panini grills for foodservice. Overlaps directly with AMPI in professional waffle iron category and HoReCa customer base across Europe.
• Gold Medal Products: US manufacturer of foodservice equipment including popcorn machines and waffle makers/cones. Competes in the same professional waffle equipment category serving concession, foodservice, and convenience store customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3Hx0QpqfwtIbb6xGp-QIYg
• Facebookfacebook.com/Ampi.Waffle.Iron
• LinkedInlinkedin.com/company/ampi
• Instagraminstagram.com/ampi.waffle.iron

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPI