What Upload Agency does

Upload Agency is a London-based talent management company founded in 2015 that represents over 40 UK digital creators, holding exclusive UK commercial rights for The Sidemen (a creator group with 47M+ combined followers including shareholders KSI, Miniminter, Wroetoshaw, Zerkaa, and Vikkstar) and Beta Squad. The agency operates through five branded service lines: Upload Talent Management (creator representation and brand-partnership brokering), Upload Events (creator-led live events including the Sidemen Charity Match at Wembley Stadium), Upload Productions (London podcast/video production studio), Upload Merchandise (in-house custom merchandise manufacturing at a Hampshire facility with capacity of 2,000 items per day and shipping of up to 10,000 pieces per day), and Upload Brand Strategy (creator brand-development services). The core operational technology is production infrastructure — Shure SM7B microphones, Sony FX3 cinema cameras, multi-camera vision mixing, Aputure lighting systems, and garment-printing equipment — rather than a software platform.

The agency's business model is commission-based talent representation complemented by professional services revenue from events and podcast production, plus transactional revenue from merchandise sales. Brand clients include Adidas, McDonald's UK, JD Sports, Google, Gymshark, Nando's UK, Chelsea FC, Amazon, Nestle, Spotify, Fortnite, and Assassin's Creed, with cumulative campaign volume exceeding 3,000 since 2015. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and event-driven: direct outreach via website enquiry forms and email ([email protected]), combined with brand awareness generated by flagship events such as the 2025 Sidemen Charity Match — which sold 90,000 Wembley seats within two to three hours and drew 8 million+ live YouTube views. Geographic operations are UK-anchored with merchandise shipping to 100 countries.

Name

Upload Agency

Legal name

Upload Agency

Website

https://uploadagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Upload Agency is a London-based talent management firm founded in 2015 that represents 40+ UK creators under exclusive commercial rights for The Sidemen and Beta Squad, offering integrated brand-partnership brokering, event production, podcast studio services, and in-house merchandise manufacturing.

Ownership category

akta.pro rank

Product category

Talent Management & Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Talent management services
• Influencer marketing agency
• Creator representation
• Event production services
• Merchandise manufacturing

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Talent Management & Representation: Commission-based management of 40+ UK content creators including The Sidemen, Beta Squad, and individual YouTubers and streamers. The agency handles brand partnerships, commercial agreements, and represents creators for brand deals.
2. Event Management & Production: Full-service event management for creator-led events including influencer boxing (KSI vs Logan Paul, KSI vs Joe Weller), Sidemen Charity Match at Wembley Stadium, and smaller-scale events. Revenue from event production, ticketing, and associated merchandising.
3. Podcast Production Services: Podcast development and production services for creators, including studio hire, video production, editing, marketing, and promotion. Home to shows like Old & Bald and Off Stream Podcast.
4. Merchandise Production & Fulfillment: Custom merchandise design, manufacturing, and fulfillment services. Ships over 200,000 products to fans in 100 countries. Services include product sourcing, garment design, fulfillment, returns handling, and e-commerce management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Upload Agency is a London-based talent management company founded in 2015 that represents over 40 UK digital creators, including holding exclusive UK commercial rights for The Sidemen and Beta Squad. The agency operates full-service divisions across talent management, event production (e.g., Sidemen Charity Match, influencer boxing), in-house merchandise manufacturing and fulfillment, and podcast production studio services, delivering end-to-end creator business development for brands and creators.

Product overview

Upload Agency is a London-based talent management company founded in 2015, operating as a full-service agency for creator economy businesses. The company offers a platform-plus-services model built around its core Upload Talent Management offering, which manages over 40 UK creators including exclusive representation of The Sidemen and Beta Squad. Supporting services include Upload Events (event production and management), Upload Productions (podcast studio and production), Upload Merchandise (design and manufacturing), and Upload Brand Strategy (brand development). The services integrate under unified management covering accounting, diary management, commercial agreements, and brand strategy, all delivered in-house from the agency's London HQ and Hampshire production facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Upload Talent Management Full-service talent management agency representing over 40 UK creators, including exclusive UK commercial rights for The Sidemen and Beta Squad. Provides comprehensive business management including accounting, diary management, commercial agreements, and brand strategy services for digital creators and brands seeking to engage young male sports and lifestyle audiences.
• Upload Events Event management division specializing in creator-led live events including influencer boxing (KSI vs. Logan Paul, KSI vs. Joe Weller) and the annual Sidemen Charity Match at Wembley Stadium. Offers full-service event management from tickets and venue procurement to marketing and crowd management for brands seeking world-class live experiences featuring influencer talent.
• Upload Productions State-of-the-art podcast production studio in London offering professional recording facilities, video production, editing, and marketing services. Home to podcasts including Old & Bald and Off Stream Podcast, with a fully equipped studio available for creator hire featuring multitrack recording, 4K cameras, and full post-production.
• Upload Merchandise Custom merchandise design, manufacturing, and fulfillment service for creators and influencers. Capabilities include screen printing, embroidery, direct to garment printing, vinyl printing, and sublimation at the Hampshire HQ. Production capacity of up to 2,000 items per day on demand and shipping up to 10,000 pieces per day, with over 200,000 products shipped to fans in 100 countries.
• Upload Brand Strategy Brand and business development services helping influencers with personal brand development, social media planning, lifestyle brand partnerships, and media training. Provided as part of the full-service management offering alongside talent representation.

Quantifiable outcome

• 90,000 tickets sold out within 2-3 hours for Sidemen Charity Match 2025 at Wembley Stadium
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• The Sidemen (KSI, Miniminter, Wroetoshaw, Zerkaa, Vikkstar)coreStrategic or Co-development Partner · 1 January 2015Upload Agency originated in 2015 as the business management team for The Sidemen. KSI, Miniminter, Wroetoshaw, Zerkaa and Vikkstar have since become Upload Agency shareholders. The agency holds exclusive UK commercial rights for The Sidemen group.
• Beta SquadcoreStrategic or Co-development PartnerUpload Agency holds exclusive UK commercial rights for Beta Squad, a creator group including Chunkz, AJ Shabeel, Sharky, and Kenny.
• Wembley StadiumflagshipOthersVenue for annual Sidemen Charity Match, hosting 90,000 fans. The 2025 event sold out within 2-3 hours.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Misfits Management: UK-based creator management agency representing British YouTube and social talent. Directly comparable as a UK-focused peer competing for the same creator roster and brand partnership briefs.
• Night Media: US-based talent management and brand partnership agency for digital creators such as MrBeast and Charli D'Amelio. Directly comparable as a creator-first management agency focused on YouTube/social talent with brand partnership revenue.

Broad incumbents

• The Gersh Agency: Full-service talent agency representing actors, creators, and digital personalities. Comparable through its expanding creator representation practice and brand partnership capabilities.
• WME (Endeavor): Global entertainment and talent agency (parent of WME) representing creators, athletes, and entertainers. Comparable through its creator representation arm and brand partnership capabilities.
• United Talent Agency (UTA): Major traditional talent agency that has aggressively expanded into digital creator representation and brand partnerships. Comparable as it operates in the talent representation space for entertainers/public figures with similar commission-based revenue.
• Brillstein Entertainment Partners: Talent management and entertainment company with representation across digital creators, traditional talent, and brand partnerships. Comparable as a multi-disciplinary agency operating in the talent representation space.
• Creative Artists Agency (CAA): One of the world's largest talent and sports agencies, with a growing creator economy division. Comparable as an agency competing for the same high-value digital creator representation business.

Emerging players

• A management / A-MNEMONIC: UK-based management company representing digital creators and entertainers with brand partnership focus. Comparable as a smaller direct competitor for UK creator representation mandates.
• Pearmill: Boutique UK creator and brand management firm serving social-first talent. Comparable as a smaller, creator-specialized peer with overlapping UK enterprise brand relationships.

Regional players

• Opus Sports Group: Sports and talent agency with UK/European footprint representing athletes and sports-adjacent creators. Comparable as a regional peer with overlapping sports/lifestyle creator representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UploadAgency/status/1574390427876220928
• LinkedInlinkedin.com/company/upload-agency
• Instagraminstagram.com/uploadagency/?hl=en
• Facebookfacebook.com/UploadAgency

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upload Agency