Wirth
Wirth GmbH is a German manufacturer of OKTOPUS® vacuum lifting equipment (up to 8,000 kg capacity) and cold-formed steel light-gauge profiles, serving glass, sandwich panel, and industrial construction customers globally through direct sales and 50+ distribution partners.
- Company typePrivate
- Founded1992
- HeadquartersLandsberg Am Lech, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wirth does
Wirth GmbH is a privately held German industrial manufacturer founded in 1992 and headquartered in Landsberg, Germany. The company operates two business divisions: OKTOPUS® vacuum lifting technology and WIRTH Kantprofile cold-formed steel light-gauge profiles. The OKTOPUS® product line includes energy-autonomous vacuum lifting devices for construction sites (handling sandwich panels, trapezoidal sheet profiles, and glass), counterweight balancer systems with working load limits up to 8,000 kg, X-Y lightweight crane systems, column- and wall-mounted slewing cranes, and rigidly guided manipulators (ERGO-Lift electric and ERGO-Jet pneumatic series) for insulated glass production and window manufacturing. The Kantprofile division produces purlins, rails, and custom cold-formed steel profiles for industrial and commercial construction, mechanical engineering, and commercial vehicle manufacturing, with statutory static load-bearing calculations provided for load-bearing profiles.
Wirth generates revenue through one-time hardware sales of engineered vacuum lifting equipment and steel profiles, complemented by professional services including installation, technical support, troubleshooting, spare parts delivery within 48-72 hours, and annual DGUV-compliant on-site inspections. Pricing operates on a quote-based model in Euro ex works, with no public price list and payment terms of 14 days for vacuum mounting systems and 30 days for other systems. The go-to-market combines direct sales (domestic representative Frank Pallas, export representative Julia Bolze) with a global channel of 50+ independent sales partners across 25+ countries spanning Europe, the Middle East, Asia-Pacific, and North America. Products are certified under DIN ISO 9001:2015, CE/Machinery Directive 2006/42/EG, DIN EN 13155, DIN EN 13035, and DGUV regulations, and the company maintains an in-house engineering team of certified construction engineers, graduate mechanical/automation engineers, electrical technicians, and master electricians using CAD and FEM tools for bespoke customer solutions.
The company is classified as a micro-employer (1-10 employees), is registered as a Gesellschaft mit beschränkter Haftung (GmbH) in Germany, and is led by Authorized Managing Director Holger Schadwinkel. No venture capital, private equity, or institutional investment ownership is disclosed; the firm appears to be founder- or management-owned. Source materials contain no disclosed revenue figures, no funding rounds, no M&A activity, and no digital or AI-enabled product features, indicating a traditional Mittelstand niche-machinery business model focused on engineered hardware, compliance-certified safety, and partner-mediated international distribution.
Wirth firmographics
Firmographics- Name
- Wirth
- Legal name
- Wirth GmbH
- Website
- https://wirth-gmbh.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wirth GmbH is a German manufacturer of OKTOPUS® vacuum lifting equipment (up to 8,000 kg capacity) and cold-formed steel light-gauge profiles, serving glass, sandwich panel, and industrial construction customers globally through direct sales and 50+ distribution partners.
- Ownership category
- akta.pro rank
Wirth industry classification
Industry- Product category
- Industrial Material Handling Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Construction Machinery & Equip (3531), Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industries
- Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers) (IMAHAGAN), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)
Keywords
Where Wirth is headquartered
LocationHeadquarters
- HQ city
- Landsberg Am Lech
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wirth business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Vacuum Lifting Equipment Sales: Manufacture and sale of OKTOPUS® vacuum lifting devices, including crane attachments, forklift attachments, and specialized handling equipment for glass, sandwich panels, and metal/wood materials.
- Edge Profile Sales: Production and sale of cold-formed edge profiles (Kantprofile) and steel lightweight profiles for industrial/commercial construction, mechanical engineering, and commercial vehicle manufacturing, including static calculations for load-bearing profiles.
- Service and Repair: Technical support, troubleshooting, spare parts delivery within 48-72 hours, and annual on-site inspection services for DGUV compliance in Germany.
- Installation Services: Installation of crane systems including X-Y lightweight cranes and column/wall-mounted slewing cranes, with planning, layout design, and steel substructure installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard industrial equipment pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wirth product offering
Product offeringCore offering
Wirth GmbH manufactures and sells OKTOPUS® vacuum lifting equipment used to handle glass panes, sandwich panels, and similar heavy construction materials on job sites and in workshops. The company also produces Kantprofile — custom-formed steel light-gauge profiles supplied to industrial customers in metal and wood processing, glass construction, and commercial/industrial construction.
Product overview
Wirth GmbH operates two main business divisions: OKTOPUS® Vakuumhebetechnik (Vacuum Lifting Technology) and WIRTH Kantprofile (Edge Profiles). The OKTOPUS® product line encompasses energy-autonomous vacuum lifting devices for construction sites and industrial applications, including vacuum lifters for sandwich panels, glass, and sheet metal/wood/metal, counterweight balancer systems (Gegengewichtsanlagen) with capacities up to 8,000 kg, X-Y lightweight crane systems, column- and wall-mounted slewing cranes, and rigidly guided handling devices including OKTOPUS® ERGO-Lift (electric) and OKTOPUS® ERGO-Jet (pneumatic) series. The product portfolio is organized around specific material handling applications with various attachment options for cranes and forklifts. The second division produces kant- and steel light profiles for industrial construction, mechanical engineering, and commercial vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- OKTOPUS®: Energy-self-sufficient vacuum lifting devices for construction site use for mounting large-format roof, wall, ceiling and facade elements made of sandwich and trapezoidal sheet profiles and glass, as well as devices for internal material transport and automation of handling processes using vacuum lifting technology.
- OKTOPUS® ERGO-Lift
- OKTOPUS® ERGO-Jet
- OKTOPUS® ERGO-Pick
Products and services
- OKTOPUS® Vacuum Lifting Equipment
Quantifiable outcome
- Energy savings through pressure-controlled vacuum systems
- +1 more outcomes
Companies that use Wirth
Customer profileSegments4 records
Ideal customer profiles1 record
Wirth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Wirth partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered regional.
- Zone GroupregionalAustralian distribution partner for Wirth vacuum lifting technology. Located in Kenwick, WA 6107.
- Lincer Pty LtdregionalAustralian distribution partner for vacuum lifting equipment. Located in Thomastown VIC 3074.
- SteeltechnicsregionalBelgian and Luxembourg distribution partner. Located in Waasmunster, Belgium.
- Lissner ApSregionalDanish distribution partner for Wirth products. Located in Odense S, Denmark.
- BERCHTOLD Fensterbaumaschinen GmbHregionalGerman distribution partner specializing in window construction machinery. Located in Vokertshausen.
- Pannkoke Flachglastechnik GmbHregionalGerman distribution partner for flat glass technology. Located in Lübeck.
- APT FZCregionalDubai distribution partner for the Middle East region. Located in Dubai Investment Park 2.
- PROJECTAregionalFinnish distribution partner for vacuum lifting technology. Located in Turku, Finland.
- EVERESTregionalFrench distribution partner for lifting equipment. Located in Saint-Clair du Rhône, France.
- GGR GROUPregionalUK distribution partner for vacuum lifting solutions. Located in Oldham, Greater Manchester.
- Burnt Timber Lifting SolutionsregionalCanadian distribution partner. Located in Spruce Grove, Alberta, Canada.
- Q-FAB RENTALSregionalQatari distribution partner for the Gulf region. Located in Doha.
- HOCAPregionalDutch distribution partner for lifting solutions. Located in Buren, Netherlands.
- Kran Elektro Service ASregionalNorwegian distribution partner. Located in Stavanger, Norway.
- KVD Handelsges.m.b.HregionalAustrian distribution partner for Wirth products. Located in Vienna.
- LIFT24regionalPolish distribution partner. Located in Warsaw, Poland.
- Minikrane C. Ltd.regionalRussian distribution partner. Located in Saint Petersburg, Russia.
- 3D Hyrliftar ABregionalSwedish distribution partner for lifting equipment. Located in Östra Karup, Sweden.
- Feldmann Pneukran + Transport AGregionalSwiss distribution partner. Located in Bilten, Switzerland.
- JP Nelson Equipment Pte LtdregionalSingapore distribution partner for the Southeast Asian market. Located in Singapore.
- KMB STAVEBNI SERVIS SK s.r.o.regionalSlovak distribution partner. Located in Komárno, Slovakia.
- KMB STAVEBNÍ SERVIS s.r.o.regionalCzech distribution partner. Located in Uh. Hradiště, Czech Republic.
- repusROK s.r.o.regionalAdditional Czech distribution partner. Located in Staré Město, Czech Republic.
- 2M Makina Mum. Ve Tic. A.S.regionalTurkish distribution partner. Located in Istanbul, Turkey.
- Novotransz KftregionalHungarian distribution partner. Located in Vecsés, Hungary.
- Advanced Insulation Concepts, Inc.regionalUS distribution partner for insulation and construction applications. Located in Florence, Kentucky.
- Smiley Lifting SolutionsregionalUS distribution partner for lifting solutions. Located in Phoenix, Arizona.
- Maeda USA; LLCregionalUS distribution partner. Located in Houston, Texas.
- Manitex VallaregionalUS distribution partner for lifting equipment. Located in Bridgeview, Illinois.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Wirth competitors and assessment
Company assessmentDirect peers
- TAWI AB: Swedish-headquartered manufacturer of vacuum lifters and ergonomic lifting equipment for industrial handling — directly comparable technology and customer base, particularly in European industrial and warehouse applications.
- Gorbel Inc. US-based manufacturer of overhead cranes, jib cranes, workstation bridge cranes, and ergonomic lifting solutions — directly comparable to Wirth's X-Y lightweight crane and slewing crane product lines serving industrial material handling.
- Anver Corporation: North American vacuum lifting equipment manufacturer supplying vacuum tube lifters, sheet lifters, and robotic vacuum handlers for industrial and construction applications — directly comparable to Wirth's OKTOPUS® GL-I and ERGO series.
- J. Schmalz GmbH: German-headquartered global leader in vacuum automation and ergonomic handling systems, including vacuum lifters for glass, sheet metal, and panel handling — directly overlapping with Wirth's OKTOPUS® product line on technology, customer base, and use cases.
- AERO-LIFT Vakuumtechnik GmbH: German manufacturer of vacuum lifting devices for glass, metal, and stone, with comparable product positioning (vacuum tube lifters, crane-mounted lifters, construction-site manipulators) and overlapping customer base in facade and industrial construction.
Broad incumbents
- Konecranes Plc: Global lifting equipment incumbent offering overhead cranes, hoists, and material-handling solutions across industrial and construction end-markets — overlaps with Wirth's crane and hoist offerings as part of a much broader portfolio.
- Columbus McKinnon Corporation: Established North American manufacturer of hoists, cranes, rigging, and material handling solutions — broader incumbent with comparable product categories (chain hoists, jib cranes, vacuum lifters via acquisitions) targeting similar industrial customers.
Regional players
- GGR Group Ltd: UK-based supplier of glass lifting equipment, mini cranes, and vacuum handlers — listed as Wirth's UK distribution partner; directly comparable product portfolio focused on glass and panel lifting in the UK and Ireland market.
- Maeda Seisakusho Co., Ltd. (Maeda Mini Cranes): Japanese manufacturer of mini crawler cranes and pick-and-carry cranes — Wirth lists Maeda USA as a US distribution partner; comparable in industrial and construction lifting with regional market overlap through the partnership.
- Manitex Valla (Valla Pick & Carry Cranes): Italian-designed pick-and-carry cranes and lifting solutions — Wirth has an active US distribution partnership with Manitex Valla; comparable in industrial lifting category though specialized in mobile pick-and-carry versus overhead material handling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wirth social profiles
Digital presenceWirth compliance and trust
Trust signalCompliance6 records
Wirth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wirth leadership team
Management profileNumber of profiles
Wirth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wirth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wirth
What does Wirth do?
Wirth GmbH manufactures and sells OKTOPUS® vacuum lifting equipment used to handle glass panes, sandwich panels, and similar heavy construction materials on job sites and in workshops. The company also produces Kantprofile — custom-formed steel light-gauge profiles supplied to industrial customers in metal and wood processing, glass construction, and commercial/industrial construction.
Is Wirth a public or private company?
Wirth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wirth founded?
Wirth was founded in 1992. It employs 1 to 10 people.
Where is Wirth based?
Wirth is headquartered in Landsberg Am Lech, Germany, in the Europe region.
How does Wirth make money?
Four revenue lines are on record. Vacuum Lifting Equipment Sales are the primary driver. The others are edge Profile Sales, service and Repair and installation Services.
Who are Wirth's main competitors?
Direct peers on record are TAWI AB, Gorbel Inc., Anver Corporation, J. Schmalz GmbH and AERO-LIFT Vakuumtechnik GmbH. Broad incumbents are Konecranes Plc and Columbus McKinnon Corporation. Regional players are GGR Group Ltd, Maeda Seisakusho Co., Ltd. (Maeda Mini Cranes) and Manitex Valla (Valla Pick & Carry Cranes).
Does Wirth have an API?
No public API is recorded for Wirth.
What industry is Wirth in?
Wirth's product category is Industrial Material Handling Equipment. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAHAJAG, Hoists (Electric, Manual & Pneumatic). Its NAICS code is 333923 and its SIC code is 3550.