Women In Travel CIC

Name

Women In Travel CIC

Legal name

Women In Travel CIC

Website

https://womenintravelcic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Services: Employability and entrepreneurship services connecting organisations to trained candidates; DEI leadership training and consulting; mentoring and allyship programmes for individuals and corporations.
2. Events and Webinars: In-person events including International Women in Travel and Tourism Forum & Awards (IWTTF); online events such as Lunch N Learn webinars and summits.
3. Tour Guiding Academy: Online learning platform for tour guiding skills. £350 per enrollment. For every paid subscription, a donation is made to support a disadvantaged woman.
4. Women-Led Tours: Cultural walking tours operated by trained female guides. Tours priced £18-£119 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Women In Travel CIC is a UK-based social enterprise that provides employability and entrepreneurship services, mentoring, and DEI training and consulting for women in the travel, tourism and hospitality industry. Its commercial offerings include the Tour Guiding Academy online course (£350), Mentoring Circles, One-to-One Mentoring, the Male Allyship Network, Women-Led cultural walking tours, the flagship International Women in Travel and Tourism Forum & Awards (IWTTF), and corporate DEI Leadership, Training and Consulting. All profits are reinvested into its social mission of fostering gender inclusion in the sector.

Product overview

Women In Travel CIC is a UK-based, award-winning social enterprise operating as a community interest company focused on fostering gender inclusion in the travel, tourism and hospitality industry. The organization offers an integrated portfolio of programs including the Tour Guiding Academy (online learning platform with 5 modules, approximately 6 hours of video content, and 124 lessons), Mentoring Circles (group mentoring), One-to-One Mentoring, Male Allyship Network, DEI Leadership/Training/Consulting services, Women-Led Tours (cultural walking tours operated by trained graduates), IWTTF & Awards (annual forum and awards event), Employability Services (connecting talent to organizations), and Lunch N Learn Online Webinars. The Tour Guiding Academy serves as the primary commercial product at £350, with proceeds reinvested into the social mission. The organization has helped over 900 women through 18,000 hours of guided support since 2020.

Differentiator

Problem solved

Functional benefit

Brands

• IWTTF (International Women in Travel & Tourism Forum): Flagship in-person event featuring conferences, forums and awards celebrating women's achievements in the travel, tourism and hospitality industry.
• Tour Guiding Academy
• Mentoring Circles
• Male Allyship Network

Products and services

• Tour Guiding Academy An online learning platform that trains women to become day tour guides by teaching them to design, develop and deliver tours based on their own narratives and experiences. The course includes 5 modules, approximately 6 hours of video content, and 124 lessons covering the travel and tourism sector, storytelling skills, tour organisation, customer service, and tour sales and marketing. Priced at £350 per enrolment, with a donation made to a disadvantaged woman for every paid subscription.
• Mentoring Circles Facilitated group mentoring sessions providing confidential, collaborative, and open-minded peer support. Sessions run monthly over a 7-month semester with 4-12 participants per circle, structured around outcomes, and include discounts on online events and one-to-one coaching.
• One-to-One Mentoring Flexible, customised mentoring and coaching for solo, micro, and start-up entrepreneurs in the travel and tourism sector, ranging from one-off conversations to several months of support.
• Male Allyship Network A network connecting women with male mentors and allies who are committed to gender inclusion and equity in the workplace, providing opportunities, visibility, and confidence building for women in travel and tourism. Offered to individuals and corporations.
• International Women in Travel and Tourism Forum & Awards (IWTTF) An annual in-person event bringing together industry professionals to celebrate and recognise women's contributions to the global travel and tourism industry, featuring awards and networking opportunities. Tickets range £64–£125.
• DEI Leadership, Training and Consulting Diversity, Equity, and Inclusion leadership services, training programmes, and consulting with educational activities for organisations seeking to improve gender equity in the workplace.
• Women-Led Tours Cultural walking tours operated by women who have completed Women In Travel's training programmes, designed to empower women and celebrate multiculturalism. Available for leisure visitors, corporate team building, and incentive travel. Priced £18–£119 per person.
• Employability Services Programmes connecting organisations with underserved, diverse female talent through training, upskilling, and mentoring programmes designed to help vulnerable women enter the travel and tourism workforce.

Quantifiable outcome

• 900+ women helped since 2020
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Arabian Travel MarketcoreGTM or Marketing Partner · 4 May 2026ATM 2026 conference scheduled May 4-7, 2026 at Dubai World Trade Centre. Women in Travel CIC listed as partner organisation with dedicated stage covering women's empowerment.
• Travel UnitycoreOthers501(c)(3) nonprofit focused on increasing diversity in travel through individual and community empowerment. Listed as an advisor/organisation Women in Travel CIC works alongside.
• The Global Travel & Tourism PartnershipcoreOthersCharity providing young people access to skills and experience in travel and tourism through educational programmes. Listed as advisor organisation.
• The Travel FoundationcoreOthersLeading global charity working with governments, businesses and communities on sustainable tourism management. Founded 2003, worked in nearly 30 countries. Listed as advisor organisation.
• Charitable TravelcoreOthersRegistered social enterprise and financially protected travel agency that donates commission to charity. Listed as advisor organisation.
• GreetherminorOthersPlatform connecting women with local female Greeters for safer travel experiences. Listed as advisor organisation working alongside Women in Travel CIC.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sustainable Travel International: Larger nonprofit/consulting organization working on sustainable tourism globally. Overlaps thematically as a mission-driven travel organization, but broader in scope beyond gender-focused DEI.

Others

• Intrepid Travel Foundation: Nonprofit arm of Intrepid Travel funding community-tourism and empowerment projects. Comparable as a travel-industry social-impact vehicle and overlaps via shared advisory connections.
• WYSE Travel Confederation: Industry confederation representing youth, student, and educational travel organizations. Adjacent as an ecosystem enabler for travel/tourism skills and inclusion pathways.

Direct peers

• Charitable Travel: UK-registered social enterprise and protected travel agency that donates commission to charity. Comparable UK social-enterprise structure operating in travel and listed as a Women in Travel CIC advisor organization.
• Greether: Platform connecting women travelers with local female Greeters for safer travel experiences. Directly comparable product/mission overlap (women-led travel experiences) and listed as an advisor organization working alongside Women in Travel CIC.
• The Global Travel & Tourism Partnership: Charity providing young people access to skills and experience in travel and tourism through educational programmes. Comparable as a social-purpose organization focused on talent and education pathways in the travel sector.
• The Travel Foundation: UK charity working with governments, businesses, and communities on sustainable tourism across nearly 30 countries. Closest structural peer as a UK-based travel social-purpose organization listed as a Women in Travel CIC advisor.
• Black Travel Alliance: Nonprofit advocating for increased representation of Black travel professionals and travelers. Closely comparable as a nonprofit organization driving DEI outcomes within the travel industry.
• Travel Unity: US-based 501(c)(3) nonprofit focused on increasing diversity in the travel industry through individual and community empowerment. Highly comparable mission (DEI in travel), nonprofit structure, and overlap on Women in Travel CIC's advisor relationships.

Emerging players

• Wanderful: Global community and content platform for women travelers. Comparable audience and women's-travel mission, but commercial community brand rather than a UK CIC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/women-in-travel-cic
• Instagraminstagram.com/womenintravelcic
• Xx.com/WIT_CIC
• Facebookfacebook.com/womenintravelcic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Travel CIC