Arabian Travel Market

What Arabian Travel Market does

Arabian Travel Market (ATM) is an annual B2B travel and tourism trade exhibition, founded in 1993 and operated by RX (formerly Reed Exhibitions Limited), part of RELX Group plc. The operating entity is registered in England and Wales (Company No. 678540) with headquarters at Gateway House, 28 The Quadrant, Richmond, Surrey. Held primarily at the Dubai World Trade Centre, ATM serves as the Middle East's flagship inbound and outbound travel trade platform, connecting national tourism boards, hotels, airlines, tour operators, destination management companies, and travel-technology providers with regional and global trade buyers.

The core product is a multi-day exhibition comprising exhibitor booths, sponsored content stages, hosted-buyer matchmaking, conference programming, and co-located specialty zones. The 2025 edition featured more than 55,000 attendees from 161 countries and 2,800 exhibitors, and the broader WTM portfolio of events is reported to facilitate over $7bn in industry deals annually. The 2026 edition introduced two new co-located formats — ATM Travel Tech (a dedicated travel-technology showcase) and the ATM Ultra Luxury Lounge — signalling a verticalised product strategy around faster-growing and higher-margin sub-segments.

ATM's revenue model rests on exhibitor booth rentals, tiered sponsorships, conference and seminar fees, hosted-buyer programme contributions, and partner/marketing services revenue. The event monetises Middle East travel tailwinds (approximately 13% annual inbound growth and travel spending projected to reach $350bn by 2030), and benefits from the broader WTM portfolio — including WTM London, WTM Africa, WTM Latin America, and WTM Spotlight events in Riyadh and India — which provides year-round regional distribution across multiple outbound and inbound source markets.

Name

Arabian Travel Market

Legal name

Reed Exhibitions Limited

Website

https://wtm.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Arabian Travel Market is an annual B2B travel and tourism trade exhibition held in Dubai, operated by RX (a RELX business), connecting national tourism boards, hotels, airlines, tour operators, and travel-technology providers with regional and global trade buyers across the Middle East.

Ownership category

akta.pro rank

Product category

Travel Trade Exhibitions and Events

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Travel trade exhibitions
• Hosted buyer programs
• Business events conferencing
• Travel industry networking
• Tourism trade shows

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor and Booth Fees: Revenue generated from travel and tourism companies purchasing exhibition space and booths to showcase their products and services to industry professionals.
2. Sponsorship Packages: Revenue from branded sponsorship opportunities across different stages and conference programs.
3. Conference and Session Fees: Revenue from paid conference sessions, workshops, and specialized programming.
4. ATM Travel Tech Co-location: Revenue from co-located travel technology exhibition, reflecting the growing convergence of technology and tourism sectors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Arabian Travel Market (ATM) is an annual B2B travel and tourism trade exhibition held at the Dubai World Trade Centre, organized by RX (Reed Exhibitions Limited). It sells exhibition space, sponsorship packages, conference sessions, and hosted buyer matchmaking services to travel industry suppliers (tourism boards, hotels, airlines, tour operators, travel technology companies), connecting them with pre-qualified buyers from over 166 countries. The 2025 edition attracted over 55,000 attendees and 2,800 exhibitors, facilitating substantial deal flow within the Middle East travel market.

Product overview

Arabian Travel Market (ATM) is a single unified trade exhibition product operated by RX (Reed Exhibitions) that serves as the leading B2B travel and tourism event in the Middle East. The core ATM event is enhanced by co-located components including IBTM @ ATM for business events, ATM Travel Tech for technology exhibitors, and the ATM Ultra Luxury Lounge for premium segment. Supporting services include the Hosted Buyers Programme for pre-qualified business matchmaking and the Conference Programme with multiple thematic tracks. ATM is part of the broader WTM (World Travel Market) portfolio that includes WTM Responsible Tourism programming across multiple regional events.

Differentiator

Problem solved

Functional benefit

Brands

• ATM Travel Tech: A fully co-located travel technology show debuting at ATM 2026, focusing on innovation in travel tech solutions.
• ATM Ultra Luxury Lounge

Products and services

• Arabian Travel Market (ATM) The market-leading B2B travel and tourism trade exhibition held annually at the Dubai World Trade Centre, connecting exhibitors (tourism boards, hotels, airlines, tour operators, travel tech) with buyers from over 166 countries.
• ATM Travel Tech Dedicated travel technology exhibition co-located with ATM, covering travel tech innovations, digital solutions, and technology providers for the tourism industry including AI personalization, green aviation, and smart mobility.
• IBTM @ ATM

Quantifiable outcome

• Facilitates over $7bn worth of deals annually across WTM portfolio
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• IBTM (Incentive Travel, Meetings, and Events)coreStrategic or Co-development Partner · 14 April 2026IBTM@ATM at ATM 2026 offers a gateway to the business events sector, reinforcing Middle East's growing influence in global meetings. This partnership combines business events expertise with regional tourism focus.
• Women in Travel CICcoreStrategic or Co-development Partner · 7 January 2026Partnership for conference programming focusing on women's empowerment themes at ATM 2026, bringing expertise in gender equality and women's leadership in the travel industry.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development Partner · 7 January 2026Partnership for business events programming at ATM 2026, leveraging ICCA's global network of meetings industry professionals and expertise in convention management.
• Vox TechnologiescoreTechnology or Integration · 7 January 2026Partnership for technology and innovation programming at ATM 2026, focusing on emerging technologies reshaping travel and tourism.
• MCN (Middle East Communications Network)coreStrategic or Co-development Partner · 24 April 2025Partnership with ATM 2025 where MCN hosted an exclusive session on April 30th exploring how the Middle East is transforming tourism and leveraging mega-events for sustained growth, featuring collaboration with The Economist and McCann Truth Central.
• The EconomistmajorStrategic or Co-development Partner · 24 April 2025Strategic collaboration for exclusive session at ATM 2025 providing research insights and economic analysis on Middle East tourism transformation.
• McCann Truth CentralmajorStrategic or Co-development Partner · 24 April 2025Proprietary research partnership providing consumer insights and trend analysis for ATM 2025 session on tourism transformation.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• SATTE (South Asia's Travel & Tourism Exchange): India-focused travel trade exhibition. Emerging player in the same B2B trade show category with comparable hosted-buyer and conference structure, but smaller scale and overlapping with new WTM Spotlight India rather than ATM Dubai.

Direct peers

• ILTM (International Luxury Travel Market): Sister event within RX's travel portfolio focused exclusively on luxury travel. Comparable as a B2B trade exhibition with curated buyer-supplier matchmaking, similar to ATM's Ultra Luxury Lounge segment.
• FITUR (Feria Internacional de Turismo): Major international tourism trade fair held annually in Madrid, Spain. Comparable B2B travel exhibition with strong Latin American and European exhibitor participation and similar revenue model of booth fees, sponsorships, and conference programming.
• IBTM World: Sister event within RX's travel portfolio focused on the MICE/incentive travel sector. Directly comparable as a B2B trade exhibition with hosted-buyer programs, sponsorship revenue, and co-located presence at ATM via IBTM@ATM.
• WTM London (World Travel Market London): Flagship sister event in Reed Exhibitions' WTM portfolio, held at ExCeL London. Comparable B2B travel trade exhibition targeting global buyers, tourism boards, hotels, and airlines with similar hosted-buyer and conference programming.
• IMEX Frankfurt: Major global trade show for the meetings, incentives, conferences, and events (MICE) industry. Directly comparable in hosted-buyer-driven B2B exhibition model, exhibitor fee structure, and conference programming depth.
• WTM Latin America: Sister event in the WTM portfolio held at Expo Center Norte, São Paulo. Directly comparable B2B travel trade show structure targeting Latin American buyers and suppliers, leveraging the same hosted-buyer and matchmaking infrastructure.
• WTM Africa: Sister event in the WTM portfolio held at Norval Foundation, Cape Town. Directly comparable B2B travel trade exhibition targeting African tourism boards and international buyers, with same operational model and portfolio-level cross-promotion.
• ITB Berlin: The world's largest travel trade show, held annually in Berlin. Direct competitor for global exhibitor budgets and hosted-buyer attendance, comparable in scale, B2B orientation, and broad travel industry coverage.

Regional players

• ITE (International Travel Expo) Hong Kong: Major Asia-based travel trade fair organized by TKS. Comparable B2B exhibition model with hosted buyer programs, but serves Asian source markets and does not directly compete with ATM Dubai for Middle Eastern exhibitor or buyer share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ATMDubai
• YouTubeyoutube.com/channel/UCybKBzeS1SK7d5bEj7pHEJg
• Facebookfacebook.com/arabiantravelmarket
• LinkedInlinkedin.com/company/arabiantravelmarket
• Instagraminstagram.com/arabian_travel_market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabian Travel Market