Agence FLAG

What Agence FLAG does

Agence FLAG is a Paris-based B2B public relations agency founded in 1997 and structured as a French SARL with registered capital of €8,000, headquartered at 74 rue de la Fédération in the 15th arrondissement. The firm operates four integrated service lines: Press Relations, Influencer Relations (Influence), Events, and Strategic Consulting, organized internally into Lifestyle, Corporate, and Tourism & Luxury poles. Its core technology is described as a digital PR and media relations platform, though no proprietary features are disclosed, and the value proposition is grounded in a human-curated network of journalists, influencers, institutional players and business leaders rather than in automation.

FLAG's revenue model is classic professional services: bespoke, quote-based PR and communications engagements sold directly to clients. The go-to-market is sales-led, relying on direct relationships, referrals and network effects within the French business ecosystem, with multi-year retention (e.g., 27 years with Helstons, 12+ years with MIF Expo, 7 years with Origine France Garantie) suggesting strong trust-based stickiness. Clients span enterprise brands (Häagen-Dazs, Duralex, Cristel, Anny Blatt), mid-market companies (1083, Pierre Lannier), institutions (UIT, Origine France Garantie, FFM), and startups (Innov8 Power), distributed across at least seven verticals including fashion, home and décor, events, institutions, innovation and technology, beauty and health, and mobility. The firm is led by three associate directors (Frédérique Libaud, Terence O'Lanyer, Laurene Servent) with a total team of 9+.

Strategically, FLAG differentiates itself through its April 2022 'Service France Garanti' certification — the first PR agency in France to receive it — which anchors a distinctive Made in France positioning and a curated ecosystem of French manufacturing, lifestyle and institutional clients. The agency's footprint remains France-centric (operating geographies listed as Île-de-France), with no disclosed international expansion, no external funding, and no M&A activity. Commercial expansion has come through vertical diversification into innovation/tech (Innov8 Power at VivaTech 2025) and continued enterprise onboarding in home and décor (Duralex, Cristel), executed within a deliberately boutique operating model.

Name

Agence FLAG

Legal name

SARL FLAG

Website

https://agenceflag.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence FLAG is a Paris-based PR agency founded in 1997 that delivers press relations, influencer marketing, events, and strategic communications for French and international brands across fashion, home, lifestyle, tech, and institutional sectors, led by three associate directors and a 9+ person team.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAHAE

Influencer Discovery, Vetting & Due Diligence Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPAAAHAG

Influencer PR & Seeding (Gifting/Press Kits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

• Public relations agency
• Press relations services
• Media relations
• Influencer marketing
• Corporate communications

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Consulting: FLAG generates revenue through professional services contracts for public relations, media relations, strategic communication, influence campaigns, and event management for corporate and product clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agence FLAG is a B2B public relations agency that designs and executes media strategies for brands across press relations, influencer relations, events, and strategic communications consulting. Core deliverables include press releases, media kits, flashmails, interview and op-ed coordination, factory visits, media training, and monthly impact reporting, delivered through retainer-based professional services contracts with enterprise and mid-market clients.

Product overview

Agence FLAG is a PR agency (relations presse) founded in 1997, offering a unified portfolio of four core services: Press Relations, Influence, Events, and Consulting. The agency positions itself as going beyond traditional press relations, designing complete, custom-tailored media strategies that include strategic counsel, storytelling, media training, op-ed writing, and press event creation. FLAG serves diverse sectors including Made in France, startups, industry, services, health, lifestyle, and tech, with a network of journalists and influencers across print, radio, television, and web.

Differentiator

Problem solved

Functional benefit

Products and services

• Relations Presse (Press Relations) Core press relations service covering content writing (press releases, media kits, flashmail), media placement (photo shoots, product tests, loans), hot news reactions (interviews, op-eds, columns), factory visits, notoriety audits, monthly reporting, and precise media impact analysis. Designed for corporate and product clients seeking visibility in French and international media.
• Influence (Influencer Relations) Strategic influencer marketing service that builds authentic relationships with influencers, with each partnership custom-designed to ensure alignment between client values and influencer communities. Targets brand and product clients seeking credibility-driven visibility through influencer channels.
• Événementiel (Events) Event design and management service covering factory visits, press days, and intimate encounters that generate media interest and offer journalists and content creators genuine brand experiences. Designed for brand clients seeking event-driven earned media coverage.
• Conseil (Consulting) Customized global communications consulting service including messaging workshops, media training, event strategy recommendations (trade shows, conferences, roundtables), brand platform development, branding, corporate video production, podcasts, public affairs and lobbying, and social media services. Targets brand, corporate, and institutional clients seeking strategic communications counsel.

Quantifiable outcome

• 400+ journalists mobilized for MIF Expo in 2025
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Service France GaranticoreOthersFLAG is the first PR agency certified 'Service France Garanti' since April 2022, demonstrating commitment to French service provision and positioning within the Made in France ecosystem.
• Complementary Service PartnersminorOthersFLAG activates complementary services through a network of partners including public affairs & lobbying, event management, storytelling, content writing, brand platforms, branding, video production & corporate videos, and podcasts to expand service offerings for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman France: Global PR firm with a substantial Paris practice serving corporations on reputation, brand, and B2B communications. Comparable to FLAG as a PR services provider to French enterprise and institutional clients, but at network scale.
• Havas Paris: Global communications group with a major Paris office offering advertising, PR, and content services across all major verticals. Directly comparable as a full-service French PR and communications provider, though much larger and broader than FLAG's boutique Made-in-France focus.
• BCW (Burson Cohn & Wolfe): Global PR agency with French operations offering media relations, corporate communications, and influence services. Directly comparable on enterprise-grade PR services targeting French and multinational clients.
• Brunswick Group Paris: Global advisory firm with strong B2B and corporate PR practice in Paris, focused on reputation, M&A, and stakeholder communications. Comparable to FLAG's Corporate and Institutions & Industry Bodies segments.
• Ogilvy PR Paris: Global creative and PR network with Paris presence serving consumer, corporate, and tech clients. Comparable to FLAG across press relations, influence, and integrated campaigns, though at network scale.
• Publicis Consultants: French PR and public affairs agency within the Publicis Groupe, offering media relations, public affairs, and corporate communications. Closely comparable to FLAG on French-market PR and institutional communication services.
• Weber Shandwick France: Global PR network with Paris presence offering media relations, influence, and integrated communications. Overlaps with FLAG's press relations, influence, and events pillars for French and international clients.
• FleishmanHillard France: Global communications consultancy with a Paris office covering corporate reputation, B2B, consumer, and crisis communications. Directly comparable as a French-market PR services provider to enterprise clients.

Emerging players

• Taddeo: Paris-based communications agency specialized in technology, innovation, and B2B PR. Comparable to FLAG's Innovation & Technology segment (Innov8 Power, BIGBEN Connected, LINAGORA) and corporate communications work.

Direct peers

• Agence Wellcom: French independent PR and communications agency serving lifestyle, luxury, and consumer brands. Comparable to FLAG on scope (PR, influence, events, consulting), customer type (French enterprise and mid-market brands), and boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AGENCEFLAG
• LinkedInlinkedin.com/company/agence-flag
• Instagraminstagram.com/agenceflag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence FLAG