Fletcher Home

What Fletcher Home does

Fletcher Home is a privately held, founder-owned home remodeling contractor founded in 2013 and headquartered at 3110 Cowan Blvd., Fredericksburg, Virginia, serving the Fredericksburg and Richmond, VA metro area. The company operates as a single integrated service provider rather than a multi-product platform, offering eight core service categories: outdoor living (decks, patios, screen porches, fencing), bathroom remodeling, residential and commercial roofing, windows (including the proprietary Fletcher E-Series), doors, siding, gutters, and commercial roofing/siding. Its primary technology differentiator is the proprietary Fletcher E-Series window line manufactured by RTJ Industries using Cardinal LoE³-366 triple-layer glass coating and MERV 13 R-SEAL weatherstripping technology; other technical components are standard third-party manufacturer products from GAF, Luxury Bath, ProVia, CertainTeed, TimberTech, Trex, and James Hardie.

The business operates on a direct-to-consumer, project-based revenue model with quote-driven pricing, free in-home estimates, and field/inside sales motions supported by phone ((540) 235-5060), website lead capture, and a physical showroom. Customer financing is provided through a partnership with Momnt Technologies (12–18 months no-interest promotional offers). The company serves two principal vertical segments: residential homeowners (primary) and commercial property owners (secondary, limited to roofing and siding). Go-to-market relies on a multi-channel digital and community-based approach (Facebook, Instagram, YouTube, Nextdoor, Google Reviews, blog/SEO, and Fredericksburg Nationals sponsorship), supported by promotional discounts (20% off select categories, $1,000 off bath renovations). Marketing claims of a 4.9/5 rating from 1,146 Google Reviews indicate strong local reputation but do not substitute for independently verified customer data.

Name

Fletcher Home

Legal name

Fletcher Home

Website

https://fletcherhome.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fletcher Home is a Fredericksburg, Virginia-based home remodeling contractor founded in 2013 that delivers exterior and interior renovation services — roofing, baths, windows, doors, siding, gutters, and outdoor living — to residential and select commercial customers across the Fredericksburg and Richmond, VA metro area.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Window & Door Frame/Sash Replacement (HSAPAJAF), Cabinet Installation (New & Replacement) (HSAPAIAC)

Keywords

• Home remodeling services
• Residential roofing services
• Bathroom renovation services
• Window replacement services
• Exterior home remodeling

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Home Remodeling Services: One-time project-based revenue from residential and commercial remodeling including outdoor living (decks, patios, fencing), bathrooms, roofing, gutters, windows, doors, and siding. Services are quoted and priced per project with financing options available through Momnt Technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fletcher Home is a residential and commercial home remodeling contractor providing exterior and interior renovation services including roofing, siding, gutters, windows, doors, bathroom remodeling, and outdoor living installations (decks, patios, fencing, screen porches). The company sources premium products from leading manufacturers such as GAF, CertainTeed, Luxury Bath, and ProVia, and sells its own proprietary Fletcher E-Series windows manufactured by RTJ Industries. Services are quoted per project with financing options offered through a partnership with Momnt Technologies.

Product overview

Fletcher Home is a home remodeling company offering a comprehensive portfolio of exterior and interior home improvement services. The company operates as a single integrated service provider rather than a platform-plus-modules architecture. The core product portfolio spans eight main service categories: Outdoor Living (decks, fencing, patios, screen porches), Bathrooms (remodeling, conversions, walk-in tubs, one-day installations), Roofing (residential and commercial, GAF-certified), Windows (including proprietary Fletcher E SERIES), Doors (ProVia brand), Siding (CertainTeed products), Gutters (seamless, guards, soffit/fascia), and Commercial services (roofing and siding). All services include lifetime workmanship guarantees and are backed by BBB A+ accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Living Services

Quantifiable outcome

• 4.9 out of 5 rating from 1146 Google Reviews
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Fredericksburg NationalsminorGTM or Marketing PartnerOfficial partner of the Fredericksburg Nationals minor league baseball team. Community sponsorship providing brand visibility and local market presence through sports marketing.
• GAFcoreTechnology or IntegrationGAF Master Elite Contractor certification (top 3% of roofers in North America). Provides access to GAF Golden Pledge Warranty and industry-leading asphalt roofing products.
• Luxury BathcoreTechnology or IntegrationExclusive bathroom product partner providing acrylic bathtubs and showers with manufacturer warranties. Features antimicrobial technology and custom fitting.
• ProViacoreTechnology or IntegrationDoor and window manufacturer partner providing entry doors, sliding doors, and patio doors with quality warranties.
• CertainTeedcoreTechnology or IntegrationSiding manufacturer partner providing fiber cement and vinyl siding products. Offers Integrity Roof System for comprehensive roof protection.
• RTJ IndustriescoreTechnology or IntegrationManufacturer of proprietary Fletcher E-Series windows featuring Cardinal LoE³-366 coating technology. Located in Woodbridge, VA.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thompson Creek Window Company: Mid-Atlantic-based window, door, and siding replacement company with a showroom-led DTC model. Highly comparable in service mix (windows, doors, siding) and regional customer base to Fletcher Home's exterior renovation offering.
• Window Nation: Mid-Atlantic-rooted window and door replacement specialist now operating in multiple states. Direct competitor in Fletcher Home's core window/door category with similar manufacturer partnerships and DTC sales motion.
• Storm Guard Roofing & Construction: Multi-state roofing, siding, and windows contractor with a strong insurance-claim/restoration focus. Compares to Fletcher Home on roofing/siding category and on the storm-driven demand profile that anchors a meaningful share of its pipeline.
• Long Home: Regional home remodeling company focused on roofing, windows, baths, and doors across the Mid-Atlantic and Southeast. Closely comparable in product mix, go-to-market motion (direct-to-consumer, in-home sales), and geographic footprint to Fletcher Home.
• Beldon Home Solutions: Regional home remodeling company offering roofing, windows, siding, gutters, and bath remodels with a direct-sales model. Comparable in service breadth and category mix to Fletcher Home, though larger and operating across multiple Sun Belt markets.
• LeafGuard by Englert: National seamless gutter and gutter guard brand with regional installation operations. Directly competes in the gutter segment of Fletcher Home's portfolio and shares a similar in-home sales motion.

Regional players

• Alure Home Improvements: Long-standing New York metro home remodeler covering roofing, windows, siding, kitchens, and baths. Comparable full-service exterior and interior remodeling model, but operating primarily in a different Mid-Atlantic-adjacent market.
• Allied Remodeling: Mid-Atlantic home improvement contractor offering windows, roofing, and siding with a similar in-home consultation sales model. Comparable in service categories and regional concentration though operating in adjacent Mid-Atlantic markets rather than directly in Fredericksburg.

Broad incumbents

• Pella Corporation: National manufacturer and installer of windows and doors with regional showrooms. Comparable in window/door category and serves as both a potential alternative channel for customers and a benchmark for branded window strategies akin to Fletcher's E-Series line.
• Power Home Remodeling: Large multi-product home remodeling company operating across multiple U.S. regions with roofing, windows, siding, and bath offerings. Directly comparable in service mix to Fletcher Home, but at significantly greater scale and national marketing reach, representing both a competitive threat and a model for future expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-ajqq3P6Tpy2XhG8WACNXg
• Facebookfacebook.com/gofletcherhome
• Instagraminstagram.com/gofletcherhome
• LinkedInlinkedin.com/company/fletcherhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fletcher Home