Viceroy Bali

What Viceroy Bali does

Viceroy Bali is a family-run luxury resort operating a 40-villa private-pool retreat in the Valley of the Kings, five minutes from central Ubud, Bali. Founded in 2005 and celebrating its 20th anniversary in 2025, the property offers nine distinct villa categories (Pool Suite through the 2-bedroom Viceroy Villa) all featuring private pools and jungle valley views, complemented by an integrated hospitality stack: the all-day CasCades restaurant, the Michelin-recognized Apéritif fine dining restaurant, the Pinstripe speakeasy cocktail bar, the Akoya Spa, and private helicopter transfers via an on-property helipad. Technologically, the resort distinguishes itself through sustainability and connectivity infrastructure, including an 18-step organic water ultrafiltration system returning treated water to the local river, drinkable tap water from a deep mountain spring via reverse osmosis, dual-purpose air conditioning that recovers waste heat for water heating, and a WiFi 7 deployment at 2Gbps — the first in Indonesia. The operation is independently owned and privately held, with 37% of staff drawn from the local village of Petulu and the remainder from surrounding villages.

Viceroy Bali monetizes through a diversified mix of nightly villa rentals with five pricing tiers (Flexible, Prepaid, Last Minute, Smart Saver, Early Escape) tied to peak/shoulder seasonality, six bundled packages (Wellness, Culinary, Family, Luxury, Cultural, Honeymoon), à la carte F&B and bar revenue across three venues, spa and wellness services, event hosting up to 110 guests, and premium ancillaries including helicopter and luxury car transfers. Distribution is hybrid, combining direct booking via website, phone, WhatsApp, and email with indirect channels such as Small Luxury Hotels of the World, American Express Hotel Collection, Agoda, and luxury travel agencies; the go-to-market leans direct-to-consumer with a separate bespoke motion for weddings and private events.

The company's competitive positioning rests on a decade-plus stack of third-party validations including Condé Nast Traveler #1 Resort in the World (2018), One Michelin Key (2025), GSTC certification (June 2026), and consistent TripAdvisor Travelers' Choice placement through 2026, underwritten by award-winning F&B (Tatler, World Culinary Awards, World Luxury Hotel Awards) and recognized spa programs. Sustainability and community investment — including collection of 928,000 kg of plastic from Bali via a partnership with The Plastic Exchange, cooking oil recycling through Noovoleum, and 227 million IDR (~USD 15,000) raised for the Bali Children Project — are embedded in the operating model rather than treated as marketing overlay, and are increasingly used to qualify for sustainability-minded luxury travel demand.

Name

Viceroy Bali

Legal name

Viceroy Bali Hotel

Website

https://viceroybali.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Viceroy Bali is a family-run, 40-villa luxury resort in Ubud, Bali, offering private-pool accommodations, award-winning fine dining (Apéritif, CasCades, Pinstripe Bar), Akoya Spa, and helicopter transfers. It serves affluent leisure travelers, honeymooners, families, and event buyers seeking sustainable, high-service boutique hospitality.

Ownership category

akta.pro rank

Product category

Luxury Boutique Resort Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury resort hospitality
• Private pool villas
• Fine dining restaurants
• Spa wellness services
• Wedding event venues

Headquarters

HQ city

Ubud

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Villa Accommodations: Nightly villa rentals across 9 villa categories ranging from Pool Suite to the 2-bedroom Viceroy Villa. Revenue is room-night based with seasonal pricing variations and multiple rate options including Flexible Room Rate, Prepaid Offer, Last Minute Deal, and Smart Saver.
2. Fine Dining - Apéritif Restaurant: Award-winning fine dining degustation experience recognized by Michelin, Tatler, and World Culinary Awards. Eclectic tasting menu with curated wine selection.
3. CasCades Restaurant: All-day dining restaurant offering à la carte menu for breakfast, lunch, and dinner. No buffets except for special occasions. Recognized for culinary excellence.
4. Pinstripe Cocktail Bar: 1920s speakeasy-style cocktail bar with craft mixology, pool table, and curated cocktail program.
5. Akoya Spa: Full-service spa offering couples massage, reflexology, beauty salon, facial treatments, hair treatments, body scrubs, flower baths, and wellness programs.
6. Spa and Wellness Services: Four-hand massage, yoga, cycling packages, and various spa treatments at Akoya Spa.
7. Transfer Services: Luxury car transfers and helicopter transfer service from DPS airport to private helipad. Helicopter priced at approximately IDR 26,000,000 + 21% tax per helicopter one way.
8. Package Stays: Bundled offerings including Wellness Package, Culinary Package, Bali Family Package, Bali Luxury Package, Bali Cultural Package, and Ubud Honeymoon Package.
9. Extra Services: Extra bed at USD 137 net per bed per night including daily breakfast, 24-hour room service, floating breakfast, and nanny services.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Viceroy Bali is a family-run 40-villa luxury resort in Ubud, Bali offering private pool villa accommodations, award-winning fine dining and casual restaurants, full-service spa, helicopter transfers, and event venues for weddings and private celebrations. The property generates revenue through nightly villa rentals across nine villa categories, complemented by food and beverage, spa, transportation, and bundled package offerings targeting luxury leisure travelers.

Product overview

Viceroy Bali is a family-run 40-villa luxury resort retreat located in Ubud, Bali. The property operates as a unified hospitality offering centered on private pool villa accommodations complemented by multiple dining venues and wellness services. The accommodation portfolio comprises nine distinct villa categories (Pool Suite, Terrace Villa, Deluxe Terrace Villa, Premium Club Pool Villa, Elephant Villa, Vice Regal Villa, Viceroy Villa, Two Bedroom configurations, and Family Deluxe Villa) featuring private infinity pools and jungle valley views. Dining options include CasCades all-day dining restaurant, the award-winning Apéritif fine dining restaurant, and Pinstripe Bar speakeasy cocktail lounge. The Akoya Spa provides wellness treatments, while the resort offers helicopter transfers, shuttle services to Ubud centre, and various package offerings including wellness retreats, honeymoon packages, and extended stay deals.

Differentiator

Problem solved

Functional benefit

Brands

• CasCades Restaurant: All-day dining restaurant at Viceroy Bali offering à la carte menu for lunch and dinner.
• Apéritif Restaurant
• Pinstripe Bar
• Akoya Spa

Products and services

• Pool Suite Spacious suite with heated plunge pool and semi-outdoor bathroom, featuring indoor and outdoor living with jungle views; targeted at couples seeking a romantic hideaway.
• Terrace Villa Traditional balé overlooking a private heated pool with jungle valley views, featuring an open-plan bathroom, Bower & Wilkins Bluetooth Speaker, and luxury amenities for couples.
• Deluxe Terrace Villa Most sought-after accommodation with a heated infinity pool, marble terrace with outdoor balé, dual vanities, freestanding bathtub, walk-in wardrobe, smart TV, espresso machine, Bower & Wilkins speaker, and spectacular valley views.
• Premium Club Pool Villa Premium category villa with exclusive club access and private pool facilities.
• Elephant Villa Individual private pool villa with traditional Balinese design, open-plan marble bathroom, covered outdoor deck overlooking the river, and one of the best valley views in Ubud.
• Vice Regal Villa Two-bedroom villa with expansive master bedroom, living area, heated partially covered pool, second bedroom accessed via outside staircase with private terrace, and modern Balinese architectural design.
• Viceroy Villa 2-bedroom expansive villa with two master bedrooms, lavish marble ensuites, common semi-outdoor living and dining area with double-tiered thatched roof, and 15-meter heated pool with grass gardens.
• Deluxe Terrace Villa Two Bedroom Two-bedroom configuration formed by adjoining two Deluxe Terrace Villas with connecting doors on the terrace, ideal for families with older children.
• Family Deluxe Villa Family-oriented villa accommodation option at the resort.
• CasCades Restaurant All-day dining restaurant at Viceroy Bali offering à la carte menu for breakfast, lunch, and dinner, serving gourmet cuisine with valley views and featuring organic garden produce and Balinese culinary offerings.
• Apéritif Restaurant Award-winning fine dining degustation restaurant offering an eclectic multi-course dining experience, recognized as one of the best restaurants in Bali with Michelin, Tatler, and World Culinary Awards recognition.
• Pinstripe Bar 1920s-style speakeasy cocktail bar featuring expertly crafted cocktails by Head Mixologist Panji, pool table, and elegant vintage speakeasy atmosphere.
• Akoya Spa Full-service spa offering couples massage rooms with full bath facilities, reflexology chairs, beauty salon, four-hand massage, facials, yoga sessions, and wellness programs.
• Helicopter Transfer Service Luxury helicopter transfer service from DPS airport to Viceroy Bali's private helipad, taking approximately 12 minutes in the air with extended tour options; 320 kg maximum payload; advance booking with full prepayment required.
• Shuttle Service Complimentary shuttle service for in-house guests running from 07:00 to 22:30, transporting guests to Ubud centre approximately 5 minutes away.
• Bali Honeymoon Package Romantic lovers' retreat package for honeymoons featuring complimentary extras including heart-shaped roses, honeymoon cake, and flower petal bath.
• Bali Wellness Package Wellness retreat package designed for travelers seeking a sanctuary experience in Ubud including spa and wellness components.
• Bali Luxury Accommodation Package Luxury package including dedicated 24/7 private concierge and numerous complimentary offerings.
• Early Escape Package Seasonal pricing offer for bookings made six months in advance with full prepayment.
• Exclusive Long Stay Offer Extended stay package allowing guests to explore the island with Viceroy Bali as their base.

Quantifiable outcome

• 40 private pool villas with 100% having valley views
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Terra Water IndonesiacoreStrategic or Co-development PartnerPartnership with Terra Water to provide guests with clean, safe, and great-tasting drinking water throughout the resort. Terra Water's award-winning ceramic filtration system is locally produced and rigorously tested, delivering water free from bacteria, viruses, and microplastics. Refill stations are located in public areas including CasCades Restaurant and Reception.
• NoovoleumminorStrategic or Co-development PartnerUsed cooking oil from Viceroy Bali's kitchens is responsibly collected and recycled through Noovoleum. Proceeds from this recycling directly support Yayasan Green Books Indonesia, which empowers children and teachers in local schools through eco-education programmes.
• Eco-MantraminorStrategic or Co-development PartnerLocal company assigned to develop Viceroy Bali's eco-toolkit and build sustainable property management solutions. They help make best decisions balancing long-term thinking and financial performance in the environmental sustainability journey.
• Bali Sama SamaminorStrategic or Co-development PartnerConscious lifestyle brand providing handcrafted glassware made from 100% recycled materials available at Viceroy Bali Boutique, Akoya Spa, and CasCades Restaurant. Products are handblown in Bali by local artisans, supporting sustainable design while preserving Bali's artisanal heritage.
• The Plastic ExchangecoreStrategic or Co-development PartnerPartnership with The Plastic Exchange and founder I Made Janur Yasa (CNN Hero of the Year nominee) for sustainability movement that empowers communities to change waste behavior. Viceroy Bali provides 'Rice for Plastic' in local village monthly. To date they have collected 928,000 kg of plastic from Bali island.
• Yayasan Green Books IndonesiaminorOthersCharity receiving proceeds from Noovoleum cooking oil recycling. Empowers children and teachers in local schools through eco-education programmes, inspiring long-term sustainable behavior and addressing Indonesia's waste crisis.
• Rotary ClubminorStrategic or Co-development PartnerPartnership for children's helmet initiative where Viceroy Bali purchased 500 children's helmets and donated them to the poorest primary schools in the region.
• Bali Children ProjectminorOthersAnnual partnership with Bali Children Project. One event raised 227 million Indonesian Rupiah (approx. 15,000 USD) supporting children through high school, with two children now graduated and attending college.
• Zero Footprint Asia (ZFPA)minorStrategic or Co-development PartnerPrevious partnership with ZFPA for creating a renewable food system through 1% pledges (donating 1% of restaurant sales), carbon neutrality assessments (Life Cycle Analysis), and virtuous recycling cycle (transforming food waste into eco-enzymes).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capella Ubud: New-build ultra-luxury tented camp in Ubud's Kelusa Valley by Capella Hotels; competes head-to-head for luxury experiential travelers with comparable villa-style accommodation and award-winning F&B.
• Four Seasons Resort Bali at Sayan: Ultra-luxury resort in Ubud with private villas, wellness programs, and a comparable target market of affluent experiential travelers; directly competes with Viceroy Bali in the same Ubud catchment and shares Condé Nast/TripAdvisor award positioning.
• Amandari: Aman-operated ultra-luxury resort in Ubud with private pool villas overlooking the Ayung River valley; the closest prestige competitor to Viceroy's Valley of the Kings positioning and comparable ADR tier.
• Bvlgari Resort Bali: Ultra-luxury clifftop resort in Uluwatu, Bali, by Bulgari Hotels (LVMH); competes for the same global HNW travelers considering Bali, with comparable pricing tier and award recognition.
• Mandapa, a Ritz-Carlton Reserve: Ritz-Carlton Reserve property in Ubud offering private pool villas, multiple dining venues, and a comprehensive spa; directly competes in the same ultra-luxury Ubud segment with overlapping guest profiles.
• COMO Uma Ubud: Luxury wellness-focused resort in Ubud with private pool villas, Shambhala spa, and farm-to-table dining; comparable to Viceroy's wellness positioning and villa-based luxury accommodation model.
• Six Senses Uluwatu: Six Senses luxury resort in Uluwatu with sustainability focus, wellness programs, and clifftop villas; overlaps with Viceroy's wellness, sustainability, and ultra-luxury positioning.
• Hoshinoya Bali: Japanese-style luxury resort in Ubud along the Pakerisan River; competes for experiential luxury travelers seeking cultural immersion, wellness, and design-forward private villa accommodation.
• The St. Regis Bali Resort: Marriott-operated luxury resort in Nusa Dua, Bali, with private villas, multiple restaurants, and Remède spa; comparable premium Bali luxury positioning with strong international guest mix.

Broad incumbents

• Aman Resorts: Global ultra-luxury hotel operator with multiple Bali properties (Amandari, Amankila); comparable brand archetype for Viceroy's intimacy and service standards, and a benchmark for asset valuation in this segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viceroybali
• YouTubeyoutube.com/channel/UC6wSMRI7CH6y4DjarAabA6A
• Facebookfacebook.com/ViceroyBali
• LinkedInlinkedin.com/company/viceroy-bali
• Instagraminstagram.com/viceroybali

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viceroy Bali