Terra Water Indonesia

What Terra Water Indonesia does

Terra Water Indonesia (legal entity PT TIRTA CUPU MANIK) is a Bali-based social enterprise founded in 2020 that manufactures and sells ceramic gravity-fed water filters under the Terra brand. The company's core product line consists of four filter tiers — Terra Lite (IDR 499,000), Terra Vintage Enamel (IDR 2,200,000), Terra Ceramic (IDR 3,500,000), and a limited-edition Terra Copper (IDR 7,500,000) — built from locally sourced Balinese clay combined with activated carbon and silver nanoparticles, producing filters that purify approximately 2.5 liters per hour (35 liters per day) without electricity. Complementary SKUs include a replacement filter unit (IDR 350,000), activated bamboo charcoal sticks (IDR 65,000 every three months), teak and bamboo stands, a stainless steel water bottle, and a children's ABC book whose proceeds support social programs.

The business operates across three distinct go-to-market motions: a direct-to-consumer e-commerce storefront on terrawaterindonesia.com selling to individual households; a Terra For Business B2B channel targeting Bali's hospitality and eco-tourism operators (including Green Village Bali, Waterbom Bali, Bambu Indah, The Yoga Barn, and others) with on-site assessments, bulk procurement, and a recurring Filter Protection Plan; and a Terra Impact social program that distributes subsidized filters to vulnerable families and delivers WASH education, funded partly by donations (IDR 499,000 per family for two years of safe water). Distribution is supplemented by retail partners (Alive Whole Foods, Kinship Studio, Bali Direct) and an ecosystem of sustainability alliances including Sungai Watch, IDEP Foundation, ChopValue, Bamboo Pure, and IBUKU.

The company is headquartered in Denpasar, Bali, employs 11–50 people, and operates as a privately held founder-led entity with no disclosed external institutional investment. Its claimed impact metrics include saving families up to IDR 6 million over two years versus bottled water, eliminating 30.4 kg of CO2 per family over two years by removing the need to boil water, and providing six additional hours per day previously spent fetching fuel and boiling water. The dual commercial/social mission is central to its positioning in Bali's sustainability-aligned hospitality and consumer markets.

Name

Terra Water Indonesia

Legal name

PT TIRTA CUPU MANIK

Website

https://terrawaterindonesia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Terra Water Indonesia is a Bali-based social enterprise founded in 2020 that manufactures and sells gravity-fed ceramic water filters made from locally sourced clay to households, Bali hospitality businesses, and vulnerable communities across Indonesia.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Ceramic water filters
• Gravity-fed filtration
• Clean water solutions
• Water purification systems
• Sustainable water access

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (Consumer): Terra Water generates revenue through direct sales of ceramic water filters and accessories to individual consumers via its e-commerce website. Products include filter units, replacement filters, complementary accessories, and bottled water alternatives.
2. Terra For Business - Enterprise/B2B Sales: B2B sales of water filters to hospitality businesses (hotels, villas, restaurants, wellness retreats) and commercial enterprises. Offers bulk orders, on-site assessments, Filter Protection Plans, and CSR/ESG partnership programs for business clients.
3. Donation-Supported Social Program Distribution: Terra Impact program distributes filters to vulnerable families funded by donations. Each filter donation of IDR 450,000 provides a family safe water and essential hygiene education for 2 years. Book sales (ABC-book) also support social programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Terra Water Indonesia manufactures and sells ceramic water filters that purify drinking water using locally sourced Balinese clay, activated carbon, and silver nanoparticles. The filters operate via gravity, require no electricity, and have a 5-year filter lifespan. They are handmade by local Balinese artisans in small batches, targeting households, hospitality businesses, and vulnerable communities through both commercial sales and a donation-supported social program.

Product overview

Terra Water Indonesia offers a portfolio of ceramic water filtration products designed to provide clean drinking water through gravity-fed, electricity-free systems. The core product line includes four water filter models (Terra Lite, Terra Ceramic, Terra Copper, and Terra Vintage Enamel) made from locally sourced clay combined with activated carbon and silver nano particles for filtration. Complementary products include replacement filter units, teak and bamboo stands, activated bamboo charcoal sticks, and a stainless steel water bottle. An educational children's book supports their social programs. The company also operates a Terra for Business program offering commercial water solutions and social impact tracking for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Terra Lite Filter

Quantifiable outcome

• Saves families up to IDR 6 million in 2 years compared to purchasing bottled water
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sungai WatchcoreGTM or Marketing Partner · 9 April 2026Terra Water partnered with Sungai Watch for the Run for Rivers campaign — a 1,200 km run from Bali to Java aimed at raising $1 million for river cleanups. Terra Water donates 10% of all sales during the 57-day run to support river cleanup efforts. This partnership addresses plastic pollution in Indonesia's rivers which threatens drinking water sources and ecosystems.
• Green Village BalicoreStrategic or Co-development PartnerGreen Village Bali partners with Terra Water for sustainable water solutions. Terra provides locally made ceramic water filtration systems to reduce reliance on single-use plastic water gallons. The partnership is built on a shared vision between founders Elora Hardy and Christine Manson, dating from the early days of Green Village. Terra filters are installed throughout the property for clean, safe drinking water.
• ChopValueminorStrategic or Co-development PartnerChopValue creates custom bamboo chopstick stands for Terra Water by collecting used bamboo chopsticks from businesses all over Bali. The upcycled bamboo chopstick stands are heavy duty, high quality, and zero-waste products.
• IDEP FoundationminorStrategic or Co-development PartnerTerra Water collaborates with IDEP Foundation through their Bali Water Protection Program as part of Terra's social projects addressing water scarcity and access to safe drinking water in Bali communities.
• Alive Whole FoodsminorChannel Partner/ Reseller/ DistributorAlive Whole Foods is a retail partner selling Terra Water products including colloidal silver and water filters at their Bali location.
• Kinship StudiominorChannel Partner/ Reseller/ DistributorKinship Studio, a Bali-based co-working space, serves as a retail distribution point for Terra Water filters.
• Bali DirectminorChannel Partner/ Reseller/ DistributorBali Direct is a Bali-based retail partner distributing Terra Water filter products.
• Bamboo PureminorStrategic or Co-development PartnerBamboo Pure is Bali's pioneering bamboo construction and treatment company using environmentally responsible borax-based preservation methods. Mentioned in the context of sustainable architecture partnerships relevant to Terra's eco-conscious business network.
• IBUKUminorStrategic or Co-development PartnerIBUKU is an internationally recognized bamboo architecture firm that designs innovative sustainable buildings at Green Village Bali. Mentioned in the context of Terra's network of sustainable business partners and collaborators in Bali's eco-tourism ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aquasana: Aquasana manufactures whole-house and under-sink water filtration systems with a strong wellness/sustainability positioning. Comparable premium, sustainability-aligned consumer brand, though focused on under-sink/whole-home formats rather than countertop ceramic.
• PUR Water: PUR is an established US household water filtration brand offering faucet-mount and pitcher systems. Comparable household POU filtration category, though PUR focuses on mass-market plastic pitcher systems rather than artisanal ceramic.
• Brita: Brita is the dominant global household water filtration brand (pitchers, dispensers, replacement cartridges). Overlaps with Terra on household water treatment but at industrial scale and lower price points, serving as the broad incumbent benchmark.

Direct peers

• Clearly Filtered: Clearly Filtered is a premium direct-to-consumer water filtration brand offering pitchers and bottles with high-end contaminant removal claims. Comparable D2C premium positioning and sustainability/health messaging.
• Doulton Water Filters: Doulton manufactures ceramic gravity-fed water filter candles and countertop systems using similar clay-based filtration technology (often with silver and activated carbon). Directly comparable to Terra's core product architecture, though Doulton is an established UK-based global brand with broader distribution.
• Soma: Soma produces design-forward, sustainable water filtration pitchers and carafes using ceramic and plant-based filters. Directly comparable in aesthetic positioning, sustainability messaging, and direct-to-consumer premium home market overlap.
• Sawyer Products: Sawyer manufactures point-of-use and gravity-fed water filtration systems for households, outdoor, and humanitarian use. Comparable ceramic/hollow-fiber filter product lines and dual commercial/social distribution model.
• LifeStraw: LifeStraw produces portable and household water filtration products targeting communities without safe drinking water, including gravity-fed and ceramic-style filters. Highly comparable mission and product overlap, particularly for the social-impact / developing-market use case that underpins Terra Impact.
• Berkey Filters: Berkey makes stainless steel gravity-fed countertop water filtration systems with ceramic-style elements. Directly comparable in form factor (gravity-fed, countertop/stand, no electricity) and positioning toward health-conscious consumers, though Berkey serves a premium US/global market.

Regional players

• Water Filters Australia (Pure Water Systems): Pure Water Systems distributes ceramic gravity-fed water filters (including Doulton-style elements) across Australia and the Asia-Pacific. Comparable ceramic gravity-fed product line, though operating primarily in Australia rather than Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/terrawaterindonesia
• LinkedInlinkedin.com/company/terra-water-indonesia
• Instagraminstagram.com/terrawaterindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Water Indonesia