What Vichy Laboratoires does

Pro'herbes is a French sole proprietorship (EIRL) founded in 2015 by Pierre LARVARON, operating in the natural dietary supplements segment. The company formulates and sells a catalog of approximately 13 SKUs spanning CBD oils (hemp and coconut bases, plus CBG and CBN blends), spirulina and phycocyanine products, liposomal vitamin C, joint support complexes (Articul'Air, Complexe Pro II), thyroid support (Iode + L-Tyrosine), liver support (Hépatholess), colloidal silver, and a topical moisturizer. Products are positioned as 100% natural, certified organic where applicable, and free from synthetic additives, preservatives, and chemical solvents. Pierre holds a 2009 naturopathy diploma from the Académie Européenne des Médecines Naturelles and draws on more than 20 years of family experience in organic food (since 1990) and dietary supplements (since 2009).

Differentiation rests on proprietary manufacturing techniques: a patented French cold-extraction process for phycocyanine (without chemical solvents), which the company reports yields 6,000–7,000x greater antioxidant activity than conventional spirulina; supercritical CO2 extraction yielding full-spectrum, THC-free (0.0%) CBD oils; and PureWay-C, a patented liposomal vitamin C combining vitamin C with a vegetable fatty acid and citrus bioflavonoid coating for enhanced bioavailability. All products are manufactured in French laboratories.

The business operates a long-tail consumer distribution model. Direct-to-consumer sales are conducted through proherbes.com, an Oxatis-powered e-commerce storefront hosted on OVH infrastructure, supplemented by a brick-and-mortar herboristerie at 8 Rue de Paris, Vichy, staffed by a qualified naturopath. A network of approximately 50 third-party resellers — including named accounts such as La Vie Claire, Natur'Ain, Super Qi, Cap Nature, and Bio Auvergne — distributes across roughly 15 French departments (natural health stores, organic shops, pharmacies, and herbalists). Pricing is pay-as-you-go unit pricing in the €20–€60 range with tiered volume discounts of 5%–25% and concentration-based tiers (5%–40%) for CBD oils. Marketing is content-driven: organic social (Facebook, Instagram), email newsletter (Vistanet), customer testimonials, and product-page content. The company has not raised external funding and is wholly owned by its founder. Note: the firmographics label the company as 'Vichy Laboratoires' and the dataset includes supplementary Vichy Laboratoires (L'Oréal Group dermocosmetics) data referencing 2026 brand ambassador signings (Vitinha, Emily DiDonato), which conflict with the Pro'herbes operational profile; this analysis is grounded in the Pro'herbes operational data.

Name

Vichy Laboratoires

Legal name

EIRL Pro'herbes

Website

https://proherbes.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Pro'herbes is a French sole proprietorship founded in 2015 by Pierre LARVARON that formulates and sells naturopath-formulated natural dietary supplements (CBD oils, spirulina, phycocyanine, liposomal vitamin C, joint/thyroid/liver support) via DTC e-commerce, a Vichy retail store, and ~50 French resellers.

Ownership category

akta.pro rank

Product category

Dermocosmetic Skincare

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Dermatology Specialty Pharmaceuticals (HLAIACAL)

Keywords

• Dermocosmetic skincare
• Anti-dandruff treatments
• Anti-hair loss care
• Pharmacy skincare brands
• Mineral water cosmetics

Headquarters

HQ city

Vichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Vichy Laboratoires — Dermocosmetics product sales: Vichy Laboratoires, as a L'Oréal Group brand, generates revenue through the sale of dermocosmetic skincare, haircare, and personal care products via mass-market retail, pharmacies, and e-commerce channels globally.
2. Pro'herbes — Natural supplement product sales (direct and reseller): Pro'herbes sells natural dietary supplements (CBD oils, spirulina, phycocyanine, vitamins, joint health, thyroid support, liver support, colloidal silver, moisturizer) through its own e-commerce website and approximately 50 third-party retail resellers across France. Revenue is generated per-transaction with volume-based discounts applied.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vichy Laboratoires is a dermocosmetics brand under L'Oréal Group, offering dermatologically tested skincare, haircare, and personal care products. The portfolio includes the Vichy Dercos range (anti-dandruff and anti-hair loss treatments) and a newly launched line of Vichy Deodorants, with Vichy mineral water serving as a core ingredient and the brand positioned at the intersection of dermatological science and integrative health.

Product overview

Vichy Laboratoires is a dermocosmetics brand under L'Oréal, offering skin and hair care products. Its portfolio includes Vichy Dercos Anti-Dandruff and Vichy Dercos Anti-Hair Loss as core haircare offerings within the Dercos range, alongside a newly launched line of Vichy Deodorants. The brand positions itself at the intersection of dermatological science and integrative health, supported by global brand ambassadors.

Differentiator

Problem solved

Functional benefit

Products and services

• Vichy Dercos Anti-Dandruff A dandruff treatment product within the Vichy Dercos haircare range, promoted through global brand ambassador partnerships targeting consumers seeking expert dermatological haircare solutions.
• Vichy Dercos Anti-Hair Loss An anti-hair loss treatment product within the Vichy Dercos haircare range, endorsed by global brand ambassador Vitinha, targeting male consumers with fitness and high-performance lifestyles.
• Vichy Deodorants A new line of deodorants launched under the Vichy brand, forming part of the brand ambassador portfolio alongside Vichy Dercos Anti-Dandruff and Anti-Hair Loss products, targeting male consumers engaged in fitness and high-performance lifestyles.

Quantifiable outcome

• Phycocyanine antioxidant activity is 6,000–7,000x more potent than conventional spiruline
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vitinha (Vítor Machado Ferreira)coreGTM or Marketing Partner · 24 April 2026Vichy Laboratoires signed Portuguese international and Paris Saint-Germain (PSG) midfielder Vitinha as its Global Brand Ambassador effective April 2026. Vitinha promotes Vichy Dercos Anti-Dandruff, Vichy Dercos Anti-Hair Loss, and a new line of Vichy Deodorants targeting male consumers engaged in fitness and high-performance lifestyles. Vitinha was selected partly due to his personal experience with scalp concerns, and his 4.5 million social media followers are expected to help Vichy attract a new generation of male consumers seeking expert skincare solutions.
• Emily DiDonatocoreGTM or Marketing Partner · 8 January 2026Vichy Laboratoires appointed Emily DiDonato, a model and wellness advocate with 4.6 million social media followers, as its Global Brand Ambassador on January 8, 2026. DiDonato serves as the face of Vichy's skin and hair care campaigns across social media platforms, aligning with Vichy's positioning around integrative health science and reinforcing the brand's message linking dermatological science with broader wellness practices.
• Vistanet (newsletter dispatch service)minorOthersVistanet acts as a subcontractor for sending newsletters to Pro'herbes subscribers who have consented to marketing emails. The service is provided via a SaaS platform, and all newsletters include an unsubscribe link. The subscriber list is managed within the Vistanet software.
• Vesperiart (web design agency)minorImplementation/ SI/ Consulting PartnerVesperiart is credited as the web design agency that designed the Pro'herbes website (© 2026 Pro'herbes, Tous droits réservés).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bioderma: NAOS-owned dermo-cosmetic brand with significant pharmacy-channel share in France and Southern Europe. Competes with Vichy on sensitive-skin and microbiome-positioned skincare.
• Ducray: Pierre Fabre dermocosmetics brand focused on hair and scalp care. Directly comparable to Vichy's Dercos line (anti-dandruff, anti-hair-loss) and competes for the same pharmacy shelf and dermatologist recommendations.
• SkinCeuticals: L'Oréal Active Cosmetics premium clinical skincare brand. Overlaps with Vichy on dermatologist-recommended antioxidant and corrective skincare, especially in professional and medical channels.
• Eucerin: Beiersdorf-owned medical skincare brand with strong pharmacy presence. Directly competes with Vichy in dermocosmetics for anti-aging, dry skin, and dermatologist-endorsed product ranges across Europe.
• Uriage: French dermocosmetics brand built on Uriage thermal water. Direct Vichy competitor across baby, family, and adult dermatological skincare, particularly strong in French pharmacies.
• Klorane: Pierre Fabre botanical haircare brand. Competes with Vichy Dercos in the natural-ingredient, dermatological haircare category across European pharmacy and selective retail.
• CeraVe: L'Oréal Active Cosmetics brand developed with dermatologists. Overlaps with Vichy on ceramides-based barrier repair and is increasingly competitive in mass and pharmacy channels globally.
• Avène: Pierre Fabre dermo-cosmetic brand built on Avène thermal spring water. Competes head-to-head with Vichy in European pharmacies on sensitive-skin, post-procedure, and dermatologist-recommended skincare.
• A-Derma: Pierre Fabre dermocosmetics brand using Rhealba oat. Competes with Vichy in European pharmacy channels on soothing, sensitive-skin, and family skincare segments.
• La Roche-Posay: Direct sister brand under L'Oréal's Active Cosmetics division. Operates the same dermatological-pharmacy distribution model with thermal-spring water heritage, overlapping directly with Vichy across skincare, sun care, and sensitive-skin positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Proherbes
• Facebookfacebook.com/Proherbes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vichy Laboratoires