Bierhaus NYC

What Bierhaus NYC does

Bierhaus NYC is a Bavarian-style beer hall and full-service German restaurant that has operated continuously at 712 Third Avenue at 45th Street in Midtown Manhattan since 2011. Located two blocks from Grand Central Terminal, the venue serves authentic German cuisine (schnitzel, bratwurst, pretzels, wurst) alongside Hofbräu beer imported directly from Munich using original 400-year-old recipes traced to Wilhelm V, Duke of Bavaria. The establishment runs table service, communal and bar seating, weekly live entertainment (Polka Brothers on Wednesdays, DJ on Thursdays, Elias Meister & Band Fridays-Saturdays), and is actively promoting $50 minimum per-person reservations for select 2026 FIFA World Cup games.

The business operates a multi-stream revenue model combining on-premise food and beverage sales with several recurring and ancillary streams. Core revenue comes from à la carte dining and Hofbräu beer (year-round and seasonal varieties including Delicator, Maibock, Münchner Sommer, and Märzen). Supplementary monetization includes private event hosting for corporate groups and parties, a $150/year Stein Club membership that assigns numbered steins and personal lockers, branded T-shirt merchandise ($25), weekend brunch at $24.95/person, a Monday-Thursday Happy Hour ($7 drinks, 30% off appetizers), and digital and physical gift cards sold through the Toasttab platform.

Customer acquisition is direct-to-consumer, reaching Midtown office workers, tourists, families, beer enthusiasts, corporate event planners, and entertainment seekers through the company website (bierhausnyc.com), Mailchimp email list, Yelp reservations integration, Toasttab online ordering, and live music programming. Bierhaus NYC is privately held, operates a single location, and has no disclosed parent company, funding history, M&A activity, or institutional ownership in the source materials.

Name

Bierhaus NYC

Legal name

Bierhaus NYC

Website

https://bierhausnyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Bierhaus NYC is a Bavarian-style beer hall and German restaurant in Midtown Manhattan operating since 2011, serving authentic German cuisine and imported Hofbräu beer from Munich to diners, corporate event groups, and beer enthusiasts.

Ownership category

akta.pro rank

Product category

German Restaurant / Beer Hall

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• German restaurant
• Bavarian beer hall
• Hofbräu beer import
• Authentic German cuisine
• Private event venue

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from serving German cuisine, Hofbräu beers (on tap and by the boot), wines, cocktails, and other beverages. Includes brunch service on weekends with fixed price ($24.95) including entree and mimosa or beer.
2. Private Event Booking: Revenue from corporate events, parties, and group bookings. Parties of 15 or less can reserve online; larger parties receive customized packages.
3. Merchandise Sales: Sale of branded merchandise including T-shirts ($25 each) featuring slogans like 'I Got Twisted at Bierhaus NYC', 'Beware of the Bubble!', and 'Das Boot Kicked Mein Arsch'.
4. Stein Club Membership: Annual membership program costing $150 per person per year, offering assigned numbered stein, locker with lock, and 10% discount on bills. Creates recurring revenue and customer loyalty.
5. Gift Cards: Digital and physical gift cards sold through Toasttab platform, providing upfront cash flow and encouraging repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bierhaus NYC is a Bavarian-style beer hall and German restaurant operating since 2011 in Midtown Manhattan, serving authentic German cuisine (schnitzel, bratwurst, pretzels, wurst, pork knuckle) alongside Hofbräu beers imported directly from Munich. The venue offers dine-in table service, weekend brunch, private event hosting, and live music entertainment in an immersive Oktoberfest-style atmosphere.

Product overview

Bierhaus NYC operates as a Bavarian-style beer hall and German restaurant offering a unified dining experience centered around authentic German cuisine and imported Hofbräu biers. The core product is the restaurant itself, complemented by multiple add-on services and modules including online ordering via Toasttab, private event booking, Stein Club membership ($150/year), Happy Hour promotions, branded merchandise, and live music entertainment. Food offerings span appetizers, wurst, traditional entrees, sandwiches, and desserts, while beverages focus on imported Hofbräu biers. The establishment also provides gift cards and weekend brunch service as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hofbräu Brewery (Munich, Germany)coreTechnology or IntegrationExclusive partnership to serve authentic Hofbräu beer brewed using original recipes from Wilhelm V, Duke of Bavaria (over 400 years old). Beer is imported directly from the brewery in Munich, Germany. Bierhaus NYC has served these beers in the Munich tradition for over a decade, featuring year-round and seasonal varieties on tap including Premium Lager, Hefe Weizen, Dunkel, and seasonal offerings like Oktoberfest and Maibock.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rolf's German Restaurant: Gramercy German restaurant famous for its seasonal holiday decor, traditional Bavarian fare, and German beer list — comparable destination dining concept in Manhattan.
• The Standard Biergarten: Outdoor beer garden at The Standard hotel in Meatpacking District serving German-style beers and casual fare — directly comparable as a Manhattan destination beer-garden concept.
• Radegast Hall & Biergarten: German/Czech-style beer hall in Williamsburg, Brooklyn serving imported European beers with communal tables, large-format beer service, and live music — the closest in concept and operating model to Bierhaus NYC.
• Heidelberg Restaurant: Long-running Upper East Side German restaurant serving traditional German cuisine and German beers — comparable as a destination German dining concept in Manhattan.
• Black Forest Brooklyn: German restaurant in Brooklyn offering schnitzel, bratwurst, and a German beer selection in a casual setting — directly comparable in cuisine and beer program within the same metro.
• Zum Schneider: NYC German/Austrian beer garden with imported German beers, Bavarian cuisine, and live oompah-style music — directly comparable concept operating in the same metro.
• Loreley Restaurant & Beer Garden: Lower East Side German-style restaurant and beer garden offering imported German beers and traditional fare in a casual, communal setting — directly comparable in cuisine and beer program.
• Reichenbach Hall: Midtown Manhattan German beer hall with imported German beers, large communal benches, and traditional Bavarian fare — competes for the same tourist and office-worker traffic near Grand Central.

Regional players

• Hofbräuhaus Pittsburgh: U.S. franchise of the original Munich Hofbräuhaus operating under the same brewery partnership and serving the identical Hofbräu beer program in a different geography — directly comparable product/brand but not a direct NYC competitor.
• Grand Hofbrauhaus: German-style beer hall in the greater Cincinnati area offering German beers, Bavarian cuisine, and live entertainment — comparable beer-hall format and German menu outside the NYC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bierhausnyc
• LinkedInlinkedin.com/company/bierhaus-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bierhaus NYC