3a Hôtels La Collection

What 3a Hôtels La Collection does

3a Hôtels La Collection is a privately held French hotel group structured as a GIE (Groupement d'Intérêt Économique), operating four 4-star hotels, one hotel residence, one beach club, five restaurants, seven bars/lounges, and 19 meeting rooms across two French regions. Its portfolio is anchored in Nice on the Côte d'Azur (Hôtel West End on the Promenade des Anglais, Hôtel Aston La Scala, Hôtel Beau Rivage, Plage Beau Rivage, and Résidence Aston La Scala, which opened in February 2025 with 17 apartments) and extends to the Île-de-France market through Hôtel Mercure Versailles Paris Ouest. The group generates revenue from room accommodation across the hotels and residence, food and beverage operations across its restaurants and bars, beach club services including lounge chair rentals, tapas, and wellness offerings (hammam, massages), and meeting/event spaces for corporate and MICE clients.

Go-to-market is hybrid: direct-to-consumer through a proprietary booking engine on hotels3alacollection.com with exclusive discount codes (e.g., SUMMER), complemented by Global Distribution System listings (Amadeus, Sabre, Galileo, Worldspan, Travelweb) for travel-agent and OTA distribution, and a dedicated corporate sales team handling group bookings and MICE. Customer segments are diversified across leisure travelers (city breaks, families, couples), business travelers and corporate accounts, and event-based travelers tied to Monaco Grand Prix, Nice Carnival, Ironman, and Jazz Festival demand windows. Pricing is transactional/pay-as-you-go with package offers (Room & Breakfast, Gourmet Stay, Beach Package, VIP Pet, Pink October charitable offer); no subscription pricing is operationally relevant despite one stream being labeled as such.

The group's competitive positioning rests on heritage (Nice presence since 1917, with Hôtel Beau Rivage linked to Henri Matisse's legacy), prime waterfront and Promenade des Anglais locations, Clef Verte (Green Key) sustainable tourism certification maintained consecutively from 2023 through 2026, a curated cultural program (3Art Nice art exhibitions since 2022, opera evenings, live jazz, themed events), and CSR commitments (Pink October donations exceeding €30,000 over seven years to SOS Cancer du Sein, organic-waste composting partnership with Les Alchimistes yielding 8 tons of compost per year, beach cleanups, and an annual toy collection for Secours Populaire). No proprietary technology platform, AI/ML capabilities, or external funding is disclosed; the publishing director on record is Jean-François Richomme.

Name

3a Hôtels La Collection

Legal name

GIE La Collection Hôtels 3A

Website

https://hotels3alacollection.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Upscale Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Upscale hotel collection
• Four-star accommodation
• Beach club services
• MICE meeting venues
• Mediterranean hospitality

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room rentals across four 4-star hotels and one residence hotelière, with nightly rates varying by season, room category, and special events (Monaco Grand Prix, Jazz Festival, etc.)
2. Food & Beverage: Revenue from five restaurants and seven bars/lounges offering dining, cocktails, and entertainment experiences including live music nights, opera evenings, and themed events
3. Beach Club Operations: Beau Rivage Beach generates revenue through lounge chair rentals, restaurant services, tapas menus, wellness services (hammam, massages), and special beach events
4. Meeting & Events: 19 meeting rooms available for corporate events, seminars, and private functions, with dedicated event services and catering

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

3A Hôtels La Collection operates a multi-property hospitality portfolio in France comprising four 4-star hotels, one hotel residence, one beach club, five restaurants, seven bars/lounges, and 19 meeting rooms. Its core sellable offerings are overnight accommodation, food and beverage, beach club access, and MICE event space across Nice (Côte d'Azur) and the Versailles area.

Product overview

3A Hôtels La Collection is a hotel group operating 4 four-star hotels, 1 hotel residence, 1 beach club, 5 restaurants, 7 bars/lounges, and 19 meeting rooms across Nice (Côte d'Azur) and Versailles. The collection includes Hôtel Aston La Scala, Hôtel West End, Hôtel Beau Rivage, Plage Beau Rivage, Résidence Aston La Scala, and Hôtel Mercure Versailles Paris Ouest. Properties offer accommodations, dining (Le Siècle, Moon Bar, beach restaurants), event spaces, spa/wellness services, and beach club facilities. The group focuses on combining modern comfort with Mediterranean charm and cultural experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 3Art Nice: Art exhibition program launched in 2022 providing emerging local artists with exhibition space across the group's Nice hotels for three months per edition
• Green Key / Clef Verte certified properties

Products and services

• Hôtel Aston La Scala Four-star hotel in the heart of Nice featuring the Moon Bar rooftop terrace, Aston Club lounge bar, L'Horloge restaurant, and modern rooms with Mediterranean charm, targeting leisure and business travelers.
• Hôtel West End Four-star hotel on the Promenade des Anglais featuring Le Siècle restaurant with Art Nouveau decor, Horse Guard bar, opera evenings, and Tea Time service.
• Hôtel Beau Rivage Four-star hotel featuring newly renovated Premium rooms, beach access, wellness area with hammam, and Mediterranean-inspired design honoring Matisse's legacy.
• Hôtel Mercure Versailles Paris Ouest Four-star hotel near Versailles Palace offering refined accommodations, Bar Joséphine coworking space, wine selection program, and easy access to Paris for business travelers.
• Résidence Aston La Scala Hotel residence offering 17 fully renovated and equipped apartments in central Nice, ideal for family vacations or long stays with self-catering amenities.
• Plage Beau Rivage Beach club on the Mediterranean featuring Espace Tendance lounge area, restaurant, tapas menu, live music programming (jazz Mondays, live music Wednesdays, DJ sessions Thursday-Saturday), and wellness services.
• Meeting & Event Spaces 19 meeting rooms across the collection for business events, seminars, and conferences, with dedicated corporate booking services handled by the in-house sales team.
• Spa & Wellness Services Wellness offerings including hammam, marine spring scrubs, draining massages, and spa practitioners available at Plage Beau Rivage.

Quantifiable outcome

• Third consecutive year of Clef Verte (Green Key) certification (2023-2025)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Paddle CleanerminorStrategic or Co-development Partner · 1 January 2024Environmental association focused on paddle/eco-friendly practices awareness. The group partnered with them for a two-day eco-awareness event.
• Rien Que Pour EuxminorStrategic or Co-development Partner · 1 January 2022Local animal welfare organization. The group donated €2,836 during Nice Carnival 2022 as part of animal welfare cause support.
• Teragir (Clef Verte)coreOthersAwarding body for the Clef Verte (Green Key) sustainable tourism certification. The group has maintained certification for multiple consecutive years across its Nice properties.
• SOS Cancer du SeincoreStrategic or Co-development PartnerBreast cancer awareness association. The group participates annually in Pink October campaign, donating 25% of special booking offers and 50% of pink dessert sales to the association. Over €30,000 donated over seven years.
• Secours Populaire (Green Santa Campaign)minorStrategic or Co-development PartnerCharitable organization for disadvantaged families. Annual toy collection campaign collecting approximately 1,500 toys per year. Pères Noël Verts (Green Santas) volunteer initiative.
• Nice OperaminorGTM or Marketing PartnerCultural institution on the French Riviera. The group operates as a benefactor supporting the opera's programs and initiatives.
• Théâtre National de NiceminorGTM or Marketing PartnerNational theater in Nice. The group is a partner supporting theatrical productions and cultural programs.
• Cinéroman FestivalminorGTM or Marketing PartnerAnnual cinema festival in France. The group has supported the festival since its inception in 2019, providing venue partnerships and promotional support.
• Les Moments Musicaux des Alpes-MaritimesminorGTM or Marketing PartnerMusical association in the Alpes-Maritimes region. The group supports their musical programming and events.
• Les AlchimistesminorStrategic or Co-development PartnerWaste recycling and composting partner. The group's sorted organic waste yields 8 tons of compost per year, used to enrich farmland and vineyards along the French Riviera.
• Nice Côte d'Azur Metropolitan AreaminorStrategic or Co-development PartnerLocal government authority. Supported the group's World Oceans Day beach cleanup initiative with approximately 20 employee volunteers collecting 14 kg of waste.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Louvre Hotels Group: French multi-brand hotel group (Campanile, Première Classe, Tulip Inn, Kyriad, Royal Tulip). Comparable as a French mid-scale hotel operator with multi-brand positioning across similar price tiers, but operating at significantly greater scale and broader geographic footprint than 3A.
• B&B Hotels: French budget/mid-scale hotel chain with strong presence across France including the Côte d'Azur and Île-de-France. A broader competitor in the French accommodation market; while positioned below 3A's 4-star tier, it competes for many of the same value-conscious travelers in Nice.
• Accor: Global hospitality group whose Mercure brand is used by 3A for its Versailles property. Accor is the dominant French hotel incumbent and a broader competitor across the 4-star segment in Nice and Paris, operating at scale with loyalty, central distribution, and corporate accounts that 3A's collection cannot match.
• Marriott International: Global hospitality major with multiple 4-star brands (Marriott, Courtyard, Renaissance, Autograph) operating in Nice and the Paris region. A broad incumbent competing with 3A on corporate travel, MICE, and loyalty-driven bookings, particularly relevant for the Versailles/Paris-area property.

Direct peers

• Logis Hôtels: French network of independent hotels with strong restaurant operations. Comparable as a French independent-hotel collection operating in regional destinations with F&B-led positioning, though Logis skews toward smaller properties in secondary towns versus 3A's 4-star city/resort positioning.
• Best Western France: French arm of Best Western, a global collection/marketing organization for independent 3-4 star hotels. Directly comparable to 3A on the mid-scale independent-collection model, GDS distribution, and French market focus, though with much broader geographic and property coverage.
• TemptingPlaces: French boutique hotel collection grouping independent luxury and character hotels across France. Highly comparable to 3A Hôtels in size (dozens of curated properties), target segment (independent upscale), and distribution model (centralized booking + curated brand).
• Relais & Châteaux: Global association of independent luxury hotels and gourmet restaurants, with strong French heritage. Comparable to 3A on the curated independent-collection model, F&B-led differentiation, and concentration of properties in iconic French destinations, though positioned at a higher price tier.
• Les Collectionneurs: French association/marketing network of independent hoteliers and restaurateurs. Directly comparable to 3A as a curated collection of independently-owned 4-star hospitality properties in France, with a similar mix of hotels and restaurants and a focus on character-driven, mid-scale luxury.

Emerging players

• Small Luxury Hotels of the World: Global collection of independent luxury and boutique hotels. Comparable to 3A on the curated-independent-collection model and reliance on character/heritage differentiation, though SLH is positioned at a higher luxury tier and serves a more international high-end traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3AHotels
• Facebookfacebook.com/3Ahotels
• LinkedInlinkedin.com/company/3a-hotels-la-collection
• Instagraminstagram.com/3ahotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3a Hôtels La Collection