What Brand of a Leader does

Brand of a Leader is a privately held personal branding agency headquartered in Montreal, Canada, founded in 2020 by Marina Byezhanova (CEO) and Stefano Faustini. The firm targets GenX entrepreneurs, founders, and C-suite executives globally, with an active client footprint across 16 countries. Its core methodology is a structured 8–12 week Brand Discovery process built around three deep-dive interviews and a proprietary "lifeline exercise" designed to surface authentic positioning, with output delivered as a Personal Brand Identity package. Service delivery combines high-touch strategy work with execution support including LinkedIn management, blog content, podcast placements, photoshoot curation, speaker kits, personal websites, and keynote development.

The firm operates a tiered pricing model with publicly disclosed pricing: the $5,700 Personal Brand Identity (one-time, 12 weeks), the $2,000/month Thought Leadership Visibility subscription retainer, à la carte services ranging from $1,000 (LinkedIn Profile Rebrand) to $5,000 (Personal Website), and two self-paced online courses priced at $90–$147 sold via Kajabi. Go-to-market is sales-led, with discovery calls booked through Calendly and augmented by content marketing (blog, LinkedIn), earned media (Forbes, Inc., Fast Company), the "Voice of a Leader" podcast, and speaking engagements at venues including the United Nations and the Entrepreneurs' Organization's Global Speakers Academy. The company is bootstrapped with no disclosed institutional funding or parent entity.

Name

Brand of a Leader

Legal name

Brand of a Leader

Website

https://brandofaleader.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Executive & Leadership Reputation Management (MPAAAOAE), Brand Strategy & Identity Systems (MPAAAEAA), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Personal branding services
• Executive brand strategy
• Thought leadership development
• Brand identity consulting
• Content creation services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ongoing Thought Leadership Services: Monthly subscription service including podcast placements, LinkedIn management, blog articles, and content repurposing. Clients commit to ongoing engagement for sustained brand building.
2. Personal Brand Identity: One-time 12-week engagement delivering comprehensive brand identity including deep-dive interviews, strategy development, and complete brand architecture.
3. LinkedIn Profile Rebrand: Single project delivering profile modernization, positioning, technical optimization, bio creation, and experience clarification within 21 days.
4. Photoshoot Curation: Full-service photoshoot planning including creative direction, location scouting, wardrobe styling, photography/videography coordination, and day-of management.
5. Speaker Kit Creation: Complete speaker kit including reel creation, bio, talk descriptions, one-pager, and testimonial collection for speaking engagements.
6. Personal Website Development: Done-for-you 2-page personal website with full development, content creation, visual layout, and technical implementation designed for GenX entrepreneurs.
7. Keynote Development: Strategic talk outline, custom slide deck, workshop exercises, and public speaking coaching.
8. Online Courses: Self-paced mini-course on personal branding fundamentals and 30-day LinkedIn rebrand program sold as one-time purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels7 records

Core offering

Brand of a Leader is a personal branding agency that helps GenX entrepreneurs and executives discover, architect, and scale their personal brands through a systematic brand discovery process, strategy development, and ongoing content co-execution. The firm delivers fully managed personal brand services including LinkedIn profile rebranding, personal website development, photoshoot curation, speaker kit creation, and keynote development. It also offers self-paced online courses and amplifies client visibility through its Voice of a Leader podcast.

Product overview

Brand of a Leader is a personal branding agency for GenX entrepreneurs and CEOs offering a suite of services centered on brand discovery, strategy development, and content execution. The core offering is the Personal Brand Identity program (12 weeks, $5,700), supplemented by the Thought Leadership Visibility monthly retainer ($2,000/month). Additional services include LinkedIn Profile Rebranding ($1,000), Photoshoot Curation ($4,000), Speaker Kit Creation, Personal Website development ($5,000), and Keynote Development. The agency also offers two self-paced online courses: Personal Branding for Entrepreneurs ($147) and LinkedIn Rebrand ($90). Content amplification is supported through the proprietary Voice of a Leader podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Voice of a Leader: A signature podcast by Brand of a Leader that explores profound questions through the voices of today's preeminent entrepreneurs and leaders worldwide. Hosted by Lanisa Farnsworth, the podcast features deep-dive conversations about stories, journeys, and insights of thought leaders.

Products and services

• Personal Brand Identity A 12-week brand discovery and strategy program that helps entrepreneurs uncover their unique brand essence, positioning, story, content pillars, brand voice, and target audience. Includes 3 deep-dive strategy calls, unique differentiator, compelling story/bio, platform recommendations, research of other thought leaders, and action plan. Priced at $5,700 one-time.
• Thought Leadership Visibility Monthly subscription service ($2,000/month) providing podcast placements, LinkedIn management (network growth, posts, graphics, video editing, content scheduling), blog articles, and content repurposing. Clients commit to ongoing engagement for sustained brand building.
• LinkedIn Profile Rebrand Complete LinkedIn profile modernization, positioning, technical optimization, bio creation, and experience clarification delivered within 21 days. First draft in 7 days, full rebrand completed in 21 days. Priced at $1,000.
• Photoshoot Curation Full-service white-glove photoshoot planning and management including on-site creative direction, location scouting, professional wardrobe and styling consultation, photography and videography coordination, and complete day-of shoot management. Priced at $4,000.
• Speaker Kit Creation Complete speaker kit including custom reel creation, speaker bio, talk descriptions, audience takeaways, one-pager, and testimonial collection for speaking engagements.
• Personal Website Development Done-for-you 2-page personal website development including full development, content creation, visual layout, and technical implementation. Designed specifically for GenX entrepreneurs, CEOs, and thought leaders. Priced at $5,000.
• Keynote Development Strategic talk outline, narrative development, custom slide deck creation, workshop exercises, and public speaking coaching services for leaders building their speaking presence.
• Personal Branding for Entrepreneurs (Online Course) Self-paced mini-course of 10 videos covering personal branding fundamentals, building a brand, and leveraging content for thought leadership, hiring, capital raising, or business exit. Priced at $147.
• LinkedIn Rebrand (Online Course) 30-day program with daily tips, videos, post suggestions, and best practices for rebranding LinkedIn profile, building network, and driving professional visibility. Priced at $90.
• Voice of a Leader Podcast Signature podcast exploring the stories, journeys, and insights of preeminent entrepreneurs and leaders, hosted by Lanisa Farnsworth. Available on Apple Podcasts and Spotify. Supports client visibility and thought leadership amplification.

Quantifiable outcome

• 7X social media reach increase within months for clients
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Entrepreneurs' Organization (EO)coreStrategic or Co-development PartnerCo-founders are members of EO. Marina Byezhanova attended EO forum retreat where Brand of of a Leader concept emerged. EO membership provides network for client acquisition and speaking opportunities including Global Speakers Academy.
• Global Speakers Academy (GSA)coreStrategic or Co-development PartnerMarina Byezhanova attended Global Speakers Academy by Entrepreneurs' Organization, where clients present and speak. Platform for thought leadership development and client visibility.
• DeloitteminorStrategic or Co-development PartnerMarina Byezhanova is part of Deloitte's faculty of speakers, indicating speaking partnership or recognition by Deloitte.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brand Builders Group: Personal branding agency focused on helping experts, authors, and executives become known for what they do — overlapping service mix (brand messaging, content, media placements) and target persona with Brand of a Leader.
• Reputation Architects: Personal branding and reputation management agency for C-level executives and entrepreneurs — direct overlap on executive branding, LinkedIn presence, and thought leadership services.
• Calder (formerly CD/CI): Branding and communications agency for financial advisors and financial services executives — comparable in offering brand strategy, messaging, and content assets to a specific professional persona segment.
• Influence & Co. Book marketing and thought-leadership agency that builds personal brands for executives, founders, and authors — directly comparable to Brand of a Leader's positioning, target customer (founders, C-suite), and content-amplification model.

Broad incumbents

• StoryBrand (Donald Miller): Brand messaging framework company that helps executives clarify their story and message; comparable to Brand of a Leader's brand-discovery and positioning work but operates at a larger scale via licensed guides.
• Hinge Marketing: Specialized marketing and branding firm for professional services firms; broader portfolio than Brand of a Leader but overlaps on positioning, thought leadership, and executive visibility for B2B professionals.
• Edelman: Global communications and PR firm with executive thought-leadership and reputation practices — overlaps at the executive-visibility end of Brand of a Leader's offering but at a much larger, enterprise scale.

Emerging players

• Dorie Clark Consulting: Solo consultancy helping executives build personal brands and thought leadership via coaching, keynotes, and online courses — overlaps with Brand of a Leader's executive visibility services but as an individual practitioner rather than a full agency.
• Luisa Zhou: Personal brand and business coaching company for coaches, consultants, and entrepreneurs — comparable in productizing personal-branding methodology into courses and high-ticket services targeting founder/executive clients.
• WorkBrands: Employer branding agency connecting corporate and personal brand strategy — adjacent to Brand of a Leader given co-founder Marina's prior employer-branding background and the overlap between executive personal brand and employer brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voice-of-a-leader

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand of a Leader