What Brand Builders Group does

Brand Builders Group (legal entity Vaden Enterprises, LLC; DBA 'Brand Builders Group') is a privately held personal brand strategy firm headquartered at 1 Music Circle South, Suite 330, Nashville, Tennessee, serving influencers, thought leaders, entrepreneurs, speakers, authors, and experts — internally branded as 'mission-driven messengers.' The firm was co-founded and is operated by Rory Vaden and AJ Vaden and delivers its services through a proprietary 4-Phase Brand Building Process (Branding, Marketing, Selling, Scaling), supplemented by a 12-part proprietary curriculum and packaged methodology components (Modular Content Method, Digital Infrastructure Framework, Personal Brand Strategy Framework). Its core technology is the codified playbook and content frameworks rather than software; the firm does not maintain a public API, SDK, or mobile application.

The business operates a quote-based, multi-tier sales motion that funnels prospects through free Personal Brand Strategy Calls into 1:1 monthly coaching engagements, immersive Personal Brand Strategy Sessions, live events and workshops, virtual membership training, and an annual Content Licensing Program through which coaches, consultants, speakers, and corporate marketing professionals license the firm's curriculum and certification. Distribution is multi-channel: the co-founder-hosted 'Influential Personal Brand' podcast (Forbes Top 10 Podcasts to Listen To in 2021), free courses (e.g., 'First Step to Famous,' 'The Influential Leader'), webinars, a 25-influencer online Summit, social media, email/newsletter, and earned media coverage in Wall Street Journal, Forbes, CNN, Fox News, Fortune, Fast Company, Inc, SUCCESS, and Entrepreneur Magazine.

The firm is bootstrapped with no disclosed funding rounds and reports a headcount of 11–50 employees. Pricing is not publicly disclosed (presented before purchase and codified in agreements), and contract cadence is described as multi-year. Customer concentration is fragmented across named individual brands and small businesses rather than anchored to enterprise accounts. Geographic footprint is global via virtual delivery, with the headquarters in Nashville serving as the operating base for strategy sessions, events, and the internal team of personal brand strategists.

Name

Brand Builders Group

Legal name

Vaden Enterprises, LLC

Website

https://brandbuildersgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Builders Group is a Nashville-based personal brand strategy firm that helps influencers, thought leaders, and entrepreneurs clarify positioning, expand reach, and grow revenue through proprietary coaching, strategy sessions, live events, and a content licensing program.

Ownership category

akta.pro rank

Product category

Personal Brand Strategy Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Personal brand strategy
• Brand coaching services
• Content licensing program
• Thought leadership training
• Influencer brand workshops

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. 1-on-1 Personal Brand Coaching: Monthly coaching engagements where clients work with dedicated personal brand strategists who provide brainstorming, strategy development, implementation support, and accountability.
2. Personal Brand Strategy Sessions: Immersive 1-on-1 sessions designed to fast-track personal brand development. Ideal for those on short timelines, needing personalized attention, or wanting custom experiences for complex business models.
3. Live Events and Workshops: Multi-format interactive workshops, live training events, and accelerator events. Includes small group interactive workshops and peer-to-peer masterminds covering branding, marketing, selling, and scaling topics.
4. Event Curriculum Components: 12-part proprietary curriculum covering topics such as book writing/selling, TED talk creation, podcast development, funnels, webinars, speaking business, sales mastery, team building, and leadership.
5. Content Licensing Program: Annual licensing program providing access to proprietary video courses, custom trainings, workbooks, keynote presentations, webinar presentations, slide decks, live recordings, and teaching modules. Includes certification, referral partner status, and keynote/webinar presentations.
6. Virtual Membership Training: Full access training membership providing ongoing educational content and resources for personal brand development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brand Builders Group provides personal brand strategy services for influencers, thought leaders, and entrepreneurs through 1-on-1 coaching, immersive strategy sessions, live workshops, and a content licensing program. The firm uses a proprietary four-phase methodology (Branding, Marketing, Selling, Scaling) to help clients clarify positioning, expand reach, and convert their reputation into revenue. Offerings are delivered via direct coaching engagements, live/virtual events, membership training, and licensed partner delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Brand Coaching

Quantifiable outcome

• 67% of Americans willing to spend more on products/services from founders whose personal brand aligns with their values
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Center for Generational KineticscoreStrategic or Co-development PartnerCGK conducted the 'Trends in Personal Branding National Research Study' for Brand Builders Group. CGK is a custom research, speaking, and advisory firm dedicated to separating myth from truth through data. They have led more than 65 research studies in multiple languages on four continents and work with recognizable brands, private equity firms, and market-shaping start-ups. The study provides data-backed insights on personal branding trends and consumer behavior.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Influence & Co: A personal brand and book-launch agency serving influencers, authors, and entrepreneurs with positioning, content, and monetization services. Closely comparable in target customer and core offering, with similarly premium positioning.
• Dorie Clark: Personal brand strategist, Duke professor, and author of 'Reinventing You' who serves executives and entrepreneurs via coaching, keynotes, and online courses. Comparable as a personal brand methodology provider targeting the same expert/influencer persona.
• Roger Wakefield / PersonalBrand.com: Personal brand coaching and strategy firm for entrepreneurs and professionals, focused on positioning, content, and reputation. Comparable in target audience and service structure to Brand Builders Group.
• StoryBrand (Donald Miller): Marketing framework and agency built around a proprietary brand messaging methodology (StoryBrand), serving small businesses and experts. Comparable as a methodology-led brand strategy firm with certification/licensing of its framework.
• BrandYourself: Online reputation and personal brand management platform providing tools, services, and strategy to help professionals control how they appear online. Comparable as a personal brand management provider for individuals and executives.

Broad incumbents

• Magnetic Marketing (Alloy Group): Long-established marketing agency/coaching firm (founded on Dan Kennedy methods) serving small businesses with lead generation, branding, and direct-response campaigns. Overlaps with Brand Builders Group's audience of experts and entrepreneurs but operates a broader marketing portfolio.
• Tony Robbins / Robbins Research International: Global coaching, training, and personal development brand offering live events, seminars, and coaching for entrepreneurs and executives. Comparable in live events, coaching, and personal development methodology, though much larger and broader in scope.

Emerging players

• Jairek Robbins: Performance coach and personal brand practitioner offering coaching programs, workshops, and online training to entrepreneurs. Comparable in offering 1:1 coaching and live events for mission-driven entrepreneurs, but with smaller brand reach than Brand Builders Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brandbuildrsgrp
• YouTubeyoutube.com/channel/UCocQYekihud72Yg_5LUlhkw
• Facebookfacebook.com/BrandBuildersGroup
• LinkedInlinkedin.com/company/brand-builders-group
• Instagraminstagram.com/brandbuildersgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Builders Group