Agenza GmbH

What Agenza GmbH does

Agenza GmbH is a privately held Swiss web agency founded in 2021 by Mike Wegmüller and headquartered in Kriens, near Luzern. The agency specializes in the design and development of WordPress-based digital products, including custom websites, WooCommerce online shops, and web platforms with login areas, intranets, and custom applications. Its client base of 94+ companies spans Swiss SMEs, startups, non-profits, and organizations across verticals such as government, manufacturing, fintech, fashion, and innovation transfer. Notable engagements include REAL Luzern, Biogel AG, contrast GmbH, *zünder, ChooseSmart GmbH, and ITZ InnovationsTransfer Zentralschweiz.

The agency operates on WordPress CMS, WooCommerce for e-commerce, and multiple page builders including Breakdance Builder, Avada, and Oxygen Builder, supplemented by Advanced Custom Fields Pro for dynamic content management. Its technical stack also incorporates Weglot for multilingual sites, Azure API for Office 365 mail delivery, GA4 for analytics, and standard performance/security plugins (WP Rocket, Wordfence, Cloudflare). Agenza has developed proprietary service offerings including the Barrierefrei-Label (a registered accessibility certification tied to WCAG 2.1/2.2 and Swiss eCH-0059 standards) and the Datenschutz-Abo (an automated Swiss data protection compliance subscription).

Agenza's business model combines project-based professional services (website design, development, accessibility auditing, WooCommerce builds) with recurring subscription revenue from the Datenschutz-Abo and ongoing support/maintenance contracts with uptime guarantees. Pricing is quote-based with no publicly disclosed tiers. The agency holds the Swiss Digital Services label certifying 100% Swiss value creation and sells primarily through a sales-led motion: direct consultation via website inquiry forms, phone, email, and WhatsApp, supplemented by content marketing (technical blog, portfolio case studies, SEO) and a four-part webinar series in partnership with ITZ. The company operates with 1-10 employees and has no disclosed external funding, making it founder-led and independently financed.

Name

Agenza GmbH

Legal name

Agenza GmbH

Website

https://agenza.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Agenza GmbH is a Swiss WordPress web agency in Kriens, near Luzern, founded in 2021 by Mike Wegmüller, building custom websites, WooCommerce shops, and web platforms for 94+ Swiss SMEs, startups, and organizations.

Ownership category

akta.pro rank

Product category

Web Design & Development Services

NAICS

Advertising Agencies (54181)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• WordPress web development
• WooCommerce online shops
• Web accessibility services
• Swiss web design agency
• Custom web platforms

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Project-based web design and development services including WordPress websites, online shops, and web platforms. Revenue generated through one-time project fees based on scope and complexity.
2. Accessibility Services: Website accessibility auditing, optimization to WCAG standards, and the Barrierefrei-Label certification service.
3. Datenschutz-Abo (Privacy Subscription): Recurring subscription service providing automated privacy policy generation and Swiss data protection compliance maintenance.
4. Support & Maintenance: Ongoing website maintenance, security updates, and technical support services with uptime guarantees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Agenza GmbH is a Swiss web agency that designs and develops custom WordPress websites, WooCommerce online shops, and bespoke web platforms (login areas, intranets, and custom applications) for Swiss SMEs, startups, organizations, and select international clients. The agency differentiates through accessibility-first development (WCAG 2.2 / eCH-0059), Swiss data protection compliance (Datenschutz-Abo), and integrated SEO, supported by the proprietary Barrierefrei-Label certification and 100% in-Swiss execution under the Swiss Digital Services label.

Product overview

Agenza GmbH is a Swiss web agency based in Kriens (Luzern) offering a portfolio of WordPress-based digital solutions. Their core offerings center on three product categories: Custom WordPress Websites (individualized business websites with UI/UX design, SEO, and accessibility), WooCommerce Online Shops (conversion-optimized e-commerce stores with subscription and automation support), and Web Platforms (complex solutions with login areas, intranet functionality, and custom applications). These core products are supplemented by specialized services including the Barrierefrei-Label (digital accessibility certification based on WCAG 2.2 standards), Datenschutz-Abo (automated Swiss privacy policy compliance), and integrated SEO services. The agency operates since 2021 and develops all projects entirely in Switzerland, holding the Swiss Digital Services certification. Their technical stack includes various WordPress page builders (Avada, Breakdance, Oxygen) and they work with complementary tools like WooCommerce extensions, translation services (Weglot), and security/performance plugins.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom WordPress Websites Individually designed and developed WordPress websites for businesses, including UI/UX design, WordPress CMS setup, SEO optimization, mobile responsiveness, WCAG accessibility compliance, and easy content management for the client team.
• WooCommerce Online Shops Professional, conversion-optimized WooCommerce e-commerce stores built on WordPress, including payment gateway integration, subscription support via WooCommerce Subscriptions, API integrations, and accessibility compliance.
• Web Platforms Complex web platforms with login areas, intranet solutions, custom applications, member cockpits, and community features, built with WordPress and Advanced Custom Fields for dynamic data management.
• Barrierefrei-Label (Accessibility Label) Proprietary digital accessibility certification awarded by Agenza to websites that meet WCAG 2.2 guidelines and the Agenza Standard; includes a free accessibility analysis and an official certification badge for the website to display.
• Datenschutz-Abo (Privacy Subscription) Recurring subscription service providing automated generation and maintenance of website privacy policies to keep Swiss websites compliant with the Swiss Data Protection Act (DSG/revDSG) and changing regulations.

Quantifiable outcome

• 93+ client companies served
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ITZ InnovationsTransfer ZentralschweizcoreStrategic or Co-development PartnerCollaborative partnership on webinar series and ongoing client projects. ITZ is a central Swiss innovation network that connects startups and SMEs. Agenza has developed ITZ's website and conducted joint educational webinars on web design topics.
• Swiss made softwarecoreOthersIndustry association membership that grants the Swiss Digital Services label. The organization promotes Swiss ICT industry and digital sovereignty. Agenza is certified with 100% Swiss value creation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebDevStudios: WordPress and WooCommerce agency delivering custom sites and e-commerce for SMB and enterprise. Comparable service-line overlap with Agenza's three core offerings.
• Hinderling Volkart: Swiss digital agency providing strategy, design, and web platform development for organizations and brands. Comparable in Swiss market positioning and integrated design + build delivery.
• Human Made: WordPress-focused agency delivering custom enterprise CMS builds, e-commerce, and platform engineering. Mirrors Agenza's WordPress-first delivery model and accessibility-aware engineering culture.
• Webrepublic AG: Swiss digital agency combining web development with SEO, SEA, and performance marketing. Overlaps Agenza on the SEO + WordPress/web-build stack and the Swiss SME customer base.
• 10up: International WordPress-specialized agency building custom sites, platforms, and plugins for enterprise and SMB clients. Directly comparable to Agenza on WordPress/WooCommerce-centric delivery and CMS expertise.
• Unic AG: Swiss digital agency providing web platforms, e-commerce, and UX services for enterprise and mid-market clients. Comparable to Agenza in service scope and Swiss market focus, though typically serving larger clients.
• Nerdindustries: Swiss digital studio building custom web platforms, online shops, and brand experiences for SMEs and startups. Directly comparable in offering mix, customer segments, and Swiss SME focus.
• Liip AG: Swiss digital agency with a similar offering mix — web platforms, e-commerce, custom CMS development — serving Swiss SMEs and organizations. Closely comparable in geography, customer base, and service portfolio to Agenza.

Broad incumbents

• WP Engine: Large managed WordPress hosting and platform provider with its own agency partner ecosystem. Operates above Agenza in the stack but competes for the same WordPress-build budget at the upper end of the SME market.

Others

• deliciousbrains: WordPress tooling company (e.g., WP Offload Media) and WordPress engineering services. Adjacent ecosystem player that influences the same WordPress stack Agenza builds on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agenza-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenza GmbH