Uphill Gmbh

What Uphill Gmbh does

UpHill GmbH is a privately held, bootstrapped Swiss marketing agency founded in 2020 and headquartered in Arosa, canton of Graubünden (Tomelistrasse 18). The company is co-owned by Mirko Schadegg (Inhaber | Production | Channel Manager) and Sandra Willi (Inhaberin | Projekt- & Kampagnenleitung), and operates with a small team of seven people, comprising the two founders plus five specialist contractors covering content creation, influencer marketing, content marketing, web design, and channel management. UpHill functions as a full-service marketing agency — not a SaaS or technology platform — delivering conception, production, and channel management services directly to clients.

The agency's service offering is organized into three pillars: Conception (strategy development, project management, marketing planning, product development, and story production); Production (company and product photography, reportages, event photography, image videos, brand stories, social media series, recruiting/event videos, plus web design with SEO and retargeting); and Managing (social media concept development, channel management, campaign planning, and influencer marketing). Its technology stack is conventional digital marketing tooling, with no proprietary AI/ML components, no API/SDK products, and no application layer beyond a WordPress-based website (uphill.swiss) and an Instagram presence.

UpHill monetizes through professional-services fees — project-based engagements, retainers, and campaign-based pricing on custom quotes (no publicly disclosed pricing). It serves a primarily regional client base in the Swiss mountain tourism cluster (Arosa Lenzerheide and wider Graubünden), with a portfolio spanning ski resorts (Arosa Lenzerheide, Snowpark Arosa Lenzerheide), hotels (Revier Hotels, Privà Alpine Lodge, Seehof, Sonnenhalde, Provisorium13), restaurants and mountain huts (Güterschuppen, SIT Hütte), events (Live is Life, Swiss Snowboard Box), a regional brewery (Arosabräu), a regional bank (Clientis Bank Toggenburg), and SMBs in adjacent categories (Viplounge, Surfboat). GTM is direct-to-consumer sales into tourism and hospitality businesses, supplemented by partnerships with local specialist providers (hitschdesign Werbeagentur for web implementation, Picstars for influencer marketing). The company has no institutional investors, no funding rounds, no subsidiaries, and no disclosed revenue.

Name

Uphill Gmbh

Legal name

UpHill GmbH

Website

https://uphill.swiss

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

UpHill GmbH is a bootstrapped Swiss marketing agency in Arosa, Graubünden, founded in 2020 by Mirko Schadegg and Sandra Willi. It delivers conception, production, and social media management services directly to tourism, hospitality, and regional businesses in the Swiss Alps.

Ownership category

akta.pro rank

Headquarters

HQ city

Arosa

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Full-service marketing agency providing conception, production, and management services to tourism businesses. Revenue generated through project-based fees, retainer contracts, and campaign-based pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Uphill GmbH is a Swiss marketing agency offering full-service marketing support organized into three pillars: Conception (strategy, project management, marketing planning, product development, story production), Production (photography, film, web design with SEO and retargeting), and Managing (social media concept, channel management, campaign planning, influencer marketing). The agency delivers these services primarily to tourism and hospitality businesses in the Swiss mountain region.

Product overview

UpHill GmbH is a Swiss marketing agency specializing in tourism and hospitality sectors. The company offers a comprehensive suite of marketing services organized into three core pillars: Conception (strategy development, project management, marketing planning, product development, and story production), Production (photography, film, and web design services), and Managing (social media strategy, channel management, campaigns, and influencer marketing). The agency focuses on creating emotional connections with audiences through visual content and digital storytelling, serving clients primarily in the Arosa Lenzerheide mountain region of Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Conception / Strategy Development Strategic planning and concept development services including strategy development, project management, marketing planning, product development, and story production to help clients reach their target audiences.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Urban EngelcoreOthersContent Creator who appears to work with UpHill, also operates urbanengel.ch for photography services in the Arosa region
• PicstarssupportingStrategic or Co-development PartnerInfluencer marketing platform through Henrik Kammermann who works with UpHill on influencer marketing services
• Moro Content MarketingsupportingOthersContent marketing services through Anna Sophia Moro who collaborates with UpHill
• Salm CreationsupportingOthersWeb design and channel management services through Mirielle Salm who works with UpHill
• Action PunktsupportingOthersContent creation services through Fabio Martin (Action Punkt) who collaborates with UpHill
• hitschdesign WerbeagentursupportingOthersDesign & Umsetzung (Design & Implementation) partner responsible for website design and execution

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt Limmat: Major Swiss creative and advertising agency. Provides overlapping marketing services but at much larger scale with a broad portfolio across industries; serves as the incumbent comparison for Swiss boutique agencies like UpHill.
• Dept Agency: Global digital creative agency serving multiple industries including travel, tourism, and hospitality. Comparable service capabilities (content, digital marketing, web) but operates at global scale versus UpHill's regional Swiss focus.
• Wirz Advertising AG: Swiss full-service advertising agency. Comparable service portfolio (campaigns, content, digital) but at significantly larger scale and with broader industry reach than UpHill's tourism-focused niche.

Direct peers

• Ti&m AG: Swiss digital agency offering strategy, design, and technology services with regional Swiss focus. Comparable as a similar full-service boutique operating in the Swiss market across comparable client verticals.
• Webrepublic AG: Swiss digital marketing agency offering SEO, SEA, social media marketing, and content creation. Directly comparable as a similarly-sized Swiss boutique agency competing for the same regional business clients with overlapping service lines.
• Notch Interactive AG: Swiss digital agency specializing in strategy, branding, and digital marketing. Directly comparable as a Swiss boutique offering a similar full-service mix across strategy, production, and digital channels.
• Freundliche Grüsse AG: Swiss content marketing and storytelling agency. Comparable as a content-led Swiss boutique with similar emphasis on brand storytelling and digital content production for regional clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/uphill.swiss
• LinkedInlinkedin.com/company/uphill-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uphill Gmbh