Valor Coffee Llc

What Valor Coffee Llc does

Valor Coffee Roasters, LLC is a privately held specialty coffee roaster and cafe operator founded in 2016 in Alpharetta, Georgia. The company roasts single-origin and blend coffees on Loring air roasters and sells them through a Shopify-powered direct-to-consumer e-commerce storefront at valor.coffee, two physical cafes (Alpharetta at 44 Milton Ave and Dunwoody at 5531 Chamblee Dunwoody Rd), and a B2B wholesale program serving other cafes. Its product range spans 88 SKUs across year-round blends (Freethrow, Miracle, Workers' Comp, Turbo Diesel, Book Club Decaf), single-origin lots from Ethiopia, Colombia, Kenya, Guatemala, Costa Rica, Rwanda, Burundi, and El Salvador, seasonal blends (Tanlines summer blend), and specialty instant coffee (Miracle instant), priced at $18-$30 per 10oz bag with larger 1kg and 5lb formats available.

The business operates multiple subscription tiers (Seasonal Blend, Roaster's Choice Year-Rounds, Roaster's Choice Single Origins, Floral, and gift subscriptions) plus a merchandise line (apparel, drinkware, accessories) and a third-party coffee gear resale catalog (Fellow, Hario, Kalita, Aeropress, Origami, Bonavita, Next Level, Third Wave Water). Distribution is omnichannel: DTC nationwide shipping with free shipping over $50, in-cafe retail and walk-in beverage sales (gift cards sold via Square are cafe-only), and wholesale to business buyers at separate pricing.

The company is owned by Ethan Rivers, has no disclosed institutional investment, and is structured as an LLC domiciled in Georgia. It invests in content and community assets (podcast, blog, online community platform at community.valor.coffee, rewards program, affiliate program) and operates active social profiles on Facebook, Instagram, TikTok, YouTube, and X. It maintains a mutual partnership with Cafe Elliott (Dayton, KY), co-developing the Carolina Gold Colombia lot and distributing Cafe Elliott's proprietary product at retail.

Name

Valor Coffee Llc

Legal name

Valor Coffee Roasters, LLC

Website

https://valor.coffee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Valor Coffee Roasters is a privately held specialty coffee roaster and cafe operator founded in 2016 in Georgia, selling roasted single-origin and blend coffees, subscriptions, merchandise, and coffee gear through DTC e-commerce, two Atlanta-metro cafes, and a B2B wholesale channel.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Coffee brewing equipment

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Product Sales: Direct online sales of roasted coffee beans across single origin, blends, decaf, and seasonal offerings. Products available in 10oz, 1kg, and 5lb sizes. Includes specialty instant coffee (Miracle).
2. Subscription Products: Recurring coffee subscription programs including Seasonal Blend Subscription, Roaster's Choice Year-Rounds, Roaster's Choice Single Origins, Floral Subscription, and gift subscriptions. Subscribers receive rotating selections on a recurring basis.
3. Wholesale: B2B wholesale channel supplying cafes and businesses with Valor roasted coffee.
4. Merchandise: Branded merchandise including apparel (t-shirts, hoodies, hats, socks), drinkware (mugs, tumblers, tumblers), and accessories (totes, aprons). Both online-only and in-cafe merchandise.
5. Coffee Gear: Resale of third-party coffee brewing equipment and accessories including Fellow, Hario, Kalita, Aeropress, Origami, Bonavita, and Next Level products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Valor Coffee Roasters, LLC roasts and sells specialty coffee — single-origin lots, signature blends, decaf, and a specialty instant coffee — under its own brand, operating a direct-to-consumer Shopify storefront, two physical cafes in the Atlanta metro area (Alpharetta and Dunwoody, Georgia), a wholesale program supplying other cafes, recurring coffee subscriptions, branded merchandise (apparel, drinkware, accessories), and resale of third-party brewing equipment and Third Wave Water mineral packets.

Product overview

Valor Coffee is a specialty coffee roaster and retailer offering a diverse portfolio of products centered around specialty coffee. The core offering includes single origin coffees and signature blends (Miracle, Freethrow, Workers' Comp, Turbo Diesel) with seasonal rotations like the Tanlines Summer Blend. They operate a subscription service for regular coffee deliveries and offer wholesale programs for businesses. Beyond coffee, they sell branded merchandise including apparel, drinkware, and accessories, as well as coffee brewing equipment and gear. The company maintains physical cafe locations in Alpharetta and Dunwoody, Georgia, with an e-commerce platform for nationwide shipping of coffee, merchandise, and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Tanlines - Summer Blend

Quantifiable outcome

• Most US orders arrive 1-3 business days after shipping, with coffees shipped 0-4 days off-roast and delivered by 7 days off-roast minimum

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cafe ElliottminorChannel Partner/ Reseller/ DistributorCafe Elliott (Dayton, KY) is a wholesale partner and collaborator with Valor Coffee. The two companies co-developed the Carolina Gold Colombia coffee, a mother-daughter-produced washed lot from San Antonio farm, with Valor having visited the farm. Valor acts as the retail distributor for Cafe Elliott's proprietary coffee product.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Nestle-owned specialty coffee brand with a national cafe footprint, DTC subscriptions, and ready-to-drink beverages. Broad incumbent in the same premium coffee category as Valor with materially more capital and reach.
• La Colombe Coffee Roasters: Specialty coffee roaster with national DTC, cafe chain, wholesale, and ready-to-drink draft latte distribution. Comparable to Valor on cafe + DTC + wholesale model, but at substantially greater scale and capital base.
• Intelligentsia Coffee: Established third-wave specialty roaster (now under Peet's) with cafes, wholesale, and DTC. Comparable to Valor on third-wave positioning and cafe + wholesale model, but operates at significantly greater scale and broader geographic footprint.
• Stumptown Coffee Roasters: Pioneering third-wave coffee roaster (now owned by Peet's) with multiple cafes, national wholesale, DTC, and ready-to-drink products. A larger, more established incumbent in the same third-wave category where Valor competes.

Direct peers

• Ruby Coffee Roasters: Specialty coffee roaster with a roastery-cafe hybrid and wholesale program serving Midwest accounts. Closely comparable to Valor on the roaster-plus-cafe model, third-wave sourcing approach, and DTC + wholesale channel mix.
• Onyx Coffee Lab: Specialty coffee roaster known for competition-level quality with DTC subscriptions and a flagship roastery/cafe. Comparable to Valor on premium third-wave positioning, transparency in sourcing, and the roastery-cafe hybrid model.
• Verve Coffee Roasters: Specialty third-wave coffee roaster with multiple cafe locations and DTC e-commerce plus subscriptions. Closely comparable to Valor in operating model (roaster + cafes + wholesale), product mix (single origin, blends, seasonal), and target customer (specialty home brewers).
• Counter Culture Coffee: Specialty coffee roaster with strong wholesale and DTC presence and an emphasis on sourcing transparency and education. Comparable to Valor on third-wave positioning, subscription/wholesale channels, and educational content approach.
• Heart Coffee Roasters: Specialty third-wave coffee roaster with cafes, DTC sales, and a focus on light-roast single origins. Comparable to Valor in operating both roastery operations and physical cafes serving specialty beverages.

Regional players

• Proud Mary Coffee Roasters: Specialty coffee roaster with roastery-cafe hybrids based primarily in Australia with US presence. Comparable to Valor on roastery-cafe hybrid model and third-wave positioning, but primarily serves a different (Australian) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/@valor_coffee
• YouTubeyoutube.com/@valor.coffee
• Facebookfacebook.com/valorcoffee
• Instagraminstagram.com/valor.coffee
• TikToktiktok.com/@valorcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valor Coffee Llc