Waste Not Want Not

Name

Waste Not Want Not

Legal name

Waste Not Want Not LLC

Website

https://wastenotwantnot.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surplus Food Marketplace

akta.pro primary industry

Last-Minute Travel & Hotel Deal Apps (THAKAAAF)

Keywords

• Surplus food marketplace
• Food waste reduction
• Mobile food deals
• Restaurant surplus deals
• Local food vendors

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Transaction Fee (Take Rate): Waste Not Want Not deducts a fee from each purchase made using the WNWN app. The platform handles all financial transactions, pays taxes, deducts its fee, and pays the seller within 10 business days. There are no membership fees or contracts required to join or use the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Waste Not Want Not operates a free mobile marketplace app (WNWN) available on iOS and Android that connects local food lovers with food vendors and retailers posting discounted "Deals of the Day" on surplus perishable items such as snacks, carryout meals, desserts, and grocery items. The platform handles in-app reservations, payment processing, tax collection, and pays sellers within 10 business days after deducting a transaction fee.

Product overview

Waste Not Want Not operates as a single unified mobile marketplace platform connecting food lovers with local food vendors and retailers. The product portfolio consists of the WNWN mobile app available on iOS and Android platforms, plus an integrated seller portal for business registration and deal management. The platform functions as a digital marketplace where food vendors post time-sensitive surplus items as 'Deals of the Day' at discounted prices, and consumers browse, reserve, and pick up these deals through the app. Payment processing and financial transactions are handled entirely through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• WNWN Mobile App (iOS)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• Phenix: French surplus-food marketplace app connecting consumers with local businesses to rescue unsold food. Same product category and marketplace mechanics as WNWN but operates primarily in France and other European markets.
• NoFoodWasted: Netherlands-based mobile app that helps consumers find surplus meals from nearby restaurants at discounted prices. Mirrors WNWN's real-time marketplace model but operates in a different European geography.

Emerging players

• Goodr: B2B technology platform that helps restaurants and food businesses track, manage, and donate surplus food. Adjacent rather than directly competitive — addresses the same waste problem but from the operator/supply side rather than the consumer marketplace side.
• Karma (acquired by Instacart): Surplus-food marketplace app originally focused on restaurants selling leftover meals; concept was absorbed into Instacart. Historical direct competitor of WNWN in the surplus-meal mobile marketplace category.

Broad incumbents

• Misfits Market: U.S. subscription-based online grocer specializing in surplus, 'ugly', and organic food delivered to consumers. Competes for the same consumer mindshare around food-waste reduction but via a delivery subscription rather than a real-time deal marketplace.
• Imperfect Foods: Subscription grocery delivery service focused on surplus and 'imperfect' produce and pantry items. Like Misfits Market, addresses food-waste reduction but through a recurring delivery model rather than WNWN's time-sensitive local pickup deals.

Direct peers

• Flashfood: Mobile marketplace app offering discounted surplus groceries from local stores, primarily in the U.S. and Canada. Closest geographic and product overlap with WNWN — same two-sided marketplace structure for time-sensitive food deals.
• Olio: Sharing-economy mobile app that lets neighbors and local businesses share surplus food and other items to reduce waste. Overlaps with WNWN on the consumer-side surplus food marketplace concept, with a peer-to-peer twist.
• Too Good To Go: Largest global mobile marketplace connecting consumers with local food businesses to rescue surplus meals at discounted prices. Operates the same surplus-food deal-app model as WNWN but across many countries and with substantial venture backing.

Others

• FoodCloud: Ireland-based technology social enterprise connecting surplus food from businesses to charities. Operates in the food-waste ecosystem but in a donation/recovery capacity rather than consumer-paid marketplace transactions like WNWN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wnwn_usa
• Facebookfacebook.com/WasteNotWantNotusa
• Instagraminstagram.com/wastenotwantnot.usa/#
• TikToktiktok.com/@waste.not.want.not
• LinkedInlinkedin.com/company/wnwnllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waste Not Want Not