United Way Of Kentucky

Name

United Way Of Kentucky

Legal name

United Way of Kentucky

Website

https://uwky.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Community Services and Charitable Giving

NAICS

Civic and Social Organizations (8134), Emergency and Other Relief Services (624230), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community fundraising
• Disaster relief services
• Workplace giving campaigns
• Community helpline referral
• Early childhood education

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Monetary donations from individuals supporting the organization's work to improve lives and strengthen Kentucky communities. Donations may be tax deductible.
2. Workplace Campaigns: Through the Kentucky Employees Charitable Campaign (KECC), state employees can contribute via payroll deductions to support United Way of Kentucky and its network of local United Ways.
3. Disaster Fund Donations: Dedicated disaster recovery fund accepting monetary donations to support families impacted by disasters in Kentucky. Donations support emergency management and disaster partner services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

United Way of Kentucky is a statewide nonprofit that coordinates 20 independent local United Way organizations to advance education, health, and financial stability across Kentucky. It raises and reinvests charitable donations into community programs, supports disaster recovery through the Kentucky Disaster Fund, runs the Kentucky 2-1-1 community helpline, connects volunteers through Volunteer United, and operates the Give United giving program and Born Learning Academies early childhood education initiative.

Product overview

United Way of Kentucky operates as a statewide charitable network coordinating 20 independent local United Way organizations across Kentucky's 95+ counties. The organization functions as a platform connecting donors, volunteers, and advocates to community impact programs. Core offerings include: the Kentucky Disaster Fund for emergency recovery; Volunteer United for volunteer engagement; the KCTCS Partnership for workforce education; and United Way 2-1-1 for community resource referral. Donation processing services enable both statewide giving and local United Way support, while Born Learning Academies provide early childhood education initiatives. The network funds thousands of charitable programs across the Commonwealth focused on health, education, and financial stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Kentucky Disaster Fund A dedicated fund accepting monetary donations to support Kentucky families impacted by disasters, providing recovery assistance to affected residents and communities in partnership with emergency management and disaster partners.
• United Way Born Learning Academies Early childhood education initiative providing resources and support to help Kentucky children get a great start through community-based learning programs aligned with the education focus area.
• United Way 2-1-1 Help Line A free helpline connecting Kentucky residents with health and human services resources, information, and referrals for basic needs, mental health support, and community assistance.
• Volunteer United A volunteer engagement initiative connecting individuals with local United Way organizations across Kentucky to volunteer through mentoring, reading to children, tax preparation, and food pantry assistance.
• Give United A giving program allowing donors to support statewide United Way outcomes or direct donations to their local United Way organization for health, education, and financial stability initiatives.
• Online Donation Processing Donation processing services accepting credit card and bank account donations via the website, with options for one-time gifts, workplace campaigns, and check donations to support Kentucky community programs.
• KCTCS Workforce Education Partnership Statewide education partnership with the Kentucky Community and Technical College System supporting workforce development through over 350 programs in healthcare, advanced manufacturing, construction/trades, IT/business, and logistics across 16 colleges and 70 campuses.
• Kentucky United Ways Network Coordination Statewide coordination of 20 independent local United Way organizations covering 95+ Kentucky counties, providing resources, training, and advocacy support to local affiliates.

Quantifiable outcome

• 20 United Way organizations covering 95+ Kentucky counties
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Kentucky Community and Technical College System (KCTCS)coreStrategic or Co-development PartnerKCTCS is United Way of Kentucky's Official Partner for workforce education. KCTCS is Kentucky's primary provider of workforce education, delivering programs across 16 colleges and 70 campuses. United Way supports statewide education initiatives and public policy advocacy in partnership with KCTCS. Programs address healthcare, advanced manufacturing, construction/trades, IT/business, and logistics.
• Kentucky Employees Charitable Campaign (KECC)coreGTM or Marketing PartnerKECC is the workplace giving campaign for Kentucky state employees. United Way of Kentucky participates in KECC, allowing state employees to support United Way initiatives through payroll deductions.
• VolunteerMatchsupportingGTM or Marketing PartnerVolunteerMatch is integrated into United Way of Kentucky's website, allowing users to search for volunteer opportunities that enrich their lives and improve their communities.
• United Way WorldwidecoreStrategic or Co-development PartnerUnited Way of Kentucky shares data with United Way Worldwide in furtherance of their shared mission. United Way of Kentucky aligns with the national United Way focus areas: education, income, and health.
• Local Kentucky United Ways (20 organizations)coreStrategic or Co-development Partner20 independent United Way organizations across Kentucky, each separately incorporated and governed by local volunteers. United Way of Kentucky provides resources, training, and coordination while each local United Way operates independently in their communities.
• Emergency Management and Disaster PartnerssupportingStrategic or Co-development PartnerUnited Way of Kentucky works with emergency management officials, disaster partners, and local communities to support services for families impacted by disasters. Coordinates monetary donations to the Kentucky Disaster Fund.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: The national umbrella organization that UWKY is affiliated with. United Way Worldwide sets the strategic focus areas (education, income, health), provides brand and infrastructure support, and coordinates cross-state initiatives — directly comparable as the parent of UWKY's network model.
• American Red Cross (Kentucky Region): National disaster relief organization with active Kentucky operations. Directly comparable as a peer in disaster philanthropy and emergency response, and a documented coordination partner of UWKY's Kentucky Disaster Fund.

Others

• VolunteerMatch: National volunteer engagement platform that UWKY has integrated into its website. Comparable as a technology-enabled participant in UWKY's volunteer funnel and as a peer in matching community volunteers to nonprofit opportunities.
• Kentucky Chamber of Commerce: Kentucky's primary statewide business advocacy organization. Comparable as a peer convener of cross-sector leadership with overlapping board membership (Charles Aull, VP of Policy at KY Chamber, sits on UWKY's board) and overlapping engagement with Kentucky's corporate partner ecosystem.

Emerging players

• Kentucky Nonprofit Network: Statewide association representing and supporting Kentucky's nonprofit sector. Comparable as a peer organization advocating for nonprofit policy, convening sector leaders, and providing training and resources to member organizations across Kentucky.
• 211.org: The national coordinating body for 211 information and referral services across the United States. Directly comparable as the national infrastructure UWKY leverages for its Kentucky 211 helpline, and as a peer convener of health and human services referral systems.

Direct peers

• United Way of Southern Kentucky: A Bowling Green-based local United Way affiliate within UWKY's network. Ellie Harbaugh (Executive VP) sits on UWKY's board. Directly comparable as a regional United Way affiliate operating education, income, and health programs in Kentucky.
• Habitat for Humanity of Kentucky: Statewide housing and community development nonprofit operating in Kentucky. Comparable as a peer statewide nonprofit organization mobilizing volunteers, corporate partners, and donor dollars around community impact outcomes.
• Metro United Way (Louisville): The local Louisville-area United Way and one of the 20 independently incorporated affiliates that UWKY coordinates. Operates the same donation, workplace giving, and community impact model at the metro level and shares board overlap with UWKY (Liz McQuillen sits on UWKY's board).

Regional players

• United Way of the Ohio Valley: Adjacent state-level United Way serving Kentucky and Indiana border counties. Paula Yevincy (President & CEO) sits on UWKY's board. Comparable as a neighboring regional United Way coordinating multiple local affiliates in an overlapping Appalachian service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uwofkentucky
• Facebookfacebook.com/unitedwaykentucky
• LinkedInlinkedin.com/company/united-way-of-kentucky

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Kentucky