Kentucky Nonprofit Network

What Kentucky Nonprofit Network does

Kentucky Nonprofit Network (KNN) is a 501(c)(6) nonprofit membership association founded in 2002 and headquartered in Lexington, Kentucky, serving as the state association for 1,200+ charitable nonprofit organizations across the Commonwealth. The organization's primary functions are (1) unified advocacy and public policy representation at state and federal levels through a Public Policy Agenda, Nonprofit Legislative Caucus, and Kentucky Nonprofit Day at the Capitol; (2) member education and resources including the Principles & Practices for Nonprofit Excellence in Kentucky program (2nd edition released 2019), compliance checklists, fundraising registration guidance, and webinars; and (3) member benefit programs — most notably an Association Health Insurance Plan that delivers documented 21-23% cost reductions versus prior small-group coverage, retirement solutions, an online career center, and event discounts.

KNN's revenue model is anchored in tiered annual membership dues scaled by each member's annual operating expenses, supplemented by Kentucky Gives Day sponsor underwriting (including Fidelity Charitable Catalyst Fund, Anthem, Aetna Better Health, LG&E and KU Foundation, AT&T) and Employee Benefits Program brokerage economics. The go-to-market motion is community-led, acquiring members through direct outreach, regional coalitions (Lexington, Louisville, and others), events, and advocacy engagement, with retention driven by the embedded switching costs of health insurance and compliance resources.

The technology stack is intentionally lightweight: the member-facing Member Information Center (MIC) and event management platform are powered by GrowthZone, with email marketing, document distribution, and Google Analytics for web traffic monitoring. No proprietary AI/ML capabilities, API surface, or SDK integrations are present. KNN operates as the Kentucky state association member of the National Council of Nonprofits, anchoring its policy work within the national nonprofit advocacy infrastructure.

Name

Kentucky Nonprofit Network

Legal name

Kentucky Nonprofit Network LLC

Website

https://kynonprofits.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Kentucky Nonprofit Network is a 501(c)(6) state membership association serving 1,200+ charitable nonprofits in Kentucky through unified advocacy, compliance education, an annual Kentucky Gives Day campaign, and collective-purchasing benefits including an association health insurance plan.

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues are the primary revenue stream. Dues are based on organization type and size, with tiered investment levels for nonprofits, foundations, businesses, individuals, and students. The membership covers a 12-month period from date of receipt.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kentucky Nonprofit Network operates a tiered annual membership association for Kentucky-based charitable nonprofits, providing advocacy representation, compliance and management education, an Employee Benefits Program built on an association health plan, an annual statewide Kentucky Gives Day giving campaign, and local coalition-based peer engagement. Membership is open to nonprofits, consultants, businesses, governmental entities, individuals, and students, with annual dues scaled to operating expenses and a 12-month membership term.

Differentiator

Problem solved

Functional benefit

Products and services

• KNN Membership Tiered annual association membership for Kentucky-based charitable nonprofits, foundations, businesses, government entities, individual professionals, and students. Annual dues are scaled to a nonprofit's operating expenses (or grants awarded for foundations), cover a 12-month term, and include all board and staff of the member organization. Member benefits exceed $4,000 annually in discounts and benefits including health insurance, retirement solutions, career center access, event discounts, and member-exclusive resources.
• KNN Employee Benefits Program Member-exclusive employee benefits program offering an association health insurance plan with medical, vision, and Employee Assistance Program (EAP) coverage, plus retirement solutions, delivered through a network of regional insurance advisors. Documented member outcomes include a 21% reduction in health insurance costs with enhanced coverage for CASA of the River Region, expanded plan options and cost decreases for Greater Clark Foundation, and significant savings reported by Lotus.
• Kentucky Gives Day Annual 24-hour statewide giving campaign supporting Kentucky nonprofits with matching gift opportunities, cash prizes, and sponsorship support from corporate and foundation partners including Fidelity Charitable Catalyst Fund, Aetna Better Health of Kentucky, Anthem Blue Cross and Blue Shield Kentucky, The LG&E and KU Foundation, and AT&T. Provides a turnkey fundraising and awareness platform for member and non-member participating organizations.
• Principles & Practices for Nonprofit Excellence in Kentucky Comprehensive Kentucky-specific guide and companion Implementation Workbook covering nonprofit management best practices and legal requirements for charitable organizations operating in the Commonwealth. Serves as a foundational resource for organizational excellence, compliance, and capacity-building for member nonprofits.
• Advocacy and Public Policy Services Unified advocacy and public policy representation for Kentucky's nonprofit sector, including the annual Public Policy Agenda, Kentucky Nonprofit Legislative Caucus, federal delegation engagement, advocacy and lobbying resources, and a statewide network of local and regional advocacy coalitions (e.g., Lexington Nonprofit Coalition, Louisville Nonprofit Coalition) that host legislator breakfasts and peer engagement events.

Quantifiable outcome

• $4,000+ in annual member benefits and discounts per membership
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Aetna Better Health of KentuckycoreGTM or Marketing PartnerKNN partner for Kentucky Gives Day 2026 campaign, providing sponsorship support for the annual 24-hour giving event that raised $853,218 for nonprofits across Kentucky.
• Anthem Blue Cross and Blue Shield KentuckycoreGTM or Marketing PartnerKNN partner for Kentucky Gives Day 2026 campaign, providing sponsorship support for the annual statewide giving event.
• Fidelity Charitable Catalyst FundflagshipGTM or Marketing PartnerFlagship sponsor of Kentucky Gives Day 2026, supporting the statewide 24-hour giving event with matching gift opportunities and amplifying nonprofit voices across the Commonwealth.
• The LG&E and KU FoundationcoreGTM or Marketing PartnerKNN partner for Kentucky Gives Day 2026, providing sponsorship support for the annual giving campaign.
• AT&TcoreGTM or Marketing PartnerKNN partner for Kentucky Gives Day 2026, supporting the annual statewide giving event through sponsorship.
• Impressions MarketingcoreGTM or Marketing PartnerKNN partner for Kentucky Gives Day 2026, providing marketing sponsorship and support for the annual giving campaign.
• Traditional BankminorGTM or Marketing PartnerCorporate partner supporting KNN as part of the organization's member partner program.
• Dean DortonminorGTM or Marketing PartnerCorporate partner and CPA firm supporting KNN as part of the organization's member partner program.
• Pinnacle Financial PartnersminorGTM or Marketing PartnerCorporate partner supporting KNN as part of the organization's member partner program.
• Jewish Heritage FundcoreGTM or Marketing PartnerFoundation partner supporting KNN's mission to strengthen Kentucky's nonprofit sector.
• James Graham Brown Foundation (JGBF)flagshipGTM or Marketing PartnerMajor foundation sponsor of Principles & Practices for Nonprofit Excellence in Kentucky tools, providing funding for the development and distribution of Kentucky-specific nonprofit management resources including the Guide and Implementation Workbook.
• Plentiful WealthminorGTM or Marketing PartnerCorporate partner supporting KNN as part of the organization's member partner program.
• Central Kentucky Community FoundationcoreGTM or Marketing PartnerRegional partner for Kentucky Gives Day 2026, providing support and prize incentives to nonprofits in the Elizabethtown region.
• Toyota Motor Manufacturing KentuckycoreGTM or Marketing PartnerCorporate sponsor of the Principles & Practices for Nonprofit Excellence in Kentucky tools, supporting the development of nonprofit management resources.
• Bricker Gilson & Weber (BGW)flagshipGTM or Marketing PartnerFlagship sponsor of the Principles & Practices for Nonprofit Excellence in Kentucky 2nd edition tools, supporting the comprehensive guide and workbook for Kentucky nonprofits.
• Hub and Peel & Holland InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance broker partners supporting the KNN Employee Benefits Program with advisors across Kentucky helping member organizations customize health insurance and employee benefits packages.
• Anthem (Health Insurance)coreChannel Partner/ Reseller/ DistributorCore insurance carrier partner for KNN's Association Health Insurance Plan, providing medical, vision, and employee assistance program (EAP) coverage for eligible member organizations.
• Manley Burke Compliance, LLCcoreImplementation/ SI/ Consulting PartnerKNN member benefit partner providing free consultation on fundraising/charitable solicitation registration for members, and sponsored webinars on compliance topics including annual registration requirements, exemptions, penalties, and professional fundraiser registration.
• National Council of NonprofitsflagshipStrategic or Co-development PartnerNational affiliation providing resources, policy guidance, and alignment with nationwide nonprofit advocacy efforts. KNN is the state association member of the National Council of Nonprofits.
• GrowthZonecoreTechnology or IntegrationPlatform powering the members.kynonprofits.org event and member management system, including event registration, document downloads, and member information center functionality.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nonprofit Association of Oregon: Statewide association supporting Oregon's nonprofit sector with advocacy, training, and member benefits. Comparable state-level peer organization with similar scope and target market.
• Maryland Nonprofits: Statewide membership association serving Maryland nonprofits with advocacy, education, and consulting services. Direct state-level peer to KNN in scope and operating approach.
• Massachusetts Nonprofit Network: Statewide advocacy and membership network for Massachusetts nonprofits providing sector representation and member services. Direct comparable to KNN's mission and member model.
• Georgia Center for Nonprofits: Statewide nonprofit support organization providing consulting, training, and advocacy to Georgia nonprofits. Comparable state-association peer with overlapping service portfolio.
• North Carolina Center for Nonprofits: Statewide nonprofit resource center serving North Carolina nonprofits through training, advocacy, and consulting. Mirrors KNN's member-services and capacity-building model.
• Pennsylvania Association of Nonprofit Organizations (PANO): Statewide membership association serving Pennsylvania nonprofits with advocacy, training, and member services. Direct state-level peer with a comparable program mix to KNN.
• Minnesota Council of Nonprofits: State-level nonprofit membership association serving Minnesota nonprofits with advocacy, training, and member resources. Direct state-association peer to KNN in mission, structure, and service delivery.
• Ohio Council of Nonprofits: Statewide membership association serving Ohio nonprofits with advocacy, education, and capacity-building programs. Closely mirrors KNN's operating model and sector-representation role.

Broad incumbents

• Independent Sector: National cross-sector nonprofit leadership organization conducting research, advocacy, and coalition-building for the charitable sector. Operates at the same advocacy/research intersection as KNN but at a national scope.
• National Council of Nonprofits: National federation of state and regional nonprofit associations of which KNN is a state affiliate. Operates as KNN's flagship strategic partner and serves the same mission of nonprofit advocacy, training, and member representation at a national scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kynonprofitnetwork
• Xx.com/kynonprofits
• LinkedInlinkedin.com/company/kentucky-nonprofit-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentucky Nonprofit Network