REELOQ Outdoor

Name

REELOQ Outdoor

Legal name

REELOQ GmbH

Website

https://reeloq.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Product Sales: Primary revenue from selling physical security products including REELOQ PRO, standard REELOQ, phone cases, accessories, and bundled sets. Products range from core security systems (€59.90) to complete adventure sets (€119.90). Additional revenue from accessories, replacement parts, and co-branded/corporate orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

REELOQ Outdoor develops and sells patented retractable cable smartphone and action camera security systems featuring the proprietary FLEXLOCK® locking mechanism. The core REELOQ PRO unit secures mobile devices against drops and loss during outdoor activities such as mountaineering, via ferrata, hiking, cycling, skiing, and paragliding, and is offered alongside phone pouches, mounting accessories, seasonal bundles, and a separate REELOQ Industry tool-security product line.

Product overview

REELOQ Outdoor is an Austrian company that develops and sells a patented smartphone and action camera security system for outdoor enthusiasts. The product portfolio centers on the REELOQ PRO — a retractable cable anti-drop mechanism with FLEXLOCK® locking — available in two versions (Gurtband and 360°). The PRO is sold as a standalone unit or bundled with various phone pouches and mounting accessories. The product ecosystem includes season-specific sets (Summer Set, Winter Set, Bergsteiger Set), specialized mounting solutions (Magnet Mount, Molle Clip, Alligator Clip, Action Cam Mount, POV-Pouch), and complementary outdoor accessories (Thermo Handysocke, Wärme-Pad, Faltbare Trinkflasche, Fotoständer, T-Shirt Trockner). Separate sub-brands cover co-branding services for B2B partners and the REELOQ Industry tool security line for utility workers. Products are manufactured in Austria (Styria) and assembled in partnership with LNW Lebenshilfe Netzwerk, with fulfillment via Niceshops in Saaz, Styria.

Differentiator

Problem solved

Functional benefit

Brands

• REELOQ Industry: A tool safety and security product line developed in partnership with Preising GmbH & Co. KG for industrial/workplace applications, featuring two patented innovations launched in 2024.

Products and services

• REELOQ PRO Handysicherung Patented smartphone security system with a FLEXLOCK® retractable Dyneema® cable that locks at any position, preventing phones from falling or being lost during outdoor activities. Available in Gurtband (strap) and 360° rotation versions for hikers, climbers, cyclists, and skiers.
• REELOQ PRO Doppelpack Double pack bundle of two REELOQ PRO units with two alligator clips and a complimentary smartphone photography course, targeted at couples, families, or content creators who want paired setups.
• REELOQ PRO ohne Handytasche REELOQ PRO core retractor sold without a phone pouch for existing customers who already own a REELOQ phone bag. Includes the FLEXLOCK® cable retractor, smartphone adapter, and mounting hardware.
• REELOQ PRO Limited Edition - Abenteurer Typen Limited edition REELOQ PRO with three themed designs (Gipfelstürmer, Entdecker, Naturmensch) inspired by famous adventurers, bundled with a cosmetic bag.
• REELOQ Wetterfeste Handytasche mit Zusatzfach Insulated, weatherproof phone pouch with a front compartment for cards, cash, or keys. Designed for cold-weather use to protect phone battery life. Fits phones up to 10.5 × 17 cm.
• REELOQ Sommerhandytasche Lightweight summer phone pouch with elastic drawstring closure, suitable for phones up to 17 cm height and 9 cm width, with room for sunglasses, a radio, or a foldable water bottle.
• REELOQ Thermo Handysocke Insulating fleece phone sock that protects smartphones from cold, scratches, and impacts and helps preserve battery life in freezing temperatures. Fits phones up to 10 × 17 cm.
• REELOQ POV-Pouch Chest-mounted phone pouch with adjustable angle and suction cups for stable, hands-free POV video recording during outdoor activities. Features Fidlock magnetic mounting and splash-proof design.
• REELOQ Magnet Mount MagSafe-compatible magnetic phone holder for quick attachment to backpack straps, with a self-adhesive magnetic ring included for cases without MagSafe.
• REELOQ Action Cam Mount Patented action camera security system (GoPro, DJI, etc.) with a retractable cable, locking mechanism at 8 positions, magnetic quick-release, and 360° universal ball joint.
• REELOQ Winter Set Complete winter sports bundle combining REELOQ PRO 360° with weatherproof phone pouch, thermo phone sock, alligator clip, and self-activating heat pad.
• REELOQ Sommer Set Summer adventure bundle combining REELOQ PRO (360° version) without phone pouch with the REELOQ Magnet Mount and self-adhesive magnetic ring.
• REELOQ Bergsteiger Set Complete mountaineering bundle with REELOQ PRO (Gurtband or 360°), weatherproof phone pouch with extra compartment, ultra-light summer phone pouch, and foldable water bottle.
• REELOQ Faltbare Trinkflasche 500ml foldable ultralight water bottle with leak-proof bite valve, BPA- and PVC-free, designed to fit inside the REELOQ summer phone pouch.
• Wärme-Pad fürs Handy Air-activated hand warmer and heat pad that provides up to 24 hours of warmth to protect phone batteries in cold conditions. Sized 10 × 13 cm to fit REELOQ phone pouches.
• REELOQ Co-Branding Custom branding service allowing corporate partners to print full-color logos on REELOQ products starting at 10-unit orders, targeted at employee gifts and B2B partner marketing.
• REELOQ Industry Werkzeugsicherung Tool security system developed jointly with Preising GmbH & Co. KG for utility line workers, based on the core REELOQ anti-drop technology adapted for tool safety, protected by two patents.

Quantifiable outcome

• Over 200,000 smartphones secured worldwide
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• LNW Lebenshilfe NetzwerkminorOthersSocial enterprise partnership for packaging and assembly. Five facilities in Steiermark (Austria) handle product packaging, providing meaningful employment for people with intellectual disabilities.
• NiceshopscoreChannel Partner/ Reseller/ DistributorE-commerce fulfillment partner handling all product shipping from Saaz, Steiermark. Provides fast, reliable, and sustainable shipping services.
• Preising GmbH & Co. KGcoreStrategic or Co-development PartnerPartnership with overhead line specialists to co-develop innovative tool security solutions. Led to two new patents for REELOQ Industry products.
• Österreichische Post & DHLminorOthersShipping partners for domestic and international delivery. National postal services used for respective countries.
• TÜV AustriaminorGTM or Marketing PartnerCorporate customer utilizing REELOQ co-branding for promotional/employee gifts.
• Palfinger AGminorGTM or Marketing PartnerCorporate customer utilizing REELOQ co-branding for promotional/employee gifts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OtterBox: Large incumbent in rugged/protective phone cases and accessories with broad retail distribution. Comparable as a phone-protection accessory incumbent whose portfolio overlaps with REELOQ's case/pouch lines, though at much larger scale and broader price tiers.
• GoPro: Category-defining action camera brand with mounting ecosystems for outdoor sports. Relevant adjacent peer because REELOQ's POV-Pouch and Action Cam Mount target the same content-creation use cases that GoPro serves.
• Lifeproof (now OtterBox-owned): Waterproof/durable phone case brand now under OtterBox, focused on active and outdoor lifestyles. Comparable weatherproof/rugged case positioning to REELOQ's weatherproof phone pouch and winter-set accessories.

Direct peers

• RAM Mounts: Manufacturer of heavy-duty phone/tablet/camera mounting systems widely used in motorsports, off-road, and marine applications. Comparable attachment-system DNA and outdoor/powersports end-market, though broader and more industrial in distribution.
• Peak Design: US-based brand selling phone cases, mounts, and everyday-carry accessories popular with outdoor and travel consumers. Comparable premium DTC brand with similar accessory-bundle strategy and MagSafe-compatible mounting ecosystem.
• Joby: Maker of GorillaPod flexible tripods and action/phone mounting accessories for content creators and outdoor users. Directly comparable on the tripod/mount side of REELOQ's product range, including action-sport POV filming.
• SP Connect: Phone mounting ecosystem for cycling, motorcycling, and outdoor sports based on a case-mounted SPC twist-lock interface. Closest direct peer given shared DACH origin, cycling/outdoor target customer, and comparable premium positioning in mobile mounting.
• Rokform: US maker of rugged phone cases and mounting systems (bike, motorcycle, gym) using twist-lock and magnetic interfaces. Comparable product architecture and use-case overlap with REELOQ's outdoor/active consumer base.
• Quad Lock: Australian phone mounting system for cycling, running, and outdoor use with a twist-lock case ecosystem. Directly comparable to REELOQ as a premium phone-mount/accessory brand targeting active outdoor consumers, with overlapping distribution in DACH via cycling and outdoor retailers.

Emerging players

• Pacsafe: Anti-theft travel/outdoor gear brand with locking straps, slash-resistant bags, and security accessories. Comparable in the niche of physical security/access-control for travel and outdoor consumers, though focused on theft rather than drop-prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Customer concentration

• LinkedInlinkedin.com/company/reeloq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REELOQ Outdoor