't Huis Van Oordeghem

What 't Huis Van Oordeghem does

't Huis Van Oordeghem (legal entity BV Verdemi) is a privately held Belgian luxury outdoor furniture design company headquartered in Oordegem, Belgium, operating from an appointment-only showroom in a building dating to 1709. Founded in 1997, the company positions itself as an "outdoor interior architect," offering full-service outdoor space design — consultation, furniture selection, supply, delivery, and styling — for gardens, terraces, and pool houses. Its core offering combines a curated distribution portfolio of 40+ premium international outdoor design brands (including Tribù, Knoll, Dedon, Baxter, Minotti, Manutti, and Paola Lenti) with two proprietary capabilities: the HH Collection, a furniture line designed by Guy Vermeirsch featuring oversized tables, benches, and sofas in materials such as afrormosia wood and travertine, and La Patronne, a custom cushion atelier providing access to 2000+ fabrics from luxury mills (Etro, Loro Piana, Limonta, Pierre Frey, Hermès).

The business model is bespoke and project-based, with revenue generated from one-time furniture sales, custom cushion commissions, and professional design services, priced individually per scope and billed under multi-year relationships. The go-to-market is high-touch enterprise-style field sales by appointment, supported by a portfolio of 70+ documented projects and an in-house documentary series (HVO+) profiling Henry Van De Velde Award-winning designers. Geographic reach spans Western Europe, the Middle East (UAE, Israel), and Africa (Mauritius) via white-glove worldwide delivery and installation, but the company has no disclosed headcount, revenue, funding, or institutional ownership, and no digital product surface (no app, API, or AI tooling).

Customers are primarily high-net-worth private clients commissioning residential outdoor projects, complemented by architects and interior designers who specify HVO on behalf of their own clients. No enterprise contracts, recurring SaaS-like revenue, or named institutional accounts are disclosed, and the by-appointment, project-driven model makes revenue concentration per project meaningful despite the international footprint.

Name

't Huis Van Oordeghem

Legal name

BV Verdemi

Website

https://hvo.be

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

't Huis Van Oordeghem is a Belgian luxury outdoor design firm (BV Verdemi, est. 1997) offering bespoke outdoor space design, furniture curation across 40+ premium brands, and proprietary HH and La Patronne collections, serving high-net-worth private clients and architects in Belgium, Western Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Premium Outdoor Furniture Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Miscellaneous Furniture & Fixtures (2590), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Outdoor furniture design
• Garden furniture retail
• Custom cushion manufacturing
• Outdoor interior architecture
• Premium furniture distribution

Headquarters

HQ city

Oordegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Furniture Sales: Sale of premium outdoor furniture from 40+ international design brands including Tribù, Knoll, Dedon, Baxter, Minotti, Manutti, and Paola Lenti
2. Custom Cushion Design & Manufacturing: Bespoke cushion design and production through La Patronne atelier, featuring premium fabrics and artisanal craftsmanship
3. Outdoor Design Services: Full-service outdoor design including consultation, design, supply, delivery, and styling for gardens, terraces, and pool houses
4. Proprietary Furniture Collection (HH): Sale of proprietary HH collection furniture designed by Guy Vermeirsch including tables, benches, and sofas in custom dimensions and materials

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

't Huis Van Oordeghem (HVO) is a Belgian outdoor interior architecture practice that designs, curates, and delivers premium outdoor living environments. The company combines consultation-led garden and terrace design with retail distribution of 40+ international luxury furniture brands, supplemented by its proprietary HH Collection and an in-house La Patronne custom cushion couture atelier. Customers receive end-to-end service from concept and product specification through worldwide white-glove delivery and on-site installation.

Product overview

't Huis Van Oordeghem is a premium outdoor furniture design company offering comprehensive outdoor space design services as an 'outdoor interior architect.' The core offering centers on curating and styling outdoor spaces (gardens, terraces, pool houses) using a portfolio approach that combines their proprietary HH Collection (featuring the signature H02 table, Autel, and Aimée lines by designer Guy Vermeirsch) with their La Patronne custom cushion couture service (offering 2,000+ fabrics from luxury brands). The company distributes over 40 international premium outdoor furniture brands including Tribù (20-year partnership), Dedon, Kettal, Paola Lenti, Knoll, Royal Botania, Manutti, Cane Line, and Okinawa, providing full-service design, delivery, and styling from Belgium to international locations including Geneva, Marbella, Lisbon, Dubai, and Mauritius.

Differentiator

Problem solved

Functional benefit

Brands

• HH: In-house collection featuring tables, sofas, and benches with oversized dimensions, created by Guy Vermeirsch. Includes H02 table in afrormosia wood, Autel collection, and Aimée line with sofas and coffee tables combined with travertin or marble.
• La Patronne

Products and services

• Outdoor Design & Full-Service Interiors End-to-end outdoor interior design service for high-net-worth private clients, architects, and interior designers, encompassing concept development, product specification, and worldwide delivery and installation of curated premium furniture and accessories.
• HH Collection HVO's in-house proprietary outdoor furniture collection, designed by designer Guy Vermeirsch, offered exclusively to HVO clients as part of the company's curated portfolio.
• La Patronne Custom Cushion Couture Bespoke custom cushion manufacturing service within HVO, producing made-to-measure cushions, textiles, and finishes for client projects and brand partner specifications.
• Worldwide White-Glove Delivery Service White-glove logistics and installation service delivering and installing HVO-specified outdoor furniture projects across Belgium, Switzerland, Spain, Portugal, the UAE, Mauritius, and Israel, including air freight and container shipping.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• La PatronnecoreStrategic or Co-development PartnerStrategic textile partnership for custom cushion design and manufacturing. La Patronne operates an atelier with 2000+ fabric samples from luxury brands including Etro, Loro Piana, Limonta, Pierre Frey, and Hermès. Provides bespoke cushion solutions for HVO projects with local sewing workshop craftsmanship.
• TribùcoreOthersLongstanding partnership with Belgian outdoor furniture brand Tribù spanning 20 years. Tribù has been setting the tone for innovative and pared-down outdoor design, collaborating with international design gods as well as Belgian talent such as Vincent Van Duysen, Studio Segers, and Bram Bollen.
• Cafeine (Thomas De Bruyne)coreOthersExclusive photography partnership with Thomas De Bruyne, a specialized design photographer. Thomas has perfected capturing graphic layouts, tactile materials, and distinctive details, providing high-quality project documentation for portfolio and marketing.
• 40+ International Design BrandscoreOthersPartnership network including 40+ premium international outdoor furniture brands: Tribù, Knoll, Dedon, Baxter, Minotti, Manutti, Paola Lenti, Kettal, Cassina, Royal Botania, Gloster, B&B Italia, Edra, Poliform, Gandia Blasco, Flexform, and many more.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Royal Botania: Belgian luxury outdoor furniture manufacturer with its own dealer network and showrooms, comparable to HVO in the Belgian high-end outdoor category and as one of HVO's listed brand partners.
• Tribù: Belgian outdoor furniture brand and HVO's 20-year supplier partner; operates its own mono-brand showrooms internationally, making it both a partner and a partial competitor for direct-to-consumer outdoor furniture sales.

Broad incumbents

• Dedon: German premium outdoor furniture brand with global flagship stores and dealer network, directly comparable to HVO in the high-end outdoor category and as one of HVO's 40+ listed brand partners.
• Kettal: Spanish luxury outdoor furniture brand with flagship stores and an extensive international dealer network, comparable to HVO in the high-end outdoor segment and as one of HVO's listed brand partners.
• Paola Lenti: Italian luxury outdoor furniture and textile brand with mono-brand showrooms in major cities, comparable to HVO as a high-end outdoor design destination and one of HVO's featured brand partners.
• B&B Italia: Italian luxury contemporary furniture manufacturer with global flagship stores offering outdoor collections (B&B Italia Outdoor), comparable to HVO as a premium design destination carrying overlapping brand-tier customers and projects.
• Flexform: Italian luxury furniture maker with mono-brand stores and a global dealer network including outdoor lines, comparable to HVO in the premium furniture segment and overlapping customer profile.

Direct peers

• Minotti: Italian luxury furniture brand with mono-brand flagship stores and a network of authorized dealers providing design consultation, comparable to HVO's role as a premium design-led retailer offering Minotti within a curated multi-brand experience.
• Caravane: French curated lifestyle furniture and home textile retailer offering multi-brand designer collections with in-store design service, comparable to HVO's curated multi-brand design-led retail model in the luxury home segment.
• Roche Bobois: French luxury multi-brand furniture retailer with showrooms worldwide offering curated designer collections plus in-house design services, directly comparable to HVO's curated multi-brand retailer-plus-design model in the high-end segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huis-van-oordeghem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 't Huis Van Oordeghem