hi GRUPA

What hi GRUPA does

hi GRUPA is a privately held Polish marketing and advertising group established on 13 May 2015 and registered in Warsaw as hi GRUPA sp. z o.o. hi MEDIA sp. k. The company operates as a holding structure of six specialized sub-brands: hi MEDIA (media planning, buying, and full-funnel campaign execution across digital, TV, radio, OOH/DOOH, and print), hi VIDEO (commercial video production), hi SPORT (sports marketing, sponsorship, and event management), hi SOCIAL (social media management, paid social, and influencer marketing), hi ACADEMY (marketing training programs), and hi SONIC (audio branding, jingles, and radio spots). Together these brands deliver integrated 360-degree marketing campaigns for mid-market and enterprise B2B clients in Poland, with a strong orientation toward regulated verticals such as pharma and healthcare as well as FMCG, retail, sports, and technology.

The firm is a professional services agency and does not operate a proprietary technology platform; its digital infrastructure relies on a third-party CMS provided by 5beta. Go-to-market is sales-led, with direct client engagement supplemented by long-standing strategic partnerships with creative/production houses such as Grupa Eura7 (strategy and creative) and Papaya Films (film production), plus media partnerships with publishers such as Wirtualna Polska and Ofeminin. The client portfolio includes over 70 brands across categories, with named relationships including Hasco-Lek, MENSIL, Polpharma, Oleofarm, Maspex, DUDA, Mlekpol, Ludwik, Empik, Superpharm, Medicover, Comarch, Amer Sports, and sports organizations ZAKSA and Wisła Płock.

Revenue is generated through project-based and retainer engagements on a quote-based, customized pricing model. Reported case studies include the MENSIL 'Not Everyone Needs to Know' integrated 360 campaign (TV, digital, key visuals, custom audio logo), the DUDA DOOH campaign (2,709 uninterrupted emissions, exceeding plan by 8%), the Ludwik MAXX POWER launch, and e-commerce launches for the DECHRA/Specific brand on Allegro and Ceneo. Pricing is not publicly disclosed, the firm has 11-50 employees, no parent company, no external funding rounds, and operates only within the Polish market.

Name

hi GRUPA

Legal name

hi GRUPA sp. z o.o. hi MEDIA sp. k.

Website

https://higrupa.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

hi GRUPA is a Warsaw-based, privately held Polish full-service marketing agency group operating six sub-brands (hi MEDIA, hi VIDEO, hi SPORT, hi SOCIAL, hi ACADEMY, hi SONIC) that deliver integrated 360-degree marketing, media, and production services to mid-market and enterprise B2B clients across pharma, FMCG, retail, healthcare, and sports in Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: hi GRUPA generates revenue by providing integrated marketing services including media planning and buying (hi MEDIA), video production (hi VIDEO), sports marketing (hi SPORT), social media management (hi SOCIAL), training (hi ACADEMY), and audio production (hi SONIC). Revenue is derived from project-based campaigns, retainer contracts, and media buying fees for its B2B clients across Poland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

hi GRUPA is a Polish marketing and advertising group that sells integrated marketing services to business clients through six specialist sub-brands: hi MEDIA (marketing strategies and media planning/buying), hi VIDEO (advertising video production), hi SPORT (sports marketing), hi SOCIAL (social media services), hi ACADEMY (marketing training), and hi SONIC (audio production). The group acts as a single contracted point of access for clients needing strategy, media buying, creative production, and training across multiple verticals.

Product overview

hi GRUPA is a Polish marketing and advertising group comprising six specialized sub-brands that operate across the broad field of marketing. The portfolio includes hi MEDIA (comprehensive marketing strategies and media planning/buying), hi VIDEO (advertising video production), hi SPORT (sports marketing agency), hi SOCIAL (social media services and performance creative), hi ACADEMY (marketing training and education), and hi SONIC (audio/music production for advertising). Together these brands provide integrated 360-degree marketing services combining strategy, creativity, media, and technology to drive brand development.

Differentiator

Problem solved

Functional benefit

Products and services

• hi MEDIA Comprehensive marketing strategy and media planning/buying service for business clients needing outsourced campaign planning and media execution.
• hi VIDEO Advertising video production service producing commercial and branded video content for client campaigns.
• hi SPORT Sports marketing service supporting sponsorship, sports-driven brand campaigns, and sports-related activations for clients.
• hi SOCIAL Social media management and content services for business clients running brand presence and campaigns across social platforms.
• hi ACADEMY Marketing training service delivering education and capability-building programs to client teams.
• hi SONIC Audio production service producing advertising audio, branded audio content, and sonic assets for client campaigns.

Quantifiable outcome

• DUDA DOOH campaign exceeded planned impressions by 8%, achieving 2709 uninterrupted emissions (plan: 2520)
• +4 more outcomes

Named customers32 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• Grupa Eura7coreStrategic or Co-development PartnerLong-standing strategic collaboration on integrated campaigns. Grupa Eura7 handles strategy, creative concept, and advertising material production, while hi GRUPA manages media planning, buying, and campaign execution. Joint projects include DUDA DOOH campaign, MENSIL 360 campaign, Arhelan lotteries, Ludwik 60th anniversary, and Comarch campaigns.
• OfemininminorStrategic or Co-development PartnerCollaboration with Ofeminin's Expert Club (Klub Ekspertek) for product testing and authentic consumer testimonial campaigns. Used for Ludwik MAXX POWER campaign where Ofeminin users tested products and provided reviews that became the basis for creative content.
• Wirtualna Polska (WP)minorStrategic or Co-development PartnerContent partnership with Wirtualna Polska for the Ludwik 60th anniversary campaign. WP served as a media partner for content campaigns, providing editorial integration and audience reach for the brand's 60-year anniversary storytelling and influencer content.
• Papaya FilmscoreStrategic or Co-development PartnerFilm production collaboration for the MENSIL 'Not Everyone Needs to Know' campaign. Papaya Films produced TV spots (30s/15s formats) and digital video content, with hi GRUPA responsible for strategy, communication platform, creative concept, key visuals, audio logo, and overall campaign management.
• 5betasupportingTechnology or Integration5beta provides the technology platform and CMS infrastructure (based on URL patterns api.5beta.pl) powering hi GRUPA's website, media files, and digital asset management.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company with Ogilvy, VMLY&R, and GroupM operations in Warsaw. Directly competes for the same enterprise media planning, advertising, and integrated campaign mandates as hi GRUPA.
• Publicis Groupe: Largest global advertising holding company with a Warsaw presence (Publicis Poland). Overlaps directly with hi GRUPA's full-service advertising/media planning capabilities but at vastly greater scale, with proprietary data and AI platforms.
• McCann Poland: Global advertising network with Polish operations delivering brand strategy, media, and creative campaigns. Targets the same pharma, FMCG, and retail enterprise clients as hi GRUPA.
• GroupM Poland: WPP's media investment group operating in Poland. Most direct competitor to hi GRUPA's hi MEDIA media planning and buying capabilities across digital, TV, OOH, and programmatic.
• Dentsu: Global advertising and media services group with Dentsu Creative and Dentsu Media operations in Poland. Competes for hi GRUPA's pharma, FMCG, and retail integrated marketing briefs.
• Leo Burnett Warsaw: Global creative agency with Warsaw presence delivering integrated marketing. Its Polish offering competes directly with hi GRUPA's hi MEDIA and hi VIDEO integrated campaign services.
• Havas Warsaw: Global advertising network with Polish operations providing integrated marketing services. Comparable enterprise client base and 360-degree campaign delivery model.
• Ogilvy Poland: Global creative network with established Warsaw office serving Polish and multinational brands. Comparable integrated 360-degree campaigns across pharma, FMCG, and consumer goods that mirror hi GRUPA's client mix.

Emerging players

• Droga5: Independent creative agency known for full-service integrated campaigns. While primarily U.S./global, its model of integrated brand strategy plus creative plus media is the archetype hi GRUPA is emulating.

Regional players

• VCCP Poland: Independent European agency network with Central European presence. Comparable mid-size, multi-brand integrated agency model with similar multi-channel capabilities and client mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xfacebook.com/higrupa
• Facebookfacebook.com/higrupa
• LinkedInlinkedin.com/company/hi-grupa
• Instagraminstagram.com/hi_grupa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hi GRUPA