Leo Warsaw

What Leo Warsaw does

Leo Warsaw is a full-service advertising and integrated marketing communications agency operating as a branch office (Oddział) of Lion Communications Sp. z o.o. within the Leo Burnett network under Publicis Groupe. Headquartered at ul. Wołoska 9, Warsaw, Poland, with a team of 38 employees, the agency serves large enterprise clients across FMCG, automotive, telecommunications, banking, retail, consumer electronics, food, and cultural sectors (notable accounts include Otodom, Samsung, Orange, Procter & Gamble, KFC, Bank Pekao, PepsiCo brands, Muzeum POLIN, and Moje Sklepy). The agency delivers 11 service lines spanning strategy, integrated communication, content production, monitoring and analytics, advocacy, UX/UI and web production, dynamic creativity, consumer activations, marketing technology consulting, and business and digital transformation, with revenue generated through project fees, campaign production costs, and retainer agreements under quote-based pricing.

Its core creative platform combines traditional advertising craft with two proprietary methodologies: Artbranding, which fuses art and advertising drawing on the historical Polish poster school, and Empathetic AI (eAI), an empathy-driven AI approach used for personalized creative outputs. The agency operates within Publicis Groupe's Power of One integration model, collaborating with sister units LiquidThread, Spark, Performics, and Prodigious on multi-agency client deliveries such as the Blik TikTok series and the Łaciate 30th anniversary AI-generated campaign. Its go-to-market is enterprise field sales driven by direct relationships, new business development ([email protected]), and creative pitches, with awards-driven brand credibility (100+ industry awards including Effie, Kreatura, Golden Drum, MIXX, EPICA, and a 3rd place in the 2024 Ranking Agencji Kreatywnych) serving as a primary demand-generation signal.

Name

Leo Warsaw

Legal name

Lion Communications Sp. z o.o. Oddział Leo Burnett

Website

https://leoburnett.com.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leo Warsaw is a 38-employee, full-service advertising agency in Warsaw operating under the Leo Burnett/Publicis Groupe network, delivering integrated communications, creative production, martech consulting, and AI-assisted campaigns to large enterprise clients across FMCG, automotive, telecom, banking, retail, and cultural sectors in Poland.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Integrated marketing communications
• Creative advertising services
• Brand strategy consulting
• Digital transformation marketing
• Content production services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing integrated communication, strategy, content production, digital marketing, and marketing technology consulting services to enterprise clients. Revenue generated through agency fees, campaign production costs, and retainer agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Leo Warsaw is a full-service advertising agency delivering integrated marketing communications to enterprise clients. Core services span brand strategy, integrated communication campaigns, creative and content production, media monitoring and analytics, social advocacy, UX/UI and web production, consumer activations, marketing technology consulting, and business/digital transformation. The agency executes campaigns across digital, social, influencer, and traditional channels for major Polish and international brands.

Product overview

Leo Warsaw is an advertising and integrated marketing communications agency operating as part of the Publicis Groupe Poland network. The agency offers a comprehensive suite of marketing services organized around 11 core competencies: Strategy, Integrated Communication, Production, Monitoring & Analytics, Advocacy, Content, UX/UI & Web Production, Dynamic Creativity, Consumer Activations, Marketing Technology Consulting, and Business & Digital Transformation. Rather than a software product platform, Leo Warsaw delivers creative and strategic services to help client brands achieve growth through campaigns, content production, and digital transformation initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy (Strategia) Strategic consulting services for enterprise client brands including market positioning, communication planning, and brand growth strategy.
• Integrated Communication (Komunikacja zintegrowana) Multi-channel integrated communication services combining digital, social, traditional, and experiential touchpoints for cohesive enterprise brand messaging.
• Creative & Content Production (Produkcja) Creative and content production services including video, photography, multimedia content, and branded content production for enterprise brand campaigns.
• Monitoring & Analytics (Monitoring i analityka) Campaign performance monitoring and analytics services to track, measure, and optimize marketing effectiveness across channels for enterprise clients.
• Advocacy Social advocacy and public relations services to build brand reputation and stakeholder engagement for enterprise clients.
• Content (Content & Branding) Content creation and branding services including visual identity development and branded content production for enterprise brands.
• UX, UI and Web Production User experience design, user interface design, and website development services for digital brand touchpoints and enterprise client digital properties.
• Dynamic Creativity Adaptive and personalized creative content delivery based on audience segments and contextual signals for enterprise brand campaigns.
• Consumer Activations (Aktywacje konsumenckie) Consumer activation campaigns and experiential marketing initiatives to drive brand engagement and consumer action for enterprise brands.
• Marketing Technology Consulting Advisory services for marketing technology stack selection, implementation, and optimization for enterprise clients.
• Business & Digital Transformation Digital business transformation consulting to help enterprise organizations adapt to digital-first market demands through marketing-led change.

Quantifiable outcome

• +35% listings vs competitor for Otodom
• +5 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Publicis Groupe PolandcoreStrategic or Co-development PartnerParent company network providing global resources, methodologies, and client relationships. Leo Warsaw operates as part of the Leo Burnett brand within Publicis Groupe, enabling access to global best practices and cross-agency collaboration.
• LiquidThreadcoreStrategic or Co-development PartnerCollaboration partner in Power of One model for integrated campaigns, particularly the Blik TikTok series project.
• SparkcoreStrategic or Co-development PartnerPartner in multi-agency Power of One model for Blik campaign execution.
• PerformicscoreStrategic or Co-development PartnerPartner in multi-agency Power of One model for Blik campaign execution.
• ProdigiouscoreStrategic or Co-development PartnerProduction studio partner for content creation including the Łaciate 30 lat campaign with AI-generated meadow animation.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDB Warszawa: Polish office of DDB Worldwide (Omnicom), offering integrated advertising and creative services to major Polish enterprise clients. Directly comparable as a holding-company-affiliated creative agency operating in Warsaw with a similar blue-chip client mix.
• Havas Warsaw: Polish hub of Havas Creative Network, an integrated creative agency in Warsaw. Competes directly for enterprise Polish advertising mandates and trades in the same Effie / MIXX award ecosystem.
• Leo Burnett London: Another Leo Burnett (Publicis Groupe) office, offering full-service integrated advertising under the same global brand. Directly comparable in service portfolio and operating model; useful for benchmarking cross-market performance.
• VMLY&R Poland: Warsaw office of VMLY&R (WPP), a global creative agency offering brand experience, advertising and commerce. Comparable as a holding-company-affiliated full-service agency serving enterprise clients in Poland.
• Ogilvy Poland: Warsaw-based office of Ogilvy (WPP) providing advertising, brand strategy, PR and digital services. Directly competes for the same enterprise Polish accounts and competes in the same Effie / Kreatura award circuits.
• McCann Worldgroup Poland: Polish arm of McCann Worldgroup (IPG), a full-service creative agency in Warsaw serving FMCG, telecom and automotive brands. Comparable in scale, service offering, and enterprise client roster.

Broad incumbents

• Publicis Groupe: Global parent holding company that owns Leo Burnett and Lion Communications Sp. z o.o. Comparable as the ultimate incumbent that sets network strategy, allocates cross-agency mandates, and provides global client access to Leo Warsaw.
• Publicis Worldwide Poland: Sibling Publicis Groupe agency in Poland. Operates as a broader, cross-discipline Publicis agency in the same Polish market, overlapping on enterprise creative mandates and sharing the Power of One collaboration model.

Emerging players

• Gong Warsaw: Independent Warsaw-based creative agency that has grown rapidly into Polish top-tier creative work. Competes with Leo Warsaw for creative-driven enterprise briefs and frequently appears alongside it in Effie / Kreatura awards.
• Wieden+Kennedy Poland / VML Poland: Independent-leaning creative shops active in the Polish market that pursue similar brand-building, creative-led enterprise work and compete for the same cultural-impact and award-winning briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeoWarszawa
• LinkedInlinkedin.com/company/leo-warsaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Warsaw