Al Performance
AL Performance is a Five9-specialist consultancy offering contact centre strategy, configuration, integrations, and managed dialler operations to enterprise clients in the UK and US, delivered by former operators through tiered monthly subscription packages.
- Company typePrivate
- Founded2022
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Al Performance does
AL Performance Ltd. is a UK-based, privately-held consultancy founded in October 2022 by Alex McConville and Andrew Langfield, both former contact centre operators at ResQ. The firm specialises exclusively in the Five9 cloud contact centre platform, holding Global Partner and Certified Implementation Partner status, and delivers services through four pillars: Strategy & Optimisation, Setup & Configuration, Integrations & Development, and Managed Services & MI. Its offering is packaged into three tiered monthly subscriptions — Lite (strategic advisory), Core (hands-on partnership), and Managed (hypercare with fully managed dialler operations) — with quote-based pricing and blended hours that flex across consultation, configuration, and monitoring. The firm differentiates on operator-pedigree talent, embedded partnership delivery, data-led reporting cadence (daily/weekly/monthly performance packs plus Power BI dashboards), and deep CRM integrations with Salesforce, Microsoft Dynamics, Zendesk, HubSpot, and Go High Level alongside omnichannel setup for WhatsApp, SMS, chat, and email.
The go-to-market is entirely direct, targeting enterprise contact centre operations managers and directors in the UK and US, with no channel partners or resellers. Vertical focus concentrates on mortgage and finance, legal services, recruitment, and home improvement, with additional sector exposure across insurance, healthcare, education, energy, retail, technology, fuel cards, debt collections, hospitality, and BPO. Reported client outcomes include +40% contact rate improvement, -35% abandonment reduction, +25% conversion improvement, -45 second handle time reduction, and a 100% SLA target. The firm is remote-first across the UK and US, has a named team of approximately 12 consultants, and has publicly targeted growth to 80 consultants by 2030. The company has been bootstrapped with no disclosed funding rounds.
Al Performance firmographics
Firmographics- Name
- Al Performance
- Legal name
- AL Performance Ltd.
- Website
- https://alperformance.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AL Performance is a Five9-specialist consultancy offering contact centre strategy, configuration, integrations, and managed dialler operations to enterprise clients in the UK and US, delivered by former operators through tiered monthly subscription packages.
- Ownership category
- akta.pro rank
Where Al Performance is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Al Performance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consulting & Advisory Services: Strategic advisory services providing expert guidance on contact centre performance, outbound strategy, IVR design, and Five9 platform optimization. Delivered through structured packages (Lite, Core, Managed) with blended hours flexing between consultation, configuration, and monitoring.
- Managed Services: Fully managed dialler operations with hourly monitoring, real-time intervention, and platform management. Includes dedicated support resources, Salesforce integration support, and comprehensive reporting packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Strategic Advisory: Expert guidance without overhead for teams with internal muscle needing strategic partnership. |
| Subscription | Monthly | Core - Hands-On Partnership: Extended team embedded in operation, building campaigns and monitoring daily. |
| Subscription | Monthly | Managed - Hypercare Support: Total peace of mind with fully managed operations and hourly monitoring. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Al Performance product offering
Product offeringCore offering
AL Performance is a Five9-specialist consultancy that delivers contact centre services across four pillars: Strategy & Optimisation (outbound dialling strategy, connect-rate improvement, IVR and call flow design), Setup & Configuration (Five9 VCC builds, audits, campaign implementation, agent skill/schedule management), Integrations & Development (custom Salesforce, Microsoft Dynamics, Zendesk, HubSpot, and Go High Level integrations, workflow automation, custom API development, and omnichannel setup), and Managed Services & MI (real-time dialler and agent productivity management, Power BI dashboards, and performance reporting packs). Services are sold as three subscription packages — Lite (Strategic Advisory), Core (Hands-On Partnership), and Managed (Hypercare Support) — delivered remotely to enterprise and mid-market contact centres in the UK and US.
Product overview
AL Performance is a Five9-specialist consultancy built by former contact centre operators, not a software product company. Their offering consists of Four Service Pillars (Strategy & Optimisation, Setup & Configuration, Integrations & Development, and Managed Services & MI) delivered through three tiered service packages: Lite (Strategic Advisory), Core (Hands-On Partnership), and Managed (Hypercare Support). The packages build upon each other, progressing from advisory-only to fully managed dialler operations. All services are specialized exclusively around the Five9 platform, where AL Performance holds Certified Implementation Partner status.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +40% Contact Rate improvement
- +4 more outcomes
Companies that use Al Performance
Customer profileNamed customers4 records
Segments14 records
Ideal customer profiles3 records
Al Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Al Performance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Five9coreFive9 Global Partner and Certified Implementation Partner. AL Performance specializes in Five9 VCC configuration, campaign implementation, IVR development, and platform optimization. This is the core technology platform expertise that underpins their service offerings.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Al Performance competitors and assessment
Company assessmentDirect peers
- Content Guru: UK cloud contact centre provider (storm platform) with extensive professional services and CX consulting arms. Comparable as a UK-headquartered contact centre specialist combining platform expertise with consulting, integrations, and managed services for enterprise clients.
- Sabio Group: UK-based specialist contact centre and CX solutions provider offering professional services, platform implementations, and managed services across Genesys, Avaya, Verint, and Five9 ecosystems. Directly comparable as a UK-headquartered contact centre consultancy selling advisory and managed services to enterprise clients.
- Datatel Solutions: Five9 Certified Implementation Partner and contact centre consultancy. Closely comparable as a peer Five9 implementation specialist offering configuration, integration, and managed services around the same core platform.
Broad incumbents
- Five9: Cloud CCaaS platform vendor and the central technology partner of AL Performance. Comparable as the broader incumbent whose own professional services team overlaps with the firm's implementation, configuration, and optimisation offerings.
- ConvergeOne: Large US-headquartered systems integrator specialising in contact centre, collaboration, and CX solutions across multiple platforms including Five9, Cisco, Genesys, and Avaya. Comparable as a broad incumbent providing enterprise-grade contact centre professional services and managed offerings.
- Computacenter: Large UK- and Europe-headquartered IT services provider with a contact centre and CX practice. Comparable as a broad incumbent offering enterprise contact centre advisory, implementation, and managed services with much wider geographic and platform coverage.
- 8x8: Global CCaaS and UCaaS platform with professional services for contact centre implementations. Comparable as a broad incumbent CCaaS vendor whose partner network and services overlap with the firm's go-to-market positioning.
- Capgemini: Global consulting and digital transformation firm with significant CX and contact centre practice areas. Comparable as a broad incumbent that competes for large enterprise contact centre transformation mandates alongside specialist partners.
- Genesys: Global cloud and on-prem contact centre platform vendor with extensive professional services. Comparable as a broad incumbent CCaaS provider whose partner ecosystem competes with Five9 partners like AL Performance for implementation and managed-services work.
- NICE CXone: Major cloud contact centre platform vendor with deep professional services, WFO, and AI offerings. Comparable as a broad incumbent whose partner ecosystem and in-house services compete for the same enterprise contact centre transformation budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Performance social profiles
Digital presenceAl Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Performance leadership team
Management profileNumber of profiles
Profiles12 records
Al Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Performance
What does Al Performance do?
AL Performance is a Five9-specialist consultancy that delivers contact centre services across four pillars: Strategy & Optimisation (outbound dialling strategy, connect-rate improvement, IVR and call flow design), Setup & Configuration (Five9 VCC builds, audits, campaign implementation, agent skill/schedule management), Integrations & Development (custom Salesforce, Microsoft Dynamics, Zendesk, HubSpot, and Go High Level integrations, workflow automation, custom API development, and omnichannel setup), and Managed Services & MI (real-time dialler and agent productivity management, Power BI dashboards, and performance reporting packs). Services are sold as three subscription packages — Lite (Strategic Advisory), Core (Hands-On Partnership), and Managed (Hypercare Support) — delivered remotely to enterprise and mid-market contact centres in the UK and US.
Is Al Performance a public or private company?
Al Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Al Performance founded?
Al Performance was founded in 2022. It employs 11 to 50 people.
Where is Al Performance based?
Al Performance is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Al Performance make money?
Two revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are managed Services.
Who are Al Performance's main competitors?
Direct peers on record are Content Guru, Sabio Group and Datatel Solutions. Broad incumbents are Five9, ConvergeOne, Computacenter, 8x8, Capgemini, Genesys and NICE CXone.
Does Al Performance have an API?
No public API is recorded for Al Performance.