Vaporart Srl

What Vaporart Srl does

Vaporart S.r.l. is an Italian limited liability company headquartered in Milan that produces e-liquids, concentrated flavors, electronic cigarettes, and related accessories for the vaping market, with and without nicotine. Founded in 2013 with €2,000,000 of paid-in capital, the company operates an integrated supply chain through its Factory Vaporart facility in Lombardy, where an in-house R&D laboratory develops over 600 flavors and 300+ SKUs across five proprietary brands (Vaporart, Bubble, Vaporice, Seven Wonders, Super Flavor, EnjoySvapo), using pharmaceutical-grade ingredients certified to FU and EP standards. All products are manufactured, tested, and packaged in Italy under ISO 9001:2008 quality certification, with formulations registered with Italy's Istituto Superiore di Sanità and compliant with the EU Tobacco Products Directive.

The company sells through a B2B e-commerce platform (store.vaporart.it) for registered resellers, alongside a domestic distribution network of 2,203 specialty vape shops and 1,210 authorized tobacconists across Italy, supplemented by direct consumer sales via the same storefront with age verification. Pricing is unit-based across low-ticket SKUs (concentrates from €9.39, Mix&Vape shots from €21.00, hardware kits from €18.90 to €49.00), with a free-shipping threshold above €599 including VAT. The company has recently extended activity into the cosmetics sector while continuing to scale its proprietary Bubble hardware ecosystem, including the Bubble Duo pre-filled pod system targeted at the tobacconist channel.

Name

Vaporart Srl

Legal name

VaporArt S.r.l.

Website

https://vaporart.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vaporart S.r.l. is a Milan-based Italian manufacturer of e-liquids, concentrated flavors, electronic cigarettes, and vaping accessories, operating five proprietary brands and distributing through 3,413 vape shops and tobacconists across Italy.

Ownership category

akta.pro rank

Product category

Vaping Products Manufacturing

NAICS

Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100)

akta.pro industry

PRIMARYCRADAJAG

E-liquids & Nicotine Salts Manufacturing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Tobacco & Nicotine Products Manufacturing & Brands

SECONDARYCRANAEAF

Vape Wholesale Cash & Carry / Trade Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAH

E-Liquid & Nicotine Salt Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAI

Disposable Vape Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• E-liquid manufacturing
• Vaping hardware
• Concentrated flavors
• Electronic cigarettes
• Nicotine salt products

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Liquid and Concentrated Flavor Sales: Revenue from ready-to-use e-liquids, Mix&Vape shot products, concentrated flavors for DIY mixing, and nicotine salt formulations. Products are sold in various formats (10ml, 20ml, 30ml) across 5 proprietary brands.
2. Electronic Cigarette Hardware Sales: Sales of proprietary vaping devices including Bubble Kit, Bubble E-cig, Bubble SE, replacement pods (Bubble POD 0.8/1.2), cotton filters, and drip tips.
3. Pre-filled Pod and Disposable E-Cigarette Sales: Sales of Bubble Duo pre-filled pods in 11 flavors and disposable e-cigarette products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vaporart Srl manufactures and distributes e-liquids, concentrated flavors, electronic cigarettes, and vaping accessories under five proprietary brands (Vaporart, Vaporice, Seven Wonders, Super Flavor, EnjoySvapo) and the proprietary Bubble hardware line. All products are produced, tested, and packaged in Italy using pharmaceutical-grade ingredients with FU and EP certification, with the company operating its own integrated Factory Vaporart production facility in Lombardy.

Product overview

Vaporart Srl is a 100% Italian company founded in 2013 that produces e-liquids, concentrated flavors, and electronic cigarettes. The company operates a multi-brand portfolio consisting of six sub-brands: Vaporart (flagship ready-to-use liquids), Vaporice (fruity/icy flavors), Seven Wonders (premium liquids), Super Flavor (American-inspired flavors), EnjoySvapo (tobacco and fruit blends), and Bubble (proprietary hardware). Product formats include ready-to-use liquids (10ml with nicotine salts available), Mix&Vape systems (Shot20 30ml and 10+10 20ml), concentrated flavors (10ml for DIY dilution), and hardware devices (Bubble e-cigarettes, Bubble Duo pod systems, disposable e-cigs). All products are manufactured, tested, and packaged in Italy with FU and EP certified pharmaceutical-grade raw materials, compliant with European TPD regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Vaporart: First product line featuring ready-to-use liquids in 10ml format with 50% VG 50% PG blend, available with and without nicotine. Includes over 25 different flavors including classics, tobaccos, fruits, and innovative combinations.
• Vaporice
• Seven Wonders
• Super Flavor
• EnjoySvapo
• Bubble

Products and services

• Vaporart E-Liquid Brand The flagship brand offering a wide range of ready-to-use e-liquids in 10ml format with 50% VG / 50% PG blend, available with and without nicotine (0, 4, 8, 14 mg/ml). Also includes premium Mix&Vape 30ml and concentrated flavors 10ml. Over 25 flavors covering classics, tobaccos, fruits, and innovative combinations.
• Vaporice E-Liquid Brand Brand specializing in fruity and icy/cool flavors with 19 different flavors. Available in 30ml Mix&Vape format with 50% VG - 50% PG formulation and pronounced cold effect. Also available in 10ml ready-to-use format with nicotine salts (1% or 2%).
• Seven Wonders E-Liquid Brand Premium e-liquid brand launched in 2013 but renewed in graphics and taste. Features 30ml Mix&Vape format with highest quality raw materials.
• Super Flavor E-Liquid Brand American-inspired irreverent brand with pleasant and refined flavors. Available in Mix&Vape 30ml size and concentrated aromas 10ml with recommended dilution 10-15%. Winner of 'Brand Rivelazione 2017' award.
• EnjoySvapo E-Liquid Brand Complete line of high-quality liquids with precious tobaccos, refined fruit, and organic liquids. Available in 10ml (0, 3, 6, 9, 16 mg/ml nicotine) and 30ml Mix&Vape formats, plus DIY flavors with recommended dilution 8-15%.
• Bubble Electronic Cigarette System Proprietary electronic cigarette designed, created and guaranteed by Vaporart. Available in versions: Complete Kit (pen + power bank, 1500mAh starting from €49.00), Single pen with adjustable air (500mAh starting from €25.90), and Bubble SE with fixed air (500mAh starting from €18.90). Compatible with Bubble Power Bank, 0.8 Ohm/1.2 Ohm Bubble Pods, and Bubble drip tips.
• Bubble Duo Pre-filled Pod System Pre-filled pod electronic cigarette system with 650mAh battery and high-yield pod. Available as kit (battery and pre-filled pod) with 11 flavors in pre-filled pods. Compatible with other market devices. Features START and PREMIUM bundle options for retailers; Bubble Duo Pods 2ml (5-pack) starting from €4.56.
• Disposable E-Cigarettes Pre-filled disposable electronic cigarettes with automatic draw. 100% Italian-produced liquid; designed for adult consumers seeking convenient single-use vaping devices.
• Pre-filled Pods (Bubble System) Pre-filled replacement pods for the Bubble system. Multiple flavor options available including Malby, Summer Party, Menta, Bananito, and Pool Party.
• Bases & Boosters Neutral bases with and without nicotine for preparing custom e-liquids. Options include 70/30 and 50/50 in 10ml, FULL VG and FULL PG, plus 80ml nicotine-free base. Targeted at DIY consumers.

Quantifiable outcome

• 95% harm reduction compared to traditional smoking
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Riot Squad Labs: UK-based e-liquid brand with multi-format portfolio (shortfills, nic salts, disposables) sold across Europe. Comparable to Vaporart on multi-brand strategy, broad flavor portfolio, and presence in tobacconist/specialty retail.
• Chemnovatic Sp. z o.o. Polish manufacturer of nicotine bases, flavor concentrates, and e-liquid production services serving EU markets. Comparable to Vaporart on EU regulatory compliance focus, B2B supply model, and base/concentrate product offering.
• Dinner Lady: UK-headquartered vape brand with proprietary e-liquids and disposables sold internationally. Comparable to Vaporart on brand portfolio strategy, mix of bottled liquids and disposables, and international expansion ambitions.
• Halo Corporation: US-based e-liquid manufacturer with proprietary e-juices and vaping hardware sold through retail and online channels. Comparable to Vaporart on vertical integration (in-house flavoring), ISO-style quality focus, and multi-product e-liquid/hardware offering.
• Nasty Juice: Malaysian-origin global e-liquid brand with broad international retail distribution. Comparable to Vaporart on flavor-led brand building, multi-format product range, and pursuit of international scale through retail partnerships.
• Vampire Vape: UK-based e-liquid manufacturer known for flagship flavors and broad retail distribution in UK/EU. Comparable to Vaporart on flavor-brand building, multi-format product range, and specialty retail/wholesale channel focus.
• DEA Flavor: Italian flavor manufacturer specializing in e-liquid concentrates and DIY aroma products. Comparable to Vaporart on Italian-market presence, DIY/concentrate product focus, and B2B wholesale distribution.
• T-Juice: UK-based e-liquid brand and manufacturer with multi-format product line (shortfills, nic salts, concentrates) sold across Europe. Comparable to Vaporart on multi-format e-liquid portfolio, brand-led approach, and pan-European distribution ambition.
• FlavourArt Srl: Italian manufacturer of concentrated flavors and e-liquids, headquartered in Italy. Closest direct peer to Vaporart given shared domestic market, flavor-concentrate category overlap, and B2B distribution model.

Broad incumbents

• Philip Morris International: Global tobacco giant increasingly focused on smoke-free alternatives including heated tobacco and vape-adjacent products. Comparable to Vaporart as a broad incumbent operating in adjacent nicotine delivery categories with materially greater scale and regulatory leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaporart Srl