FlavourArt

What FlavourArt does

FlavourArt s.r.l. a Socio Unico is an Italian privately-held flavor and e-liquid manufacturer founded in 2006 and headquartered in Oleggio (Novara), Italy. The company produces concentrated flavor compounds and ready-to-use vaping liquids using natural and artificial flavor ingredients processed through techniques including supercritical CO2 extraction, bio-conversion, and controlled fermentation. Its product portfolio spans core SKUs in 10ml formats (Flavours, Shot Flavours, E-liquids, Diluents/Nicotine, Drops) and a growing set of sub-brands targeting differentiated flavor segments: TEN-X (premium combinations), Te amo (ice tea), Modì (LeClub Tobacco line), Candy Rock (confectionery), and Milkee (dairy). Underlying capabilities include a proprietary database of 1,900+ formulas built from 950 ingredients and 1,200+ raw materials, annual production capacity of 600 tons, and daily output exceeding 50,000 pieces, with patented ISO8317-certified child-proof bottle caps differentiating its packaging safety profile.

The business operates a direct-to-consumer go-to-market through its owned e-commerce storefront (flavourart.com/store), supplemented by a wholly-owned German subsidiary, FlavourArt GmbH (established May 2013), which handles sales and localized customer service for Germany, Austria, Liechtenstein, and Switzerland. Revenue is generated through unit-based product sales priced in single-digit to low-double-digit Euro per bottle, sold to three customer segments: individual vapers and DIY enthusiasts (primary), food and beverage manufacturers, and wholesale distributors. Pricing is quoted inclusive of 22% Italian VAT, with VAT exemption available for EU B2B customers holding valid VAT numbers. Distribution reaches approximately 40 countries globally, though product shipments are restricted from numerous major markets including the US, UK, France, China, Russia, Japan, and others due to e-cigarette regulation. The company employs approximately 40 people and is founder/privately owned with no disclosed external institutional capital.

The operating model is bootstrapped and self-financed, with no venture, private equity, or public market funding recorded. Marketing relies on owned e-commerce plus organic social presence on Facebook, Instagram, YouTube, and LinkedIn, with direct customer support via email and WhatsApp. Strategic positioning emphasizes Italian production heritage, in-house base manufacturing, safety certifications, and vertical integration. There is no evidence of AI/ML-driven product development, no SaaS or platform offering, and no API or developer-facing technology stack.

Name

FlavourArt

Legal name

Flavourart s.r.l. a Socio Unico

Website

https://flavourart.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

FlavourArt is a privately-held Italian manufacturer founded in 2006 that produces concentrated flavor compounds and ready-to-use e-liquids in Oleggio, Italy, selling direct-to-consumer across approximately 40 countries through its owned e-commerce store and a German subsidiary, targeting individual vapers, food manufacturers, and wholesale distributors.

Ownership category

akta.pro rank

Product category

Flavor and E-liquid Manufacturing

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Smoke Flavors (Liquid Smoke, Smoke Condensates) (AFAJADAE)

Keywords

• E-liquid manufacturing
• Flavor concentrates
• Vaping products
• Food flavoring
• Tobacco flavors

Headquarters

HQ city

Oleggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Flavors, E-liquids, Bases): Direct product sales through owned e-commerce store. Products include food flavors (10ml), shot flavors (10ml/20ml), e-liquids for vaping (10ml), diluents and nicotine bases. All prices include VAT and are quoted in Euros. Free shipping for orders >=50 euros in Italy.
2. Wholesale/B2B Sales: Sales to wholesalers and commercial customers who purchase for professional food production or vaping operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FlavourArt manufactures and distributes concentrated flavor compounds, ready-to-use e-liquids, base diluents, and nicotine shots sold in 10ml and 20ml formats. Its portfolio includes tobacco, creamy, fruity, fresh/minty, iced tea, and confectionery flavor profiles, organized into core product lines (Flavours, Shot Flavours, E-liquids, Diluents and Nicotine, Drops) and branded sub-collections (TEN-X, Te amo, Modì, Candy Rock, Milkee). The products target individual vapers and DIY e-liquid enthusiasts, food and beverage producers using flavors in culinary applications, and wholesale resellers.

Product overview

FlavourArt is an Italian flavor and e-liquid manufacturer founded in 2006, offering a portfolio of concentrated flavor products and ready-to-use vaping liquids. The core offering includes Flavours 10ml (concentrated flavors for food use), Shot Flavours (10ml/20ml pre-mixed flavors), E-liquids 10ml (ready-to-use vaping liquids), Diluents and Nicotine 10ml (base liquids for mixing), and Drops (high viscosity concentrated flavor drops). The product portfolio spans tobacco, creamy, fruity, fresh/minty, ice tea, and confectionery flavor profiles. Specialized sub-brands include TEN-X (premium combinations), Te amo (ice tea collection), Modì (LeClub tobacco line), Candy Rock (confectionery flavors), and Milkee (dairy flavors). Products are sold primarily in 10ml and 20ml formats with child-proof packaging, targeting both food flavor enthusiasts and e-cigarette/vaping users across approximately 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• FlavourArt GmbH: German sister company established to serve German-speaking markets (Germany, Austria, Liechtenstein, Switzerland) with localized website and customer service.

Products and services

• Flavours 10ml Concentrated flavor concentrates sold in 10ml bottles for food use applications; available in tobacco, creamy, fruity, and fresh/minty varieties.
• Shot Flavours Pre-mixed flavor shots in 10ml (mini) and 20ml (standard) sizes for direct use or dilution in e-liquid preparation, in tobacco, creamy, fruity, and mint categories.
• E-liquids 10ml Ready-to-use vaping liquids in 10ml bottles, 100% Made in Italy, offered in tobacco and fruit blends, with no-nicotine variants available.
• Diluents and Nicotine 10ml Base liquids and nicotine shots in 10ml bottles for diluting flavors or creating custom e-liquid mixes, available in VG/PG ratios of 50/50 and 70/30.
• Drops High-viscosity (HV) concentrated flavor drops sold in dropper bottles for e-liquid preparation.
• TEN-X Premium flavor sub-brand offering curated combination shots including Apple & Pear, Carmel Tobacco, Blonde Tobacco, Mango, Cola, Grape, Balsamic Mint, and Strawberry.
• Te amo Ice tea flavor collection in shot and minishot formats featuring Peach Lemon, Blueberry, Cedar, Mango, and Matcha Latte.
• Modì Tobacco-focused flavor sub-brand within the LeClub Tobacco line, offering tobacco flavor shots in multiple sizes.
• Candy Rock Confectionery-inspired flavor sub-brand in minishot and shot formats featuring Toffee Cream, Caramel, Mint Licorice, Strawberry, and Citrus Slice.
• Milkee Dairy and milk-inspired flavor sub-brand providing creamy flavor profiles for e-liquid applications.

Quantifiable outcome

• Daily production capacity of over 50,000 pieces
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FlavourArt GmbHregionalChannel Partner/ Reseller/ Distributor · 1 May 2013German subsidiary company established on May 1, 2013 to serve German-speaking customers in Germany, Austria, Liechtenstein, and Switzerland. Handles all orders from these countries and provides local customer service and support. Orders from these countries are no longer accepted on the Italian website.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Symrise AG: Global flavor and fragrance major with food and beverage flavor operations; a broader incumbent whose diversification and R&D scale make it a potential long-term competitor or acquirer in the vape-adjacent flavor space.
• Givaudan: World's largest flavor and fragrance company with deep food, beverage, and taste capabilities; comparable only as a broad incumbent whose scale and customer relationships in food manufacturers could increasingly overlap with FlavourArt's B2B ambitions.
• International Flavors & Fragrances (IFF): Global ingredient major with significant food and beverage flavor operations; included as a broad incumbent comparable whose ingredient technology and customer footprint in food manufacturing anchor the same value chain FlavourArt serves.
• Hangsen International: Large-scale Chinese e-liquid and flavor manufacturer with global wholesale distribution; broader portfolio than FlavourArt but directly competes in finished e-liquids and flavor concentrates across permitted markets.

Direct peers

• Flavorah: Specialty concentrated flavor house targeting DIY e-liquid makers with a similar 'professional / concentrate' positioning to FlavourArt, competing on flavor authenticity and formulation breadth in the vaping community.
• Chemnovatic: Polish manufacturer of nicotine bases, diluents, and flavor concentrates for the e-cigarette industry — overlaps directly with FlavourArt's nicotine bases, diluents, and shot flavor SKUs.
• Capella Flavors: US-based manufacturer of concentrated flavor drops for DIY e-liquid mixing and food applications — the closest direct head-to-head competitor to FlavourArt's Drops and 10ml flavor lines, with overlapping customer base among DIY vapers.
• Ritchy Group: European manufacturer of e-liquids, bases, and flavor concentrates under multiple brands; competes with FlavourArt across both the finished e-liquid wholesale channel and the DIY base/nicotine segment.
• Inawera Flavors: Polish manufacturer of flavor concentrates widely used by DIY e-liquid mixers across Europe — a comparable niche flavor producer competing with FlavourArt on tobacco, fruity, and dessert profiles via wholesale channels.
• The Perfumer's Apprentice: US distributor and blender of flavor concentrates (including its in-house brand) for both culinary and DIY vaping use; comparable go-to-market model pairing a catalog of small bottles with food and vape audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flavourart_official
• Facebookfacebook.com/flavourart
• LinkedInlinkedin.com/company/flavourart
• Instagraminstagram.com/flavourart_official
• Xx.com/flavourart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlavourArt