Women's Enrichment Center of Dalton

What Women's Enrichment Center of Dalton does

Women's Enrichment Center of Dalton (WEC) is a 501c3 nonprofit pregnancy resource center headquartered at 109 W. Gordon St., Dalton, Georgia, serving Whitfield, Murray, and Catoosa counties in Northwest Georgia. The organization delivers a coordinated suite of free, confidential services to women and men facing unplanned pregnancies, including medical pregnancy testing, limited obstetric ultrasounds, options consultation, evidence-based abortion information (without providing or referring for terminations), STI/STD testing, parenting education and classes, abortion recovery counseling, miscarriage support, and material assistance (maternity and baby supplies). All services are provided at no cost, with no insurance or proof of income required, and the center operates under physician supervision with a board-certified OB/GYN (Dr. Brian Glass) serving as Medical Director on a volunteer basis. A bilingual English/Spanish website extends access to Hispanic clients in the region.

The center's operating model is community-led rather than technology-led. Revenue is sourced 100% from donations by individuals, businesses, and organizations in the community, supplemented by in-kind contributions (wishlist drives, diaper/wipe drives, baby shower sponsorships) and affiliate revenue-share arrangements with Seven Weeks Coffee (15% of sales via partner link) and EveryLife Diapers (10% of purchases via discount code WECNORTHGA10). Donation capture spans multiple channels: Zeffy online portal, Kroger Community Rewards, Walmart Spark Good, IRA Charitable Distributions, mailed gifts, and the annual Empower Life Fundraising Dinner. Go-to-market is primarily community-based, relying on church partnerships (Sanctity of Human Life Sunday events, baby bottle campaigns), volunteer ambassador networks, healthcare-provider referrals, organic social media (Facebook WECNorthGA, Instagram womensenrichmentcenter), and word-of-mouth.

Governance is provided by a volunteer Board of Directors under Executive Director Renee' Rector, with no parent company or institutional investor involvement. The center is independently operated, with reported 2024 activity of 3,151 appointments attended across the service portfolio. The technology footprint is minimal and consists of a Wix-hosted website, a Zeffy donation portal, and standard social media channels; there is no proprietary software, mobile application, or AI-enabled capability. The center's differentiation rests on its no-profit-from-decisions positioning, faith-based compassionate service delivery, and depth of community integration in a defined micro-market.

Name

Women's Enrichment Center of Dalton

Legal name

Women's Enrichment Center

Website

https://wecnorthga.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Women's Enrichment Center of Dalton is a 501c3 nonprofit pregnancy resource center in Dalton, Georgia, offering free pregnancy testing, ultrasound, STI testing, options consultation, parenting classes, and abortion recovery to women and men in Northwest Georgia, funded entirely by community donations and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (62141), Outpatient Care Centers (6214), Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Pregnancy resource services
• Abortion information services
• Parenting education classes
• Sexual health testing
• Community health support

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a 501c3 non-profit funded 100% through the generosity of individuals, businesses, and organizations in the community. All donations are tax-deductible. Donation channels include online (Zeffy), mailed or dropped-off gifts, Kroger Community Rewards, Walmart Spark Good, and IRA Charitable Distributions (QCDs).
2. Collaborative Product Partnerships: Revenue is generated through percentage-of-sales arrangements with partner companies. Seven Weeks Coffee donates 15% of every sale through the center's partner link, and EveryLife Diapers contributes 10% of every purchase to the center via an exclusive discount code.
3. In-Kind Donations: The center receives in-kind donations through wishlist drives (Walmart and Amazon), baby shower sponsorships, diaper/wipe drives, and coin collection drives. These reduce operating costs and support client material support programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Women's Enrichment Center of Dalton provides free, confidential pregnancy confirmation testing, limited obstetric ultrasounds, options consultations, abortion information, STI/STD testing, parenting classes, abortion recovery counseling, and material support (maternity and baby items) to women and men facing unplanned pregnancies. The center does not perform or refer for abortions and serves Northwest Georgia from a single physical location in Dalton, GA.

Product overview

The Women's Enrichment Center of Dalton operates as a single-location nonprofit resource center offering a coordinated suite of free pregnancy-related medical services and support. The core offerings include pregnancy confirmation through testing and limited obstetric ultrasounds, options consultations for pregnancy decisions, abortion information (without providing or referring for terminations), abortion recovery counseling, parenting education and classes, and material support distribution. Additional services encompass STD/STI testing, men's services, miscarriage support, emergency contraception education, and adoption information. All services are provided free of charge and confidentially, serving Whitfield, Murray, and Catoosa counties in Northwest Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Confirmation Medical pregnancy testing and confirmation services provided at no cost to confirm pregnancy status.
• Limited Obstetric Ultrasounds Free ultrasound scans to confirm pregnancy viability, determine gestational age, and detect fetal heartbeat.
• STD/STI Testing Confidential sexually transmitted infection testing services offered free of charge.
• Options Consultation Counseling and decision-making support services to help clients explore all pregnancy options including parenting, adoption, and abortion information.
• Abortion Information Services Evidence-based medical information about abortion procedures, the abortion pill (RU-486), and associated risks. The center does not perform or refer for abortions but provides educational content.
• Abortion Recovery Post-abortion counseling and support services for individuals processing their abortion experience, including post-abortion syndrome support.
• Parenting Classes and Support Educational parenting classes for men and women during and after pregnancy, along with material support including baby clothes, diapers, formula, and baby equipment.
• Services for Men Support services for male partners including pregnancy decision consultations, abortion/adoption/parenting information, STI education, and post-abortion support.
• Material Support Program Distribution of material resources including maternity clothes, baby clothes, strollers, cribs, baby food, formula, and other necessities for new mothers and toddlers.
• Emergency Contraceptives Information Educational information about emergency contraception options, including distinction between emergency contraception and the abortion pill.
• Adoption Information Information and resources about adoption as a pregnancy option for those considering this path.
• Miscarriage Support Counseling and grief support services for individuals and families experiencing miscarriage or pregnancy loss.
• Sexual Health Education Educational programs on sexual health topics to help individuals make informed decisions.

Quantifiable outcome

• 3,151 appointments attended in 2024

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Seven Weeks CoffeeminorGTM or Marketing PartnerSeven Weeks Coffee is a specialty-grade, single-origin, organically farmed coffee company. The partnership designates 15% of every purchase through the WEC-specific partner link to the Women's Enrichment Center. April and October are designated as premier partner months for the center.
• EveryLife DiapersminorGTM or Marketing PartnerEveryLife Diapers provides an exclusive donor discount code (WECNORTHGA10) that gives customers 10% off premium diapers while also contributing 10% of every purchase to the Women's Enrichment Center. The partnership also allows donors to subscribe for ongoing diaper donations to the center.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartbeat International: Global network of more than 2,800 pregnancy help centers offering similar free services (pregnancy testing, ultrasounds, parenting classes, abortion recovery) under a life-affirming mission. WEC Dalton fits the profile of an affiliated member center.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers providing free pregnancy testing, ultrasounds, options consultations, and parenting support. Care Net is the closest organizational umbrella to WEC Dalton; an affiliated local center would be its direct operational analog.
• Planned Parenthood Southeast: Large regional provider of reproductive health services including pregnancy testing, STI testing, and ultrasounds. Not a direct peer on mission or service model, but operates in the same clinical categories in Georgia and shapes the local competitive landscape.

Regional players

• First Care Women's Clinic: Community PRC offering free pregnancy services and ultrasounds with medical staff oversight. Comparable service mix; geographic peer in the broader Southeast pregnancy-resource landscape.

Direct peers

• Alpha Pregnancy Care Center: Independent nonprofit pregnancy resource center providing free pregnancy testing, ultrasounds, options consultation, and material support. Mirrors WEC's full suite of free, confidential services.
• Real Life Pregnancy Care Center: Independent community-based pregnancy resource center offering free pregnancy testing, ultrasounds, options counseling, STI testing, and parenting education. Closely comparable to WEC in service mix and operating model.
• Birthright International: Volunteer-driven nonprofit offering free, confidential pregnancy testing, counseling, and material assistance to women facing unplanned pregnancies. Operates a similar single-location, donation-funded, free-service model.

Peers

• North Georgia Health District (public health clinics):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WECNorthGA
• Instagraminstagram.com/womensenrichmentcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Enrichment Center of Dalton