What smsoftwares does

SM Softwares is a privately held, India-based digital solutions agency founded in 2016 and headquartered in Pune, with a partner office in Las Vegas serving North American clients. The company offers end-to-end services across six practice areas: web development, UI/UX design, mobile app development, digital marketing, cloud computing, and AI/ML, targeting startups, growing mid-market firms, and enterprises with custom, project-based engagements. Its technology stack spans modern web and mobile frameworks (React, Angular, Vue.js, Flutter, React Native), major cloud platforms (AWS, Azure, GCP), and AI tooling including TensorFlow, PyTorch, OpenCV, Dialogflow, and large foundation models from OpenAI, Anthropic, and Google. A notable proprietary build is an Agentic AI Orchestrator (built on Gemini 1.5 Pro) that automates multi-vendor marketplace seller verification, with reported outcomes of 98.4% accuracy and onboarding time reduction from 48 hours to 5 minutes.

The business operates on a quote-based, project-driven professional services model with multi-year contracts and recurring maintenance retainers, generating revenue from custom software, AI/ML consulting, cloud migration, and digital marketing engagements. Go-to-market is sales-led via the company website (Get a Quote / Contact forms) supplemented by channel partnerships (GoodFirms) and a US partner entity (VIP Local Marketing Pro LLC). The company is founder-led (Rakesh Jha as CEO, Mukesh Jha as CTO) with a team of approximately 10 people, has reported 500+ projects delivered and 250+ clients served globally, and has not disclosed external funding.

Name

smsoftwares

Legal name

SM Softwares

Website

https://smsoftwares.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SM Softwares is a Pune-based digital agency offering custom software, web, mobile, cloud, AI/ML, and digital marketing services to startups, mid-market firms, and enterprises globally via project-based professional services and multi-year contracts.

Ownership category

akta.pro rank

Product category

Custom Software Development & IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

Keywords

• Custom software development
• Mobile app development services
• AI automation solutions
• Cloud migration services
• Digital marketing services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development services covering web applications, mobile apps, and enterprise solutions. Pricing is quote-based per project scope with deliverables defined in client agreements.
2. AI and Machine Learning Services: AI integration, model development, automation solutions, and consulting services. Includes end-to-end AI implementation from strategy to deployment and ongoing support.
3. Digital Marketing Services: SEO, social media marketing, PPC campaigns, content marketing, and email marketing automation services. Can be project-based or retainer arrangements.
4. Cloud Computing Services: Cloud migration, AWS solutions, Google Cloud integration, and DevOps services with ongoing managed services options for maintenance and support.
5. Maintenance and Support: Ongoing maintenance plans including regular updates, security fixes, performance optimization, and 24/7 priority support. Offered as monthly plans or on-demand services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SM Softwares is a full-service custom software development firm that delivers end-to-end digital solutions for businesses, spanning web development, mobile app development, UI/UX design, digital marketing, cloud computing (AWS, Google Cloud, Azure), and AI/ML services including custom model development and Agentic AI automation. The company sells project-based and managed-service engagements to startups, mid-market companies, and enterprises globally, with delivery supported by India and US offices and enhanced by AI-assisted developer workflows.

Product overview

SM Softwares is a full-service digital solutions company offering a comprehensive portfolio of services across six core practice areas: Web Development (Custom Web Solutions, E-commerce & CMS Development, Full-Stack Development, Web Applications & Maintenance), UI/UX Design (Website Design, Mobile App Design, Prototyping & Wireframes, Graphic Design), Mobile App Development (Native Development for iOS/Android, Cross-Platform via Flutter/React Native/Xamarin, Hybrid Apps via Ionic), Digital Marketing (SEO, Social Media Marketing, PPC Campaigns, Content Marketing, Email Marketing Automation), Cloud Computing (Cloud Migration, AWS Solutions, Google Cloud Integration, DevOps Services), and AI & Machine Learning (Model Development, AI Automation, Data & Training, AI Consulting). Their services integrate modern technologies including React, Angular, Vue.js, Flutter, TensorFlow, PyTorch, and cloud platforms (AWS, Azure, GCP) to deliver custom solutions for startups to enterprises, with AI-powered features like Agentic AI Orchestrator for marketplace automation and NLP-powered chatbots.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Solutions AI-integrated custom web applications including enterprise portals, custom CMS development, API integration, and Progressive Web App (PWA) development with ongoing maintenance and support, targeted at businesses needing tailored web platforms.
• E-commerce & CMS Development Scalable e-commerce platforms and CMS solutions on Shopify, WooCommerce, Magento, WordPress, and custom Laravel/Next.js frameworks with headless architecture for omnichannel selling, targeted at retailers and content-driven businesses.
• Full-Stack Development AI-driven end-to-end web development using MERN, MEAN, LAMP, JAMstack, React, Angular, Vue.js, Next.js, Node.js, Laravel, and Django for frontend, backend, and cloud deployment across multiple stacks.
• Web Applications & Maintenance Custom web application development with SaaS/PaaS/IaaS solutions, backend development, API integration, cloud deployment, security, and ongoing maintenance with 24/7 support, designed for clients running production web platforms.
• Website Design Custom responsive website design including e-commerce UI, landing pages, and corporate websites built with HTML5, CSS3, React.js, Angular, Vue.js, and Bootstrap for SEO-friendly and mobile-optimized designs.
• Mobile App Design User-centric mobile app UI/UX design with wireframing, prototyping, cross-platform design for iOS and Android, microinteractions, animations, and app redesign services for product teams.
• Prototyping and Wireframes AI-enhanced wireframing and interactive prototyping services including low/high-fidelity wireframes, user flow mapping, UX testing, and cross-platform wireframing using Figma, Adobe XD, and Sketch.
• Graphic Design Creative design services including logo and branding, marketing graphics, print and packaging design, illustrations, infographics, and presentation and pitch deck design produced in Adobe Photoshop, Illustrator, and Figma.
• Native Development High-performance native mobile app development for iOS (Swift, Objective-C) and Android (Kotlin, Java) with seamless user experiences, API integrations, cloud connectivity, and full app deployment and maintenance.
• Cross-Platform Apps Scalable cross-platform mobile app development using Flutter, React Native, and Xamarin targeting iOS, Android, and Windows from a single codebase, including UI/UX design and API integration.
• Hybrid Apps High-performance hybrid applications using Ionic, Flutter, and React Native combined with Progressive Web Apps (PWAs), UI/UX design, third-party integrations, and deployment to app stores including Google Play and Apple App Store.
• Search Engine Optimization (SEO) Intelligent SEO solutions including on-page SEO, off-page SEO, technical SEO, keyword research, local SEO optimization, and comprehensive SEO audits using tools such as Google Search Console, Ahrefs, SEMrush, and Yoast SEO.
• Social Media Marketing Strategic social media marketing including content creation, social media advertising, community management, influencer marketing, and performance analytics executed via Meta Business Suite, Hootsuite, Buffer, and LinkedIn Ads & Analytics.
• PPC Campaigns AI-powered PPC advertising management across Google Ads, Microsoft Advertising (Bing Ads), Meta Ads Manager, Facebook, Instagram, LinkedIn, and Twitter, including keyword research, landing page optimization, A/B testing, and analytics reporting.
• Content Marketing Smart content marketing including blog writing, website content, social media content, email marketing content, video scripts, infographics, and content strategy and distribution built around Google Keyword Planner, Canva, and Mailchimp.
• Email Marketing Automation AI-powered email automation tools with personalized campaigns, drip campaigns, CRM and e-commerce integrations (Shopify, WooCommerce, Magento, BigCommerce, HubSpot, Salesforce, Zoho, Pipedrive), A/B testing, segmentation, and analytics reporting via Mailchimp, ActiveCampaign, GetResponse, ConvertKit, and Moosend.
• Cloud Migration AI-driven cloud migration services including cloud strategy, application and data migration, hybrid and multi-cloud deployment, infrastructure modernization, security and compliance, and post-migration optimization across AWS, Azure, and GCP.
• AWS Solutions Scalable AWS cloud solutions including cloud migration, DevOps automation, serverless and microservices development, AI and ML solutions, security and compliance, and managed services with 24/7 monitoring.
• Google Cloud Integration Google Cloud services including consulting and migration, GKE and DevOps, AI and ML solutions, Big Data and analytics, cloud security and compliance, and managed services delivered through BigQuery, Vertex AI, and TensorFlow.
• DevOps Services DevOps automation services including CI/CD pipeline automation (Jenkins, GitLab CI/CD, AWS CodePipeline), Infrastructure as Code (Terraform, AWS CloudFormation, Ansible), Docker and Kubernetes, monitoring and logging (Prometheus, Grafana, ELK Stack), and security automation.
• Model Development Custom AI model solutions including predictive analytics, NLP (chatbots, sentiment analysis), computer vision, recommendation engines, anomaly detection, and time series forecasting built with Python, TensorFlow, PyTorch, Rasa, OpenCV, and YOLO.
• AI Automation Business automation with AI including intelligent chatbots and virtual assistants, RPA with AI, document processing, email and ticket automation, sales and marketing automation, and intelligent workflow orchestration.
• Data & Training AI data and model training solutions including data collection and annotation, cleaning and preprocessing, model training and optimization, synthetic data generation, and model evaluation and validation for high-performance AI systems.
• AI Consulting Strategic AI consultation including AI readiness assessment, use case identification, AI strategy and roadmap development, data governance, technology stack advisory, and ethical AI and risk mitigation planning using Google Dialogflow, AWS Lex, OpenAI GPT, TensorFlow, PyTorch, DataRobot, and Microsoft Bot Framework.

Quantifiable outcome

• Onboarding time reduced from 48 hours to 5 minutes with 99% efficiency increase
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability23 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GoodFirmscoreChannel Partner/ Reseller/ DistributorSM Softwares is a verified partner on GoodFirms, a leading B2B platform that helps businesses find top-rated software development and IT service providers. This partnership enables SM Softwares to showcase their work, client reviews, and service listings to a wider audience seeking quality software development services.
• VIP Local Marketing Pro LLCcoreChannel Partner/ Reseller/ DistributorUS-based partner firm in Las Vegas, Nevada that enables SM Softwares to provide seamless support, quicker response times, and tailored services for clients in the United States and North America. This partnership strengthens their ability to deliver excellence in custom software development, mobile app solutions, AI integration, cloud computing, and digital marketing to US-based clients.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TatvaSoft: India-based custom software development company with comparable service portfolio spanning web, mobile, cloud, and AI/ML consulting — serving similar mid-market and enterprise clients globally.
• Bacancy: Indian full-stack software development and AI services company serving global clients across web, mobile, cloud, and emerging tech — similar horizontal portfolio and customer segmentation.
• MindInventory: India-headquartered software development agency with web, mobile, AI, and cloud offerings — comparable in scale, service breadth, and global client targeting.
• Hidden Brains: Indian IT services firm offering web development, mobile apps, AI/ML, cloud, and digital marketing — overlapping service categories, target customer profile, and offshore delivery model.
• Konstant Infosolutions: India-based mobile app and web development agency expanding into AI/ML and cloud services — comparable boutique scale and service mix targeting similar SMB to enterprise segments.
• Fingent: India and US-based custom software development company with web, mobile, AI/ML, and cloud services — comparable boutique size, service portfolio, and dual-geography delivery model.
• ValueCoders: India-based IT outsourcing and software development firm offering custom web, mobile, AI/ML, and cloud services to global clients — directly comparable in service breadth, target market (startups to enterprises), and delivery model.

Broad incumbents

• Infosys: Global Indian IT services giant offering digital transformation, cloud, and AI services at scale — overlaps with SM Softwares' portfolio but operates at vastly larger scale and serves enterprise clients with deeper bench resources.
• Tata Consultancy Services: Largest Indian IT services firm with comprehensive digital, cloud, and AI offerings — operates in the same broad space as SM Softwares but with global scale, enterprise focus, and full-service delivery capability.
• Wipro: Major Indian IT services and consulting company offering cloud, AI, digital, and engineering services — comparable at the industry level, though targeting large enterprise clients at much greater scale than SM Softwares.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/sm_softwares
• Facebookfacebook.com/smsoftwaress
• LinkedInlinkedin.com/company/smsoftwares

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smsoftwares