VIASONA - The answer to every personnel question in the car dealership

What VIASONA - The answer to every personnel question in the car dealership does

VIASONA was a brand of Schloz Wöllenstein Services GmbH & Co. KG, a family-owned German company founded in 2002 and headquartered in Chemnitz. In 2025 the brand was discontinued and its offering split into two successor brands: seegees, focused on international recruitment and integration of Kfz (car) and Nfz (commercial vehicle) mechatronics specialists; and carsonal, an internally developed recruiting and applicant management software purpose-built for automotive dealerships, workshops, and Kfz businesses.

carsonal is the company's core software asset — an eigenentwickeltes (in-house built) SaaS platform that covers the full recruiting workflow from job posting to final application, with centralized, GDPR/DSGVO-compliant applicant data handling, exclusive Kfz-specific job portals, templates, personal onboarding, and specialist technical support. seegees layers professional services on top: qualified international workers with vocational training, technical/workshop language preparation, full handling of visa, recognition, and administrative processes, structured relocation, and long-term supervision of both employer and placed specialist. Together the two products address the chronic shortage of skilled Kfz/Nfz mechatronics in Germany.

The company monetizes through software subscription/licensing fees for carsonal and professional service/placement fees for seegees, distributed via a mix of self-serve direct website sales (carsonal) and direct enterprise consulting (seegees). Go-to-market is sales-led, focused on the German automotive aftersales market, supported by free HR-Turbo online seminars and an organic social presence across Facebook, Instagram, LinkedIn, Xing, and TikTok as top-of-funnel demand generation. No external funding, partnerships, named customers, or revenue figures are publicly disclosed.

Name

VIASONA - The answer to every personnel question in the car dealership

Legal name

Schloz Wöllenstein Services GmbH & Co. KG

Website

https://viasona.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Schloz Wöllenstein Services GmbH & Co. KG operates carsonal (recruiting SaaS for German automotive dealerships and workshops) and seegees (international Kfz/Nfz mechatronics recruitment and relocation services), serving the German automotive aftersales market.

Ownership category

akta.pro rank

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. carsonal Software Licensing/Subscription: carsonal is a recruiting and applicant management software for automotive businesses. Revenue is generated through software licensing or subscription fees for access to the platform.
2. seegees Personnel Services: seegees provides recruitment and integration services for international automotive mechatronics, including qualified workers with training and professional experience, language preparation, visa and recognition processes, and structured relocation support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VIASONA, a brand of Schloz Wöllenstein Services GmbH & Co. KG, provides personnel and recruitment solutions tailored to the automotive industry in Germany. Its portfolio centers on carsonal, a proprietary recruiting and applicant management software built specifically for car dealerships, workshops, and Kfz businesses that handles the full hiring cycle from job posting to final application in a GDPR-compliant manner, and seegees, a specialized service for recruiting and integrating international Kfz and Nfz mechatronics professionals, covering qualification assessment, language preparation, visa processing, and relocation support.

Product overview

VIASONA operated as a unified brand offering personnel services for automotive dealerships, which has now been restructured into a two-product portfolio: seegees handles specialized international recruitment and integration of automotive mechatronics technicians (skilled worker shortage solution), while carsonal provides recruiting and applicant management software built specifically for automotive dealerships and workshops. Both products are branded separately but share the parent company Schloz Wöllenstein Services GmbH & Co. KG and maintain commitments to quality and personal support.

Differentiator

Problem solved

Functional benefit

Products and services

• carsonal

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Emerging players

• Talention: German recruiting marketing and talent sourcing software. Adjacent overlap with carsonal's recruiting workflow, particularly around candidate engagement and pipeline tools for DACH employers.

Direct peers

• Personio: Munich-based HR SaaS for SMBs covering recruiting, onboarding, and people management. Direct comparable as a German HR software platform targeting similar mid-market employers, though broader than carsonal's automotive-specific ATS focus.
• iCIMS: Enterprise talent acquisition platform offering ATS, CRM, and onboarding. Comparable to carsonal as a full recruiting system serving employer HR teams.
• Workable: SMB-focused ATS and recruiting software. Comparable to carsonal in serving mid-market employer HR teams with applicant tracking, though without Kfz-specific customization.
• SmartRecruiters: Global ATS and talent acquisition suite for mid-market and enterprise. Comparable to carsonal's end-to-end recruiting workflow, though not verticalized for automotive.
• Greenhouse: Leading enterprise ATS and recruiting software platform. Comparable to carsonal as a recruiting/applicant management system, though serving broader markets without automotive-specific job portals.
• WorkMotion: Berlin-based international recruitment and Employer-of-Record platform for hiring talent across borders. Closely comparable to seegees' international Kfz mechatronics recruitment model, including visa, relocation, and compliance handling.

Broad incumbents

• Indeed: Global job board and recruiting platform. Competes with carsonal's exclusive Kfz-specific job portals as the default channel automotive employers use to post openings.
• StepStone: Leading German job board and recruiting platform. Overlaps with carsonal's recruiting workflow through employer job-posting tools and competes for placement of Kfz job listings in Germany.
• Workday: Enterprise HCM and recruiting platform with deep HRIS capabilities. Competes for the same HR budget at larger automotive employers, offering far broader functionality than carsonal's recruiting-focused offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/viasona

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIASONA - The answer to every personnel question in the car dealership