Upbeat Social
Upbeat Social is a Sydney-based event entertainment services company providing DJ hire, live musicians, photo booths, AV equipment rental, and photography/videography for weddings, corporate events, and private functions across Sydney and Melbourne, Australia.
- Company typePrivate
- Founded2010
- HeadquartersCity Of Sydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Upbeat Social does
Upbeat Social is a privately held event entertainment services company headquartered in Sydney, Australia, operating for over 10 years. It provides a bundled portfolio of DJ hire, live music (including acoustic duos and DJ + Saxophone combinations), photo booth hire, AV equipment rental, and photography/videography services for weddings, corporate events, school functions, and private celebrations. The core technology is professional-grade audio and visual hardware — DJ systems, sound systems, lighting rigs, wireless microphones, and photography/videography equipment — rather than any software platform. The company serves both direct-to-consumer clients (weddings, private parties) and B2B corporate clients (HP Australia, LinkedIn, Accor, Vice Media) from a single Sydney headquarters, with service delivery extending to Melbourne.
The business operates a professional-services revenue model with non-refundable deposits taken at booking confirmation and balance due at least 14 days prior to the event. Pricing is largely custom-quoted based on event type, location, duration, and artist selection, though photography/videography packages are publicly disclosed at A$1,199 (3-hour photo), A$2,199 (video), and A$3,199 (combined) with 48-hour photo turnaround. Go-to-market relies on direct inbound channels — website booking inquiries, a published phone line ((02) 8015 5092), and email ([email protected]) — supplemented by SEO-driven content marketing (40+ blog articles), an active Instagram presence, and Google Reviews for credibility. The company maintains no patents, trademarks, certifications, or disclosed external funding and operates without a public leadership team disclosure, consistent with a founder-operated boutique services business.
Upbeat Social firmographics
Firmographics- Name
- Upbeat Social
- Legal name
- Upbeat Social
- Website
- https://upbeat.social
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upbeat Social is a Sydney-based event entertainment services company providing DJ hire, live musicians, photo booths, AV equipment rental, and photography/videography for weddings, corporate events, and private functions across Sydney and Melbourne, Australia.
- Ownership category
- akta.pro rank
Upbeat Social industry classification
Industry- Product category
- Event Entertainment Services
- NAICS
- Musical Groups and Artists (711130), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
- akta.pro secondary industries
- Party Games, Activities & Interactive Entertainment (HSACACAJ), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
Keywords
Where Upbeat Social is headquartered
LocationHeadquarters
- HQ city
- City Of Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Upbeat Social business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Entertainment Services: Upbeat Social generates revenue through providing DJs, live musicians, photo booths, AV equipment hire, and photography/videography services for events. Pricing varies by event type, location, duration, and specific artist/service chosen. Bookings require a non-refundable deposit upon confirmation, with balance due at least 14 days before the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Photography Only Package |
| One time/ perpetual license | Pay-as-you-go | Videography Only Package |
| One time/ perpetual license | Pay-as-you-go | Photography and Videography Combined Package |
| Other | Pay-as-you-go | DJ and Entertainment Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Upbeat Social product offering
Product offeringCore offering
Upbeat Social provides DJ hire, live musicians, photo booth rentals, AV equipment hire, and photography/videography services for weddings, corporate events, and private celebrations across Sydney and Melbourne. The company bundles complementary entertainment services under one provider, enabling clients to coordinate music, announcements, lighting, photography, and guest entertainment through a single vendor. Bookings are secured via a non-refundable deposit with the balance due at least 14 days before the event.
Product overview
Upbeat Social is an event entertainment company offering a portfolio of complementary services centered around music, audio-visual technology, and event documentation. The core offerings include DJ Hire for music at events, Live Music performances, a DJ & Saxophone combination package, Photobooth Hire for guest entertainment, AV Hire for professional sound and lighting equipment, and Photography & Videography services. The company operates as a service-based business rather than a software platform, providing bundled entertainment packages for weddings, corporate events, and private celebrations across Sydney and Melbourne.
Differentiator
Problem solved
Functional benefit
Products and services
- DJ Hire Professional disc jockey services for events including weddings, corporate functions, birthday parties, and private celebrations. Services include custom playlists, MC duties, and professional sound equipment.
- Live Music Live musical performances for events, including acoustic duos, roaming musicians, and other live entertainment options.
- DJ & Saxophone Hire Combined DJ and saxophone performer package pairing professional DJs with live saxophone for enhanced wedding and event entertainment.
- Photobooth Hire Photo booth rental services for events including mobile units with battery power, instant print capability, props, backdrops, and digital sharing options.
- AV Hire Audio-visual equipment rental including professional sound systems, custom lighting design, wireless microphones, and AV technician support for events.
- Photography & Videography Professional event photography and videography services with unlimited shooting, editing, and digital delivery. Includes photography-only ($1199, 3 hours, 48-hour delivery), videography-only ($2199, 7-day delivery), and combined packages ($3199).
Quantifiable outcome
- Editing and online delivery within 48 hours for photography
- +1 more outcomes
Companies that use Upbeat Social
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Upbeat Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upbeat Social partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Upbeat Social competitors and assessment
Company assessmentDirect peers
- Robert Scott Entertainment: Long-standing Sydney DJ and entertainment company serving weddings, corporate events, and private functions — directly comparable offerings, customer base, and Sydney market focus.
- Heavenly Entertainment: Australian wedding and event entertainment company providing DJs, MCs, and live musicians nationally — overlapping service mix and customer segments with broader geographic reach.
- Spotlight Music: Sydney-based wedding and event entertainment provider offering DJs, live musicians, and MC services to weddings and corporate clients — closely comparable bundled entertainment model and target customer.
- Slats DJ Entertainment: Sydney-based DJ hire service specializing in weddings, birthdays, and corporate functions — direct peer in the same primary market with overlapping DJ service offering.
- Mood Entertainment: Australian event entertainment provider offering DJs, lighting, and AV for weddings and corporate events — comparable service portfolio and customer base across Australian metros.
- G&M Events DJ Hire: Sydney/Melbourne-based DJ hire and event entertainment company offering DJs, MCs, and lighting for weddings and corporate events — directly overlapping Upbeat Social's core DJ and event services in the same primary geography.
Emerging players
- Avenue Audio Visual: Australian AV hire and production company specializing in sound, lighting, and staging for corporate events and weddings — comparable on the AV hire component of Upbeat Social's bundle but less focused on DJ/live music offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Upbeat Social social profiles
Digital presenceUpbeat Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upbeat Social leadership team
Management profileNumber of profiles
Upbeat Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upbeat Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upbeat Social
What does Upbeat Social do?
Upbeat Social provides DJ hire, live musicians, photo booth rentals, AV equipment hire, and photography/videography services for weddings, corporate events, and private celebrations across Sydney and Melbourne. The company bundles complementary entertainment services under one provider, enabling clients to coordinate music, announcements, lighting, photography, and guest entertainment through a single vendor. Bookings are secured via a non-refundable deposit with the balance due at least 14 days before the event.
Is Upbeat Social a public or private company?
Upbeat Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upbeat Social founded?
Upbeat Social was founded in 2010. It employs 11 to 50 people.
Where is Upbeat Social based?
Upbeat Social is headquartered in City Of Sydney, Australia, in the Oceania region.
How does Upbeat Social make money?
One revenue line is on record: event Entertainment Services.
Who are Upbeat Social's main competitors?
Direct peers on record are Robert Scott Entertainment, Heavenly Entertainment, Spotlight Music, Slats DJ Entertainment, Mood Entertainment and G&M Events DJ Hire. Avenue Audio Visual is listed as an emerging player.
Does Upbeat Social have an API?
No public API is recorded for Upbeat Social.
What industry is Upbeat Social in?
Upbeat Social's product category is Event Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services, with a secondary code of HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 711130 and its SIC code is 7900.