rubmedia

What rubmedia does

rubmedia AG is a Swiss private media house founded in 1905 and headquartered in Köniz (Bern capital region), employing 35 media professionals. The company operates as a vertically integrated communications provider spanning five service lines: Kommunikationsagentur (delivered via the Brisanz sub-brand covering campaigns, news/knowledge portals, websites, and digital marketing), Mediengestaltung (graphic design, typography, photography, animation), Medienfinanzierung (advertising and sponsorship marketing via the Werbemarkt platform), Medienproduktion (in-house personalized print and security printing in a modern atelier relocated in May 2025), and Verlag und Medienshop (full-service publishing plus e-commerce distribution).

The underlying technology stack combines modern digital and security printing equipment with personalized, variable-data production capabilities, encryption and access controls for sensitive client data, and an e-commerce publishing platform (rubmedia.eprint.ch). AI tooling is deployed for research, text support, analysis, and creative/technical production under mandatory human review, with all generated media labeled — a position formalized in a public AI usage policy.

The business model is project-based professional services plus advertising-monetization and publishing revenue, with all engagements quoted on a customized basis (no public pricing). Customers are segmented horizontally across service providers (primary), industry, associations, and political organizations in the Bern region. Distribution is direct through communication consultants, supplemented by the Brisanz, Werbemarkt, and Medienshop storefronts. Ownership is concentrated among the Rub founding family with Pascal Rub as CEO (Managing Director), Peter Rub as Chairman, and Michel Kläy as Deputy CEO. No external funding rounds, M&A, or institutional investment have been disclosed.

Name

rubmedia

Legal name

rubmedia AG

Website

https://rubmedia.ch

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

rubmedia AG is a privately held, 120-year-old Swiss media house in Köniz employing 35 professionals that delivers integrated communications — agency services (Brisanz), design, advertising sales, secure in-house printing, and publishing — to service providers, industry, associations, and political clients in the Bern capital region.

Ownership category

akta.pro rank

Product category

Integrated Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media services
• Communication consulting
• Media production
• Advertising marketplace
• Publishing services

Headquarters

HQ city

Köniz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Kommunikationsagentur (Brisanz): Campaign conception and execution, knowledge and news portals, websites, digital marketing, and integrated communications services through the Brisanz brand.
2. Mediengestaltung: Graphic design, typography, photography, image editing, and animation services for screen, social media, and print.
3. Medienfinanzierung (Werbemarkt): Advertising sales and sponsorship revenue generation for publications, marketing professional services to monetize printed and digital channels.
4. Medienproduktion: Print production including personalized communication, security printing, and rapid production services. Revenue from printing services and production fees.
5. Verlag und Medienshop: Publishing services and media shop handling books, magazines, blogs, email newsletters, with responsibility from conception through payment processing to production and distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

rubmedia AG is a Swiss full-service media house based in Köniz (Bern region) that provides integrated communications solutions spanning a communication agency (Brisanz), media design, media financing/advertising, media production (printing), and a publishing and media shop. The company delivers these communications services to service providers, industry, associations, and political organizations using a 35-person specialist team that combines AI-assisted tools with human oversight.

Product overview

rubmedia AG is a traditional media house founded in 1905, offering an integrated portfolio of communication services. The core offerings include: the Brisanz sub-brand providing communication agency services (campaigns, websites, digital marketing, integrated communication), Mediengestaltung (media design with graphics, typography, photography, animation), Medienfinanzierung (advertising and sponsorship marketing), Medienproduktion (inhouse printing and production with security printing capabilities), and Verlag und Medienshop (full-service publishing with e-commerce capabilities). Services are delivered by 35 media professionals using modern technology, providing end-to-end solutions from concept through production to distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Brisanz: Communication agency brand offering cross-media campaigns, advertising clips, election campaigns, news and knowledge portals, websites, digital marketing, and integrated communication services.

Products and services

• Brisanz Communication Agency (Kommunikationsagentur) Communications agency service offered under the Brisanz sub-brand, providing strategic communications and campaign services for service providers, industry, associations, and political organizations.
• Media Design (Mediengestaltung) Creative and visual media design service for communications campaigns, serving organizations needing design support for advertising, publishing, and corporate communications.
• Media Financing and Advertising (Werbemarkt) Media financing and advertising marketplace (Werbemarkt) service that connects publishers and advertisers as part of rubmedia's integrated communications offering.
• Media Production (Medienproduktion) In-house media production and printing service, including security printing and variable data printing, supporting communications campaigns and publishing outputs.
• Publishing and Media Shop (Verlag und Medienshop) Publishing arm and online media shop of rubmedia, including the foodaktuell publication and distribution of media products through the Medienshop channel.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Swiss Graphic Designers SGD+minorStrategic or Co-development Partnerrubmedia is a publication partner of the Swiss Graphic Designers SGD+ industry association and has adopted the progressive collective labor agreement for the entire company.
• dp suisseminorStrategic or Co-development PartnerMember of the Swiss Print Industry and Media Industry Association (dp suisse), which provides the sustainability label rubmedia holds.
• Social Institutions and Cultural OrganizationsminorOthersPartnerships with approximately a dozen social institutions and cultural businesses. Support provided through financial contributions, complimentary communications work, or discounted publications.
• FSC (Forest Stewardship Council)minorOthersFSC certification holder (FSC-C023093) for responsible paper sourcing as part of environmental sustainability commitment.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TX Group AG: Swiss media group (Tamedia, 20 Minuten, etc.) with national newspapers, advertising marketplaces and digital platforms; comparable to rubmedia's combination of publishing, advertising monetization and digital services, though with a national footprint.
• NZZ Mediengruppe: Swiss premium-media group (NZZ, regional titles, advertising platforms) with national advertising-sales and B2B media operations — comparable to rubmedia's association publishing, Werbemarkt and B2B comms services.
• CH Media: Major Swiss regional media group operating newspapers, TV and digital channels — overlaps with rubmedia's regional publishing, advertising-sales (Werbemarkt) and content operations but at much larger scale and broader geographic reach.
• Ringier AG: Diversified Swiss media and entertainment group with national titles, digital marketplaces and advertising sales; comparable to rubmedia's publishing, media-financing and integrated-communications business but at enterprise scale.

Direct peers

• Serviceplan Suisse AG: Swiss arm of the Serviceplan Group, a full-service communications agency offering integrated campaigns, digital and media services for Swiss clients — directly comparable to rubmedia's Brisanz agency offering.
• Pomcanys Marketing AG: Swiss full-service marketing and communications agency offering campaigns, branding and digital services — comparable to rubmedia's integrated communications offering across B2B and association clients.
• Furrer.Hugi & Partner AG: Bern-based Swiss communications and public-affairs agency offering integrated communications, public affairs and campaign work for Swiss corporate, association and political clients — directly comparable service mix and Swiss-market positioning to rubmedia's Brisanz agency.
• Ruf Lanz Werbeagentur AG: Swiss independent creative agency delivering campaigns, brand communications and integrated creative work for Swiss clients — comparable to rubmedia's campaign and media-design capabilities.
• Jung von Matt/Limmat: Large Swiss creative and integrated-communications agency with deep corporate, brand and digital-marketing capabilities; comparable to rubmedia's Brisanz and Mediengestaltung services, though at materially larger scale.

Regional players

• AdNovum AG: Zurich-headquartered Swiss digital-services and software firm serving enterprise and public-sector clients — comparable as a Swiss-headquartered professional-services business, though rubmedia's communications focus differs from AdNovum's IT-security and software orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rubmedia
• Instagraminstagram.com/rubmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rubmedia