Verger Belliveau Orchard

What Verger Belliveau Orchard does

Verger Belliveau Orchard is a fourth-generation family-owned agricultural business founded in 1932 and headquartered in Memramcook, New Brunswick, operating as Verger Belliveau Orchard Ltd. The company operates 110,000 modern high-density dwarf apple trees across 110 acres, supported by trellis systems, producing 20-plus apple varieties including Honeycrisp, McIntosh, Cortland, Gala, and Ambrosia. Its product portfolio has expanded well beyond fresh apples into sweet pasteurized apple cider, SCOW craft hard ciders (original, haskap, pear, and Storm variants), Crooked fruit wines (pear, blueberry, sparkling apple, and the commemorative Massé wine), pure honey from orchard pollinators, and summer savory herbs.

Revenue is generated across a diversified mix of channels: a seasonal on-site store and café (mid-August through October), the Le T'Chai container bar during u-pick season, a direct-to-consumer e-commerce store with pickup and delivery, u-pick experiences with tractor rides, year-round supermarket listings for sweet cider, and Atlantic Canadian foodservice accounts (restaurants, pubs, fine dining) for SCOW craft ciders and Crooked wines. The company also monetizes its grounds through Harvest Hosts and Terego RV partnerships, school and corporate tour reservations, and event venue use. Pricing is predominantly unit-based (e.g., u-pick bags from $4 to $30, hard cider and wine sold per bottle). The business is privately held within the Bourgeois family, has no disclosed external funding, and reports no revenue figures; the next major capital project is a new on-site store and café scheduled for summer 2026.

Name

Verger Belliveau Orchard

Legal name

Verger Belliveau Orchard Ltd

Website

https://vergerbelliveauorchard.ca

Company type

Private

Founded year

1932

Operating status

Operating

Short description

Verger Belliveau Orchard is a fourth-generation family-owned apple orchard in Memramcook, New Brunswick, operating 110,000 trees across 110 acres and producing fresh apples, sweet cider, SCOW craft hard ciders, Crooked fruit wines, honey, and agritourism experiences for Atlantic Canadian consumers, supermarkets, and foodservice accounts.

Ownership category

akta.pro rank

Product category

Orchard and Cidery Products

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

Keywords

• Apple orchard
• Craft cider production
• Fruit wine
• U-pick agritourism
• Sweet cider

Headquarters

HQ city

Memramcook

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apple Sales: Fresh apple sales both at the on-site store and online, featuring over 20 varieties including Honeycrisp, McIntosh, Cortland, Gala, Ambrosia, and others.
2. Sweet Cider and Juice: Sweet apple cider (year-round availability) and sparkling fruit drinks made from locally grown apples and cranberries. Sold in multiple sizes and distributed through online store and local supermarkets.
3. SCOW Craft Cider: Premium hard craft ciders including original SCOW, haskap cider, pear cider, and Storm Cider. Distributed to restaurants, pubs, fine dining establishments, and sold online. Naturally gluten-free.
4. Crooked Fruit Wines: Fruit wines made from locally grown apples, pears, and blueberries reflecting the Bay of Fundy terroir. Includes pear wine, blueberry wine, sparkling apple wine, and Massé wine.
5. U-Pick Experience: Pick-your-own apple experience with tractor rides. Bag sizes from 2 lbs ($4) to 20 lbs ($30), plus special u-pick for premium varieties (8 lbs for $24).
6. On-Site Café and Bar: Café offering baked goods and seasonal food truck. Bar Le T'Chai serves craft ciders, wines, hot spiced cider, local craft beers, and non-alcoholic options during u-pick season.
7. Honey and Summer Savory: Pure honey produced from orchards and pollinating bees. Summer savory herb from Maritime climate. Available year-round in various sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Verger Belliveau Orchard is a vertically integrated apple producer operating 110,000 high-density dwarf trees across 110 acres in Memramcook, New Brunswick. The company grows over 20 apple varieties and processes them into sweet cider, SCOW craft hard ciders, Crooked fruit wines, honey, and summer savory herbs. The orchard also operates seasonal agritourism experiences including u-pick, on-site store and café, Bar Le T'Chai, guided tours, and RV camping through Harvest Hosts and Terego.

Product overview

Verger Belliveau Orchard operates as a diversified agricultural producer and experience destination in New Brunswick. The core product offering centers on fresh apples, with over 20 varieties grown across 110 acres of orchard (110,000 apple trees). The product portfolio extends into processed beverages: sweet cider and sparkling juices under the core brand, and an expanding line of hard ciders under the SCOW sub-brand including original, haskap, pear, and storm varieties. Wine offerings under the Crooked label include pear, blueberry, and sparkling apple wines, plus the Massé wine honoring the orchard's history. Supporting products include pure honey from orchard pollinators and summer savory herbs. The experience-based services include seasonal u-pick operations, an on-site store and café, Le T'Chai bar, school and corporate tours, and RV camping through Harvest Hosts and Terego partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• SCOW Craft Cider: Premium hard/artisanal cider brand made from freshly pressed apples grown in the Memramcook Valley. Named after the scow boats that sailed the Petitcodiac River.
• Crooked Wines
• Le T'Chai
• Massé

Products and services

• Fresh Apples Over twenty varieties of fresh apples grown in the Memramcook Valley orchard, including Honeycrisp, McIntosh, Cortland, Gala, Ambrosia, and others, sold by weight for eating and baking.
• Sweet Cider

Quantifiable outcome

• 35% daily Vitamin C per 250mL serving of sweet cider

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Harvest HostsminorGTM or Marketing PartnerVerger Belliveau Orchard is part of Harvest Hosts, a network ofRV camping locations where travelers can stay overnight for free in exchange for supporting local businesses. RV travelers can book stays at the orchard through the Harvest Hosts platform, receive their purchases upon arrival, and enjoy the scenic orchard setting surrounded by apple trees.
• TeregominorGTM or Marketing PartnerTerego is a platform connecting travelers with farm stays. Verger Belliveau Orchard offers a scenic, quiet location for overnight parking. Travelers book through Terego and can order products online for same-day delivery when arriving at the orchard.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sunrise Orchards: A family-run apple orchard in Vermont with on-site retail, pick-your-own, hard cider, and baked goods—nearly identical vertically integrated orchard-to-store agritourism model.
• Noggins Corner Farm: A multi-generation farm market and apple orchard in the Annapolis Valley, Nova Scotia, selling fresh apples, cider, baked goods, and pick-your-own experiences. Closest comparable for Atlantic Canada apple + on-site retail + agritourism model.
• Thornbury Premium Cider: Canadian craft cider brand with Ontario Blue Mountain apples, distributed via LCBO and foodservice—competitor in the premium Canadian craft cider set against which SCOW must position.
• Domaine de la Templerie: Quebec orchard and cidery producing craft cider and fruit wines in a French-Canadian terroir—directly comparable orchard-to-glass vertically integrated business serving a bilingual market overlapping with Verger Belliveau.
• Stirling Fruit Farm: Ontario family apple orchard with on-site farm market, pick-your-own, and cider—directly comparable vertically integrated apple grower and U-pick experience operator.
• Brickworks Ciderhouse: Ontario-based craft cidery producing small-batch apple and fruit ciders distributed through restaurants, pubs, and retail—same product category and foodservice-led go-to-market as SCOW.
• Pommies Cider Company: Nova Scotia-based craft hard cider brand that uses Maritime apples and competes head-to-head with SCOW Craft Cider in restaurants and retail across Atlantic Canada. Directly comparable craft cider business model.

Others

• NSLC / Provincial Craft Beverage Distributors: Provincial liquor boards and independent beverage distributors in Atlantic Canada that gate SCOW's expansion into new markets; understanding their listing dynamics is essential to scaling SCOW beyond its current foodservice footprint.

Broad incumbents

• Angry Orchard: The largest U.S. craft hard cider brand (Boston Beer Company) with national distribution and broad product range—sets the competitive benchmark for shelf space, pricing, and brand awareness that SCOW must beat in foodservice and retail.
• Martinelli's Gold Medal: Long-established sparkling apple juice and cider producer in California with national grocery distribution—closest broad incumbent analog to Verger Belliveau's sweet cider and sparkling juice line sold through local supermarkets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vergerbelliveau
• LinkedInlinkedin.com/company/verger-belliveau-orchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verger Belliveau Orchard