Sunday Hotel
Sunday Hotel is a privately-held upscale hospitality brand operating 35+ rebranded and managed properties across India, the UK, the Middle East, and South East Asia. It targets wellness-seeking leisure and business travelers through a 'reset' lifestyle positioning, All Day Diner F&B, and direct bookings via CheckIn.life.
- Company typePrivate
- Founded-
- HeadquartersHaryana, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sunday Hotel does
Sunday Hotel is a privately-held upscale hospitality brand operating 35+ branded properties across India, the United Kingdom, the Middle East (UAE, Saudi Arabia, Bahrain), and South East Asia (Indonesia, Malaysia, Thailand, Philippines). The portfolio is positioned around a 'reset' experience concept targeting 'new-age explorers' and wellness-seeking travelers, with a secondary focus on business and MICE demand. A significant portion of the inventory is operated under rebrand or management arrangements, with several properties converted from established chains such as Sheraton Deira, Royal Tulip Sharjah, Warwick Al Dabab, and Vivid Plaza, suggesting an asset-light, brand-and-distribution-led operating model.
The company centralizes distribution through its own website (booksundays.com) and the CheckIn.life booking platform, which carries dedicated landing pages for each property and is the target of paid search (Google CPC) campaigns. Booking operations and enquiries are routed through PRISM as a channel and management partner. Sub-brands include the All Day Diner multi-cuisine restaurant (operating 24 hours, with breakfast INR 249-499, all-day items INR 249-999, and midnight menus), Sunday Ballroom event spaces, Sunday Wellness and Sunday Fitness amenities, Kickstart co-working, and the Reset Society membership community. Room pricing is not publicly disclosed; ancillary revenue from food and beverage is published per-item.
The business model is consumer-direct-to-consumer (D2C) with experiential/event-driven marketing, layered on top of a rebrand-heavy property acquisition strategy. The integrated 'reset' lifestyle narrative and the Reset Society Instagram community are the primary brand engagement channels. Sunday employs 51-100 staff and is headquartered in Haryana/Gurgaon, India. No proprietary technology platform, AI capabilities, patents, regulatory actions, funding rounds, or mergers and acquisitions are disclosed in the source data.
Sunday Hotel firmographics
Firmographics- Name
- Sunday Hotel
- Website
- https://booksundays.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunday Hotel is a privately-held upscale hospitality brand operating 35+ rebranded and managed properties across India, the UK, the Middle East, and South East Asia. It targets wellness-seeking leisure and business travelers through a 'reset' lifestyle positioning, All Day Diner F&B, and direct bookings via CheckIn.life.
- Ownership category
- akta.pro rank
Sunday Hotel industry classification
Industry- Product category
- Upscale Hospitality & Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wellness-Lifestyle Boutique Hotels (THAGADAF)
- akta.pro secondary industries
- Luxury Boutique & Lifestyle Resorts (THAGACAO), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Villas & Luxury Estates (THAMAAAC), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
Keywords
Where Sunday Hotel is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices31 records
Markets served
Sunday Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodations: Sunday Hotel generates primary revenue through room bookings across its portfolio of properties spanning India, UK, Middle East, and South East Asia. Revenue is driven by direct bookings through their website and booking partners, with flexible check-in options available for direct bookings.
- Food and Beverage Services: The All Day Diner restaurant generates revenue through multi-cuisine dining services available 24 hours, with breakfast service from 7am-10:30am, all-day dining from 12:30pm-10:30pm, and midnight menu from 11pm-6am. Menu items range from INR 249-899 for various dishes including Continental, American, and Indian breakfast options, main courses, and specialty items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast options ranging from INR 249-499 |
| Unit Pricing | Pay-as-you-go | All-day dining items including salads, soups, sandwiches, main courses |
| Unit Pricing | Pay-as-you-go | Midnight menu and beverages |
| Unit Pricing | Pay-as-you-go | Desserts and sweets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Sunday Hotel product offering
Product offeringCore offering
Sunday Hotel operates an upscale hospitality portfolio of 35+ branded properties across India, the United Kingdom, the Middle East, and South East Asia. The brand delivers hotel accommodations, multi-cuisine dining through its All Day Diner concept, wellness and fitness services, and event/conference spaces, positioning itself as a 'reset' destination for new-age explorers seeking agenda-free, wellness-oriented stays. Distribution is handled through direct bookings on its website, the CheckIn.life booking platform, and PRISM hospitality management.
Product overview
Sunday Hotels is a portfolio brand operating across India, United Kingdom, Middle East (UAE, Saudi Arabia, Bahrain), and Southeast Asia (Thailand, Malaysia, Indonesia, Philippines). The portfolio encompasses over 50 distinct properties spanning multiple tiers: luxury hotels, boutique resorts, aparthotels, and branded hotel partnerships. The brand positions itself as a 'high-end destination for the new-age explorer' focused on 'reset' experiences—agenda-free stays designed to provide freedom and rejuvenation. The core product is the Sunday Hotel branded property network, which includes flagship properties (Sunday Hotel & Residences Gurgaon, Sunday Hotel Jaipur), heritage properties (The Lansbury Heritage in London), resort properties (Sunday Alaya Corbett, Sunday Retreat Walton Hall), and branded partnerships across UK cities (Liverpool, Bristol, Dundee, Gloucester, London, Manchester). Dining is served through the All Day Diner sub-brand offering multi-cuisine 24-hour restaurants. Guest amenities include Kickstart co-working spaces, Games Kit entertainment, Flexible Check-in, Sunday Wellness spa services, Sunday Fitness centers, and Sunday Ballroom event spaces. The Reset Society membership program provides exclusive access to the brand ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Reset Society: A membership community for guests to connect and share reset experiences
- All Day Diner
- Deckers Dining
- Sunday Ballroom
Products and services
- Sunday Hotel Branded Property Portfolio
- All Day Diner
Companies that use Sunday Hotel
Customer profileSegments2 records
Ideal customer profiles2 records
Sunday Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunday Hotel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PRISMcorePRISM is the primary booking management partner handling all bookings and enquiries for Sunday Hotel properties. They operate as a channel partner managing the brand's reservation infrastructure and guest services across the portfolio of 35+ properties.
- CheckIn.lifecoreCheckIn.life is the primary third-party booking platform for Sunday Hotel properties, providing dedicated booking pages for each location across India, UK, Middle East, and South East Asia. The partnership includes SEM campaigns driving traffic to CheckIn booking pages.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sunday Hotel competitors and assessment
Company assessmentBroad incumbents
- Marriott International: Global hotel major with multiple upscale and lifestyle brands (Marriott, Courtyard, Renaissance, Sheraton, etc.) operating worldwide on franchise/management models. Comparable in the upscale, asset-light, multi-brand framework that Sunday is emulating at smaller scale.
- Accor: Global hotel group operating multiple upscale and lifestyle brands (Novotel, Mercure, Sofitel, Pullman, etc.) across Asia, the Middle East, and Europe. Highly relevant as the broad incumbent that dominates the asset-light, multi-brand upscale space Sunday is targeting.
Direct peers
- Lemon Tree Hotels: One of India's largest mid-to-upscale hotel chains with a multi-brand portfolio across business and leisure destinations, both owned and managed. Closely comparable to Sunday Hotel's upscale, multi-tier, India-anchored model.
- Fortune Hotels (by ITC): Upper midscale-to-upscale Indian hotel brand operated by ITC Hotels across business and leisure cities. Comparable in brand-portfolio structure and Indian market focus to Sunday.
- Welcomhotel by ITC Hotels: Upscale Indian hotel brand with leisure and business properties, comparable to Sunday's full-service upscale positioning across Indian cities.
- Royal Orchid Hotels: Indian hotel chain with business and leisure properties across India, focused on the upper midscale segment with both owned and managed assets. Comparable mid-upscale positioning and rebrand/management-led expansion.
- Sarovar Hotels: Indian hotel company operating 3-, 4- and 5-star properties across business and leisure cities, primarily on a managed/franchised basis. Highly comparable to Sunday's asset-light branded model with broad geographic spread across India.
- Sterling Holidays: Indian leisure resort chain with owned and managed properties across weekend and holiday destinations. Comparable leisure/resort emphasis and rebranding/management-driven expansion model.
- Country Inn & Suites by Radisson (India): Upscale-to-upper-upscale hotel brand operating in India and South Asia on a managed/franchised basis, similar to Sunday's rebrand-and-manage model targeting business and leisure travelers.
- Park Hotels (Apeejay Surrendra Park Hotels): Upscale Indian hotel brand with premium and luxury properties, including international expansion in the UK. Comparable in tier, brand-portfolio structure, and India-plus-international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunday Hotel social profiles
Digital presenceSunday Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunday Hotel leadership team
Management profileNumber of profiles
Sunday Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunday Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunday Hotel
What does Sunday Hotel do?
Sunday Hotel operates an upscale hospitality portfolio of 35+ branded properties across India, the United Kingdom, the Middle East, and South East Asia. The brand delivers hotel accommodations, multi-cuisine dining through its All Day Diner concept, wellness and fitness services, and event/conference spaces, positioning itself as a 'reset' destination for new-age explorers seeking agenda-free, wellness-oriented stays. Distribution is handled through direct bookings on its website, the CheckIn.life booking platform, and PRISM hospitality management.
Is Sunday Hotel a public or private company?
Sunday Hotel is a private company. It is classified as unknown and is currently operating.
When was Sunday Hotel founded?
Sunday Hotel was founded in -1. It employs 51 to 100 people.
Where is Sunday Hotel based?
Sunday Hotel is headquartered in Haryana, India, in the Asia region.
How does Sunday Hotel make money?
Two revenue lines are on record. Hotel Accommodations are the primary driver. The others are food and Beverage Services.
Who are Sunday Hotel's main competitors?
Broad incumbents on record are Marriott International and Accor. Direct peers are Lemon Tree Hotels, Fortune Hotels (by ITC), Welcomhotel by ITC Hotels, Royal Orchid Hotels, Sarovar Hotels, Sterling Holidays, Country Inn & Suites by Radisson (India) and Park Hotels (Apeejay Surrendra Park Hotels).
Does Sunday Hotel have an API?
No public API is recorded for Sunday Hotel.
What industry is Sunday Hotel in?
Sunday Hotel's product category is Upscale Hospitality & Hotel Accommodations. Its primary akta.pro industry code is THAGADAF, Wellness-Lifestyle Boutique Hotels, with a secondary code of THAGACAO, Luxury Boutique & Lifestyle Resorts. Its NAICS code is 72111 and its SIC code is 7011.