2+2 Management
2+2 Management is a privately held, Toronto-based boutique artist management firm founded in 2009 that represents and manages electronic and dance music artists, operating with 11–50 employees and engaging with Canadian public-sector music funding programs including FACTOR.
- Company typePrivate
- Founded2009
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2+2 Management does
2+2 Management is a privately held artist management firm headquartered in Toronto, Canada, founded in 2009. According to its registered short description, the company represents and manages electronic and dance music artists — a specialized niche within the broader music management industry. The firm operates with a team in the 11–50 employee band, consistent with a boutique management practice rather than a large-scale agency.
The company's public-facing web presence is minimal: its website at 2plus2.net is essentially a contact landing page featuring the company logo alongside the FACTOR (Foundation Assisting Canadian Talent on Recordings) wordmark, the Canada federal government wordmark, and what appears to be an Ontario provincial cultural funding partner logo. These co-branding elements indicate that 2+2 Management has interfaced with Canadian public-sector music and culture funding programs, which typically support recorded music production, touring, and artist development activities.
The business model follows the standard artist management revenue mechanics: management firms typically earn commissions (commonly 10–20%) on gross income generated by their represented artists, including recording royalties, publishing income, live performance fees, and brand/sponsorship deals. No specific pricing, roster size, contract terms, or revenue disclosures are available in the input data. Customer concentration, revenue split, and roster composition cannot be determined from the public sources provided.
2+2 Management firmographics
Firmographics- Name
- 2+2 Management
- Website
- https://2plus2.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2+2 Management is a privately held, Toronto-based boutique artist management firm founded in 2009 that represents and manages electronic and dance music artists, operating with 11–50 employees and engaging with Canadian public-sector music funding programs including FACTOR.
- Ownership category
- akta.pro rank
2+2 Management industry classification
Industry- Product category
- Music Artist Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
Keywords
Where 2+2 Management is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
2+2 Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
2+2 Management product offering
Product offeringCore offering
2+2 Management represents and manages electronic and dance music artists, providing talent management services such as career guidance, deal negotiation, and industry representation. The company is based in Toronto, Canada, and was founded in 2009 to serve artists within the electronic and dance music genres.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Management and Representation
Companies that use 2+2 Management
Customer profileIdeal customer profiles1 record
2+2 Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2+2 Management partnerships and signals
Strategic signalRecent moves3 records
2+2 Management competitors and assessment
Company assessmentDirect peers
- Asgard Agency: Boutique electronic music artist management and label services firm representing house, techno, and electronic producers. Closely comparable in scale and approach to 2+2 Management as a genre-specialist management counterpart.
- Arrival Artists: Independent electronic music-focused artist management company serving DJs and live acts with touring, label, and brand partnership support. Directly comparable in business model and EDM specialization to 2+2 Management.
- Three Six Zero: Independent management and entertainment company focused specifically on electronic music artists, with offices in multiple territories and offerings spanning management, label services, and events. One of the closest operational and genre-specialist analogues to 2+2 Management.
- Monotone Management: Boutique electronic music management and artist services company representing underground and touring electronic artists. Closely matches 2+2 Management's operating model of genre-specific representation for electronic and dance music talent.
- Cultivate Management: Boutique management agency focused on electronic and dance music artists, handling touring, bookings, and label relationships. Closely mirrors 2+2 Management's core service offering of full-service EDM artist representation.
Broad incumbents
- United Talent Agency (UTA): Major Hollywood and music talent agency with a growing electronic and dance music roster. Competes with 2+2 Management for electronic artist representation and offers broader rights, brand, and publishing services beyond core artist management.
- Creative Artists Agency (CAA): Global full-service talent agency representing music, film, TV, and live touring clients including electronic artists. Comparable to 2+2 Management as a representation agent for performing artists, but at significantly larger scale with cross-territory packaging capability.
- Paradigm Talent Agency: Large North American talent agency representing musicians across genres including electronic music. Comparable to 2+2 Management in artist representation but with broader genre exposure and additional literary and speaking divisions.
- WME (William Morris Endeavor): One of the largest global talent agencies with a dedicated electronic music division representing DJs and producers. Operates a much broader portfolio than 2+2 Management but competes directly for EDM artist signings and tour bookings across international markets.
- Wasserman Music: Global sports, music, and entertainment agency with a dedicated music division representing touring artists across genres including electronic music. Comparable as an artist representation competitor but with significantly broader corporate scale and cross-disciplinary service offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key highlights4 records
Customer concentration
2+2 Management social profiles
Digital presence2+2 Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
2+2 Management leadership team
Management profileNumber of profiles
2+2 Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2+2 Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2+2 Management
What does 2+2 Management do?
2+2 Management represents and manages electronic and dance music artists, providing talent management services such as career guidance, deal negotiation, and industry representation. The company is based in Toronto, Canada, and was founded in 2009 to serve artists within the electronic and dance music genres.
Is 2+2 Management a public or private company?
2+2 Management is a private company. It is classified as unknown and is currently operating.
When was 2+2 Management founded?
2+2 Management was founded in 2009. It employs 11 to 50 people.
Where is 2+2 Management based?
2+2 Management is headquartered in Toronto, Canada, in the North America region.
Who are 2+2 Management's main competitors?
Direct peers on record are Asgard Agency, Arrival Artists, Three Six Zero, Monotone Management and Cultivate Management. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA), Paradigm Talent Agency, WME (William Morris Endeavor) and Wasserman Music.
Does 2+2 Management have an API?
No public API is recorded for 2+2 Management.
What industry is 2+2 Management in?
2+2 Management's product category is Music Artist Management. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 7990.