What Betting Company Betboom does

BetBoom is a licensed Russian bookmaker operated by OOO Firma "STOM" (LLC Firm "STOM"), headquartered in Krasnodar, Russia. The company runs a multi-channel betting platform serving Russian consumers through digital channels (betboom.ru website and mobile apps across iOS, Android, Huawei AppGallery, NashStore, RuStore, and Xiaomi) and a physical network of 356 betting clubs operating 24/7 across more than 100 Russian cities, including Moscow, Saint Petersburg, Yekaterinburg, Krasnodar, Ufa, and Krasnoyarsk. The product portfolio includes pre-match and live sports betting across 40+ sports, dedicated esports markets (CS2, Dota 2, League of Legends, Call of Duty, eFootball), proprietary in-house games (Express 37, System 80, Forsazh Crash, Backgammon variants), live streaming embedded within the betting platform, and the Sport 24/7 quick-play section.

The technology stack integrates with mandatory Russian gambling infrastructure including ЕЦУПС (Unified Center for Tracking Bet Transfers) operated by OOO NKO "Mobilnaya Karta" for payment processing, and CUPIS for identity verification via Gosuslugi (State Services), Sber ID, and T-ID. BetBoom holds a Russian bookmaker license under Federal Law No. 244-FZ, with compliance under Federal Law 152-FZ (personal data) and 115-FZ (AML/CTF). A distinguishing feature is its broadcast program employing over 70 professional sports commentators recruited from Match TV, KHL TV, and Okko, providing commentary content both in physical clubs and online. The platform offers multi-tiered loyalty (BetBoom Status with up to 20% cashback) and a token-based engagement ecosystem (BetBoom Pass with 104 tasks and a skins/freebet/merchandise shop).

BetBoom's revenue is generated through transaction fees on sports betting margins (the primary stream), house-edge revenue from proprietary in-house games, in-person wagering at physical clubs, and engagement-driven revenue from the token loyalty program and promotional campaigns. The company pursues a hybrid go-to-market combining direct-to-consumer digital acquisition (targeted marketing, social channels, content marketing) with a community-led offline presence (club events, viewing parties, professional commentary). Its customer base is segmented into online sports bettors, club visitors, esports bettors, and casual players of proprietary games, with payment infrastructure supporting Mir, Visa, Mastercard, SBP, SberPay, Tinkoff Pay, UMoney, and mobile carrier billing across Beeline, MegaFon, MTS, and Tele2.

Name

Betting Company Betboom

Legal name

Общество с ограниченной ответственностью Фирма «СТОМ» (ООО Фирма «СТОМ»)

Website

https://betboom.ru

Company type

Private

Operating status

Operating

Short description

BetBoom is a licensed Russian bookmaker operating an omnichannel sports betting and gaming platform serving Russian consumers via betboom.ru, mobile apps, and 356 physical clubs. It offers sports, esports, proprietary 24/7 games, live streaming, and loyalty programs.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Sports betting
• Esports betting
• Online gambling
• Betting clubs
• Casino games

Headquarters

HQ city

Krasnodar

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sports Betting Margins: BetBoom takes a commission (margin) on each bet placed across pre-match and live sports markets. This is the primary revenue stream. The company offers betting on football, hockey, tennis, basketball, MMA, cyber sports, and dozens of other sports.
2. Casino and In-House Games: Revenue from proprietary games including Crash variants (Forsazh Crash, Crash Box), Express lottery products (Express 37, System 80), and backgammon games. These products operate 24/7 and generate house-edge revenue.
3. Promotional Campaigns and Token Economy: BetBoom Pass loyalty program generates engagement-driven revenue through task completions, token accumulation, and shop purchases of skins, freebets, and merchandise. The program drives repeat deposits and wagering activity.
4. Physical Club Operations: BetBoom operates 356 physical betting clubs across Russia that serve as retail points for placing bets, watching live sports on large screens, and consuming complimentary food and beverages. These clubs generate revenue through in-person wagering and reinforce brand loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

BetBoom is a Russian licensed bookmaker offering pre-match and live sports betting, esports betting, and proprietary 24/7 instant-play games (Express 37, System 80, Forsazh Crash, Backgammon variants) through its website, mobile applications, and a nationwide network of 356 physical betting clubs operating 24/7. The platform is integrated with Russian regulatory infrastructure (ЕЦУПС, CUPIS) and supports multiple Russian payment methods. The company also runs token-based and tiered loyalty programs (BetBoom Pass, BetBoom Status) and employs over 70 professional sports commentators for its club broadcasts.

Product overview

BetBoom is a licensed Russian bookmaker offering an integrated multi-channel betting platform. The core offering consists of the online sports betting platform (website and mobile apps) where users can place pre-match and live bets on sporting events. The product portfolio includes: the main online betting platform with pre-match and live sports betting; the Sports 24/7 virtual games section with fast-play games like Express 37 and System 80; the mobile application for iOS and Android; physical BetBoom Clubs network across Russia; the BetBoom Pass token-based loyalty program with tasks and a redemption shop; the BetBoom Status multi-tier loyalty program with cashback up to 20%; and dedicated esports betting. The ecosystem combines online digital services with physical club locations, creating an omnichannel betting experience.

Differentiator

Problem solved

Functional benefit

Products and services

• BetBoom Online Sports Betting Platform Online sports betting platform allowing Russian consumers to place pre-match and live bets on football, hockey, tennis, basketball, MMA, and dozens of other sports via the betboom.ru website.
• BetBoom Esports Betting Dedicated esports betting section covering competitive gaming titles including CS2, Dota 2, League of Legends, Call of Duty, and eFootball for Russian esports enthusiasts.
• BetBoom Mobile App Native mobile applications for iOS and Android enabling users to place bets, watch live streams, and access all platform features, including exclusive in-app features such as the Arena competition.
• Sports 24/7 Instant Games (Express 37, System 80, Forsazh Crash, Backgammon) 24/7 virtual sports and proprietary in-house games section offering lottery-style draws (Express 37, Express 36, System 80), crash-style games (Forsazh Crash, Crash Box), and digital backgammon variants (Narody, Narody 36) with house-edge revenue.
• BetBoom Physical Clubs Network of 356 physical betting clubs across Russia offering in-person wagering terminals, large-screen live sports broadcasts with professional commentators, complimentary refreshments, VIP zones, and loyalty program participation.
• BetBoom Pass Loyalty Program Token-based loyalty ecosystem where users complete sports and esports betting tasks (104+ tasks covering CS2, Dota 2, LoL, Call of Duty, basketball, MMA, tennis, hockey) to earn tokens redeemable in the BetBoom Pass Shop for freebets, CS2/Dota 2 skins, and merchandise.
• BetBoom Status Multi-Tier Loyalty Program Multi-tier loyalty program offering up to 20% cashback (Platinum tier) on monetary balance, plus premium privileges including 24/7 support, personal manager, exclusive closed promotions, VIP event access, sports tickets, and gifts. Tiers require between 2,000 and 25,000 points per calendar month (1 point per 1,000 RUB wagered).

Quantifiable outcome

• Cashback up to 20% for Platinum loyalty members
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

19 partnerships are on record, tiered major, minor and core.

• RFS (Russian Football Union)majorGTM or Marketing PartnerRFS (Russian Football Union) is listed as a sports partner of BetBoom, displayed in the footer partner section alongside Lokomotiv Moscow, UFC, Match, and other sports media brands. The partnership signals BetBoom's commitment to Russian football and sports broadcasting.
• Lokomotiv MoscowmajorGTM or Marketing PartnerLokomotiv Moscow football club is listed as a sports partner of BetBoom. BetBoom sponsors the club as part of its sports partnership and marketing strategy to reach Russian football fans.
• UFC (Ultimate Fighting Championship)majorGTM or Marketing PartnerUFC is listed as a sports partner of BetBoom. The partnership enables BetBoom to offer UFC betting markets and leverage UFC's combat sports audience in Russia.
• Match (Match TV)majorGTM or Marketing PartnerMatch TV is listed as a media partner of BetBoom. BetBoom works with Match TV for sports content, broadcasting, and commentator access, enhancing its sports media credibility.
• Sports.ruminorGTM or Marketing PartnerSports.ru is listed as a partner of BetBoom, providing sports journalism and media collaboration.
• Meta-RatingsminorGTM or Marketing PartnerMeta-Ratings is listed as a partner, providing independent sports ratings and odds comparison services.
• LegalbetminorGTM or Marketing PartnerLegalbet is listed as a partner — a legal betting information portal in Russia that helps users find licensed bookmakers.
• Stavka.tvminorGTM or Marketing PartnerStavka.tv is listed as a partner — a sports betting media and information resource.
• Team SpiritmajorGTM or Marketing PartnerTeam Spirit is listed as a partner esports organization. BetBoom sponsors the prominent Russian esports team and offers Team Spirit branded merchandise (Team Spirit patch) in the BetBoom Pass shop. The team competes in Dota 2 and CS2.
• CybershokeminorGTM or Marketing PartnerCybershoke is listed as an esports partner, a CS2 esports organization.
• OOO NKO 'Mobilnaya Karta' (ЕЦУПС)coreTechnology or IntegrationOOO NKO 'Mobilnaya Karta' operates as ЕЦУПС (Unified Center for Tracking Bet Transfers), the mandatory payment intermediary for Russian legal betting. All user deposits and withdrawals pass through this entity, which handles identity verification via Sber ID, T-ID, and Gosuslugi. Address: 195112, Saint Petersburg, Malookhtinsky prospekt 64, litera B, floor 8, pom. 23N. INN: 7835905228. Bank of Russia License No. 3522-K.
• Mir Payment SystemcoreTechnology or IntegrationMir is the Russian national payment card system. Listed as a payment partner enabling card-based deposits and withdrawals for BetBoom users through the ЕЦУПС infrastructure.
• VisacoreTechnology or IntegrationVisa is listed as a payment partner, enabling international card payments for deposits and withdrawals through ЕЦУПС.
• MastercardcoreTechnology or IntegrationMastercard is listed as a payment partner, enabling international card payments for deposits and withdrawals through ЕЦУПС.
• SBP (System of Instant Payments)coreTechnology or IntegrationSBP (Sistem Bystrykh Platezhey) is the Russian instant payment system, enabling fast bank transfers for deposits and withdrawals with higher limits than standard e-wallet transfers.
• SberBank (SberPay)majorTechnology or IntegrationSberPay is listed as a payment partner, enabling quick payments via SberBank's ecosystem integrated with SBP for fast deposits.
• Tinkoff (Tinkoff Pay)majorTechnology or IntegrationTinkoff Pay (Tinkoff's mobile payment service) is listed as a payment partner for fast deposits.
• CUPIScoreTechnology or IntegrationCUPIS is the Russian unified identification system for betting participants, listed as a payment partner. CUPIS manages identity verification and participant registration required by Russian law for all legal betting operators.
• UMoney (YooMoney)majorTechnology or IntegrationUMoney (formerly Yandex.Money) is listed as a payment partner, enabling e-wallet deposits and withdrawals through ЕЦУПС.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bet365: Global online sportsbook leader with deep liquidity across sports and in-play markets. Comparable in core sportsbook functionality and odds-management sophistication, though Bet365 is a much larger incumbent with global reach.
• Flutter Entertainment: Global sports betting and gaming operator (FanDuel, Paddy Power, Betfair). Comparable as a multi-brand sportsbook operator with proprietary technology, odds trading, and loyalty programs at much greater scale.
• Entain: Global gambling group operating Bwin, Ladbrokes, Coral, and PartyPoker. Comparable as a multi-vertical sportsbook and gaming operator with sophisticated retail and digital capabilities, though at international scale.

Direct peers

• Olimp: Russian sportsbook offering pre-match and live betting, esports, and casino products. Comparable product mix and Russian-market positioning.
• Pari: Russian licensed sportsbook with online platform and retail presence. Comparable as a domestic peer competing for the same Russian sports-betting wallet.
• 1xStavka: Russian-licensed arm of 1xBet offering sports betting, esports, and casino-style games. Comparable in product breadth (sports + 24/7 games) and Russian consumer targeting.
• Liga Stavok: Established Russian sportsbook operating online and through retail clubs. Comparable omnichannel model and regulatory footprint to BetBoom.
• Betcity: Russian licensed bookmaker offering online sports betting and live wagering. Comparable core product and customer base within the Russian market.
• Fonbet: One of Russia's largest licensed sportsbooks, offering online and retail betting across pre-match, live, and esports markets. Directly comparable in product scope, Russian regulatory positioning, and target customer to BetBoom.
• Winline: Major Russian sportsbook with online platform, mobile app, and physical betting club network. Closely comparable to BetBoom in omnichannel model, loyalty programs, and Russian-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BetBoom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betting Company Betboom