What BTG Eddisons Property Auctions does

BTG Eddisons Property Auctions is a UK national property auction business that operates an integrated online bidding platform and a 14-office regional field-sales network to sell residential, commercial, and land assets. Formed in 2026 through the unification of four legacy regional auction brands (Pugh & Co, SDL Property Auctions, Mark Jenkinson & Son, and Network Auctions), the company runs monthly four-day national auction events featuring live-stream auctions, multi-lot timed auctions (48-hour bidding windows), and single-lot timed auctions with bespoke seller-defined timelines. The platform supports online, telephone, and proxy bidding, distributes digital catalogues to a database of over 30,000 active registered buyers, and provides free seller appraisals through local surveyors.

The underlying technology consists of an online auction platform with real-time live-streaming from the Nottingham studio, configurable bidding windows, integrated property listings with legal pack access, and calendar integrations with Google Calendar and Microsoft Office 365. The proprietary features emphasize ease of use (live stream auction technology, multi-lot timed format) and configurability (single-lot timed format), rather than algorithmic differentiation. The team of 450+ professionals includes RICS-affiliated surveyors and NAVA-accredited auctioneers, providing specialized capability across land, parking, and commercial sub-segments.

BTG Eddisons generates revenue primarily through transaction-based fees: buyer's premiums of 1.8% (multi-lot timed) to 4.8% (unconditional/single-lot timed) of purchase price plus 5%-10% deposits, supplemented by seller commission for sellers who opt to absorb buyer-side costs, and ancillary professional services including legal pack preparation (£350-£500 per lot) and conveyancing services (£450-£750). Pricing is structured as pay-as-you-go per transaction across multiple auction tiers (Unconditional, Conditional, Multi-Lot Timed, Single-Lot Timed, Seller-Fee Option). The go-to-market combines direct-to-consumer self-serve online bidding, sales-led field operations through 14 regional offices, and event-driven monthly national auction formats, supported by digital marketing, PR coverage in major UK outlets, and Trustpilot-validated reputation (4.7 stars, 1,000+ reviews). Notable customers include public sector bodies (National Highways surplus land disposal) and enterprise property agents (Colliers), alongside a long tail of individual and SMB buyers and sellers.

Name

BTG Eddisons Property Auctions

Legal name

BTG Eddisons Property Auctions

Website

https://btgeddisonspropertyauctions.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

BTG Eddisons Property Auctions is a UK national property auction business that operates an online bidding platform and 14 regional offices to sell residential, commercial, and land assets through monthly live-stream and timed auctions, serving individual buyers, sellers, and public sector clients.

Ownership category

akta.pro rank

Product category

Property Auction Services

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Property auction services
• Online property auctions
• Residential property auctions
• Commercial property auctions
• Land auction services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Fees: Non-refundable fees paid by successful bidders on auction day. Varies by property type and auction format. For unconditional auctions: 4.8% buyer's fee (minimum £6,000 inc VAT) plus 5% deposit. For timed auctions: 1.8% buyer's fee (minimum £2,400 inc VAT) plus 10% deposit.
2. Seller Commission: Commission from sellers who choose to pay fees upfront rather than passing costs to buyers. Options include paying an initial fee and commission on sale completion.
3. Legal Pack Preparation: Solicitor fees for preparing legal packs, typically ranging from £350 to £500 per property
4. Conveyancing Services: Post-sale conveyancing services facilitated through solicitors, typically costing £450 to £750

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BTG Eddisons Property Auctions operates a UK national property auction business running monthly four-day national auction events across residential, commercial, and land asset categories. Properties are sold via live stream auctions (conducted by live auctioneers with online, telephone, and proxy bidding) and timed online auctions (multi-lot 48-hour windows and single-lot bespoke timelines). The company supports sellers through free appraisals, legal pack preparation, and post-sale conveyancing services, and supports buyers through auction finance partnerships and property insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Stream Property Auctions Real-time national online auction format led by live auctioneers, accepting bids online, by telephone, or by proxy. Used to sell residential, commercial, and land properties across the UK.
• Multi-Lot Timed Online Auctions 48-hour online bidding window spanning multiple properties with pre-auction marketing across digital platforms. Buyers bid remotely with 10% deposit and a 1.8% buyer's fee (minimum £2,400 inc VAT).
• Single-Lot Timed Online Auctions Dedicated 24/7 online bidding window for a single premium property with bespoke start and end dates. Targeted at sellers wanting bespoke marketing campaigns for high-value or unique lots.
• Free Auction Appraisal Free appraisal provided by local surveyors recommending the optimal auction method for the seller's property. Used to onboard sellers into the auction process.
• Legal Pack Preparation Solicitor-prepared legal packs made available to prospective buyers before auction, typically priced at £350–£500 per property. Ensures buyers can bid with full knowledge of legal title, searches, and special conditions.
• Post-Sale Conveyancing Post-sale conveyancing services facilitated through solicitors for successful auction buyers, typically costing £450–£750. Covers the legal transfer of ownership after the auction hammer falls.

Quantifiable outcome

• 2,500+ properties sold in 2025
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major and minor.

• National HighwaysmajorStrategic or Co-development Partner · 1 June 2026National Highways instructed BTG Eddisons to sell surplus roadside land as part of a wider ongoing land disposal programme. Devon sites including parcels along A303, A30, and M5 were auctioned as part of a 20-lot portfolio spanning 15 English counties.
• BTG Eddisons Insurance ServicesminorStrategic or Co-development PartnerProvides comprehensive property insurance services for new auction purchases through partners.
• Homes Under the HammerminorGTM or Marketing PartnerTV show partnership for property features. Homes Under the Hammer producers contact details provided on website for property owners interested in appearing on the programme.
• ColliersminorChannel Partner/ Reseller/ DistributorProperty agent partnership for joint auction of Harrisons Hall former wedding venue in North Wales, with guide price of £395,000.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's largest property portal, an adjacent platform that drives seller and buyer traffic to property auction houses including BTG Eddisons. Not a direct competitor but a critical distribution dependency; could expand into auction intermediation over time.
• Countrywide / Connells Group: Large UK residential estate agency and property services groups with established auction operations. Compete on buyer reach and seller mandates via national branch networks; broader incumbent offering auctions as one of many services.
• Zoopla: Major UK property portal that lists auction lots alongside traditional sales. Adjacent property-listing platform with comparable audience reach and a potential distribution partner or future competitor for property auction discovery.

Emerging players

• iamproperty / iamsold: A fast-growing online-only property auction platform serving estate agents in the UK. Comparable online auction model, focused on agents reselling auction services rather than owning the brand — partial overlap and a potential channel partner or competitor.

Direct peers

• Allsop: One of the UK's largest and longest-running residential and commercial property auction houses, running monthly online and livestreamed auctions. Direct peer offering the same online/live-stream auction cadence to UK buyers and sellers across residential, commercial and land assets.
• Knight Frank Auctions: The auction arm of Knight Frank, focused primarily on commercial and high-value residential property sales by auction in the UK. Comparable buyer/seller profile and auction-cadence model, with emphasis on commercial lots.
• Auction House UK: A UK network of regional property auctioneers running joint live and timed auctions monthly. Closely comparable model — multi-region franchise network consolidated under one brand running monthly national events — competing head-to-head with BTG Eddisons on lot volume.
• Clive Emson Land and Property Auctioneers: A UK regional property auctioneer running five auction events per year across southern England covering residential, commercial and land. Direct peer focused on regional UK property lots with similar fee structure and probate/insolvency seller flow.
• Barnard Marcus Property Auctions (Sequence): UK residential-focused property auctioneer, part of the Sequence estate agency network. Competes for similar residential seller mandates with online and live auction formats; broader portfolio brand with overlapping buyer database.
• Savills Auctions: The auction arm of Savills, conducting national UK property auctions covering residential, commercial and rural assets. Direct peer with similar format (live-stream + timed) and institutional seller base including receivers and public bodies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@BTGEddisonsPropertyAuctions
• Facebookfacebook.com/BTGEddisonsPropertyAuctions
• LinkedInlinkedin.com/company/BTGEddisonsPropertyAuctions
• Instagraminstagram.com/BTGEddisonsPropertyAuctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTG Eddisons Property Auctions