Bodhi Heart

What Bodhi Heart does

Bodhi Heart LLC is a sole-practitioner holistic wellness practice headquartered at 80 5th Avenue, Suite 1206, New York City, founded and operated by Soken Graf, a monastically trained Buddhist priest and Advanced Rolfer with more than 10,000 hours of meditation experience. The company delivers three integrated service modalities: Spiritual Life Coaching (clarity, goal-setting, contemplative guidance), Rolfing Structural Integration (fascia-focused bodywork for pain relief and emotional blockages), and Meditation Classes (group instruction and a monthly four-week online format). Supporting the core services are content assets including a 70+ article blog, the Zen Reflections newsletter, and a downloadable Best Possible Self Worksheet.

The business operates on a consultation-based, sales-led go-to-market motion: prospective clients begin with a personalized intake conversation, schedule sessions, and then receive in-person services at the NYC location or virtual services delivered globally. Pricing is quote-based and not publicly disclosed; the stated billing cadence is monthly, and services are categorized as recurring programs rather than one-off transactions. Customer segments are horizontal individuals: people navigating life transitions, professionals seeking stress relief, individuals with chronic pain, and spiritual seekers. The company is privately held with no disclosed funding, no parent, and no subsidiaries; the founder is the sole practitioner and principal brand asset.

Revenue is generated entirely from the founder's billable capacity across three service lines plus free-to-paid conversion through content funnels (newsletter signups, worksheet downloads, SEO-driven blog traffic, social channels on Facebook, Instagram, LinkedIn, and SoundCloud). There are no patents, trademarks, certifications, partnerships, or regulatory actions disclosed, and the firm has no mobile app or public API. Geographic reach is concentrated in NYC for in-person delivery with global reach via online meditation experiences.

Name

Bodhi Heart

Legal name

Bodhi Heart LLC

Website

https://bodhiheart.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodhi Heart is a sole-practitioner holistic wellness practice in NYC offering Spiritual Life Coaching, Rolfing Structural Integration, and Meditation Classes to individuals seeking chronic pain relief, life transition support, and stress reduction. Founded by Soken Graf, a monastically trained Buddhist priest, it delivers services in-person locally and online globally.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Holistic wellness services
• Structural integration therapy
• Spiritual life coaching
• Meditation instruction
• Bodywork and wellness

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Coaching Services: One-on-one spiritual life coaching sessions providing clarity, goal-setting, and contemplative guidance. Sold as personalized programs following consultation.
2. Rolfing Sessions: Bodywork sessions for pain relief and structural integration. Individual sessions or series.
3. Meditation Classes: Meditation instruction offered as online experiences and monthly four-week meditation classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bodhi Heart delivers one-on-one holistic wellness services through three integrated modalities: Spiritual Life Coaching (clarity, goal-setting, life-direction guidance), Rolfing Structural Integration (manual bodywork for chronic pain and emotional blockages), and Meditation Classes (mindfulness instruction for stress and mental calm). All services are performed personally by founder Soken Graf, a monastically trained Buddhist priest and Advanced Rolfer, either in person at the NYC studio or online for global clients, with pricing determined via personalized consultation.

Product overview

Bodhi Heart is a holistic wellness services company offering three interconnected service modalities: Spiritual Life Coaching for mental and emotional clarity, Rolfing Structural Integration for physical pain relief and bodywork, and Meditation Classes for cultivating calm. The company also provides educational content including the Zen Reflections Newsletter and Best Possible Self Worksheet. These services are designed to work together holistically to address mind, body, and spirit wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiritual Life Coaching One-on-one spiritual life coaching that creates clarity for decision-making, goal-setting, and navigating life transitions, helping clients avoid unintentional decisions and miscommunication. Delivered personally by founder Soken Graf to individual consumers.
• Rolfing Structural Integration Manual bodywork technique that addresses physical pain and emotional blockages through manipulation of fascia and structural alignment. Sold as individual sessions or series for clients with chronic pain, injuries, or mobility limitations.
• Meditation Classes Group and online meditation instruction for cultivating calm, mindfulness, and mental well-being. Offered as in-person sessions at the NYC studio and as virtual classes available globally.

Quantifiable outcome

• Chronic pain relief including back pain, knee injuries, plantar fasciitis, and chronic headaches/migraines
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Talkspace is an online therapy and counseling platform offering 1:1 sessions with licensed practitioners. It is comparable as an alternative for clients seeking mental wellness support and overlaps with Bodhi Heart's life coaching segment, particularly for anxiety and life-transition use cases.
• Noom: Noom is a digital health platform combining coaching, psychology, and content for behavior change. Its human coaching plus content model parallels Bodhi Heart's coaching-plus-meditation offering, though Noom focuses on weight management rather than spiritual/physical integration.
• Headspace: Headspace is a leading consumer meditation and mindfulness app offering guided meditation, coaching, and sleep content. It overlaps with Bodhi Heart's meditation instruction component but competes as a scalable digital alternative rather than a high-touch practitioner.
• Calm: Calm is a top meditation, sleep, and mental wellness app with guided meditations and masterclasses. It directly competes for the same meditation-seeking consumer segment that Bodhi Heart serves, though via a digital subscription model rather than 1:1 practitioner delivery.
• BetterUp: BetterUp is an enterprise coaching platform connecting professionals with certified coaches for personal and leadership development. It is comparable to Bodhi Heart's spiritual life coaching service but targets corporate buyers and scales via a marketplace of coaches.

Others

• Mindbody: Mindbody is a wellness business software and booking platform used by boutique wellness practices globally. It is comparable as ecosystem infrastructure that Bodhi Heart and similar Rolfing/coaching/meditation studios rely on for client booking and class management.
• The Rolf Institute of Structural Integration: The Rolf Institute is the certifying body and professional community for Rolfers worldwide. It is comparable as the industry ecosystem and credentialing backbone for Bodhi Heart's core Rolfing modality, representing potential referral and practitioner pipeline.

Emerging players

• Insight Timer: Insight Timer is the largest free meditation library with a large community of teachers publishing content. It competes for Bodhi Heart's potential online meditation class audience through a marketplace model.
• Waking Up: Waking Up is a subscription app offering meditation and contemplative philosophy courses founded by Sam Harris. It overlaps with Bodhi Heart's mindfulness/contemplative niche with an expert-driven content model rather than live coaching.
• Ten Percent Happier: Ten Percent Happier is a meditation app and content brand targeting skeptics and stress-prone professionals. It overlaps Bodhi Heart's meditation coaching for high-achieving professionals, especially in NYC media and finance markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodhiheartnyc
• LinkedInlinkedin.com/company/bodhi-heart-nyc
• Instagraminstagram.com/bodhiheartnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodhi Heart