Agriant BV
Agriant B.V. is a privately held Dutch agricultural input distributor and advisory company based in Emmen, supplying crop protection products, fertilizers, seeds, agricultural plastic, and agronomy services to arable and livestock farmers in Northeast Netherlands.
- Company typePrivate
- Founded2017
- HeadquartersEmmen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Agriant BV does
Agriant B.V. is a privately held Dutch agricultural input distributor and advisory company headquartered at Roald Amundsenstraat 6, 7825 AT Emmen, Netherlands. Founded in 2017 and employing 51-100 staff, the company positions itself as the "totaalleverancier" (total supplier) for arable and livestock farmers in Northeast Netherlands (Noordoost-Nederland). Its core offering spans seven product categories: gewasbeschermingsmiddelen (crop protection products including herbicides, fungicides, and insecticides), meststoffen (fertilizers including nitrogen, potassium, phosphate, and specialty products), zaaizaden (seeds for onions, grains, maize, and cover crops), landbouwplastic/TopTex (agricultural film and silage covers), graaninname (grain intake/reception services), bemestingsplan (fertilization planning advisory), and precisielandbouw (precision agriculture advisory including soil mapping, GPS-based application, and variable rate technology). The technical backbone is the CropSolutions knowledge portal, a core strategic partnership that provides both pooled purchasing power from industry suppliers and the agronomic expertise framework underpinning the company's advisory services.
The business model is a hybrid of physical product distribution and professional advisory services, with revenue generated primarily through one-time product sales complemented by professional services fees for agronomic consulting. Products are distributed directly from the Emmen distribution centers via field sales representatives who provide in-season technical advice, phone/email ordering support, and on-farm visits. Pricing is quote-based through sales advisors rather than publicly disclosed, with tiered volume discounts available for agricultural plastic (5% for 3-4 rolls, scaling up to 15% for 16+ rolls) and early-order discounts for pre-season purchases. Customer segments are vertical-focused: arable farmers (akkerbouwers) growing potatoes, sugar beets, onions, and grains as the primary segment, and livestock farmers growing forage maize as a secondary segment. Marketing relies on direct field relationships, an annual Akkerbouwdag (Arable Farming Day) knowledge event, seasonal variety advisory folders, and content marketing through the company website, rather than broad digital channels.
The company operates with no external investment, no parent company, no subsidiaries, no public listing, and no disclosed funding rounds. It maintains channel partnerships with ForFarmers and Agriservice Odoornerveen for grain reception, and knowledge-sharing partnerships with Syngenta, VanDinter Semo, Wageningen University & Research (WUR), and Avebe. Geographic scope is explicitly limited to Northeast Netherlands, with stated intent to deepen rather than broaden regional penetration.
Agriant BV firmographics
Firmographics- Name
- Agriant BV
- Legal name
- Agriant B.V.
- Website
- https://agriant.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Agriant B.V. is a privately held Dutch agricultural input distributor and advisory company based in Emmen, supplying crop protection products, fertilizers, seeds, agricultural plastic, and agronomy services to arable and livestock farmers in Northeast Netherlands.
- Ownership category
- akta.pro rank
Agriant BV industry classification
Industry- Product category
- Agricultural Supply and Advisory
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Agriant BV is headquartered
LocationHeadquarters
- HQ city
- Emmen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Agriant BV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Crop Protection Products: Sale of crop protection chemicals (gewasbeschermingsmiddelen) including herbicides, fungicides, insecticides, and related products for arable crops
- Fertilizers: Sale of fertilizers including nitrogen, potassium, phosphate, and specialty products for various crops
- Seeds: Sale of seeds including grain seeds, maize seeds, and cover crop seeds
- Agricultural Plastic and Supplies: Sale of agricultural plastic/film for silage and other farming applications, including TopTex products
- Advisory Services: Technical advisory services including fertilization planning (bemestingsplan) and crop consulting throughout the growing season
- Grain Reception: Grain intake services where farmers can deliver their grain harvest
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tiered volume discounts for agricultural plastic/film |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Agriant BV product offering
Product offeringCore offering
Agriant BV is a regional agricultural supplier and advisory company serving arable and livestock farmers in Northeast Netherlands. From its Emmen distribution center, it distributes crop protection chemicals, fertilizers, seeds, and agricultural plastic/film, and offers technical agronomic services including fertilization planning, precision agriculture consulting, and grain intake. Customers are supported by field advisors and the CropSolutions knowledge portal throughout the growing season.
Product overview
Agriant BV is an agricultural supplies and advisory company serving farmers in Northeast Netherlands. The company offers a comprehensive product portfolio organized around seven core product categories (Gewasbeschermingsmiddelen, Meststoffen, Zaaizaden, Landbouwplastic/TopTex, Graaninname, Bemestingsplan, and Precisielandbouw), complemented by advisory services including fertilization planning and precision agriculture consulting. The CropSolutions knowledge portal provides technical guidance throughout the growing season. Agriant distributes from facilities in Emmen and offers seasonal variety advisory folders, pre-sale campaigns for agricultural inputs, and annual farmer events.
Differentiator
Problem solved
Functional benefit
Products and services
- Gewasbeschermingsmiddelen (Crop Protection Products) Herbicides, fungicides, insecticides, and plant strengthening agents for integrated crop management, supplied to arable and livestock farmers in Northeast Netherlands.
- Meststoffen (Fertilizers) Fertilizers including nitrogen, potassium, phosphorus, magnesium, sulfur, and specialty products such as Polysulfaat, the Foliplus product line, and Quickstart PK for seed application.
- Zaaizaden (Seeds) Seed varieties for sowing onions, summer grains, winter grains, maize, green manure/cover crops, and flower/biodiversity mixtures.
- Landbouwplastic / TopTex (Agricultural Plastic Film) Agricultural plastic and film products including silage film, bale wrap, and TopTex covers used for crop protection, silage, and storage.
- Graaninname (Grain Intake Service) Grain intake service allowing farmers to deliver grain to designated reception locations with options for day pricing or pool-based payment, including pooled grain sales through partners ForFarmers and Agriservice Odoornerveen.
- Bemestingsplan (Fertilization Planning Advisory) Customized nutrient management advisory providing fertilization plans based on soil analysis and crop requirements for individual farms.
- Precisielandbouw (Precision Agriculture Advisory) Precision agriculture advisory including soil mapping, GPS-based applications, and variable rate technology recommendations for farmers.
Companies that use Agriant BV
Customer profileSegments2 records
Ideal customer profiles2 records
Agriant BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agriant BV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- AvebeminorAgriant participated in Avebe's Zetmeelaardappeldag (Starch Potato Day) celebrating Avebe's 100th anniversary, with Agriant present at demonstration fields. Avebe is a starch potato cooperative.
- CropSolutionscoreAgriant uses the CropSolutions knowledge portal for acquiring and maintaining technical knowledge. The partnership enables pooled purchasing power when buying from industry suppliers, allowing Agriant to offer competitive pricing to customers. CropSolutions provides the agronomic expertise framework that supports Agriant's advisory services.
- SyngentaminorSyngenta participated as a speaker at Agriant's 2026 Akkerbouwdag (Arable Farming Day), presenting on biological crop protection topics. This represents a knowledge-sharing and thought leadership partnership.
- VanDinter SemominorVanDinter Semo participated as a speaker at Agriant's 2026 Akkerbouwdag, presenting on cover crops and their benefits in crop rotation plans.
- WUR (Wageningen University & Research)minorWageningen University researchers presented at Agriant-supported events on topics including Phytophthora control, precision agriculture applications in potato cultivation, and potato variety demonstrations.
- ForFarmersminorForFarmers operates grain reception locations where Agriant customers can deliver their grain harvest. Agriant offers pooled grain sales through ForFarmers locations in Lochem, Deventer, and Almelo.
- Agriservice OdoornerveenminorAgriservice Odoornerveen is a grain reception location where Agriant customers can deliver their harvest. Agriant offers pooled grain sales through this location, including malt barley reception.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Agriant BV competitors and assessment
Company assessmentBroad incumbents
- Corteva Agriscience: Global crop protection and seed company with strong presence in European arable markets. Comparable as an upstream supplier of crop protection chemistry and seed genetics that Agriant distributes, and a broader incumbent competing for agronomic mindshare.
- Bayer Crop Science: Global crop protection, seed, and digital agriculture company. Comparable as an upstream supplier whose products flow through Agriant's distribution and as a broader incumbent competing for farmer mindshare on integrated agronomy.
- Yara International: Global nitrogen fertiliser manufacturer and a key upstream supplier for Agriant's Meststoffen category. Comparable as a broader incumbent in the fertiliser value chain that Agriant depends on and partially competes with for farmer relationships.
- BASF Agricultural Solutions: Global crop protection and seed company with extensive fungicide, herbicide and insecticide portfolios relevant to arable farmers. Comparable upstream supplier and broader incumbent in the same product categories that drive Agriant's largest revenue stream.
- Agrifirm: Largest Dutch agricultural cooperative, offering crop protection, fertilizers, seeds, animal feed, and digital agronomy across the Netherlands and beyond. Broader portfolio and significantly larger scale than Agriant, but overlapping arable farmer customer base.
- Syngenta: Global crop protection and seed manufacturer. Operates upstream of Agriant as a supplier, but is already a knowledge partner (presenting at Agriant's 2026 Akkerbouwdag), making it a credible benchmark for the products Agriant distributes.
Regional players
- Avebe: Dutch cooperative focused on starch potato growing, with member-farmers in the same Northeast Netherlands region as Agriant's customer base. Comparable cooperative structure and regional overlap; Agriant already supports Avebe's Zetmeelaardappeldag demonstration fields.
Direct peers
- CZAV: Dutch agricultural cooperative supplying crop protection, fertilizers, seeds and agronomy advice to arable and livestock farmers in the southwest Netherlands. Closely comparable business model to Agriant: regional cooperative-style total supplier with bundled purchasing and field-advisor relationships.
- ForFarmers: Dutch feed and on-farm solutions company serving livestock farmers across Northwest Europe. Comparable as a farmer-facing Dutch agricultural supplier; ForFarmers is already a channel partner for Agriant's pooled grain sales, evidencing direct operational overlap.
- AgruniekRijnvallei (AR): Dutch agricultural cooperative distributing crop protection, fertilizers, seeds, and advisory services to arable and dairy farmers in central Netherlands. Direct analogue to Agriant in scale, product mix, and cooperative-led advisory positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Agriant BV social profiles
Digital presenceAgriant BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriant BV leadership team
Management profileNumber of profiles
Agriant BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriant BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriant BV
What does Agriant BV do?
Agriant BV is a regional agricultural supplier and advisory company serving arable and livestock farmers in Northeast Netherlands. From its Emmen distribution center, it distributes crop protection chemicals, fertilizers, seeds, and agricultural plastic/film, and offers technical agronomic services including fertilization planning, precision agriculture consulting, and grain intake. Customers are supported by field advisors and the CropSolutions knowledge portal throughout the growing season.
Is Agriant BV a public or private company?
Agriant BV is a private company. It is classified as unknown and is currently operating.
When was Agriant BV founded?
Agriant BV was founded in 2017. It employs 51 to 100 people.
Where is Agriant BV based?
Agriant BV is headquartered in Emmen, Netherlands, in the Europe region.
How does Agriant BV make money?
Six revenue lines are on record. Crop Protection Products are the primary driver. The others are fertilizers, seeds, agricultural Plastic and Supplies, advisory Services and grain Reception.
Who are Agriant BV's main competitors?
Broad incumbents on record are Corteva Agriscience, Bayer Crop Science, Yara International, BASF Agricultural Solutions, Agrifirm and Syngenta. Avebe is listed as a regional player. Direct peers are CZAV, ForFarmers and AgruniekRijnvallei (AR).
Does Agriant BV have an API?
No public API is recorded for Agriant BV.
What industry is Agriant BV in?
Agriant BV's product category is Agricultural Supply and Advisory. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFABAJAN, Grain Handling & Farmgate Services (Retailer/Co-op Adjacent). Its NAICS code is 3253 and its SIC code is 700.