king canada tools

What king canada tools does

King Canada (legal name: Outillages King Canada Inc.) is a privately held Canadian distributor of woodworking, metalworking, automotive, and material handling machinery, tools, equipment, and accessories, headquartered at 700 Meloche, Dorval, Quebec. Operating for over 40 years under the King Canada brand and a portfolio of sub-brands (KING INDUSTRIAL, PERFORMANCE PLUS, NOVA, CONNECT 1, POWER FORCE, EXCELSIOR, EINHELL), the company carries more than 1,000 SKUs across power tools, woodworking machinery, metalworking equipment, automotive shop equipment, outdoor power equipment, compressors, material handling, and accessories. The business is distribution-led rather than manufacturing-led: products are sold through an authorized dealer network across Canada and the United States, supplemented by a direct-to-consumer online storefront and company-operated service centers. Pricing is not publicly disclosed and is set at the dealer level.

The company's customer base is structurally diversified across three primary segments — Professional Trades (woodworkers, metalworkers, mechanics, contractors), Homeowners and Hobbyists, and Commercial Industries and Institutions — with no named anchor accounts and no disclosed concentration. Sub-brands target distinct price-and-quality tiers: KING INDUSTRIAL and KING CANADA cover industrial and core offerings, PERFORMANCE PLUS targets professional users, POWER FORCE addresses value-focused outdoor equipment, NOVA and NOVA DVR address premium woodturning and digital variable-speed machinery, CONNECT 1 represents a proprietary 20V MAX cordless platform, EXCELSIOR provides woodworking accessories, and EINHELL is distributed as a German-engineered cordless brand.

King Canada generates revenue through hardware sales via its channel partners and direct e-commerce site; pricing is not transparent and there is no disclosed subscription, software, or service-revenue component. The company is privately held with no disclosed external investment, no funding rounds, no M&A activity, and no disclosed headcount, management team, or financial metrics. Technology is electromechanical (brushless motors, digital variable-speed controls, HEPA filtration) rather than software- or AI-driven, with no API, integrations, patents, or proprietary data assets identified in the available materials.

Name

king canada tools

Legal name

Outillages King Canada Inc.

Website

https://kingcanada.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

King Canada is a privately held Canadian distributor of woodworking, metalworking, automotive, and material handling tools and equipment, serving professional trades, homeowners, and commercial industries across North America through an authorized dealer network and direct e-commerce storefront for over 40 years.

Ownership category

akta.pro rank

Product category

Power Tools & Machinery Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Hardware (5072), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Power tools distribution
• Woodworking machinery
• Metalworking equipment
• Automotive shop tools
• Outdoor power equipment

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tool and Equipment Sales: King Canada generates revenue through the sale of power tools, woodworking machinery, metalworking equipment, automotive tools, and outdoor power equipment. Products are sold through a network of authorized dealers and distributors across North America.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

King Canada distributes woodworking, metalworking, automotive, and material handling machinery, tools, equipment, and accessories through an authorized dealer network across North America and a direct online store. The portfolio includes owned sub-brands (PERFORMANCE PLUS, KING INDUSTRIAL, NOVA, EXCELSIOR, CONNECT 1, POWER FORCE, DUALSAW) and licensed brands (EINHELL), spanning industrial-grade, professional-grade, and value-tier offerings for trades, commercial industries, and DIY consumers.

Product overview

King Canada is a distributor of professional-grade machinery, tools, and equipment serving the North American market for over 40 years. The company offers a comprehensive portfolio organized into major product categories: Power Tools (68 products including corded and cordless tools, air movers, grinders, saws, and vacuums), Woodworking Equipment (bandsaws, jointers, planers, routers, sanders, table saws, wood lathes), Metalworking Equipment (metal lathes, milling machines, drill presses, bandsaws), Automotive Equipment (shop presses, inspection cameras, parts washers), Outdoor Power Equipment (generators, log splitters, pressure washers), and Accessories. The company also distributes multiple sub-brands: PERFORMANCE PLUS (professional-grade tools), KING INDUSTRIAL (industrial machinery), NOVA/NOVA DVR (premium woodturning and drill presses), EINHELL (German cordless power tools), EXCELSIOR (woodworking accessories), CONNECT 1 (20V cordless tool system), POWER FORCE (value-focused outdoor equipment), and KING CANADA (core brand products). The product portfolio spans over 1,000 SKUs across these categories and brands, targeting both commercial industries and homeowners/professional trades.

Differentiator

Problem solved

Functional benefit

Brands

• KING INDUSTRIAL: Brand featuring industrial-grade machinery including FAGOR digital readout systems, edge sanders, drill presses, and air handling equipment
• PERFORMANCE PLUS
• EXCELSIOR
• CONNECT 1
• POWER FORCE
• DUALSAW BLUE
• DUALSAW ORANGE
• NOVA
• NOVA ECLIPSE
• NOVA EQUINOX
• NOVA & KING INDUSTRIAL
• EINHELL

Products and services

• Power Tools Portable and corded power tools distributed under multiple sub-brands (PERFORMANCE PLUS, KING INDUSTRIAL, POWER FORCE, EINHELL) for professional trades and DIY consumers across North America.
• Woodworking Equipment Stationary and portable woodworking machinery (table saws, planers, jointers, lathes, drill presses) for professional woodworkers, cabinet shops, and hobbyists.
• Metalworking Equipment Metalworking machinery including lathes, mills, drill presses, and grinders for industrial fabrication shops and metalworking hobbyists.
• Automotive Equipment Automotive service equipment including lifts, jacks, stands, tire changers, and wheel balancers for professional mechanics and automotive repair shops.
• Outdoor Power Equipment Outdoor power equipment for property maintenance and landscaping, serving both commercial groundskeeping operations and residential consumers.
• Material Handling Equipment Material handling equipment including hoists, cranes, dollies, and lifting equipment for warehouses, workshops, and industrial operations.
• Compressors and Air Tools Air compressors and pneumatic tools for professional shops, automotive service, and industrial applications.
• Tools and Equipment Accessories Consumable accessories, blades, bits, and attachments compatible with King Canada's power tool and machinery lines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Princess Auto: Canadian-based retailer/distributor of tools, equipment, and parts serving both professional trades and DIY customers across Canada. Directly comparable to King Canada as a multi-category tool and machinery distributor with overlapping product breadth and a similar Canadian dealer/retail footprint.
• Harbor Freight Tools: US-based retailer/distributor of value-priced power tools, automotive, and outdoor equipment serving both DIY and professional customers. Comparable to King Canada across multi-category tool assortment and price-tier positioning including the POWER FORCE value brand.
• Lee Valley Tools: Canadian specialty retailer of woodworking tools, hardware, and accessories with strong catalog and e-commerce presence. Overlaps with King Canada's woodworking equipment category (bandsaws, routers, lathes) and shares the multi-channel dealer/online model.
• Snap-on Incorporated: Global tool and equipment manufacturer/distributor with deep automotive repair and professional mechanics focus. Comparable to King Canada as a premium tools distributor targeting professional trades, especially in the automotive equipment category.

Broad incumbents

• RONA: Canadian home improvement and building materials retailer carrying power tools, woodworking, and outdoor equipment. Overlaps with King Canada's professional trades and DIY customer segments, though RONA's core is building materials rather than dedicated machinery distribution.
• Home Hardware: Canada's largest dealer-owned hardware, building materials, and home improvement retailer with thousands of stores nationwide. Comparable to King Canada as a Canadian channel for professional and DIY tools, though significantly broader in scope (full home improvement categories).
• MSC Industrial Direct: Large North American distributor of metalworking and industrial machinery, tools, and MRO supplies. Directly comparable to King Canada's metalworking equipment distribution motion and customer base of commercial/industrial buyers.
• Canadian Tire: One of Canada's largest general merchandise retailers with a significant automotive, hardware, and tools business. Comparable to King Canada as a North American channel for power tools, automotive equipment, and outdoor power equipment, though at much larger scale and broader assortment.
• Grainger: Major North American industrial supply distributor serving commercial and institutional customers with machinery, tools, and equipment. Comparable to King Canada's commercial industries and institutions segment through overlapping industrial product categories.

Regional players

• Acme Tools: US Midwest-based retailer of power tools, woodworking, and metalworking equipment serving both professional contractors and DIY buyers. Comparable to King Canada in product mix and customer segments, though primarily serving the US Midwest rather than Canada/US broadly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KingCanadaVideos
• Facebookfacebook.com/King-Canada-Inc-386070118431030/?ref=aymt_homepage_pane
• Instagraminstagram.com/kingcanadatool
• LinkedInlinkedin.com/company/king-canada-tools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about king canada tools