REDGO Suomi

What REDGO Suomi does

REDGO Suomi (legal entity REDGO Finland Oy, formerly Falck) is Finland's nationwide 24/7 towing and roadside assistance provider, operating since 1949 and rebranded to REDGO in 2022. The company runs a franchise-based service network of approximately 40 local operators and 300 towing vehicles across Finland, coordinated from its Helsinki headquarters, and handles roughly 119,000 jobs per year. Service offerings span passenger towing, on-site roadside repair (jump-starts, tire changes/repair, lockout, fuel delivery), heavy equipment towing for trucks, buses, and work machines, and recurring membership plans (REDGO Tieturva from €49 per six months; REDGO Latausturva for EV charging failures). Customer access is via 24/7 phone (09 374 77 113), online ordering at tilaus.redgo.fi, and live chat with an average 17-second response time; orders are automatically dispatched to the nearest vehicle with SMS-based real-time tracking.

The business operates a direct-to-consumer model with a strong B2B channel layer: seven major Finnish insurers (Fennia, If, Lähitapiola, Pohjola, Pohjantähti, POP, Turva) hold contract partnerships that route policyholders to REDGO and enable direct insurance billing, eliminating customer out-of-pocket cost for covered events. Pricing is unit-based (weekday towing from €119, off-peak from €190, tire change from €79) for pay-as-you-go service, layered with subscription revenue from membership plans and corporate fleet contracts under Yrityspalvelut. REDGO reports an average nationwide response time of 43 minutes (15 minutes in urban areas), a 35% on-site resolution rate (up from 32%), an NPS of 93 (the best in the Finnish roadside assistance industry in 2025), and a 4.9/5 customer rating across 13,848 reviews.

The technology stack is centered on digital order dispatch with GPS-based nearest-vehicle routing, SMS order tracking links, and mapping integrations (Google Maps, Here Maps); the platform does not, based on disclosed material, incorporate AI/ML components. Strategic direction over the past three years has emphasized EV-specific service (Latausturva), heavy equipment towing, and corporate fleet penetration, complemented by franchise-led geographic expansion (notably the December 2025 Lapin Hinauspalvelu Oy acquisition of Hinauspalvelu Johansson Oy in Kemi-Tornio). The parent-level REDGO Group operates 400+ stations and 1,350+ vehicles across Norway, Sweden, Finland, and the Baltics.

Name

REDGO Suomi

Legal name

REDGO Finland Oy

Website

https://redgo.fi

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

REDGO Suomi (formerly Falck) is Finland's nationwide 24/7 towing and roadside assistance franchise network, serving approximately 119,000 consumer and fleet customers annually through 40 local operators and 300 vehicles, with direct insurance billing partnerships across seven major Finnish insurers.

Ownership category

akta.pro rank

Product category

Roadside Assistance & Towing Services

NAICS

Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Towing, Impound & Vehicle Relocation Services (BPABAKAJ)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Towing services
• Roadside assistance
• Vehicle breakdown services
• Tire services
• EV charging assistance

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Towing and Roadside Assistance Services: REDGO earns fees per service event — towing, jump-starts, tire changes/repairs, lockout assistance, fuel delivery. Pricing is time-based (weekday vs. off-peak). Insurance direct billing is a key payment mechanism, with REDGO collecting from insurance partners (Fennia, If, LähiTapiola, Pohjola, etc.) rather than the end customer in most cases.
2. Membership: REDGO Tieturva & Latausturva: Annual or semi-annual membership plans (Tieturva from €49/6 months) providing comprehensive roadside assistance and electric vehicle charging assistance, providing recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REDGO Suomi provides 24/7 nationwide towing, roadside assistance, and tire services across Finland through a franchise network of approximately 40 local operators and ~300 vehicles. The offering includes vehicle towing (passenger cars, motorcycles, vans, heavy equipment), on-site repairs (jump-starts, tire changes, lockouts, fuel delivery), EV charging assistance, and recurring membership plans (Tieturva, Latausturva). Direct insurance billing with seven major Finnish insurers enables policyholders to receive service without out-of-pocket costs.

Product overview

REDGO Suomi operates as a nationwide 24/7 roadside assistance and towing network in Finland. The core offering consists of three integrated service categories: towing (Hinauspalvelu), roadside assistance (Tiepalvelu), and tire services (Rengaspalvelu), all accessible through a single contact point. The portfolio includes specialized heavy equipment towing, membership programs (Tieturva and Latausturva) for individual vehicle owners, and corporate fleet solutions. The company was rebranded from Falck to REDGO in late 2022 and serves over 119,000 customers annually through approximately 300 towing vehicles and 40 local operators across Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• REDGO Hinauspalvelu (Towing Service) 24/7 nationwide vehicle towing service covering all of Finland with typical response times of 15–45 minutes. Handles passenger cars, motorcycles, vans, and offers direct insurance billing for covered policyholders.
• REDGO Tiepalvelu (Roadside Assistance) On-site vehicle repair and assistance services including battery jump starts, tire changes, flat tire repairs, fuel delivery, and car door unlocking. Approximately 35% of issues are resolved on-site without a tow truck.
• REDGO Rengaspalvelu (Tire Service) Comprehensive tire services including 24/7 puncture repair on-road, tire changes at roadside, and tire replacement at the customer's home driveway. Available for passenger cars, vans, and heavy vehicles.
• REDGO Raskaan kaluston hinauspalvelu (Heavy Equipment Towing) Specialized towing for large vehicles including trucks, buses, semi-trailers, and work machines, performed by trained operators using appropriate heavy-duty equipment.
• REDGO Tieturva (Roadside Assistance Membership) Recurring membership program (from €49 per 6 months) providing comprehensive 24/7 roadside assistance with priority service, cost coverage for assistance events, and access to Finland's widest towing and roadside assistance network via a single contact point.
• REDGO Latausturva (EV Charging Assistance Membership) Membership service specifically designed for electric vehicle owners, providing charging assistance and roadside support for EV-related issues such as battery depletion.
• REDGO Yrityspalvelut (Corporate Services) Business-focused towing and roadside assistance solutions for companies with vehicle fleets, combining decades of experience, the nationwide partner network, and modern technology solutions to minimize downtime and strengthen customer loyalty.

Quantifiable outcome

• ~119,000 towing and roadside assistance jobs per year in Finland
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Lapin Hinauspalvelu OycoreChannel Partner/ Reseller/ Distributor · 1 December 2025Lapin Hinauspalvelu Oy expanded to Kemi-Tornio by acquiring Hinauspalvelu Johansson Oy's towing and roadside assistance business (effective 1 Dec 2025). Strengthens REDGO's presence in northern Finland.
• FenniacoreChannel Partner/ Reseller/ DistributorFennia offers auto service insurance (Osakasko, Laaja Fenniakasko, Premiumkasko) that includes REDGO towing and roadside assistance. REDGO handles dispatch and bills Fennia directly for covered policyholders.
• If VakuutuscoreChannel Partner/ Reseller/ DistributorIf's Huippukasko, Täyskasko, Etukasko, and Osakasko include auto service coverage. REDGO is If's towing partner and handles direct billing for If policyholders without deductible or bonus loss.
• LähiTapiolacoreChannel Partner/ Reseller/ DistributorLähiTapiola's Peruskasko, Laajakasko, Laaja osakasko, and Loistokasko include auto service coverage for vehicles under 15 years old. REDGO provides the roadside assistance service.
• Pohjola Vakuutus (OP)coreChannel Partner/ Reseller/ DistributorPohjola's official nationwide towing and roadside assistance partner. Kevytkasko, Isokasko, and Superkasko include coverage; Osakasko has it as optional. REDGO bills Pohjola directly. Pohjola uses TMA (crash vehicles) on busy roads for safety.
• PohjantähtiminorChannel Partner/ Reseller/ DistributorPohjantähti offers customizable towing insurance for vehicles under 25 years old, where REDGO provides the service.
• POP VakuutusminorChannel Partner/ Reseller/ DistributorPOP Auto S, POP Auto L, and POP Auto XL include towing coverage via REDGO as a service partner.
• Turva VakuutusminorChannel Partner/ Reseller/ DistributorTurva's Hirvi-ilkivalta-palo-varkaus, Peruskasko, Turvakasko, and Liittokasko cover towing for vehicles under 16 years old, with REDGO providing the service.
• Hertz / EuropcarminorChannel Partner/ Reseller/ DistributorREDGO franchise partners (e.g., REDGO Salo) can arrange replacement vehicles through Hertz and Europcar for customers whose cars need tows, enabling continued mobility.
• Hinauspalvelu Ojala OycoreChannel Partner/ Reseller/ Distributor50-year-old family business in Huittinen, operated by brothers Tommi and Teuvo Ojala. Specializes in heavy-duty towing. Part of the REDGO franchise network with access to shared training, operating procedures, and national visibility.
• Kuljetusliike Kari EskolacoreChannel Partner/ Reseller/ DistributorThird-generation family company in Orivesi and Jämsä, operated by Tiia Eskola. Two trucks in Orivesi and one in Jämsä. Part of REDGO franchise network providing towing and roadside assistance.
• CopartminorOthersCopart is listed as a partner for handling total-loss vehicles as part of towticket/repair referral process.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ADAC: Europe's largest automobile club with 21M+ members, offering roadside assistance, towing, and mobility services — a broader incumbent whose membership and dispatch model parallels REDGO's at much greater scale.
• AAA (American Automobile Association): U.S. federation of automobile clubs offering nationwide 24/7 roadside assistance, towing, and membership subscriptions — the canonical broad incumbent in the roadside-assistance category REDGO operates in.
• The AA (UK): UK's leading roadside-assistance and insurance provider with a membership subscription model, patrol network, and breakdown-repair services closely aligned with REDGO's towing and roadside portfolio.

Direct peers

• Viking Redningstjeneste: Norway's largest nationwide roadside-assistance and towing provider, operating a comparable franchise-based dispatch model with insurance and membership revenue streams — directly analogous to REDGO in a neighbouring Nordic market.
• SOS International: Nordic-based assistance provider offering roadside, travel and medical-assistance services across Scandinavia, with similar insurance-company partnerships and 24/7 dispatch infrastructure.
• NAF (Norges Automobil-Forbund): Norwegian automobile club offering 24/7 membership-based roadside assistance and towing across Norway, with a subscription model and partner network closely matching REDGO's Tieturva offering in Finland.
• FDM (Forenede Danske Motor-ejere): Danish automobile-owner club providing membership-based roadside assistance and towing across Denmark, structurally similar to REDGO Tieturva with subscription revenue and a national partner network.
• Falck A/S: The Danish parent from which REDGO's Finnish operation was rebranded in 2022; still operates global roadside assistance, ambulance and healthcare services with a comparable franchise-style model and insurance integrations.

Regional players

• Volvofinans Bilassistans: Swedish roadside-assistance and mobility provider integrated with Volvo/Polestar financing products, offering subscription roadside services to a defined vehicle parc — comparable in subscription/bundled model to REDGO Tieturva.
• Trafikkhjelp (Trygg Trafikk / Norsk Bilassistans): Norwegian roadside-assistance provider focused on private motorists, operating a regional dispatch network comparable to REDGO's franchise model but concentrated in Norway rather than Finland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@redgo-suomi
• Facebookfacebook.com/REDGOSuomi
• LinkedInlinkedin.com/company/redgo-finland-oy
• Instagraminstagram.com/redgosuomi/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDGO Suomi