Biodyvino

What Biodyvino does

Biodyvino BV is a Belgian specialty wine importer and distributor founded in 1993 and headquartered in Aartselaar. The company imports and retails organic, biodynamic, natural, vegan, and fair-trade wines, complemented by organic spirits, ciders, and alcohol-free alternatives sourced from artisan producers across France, Germany, Austria, Hungary, Slovenia, Italy, Spain, Portugal, and Greece. It positions itself as a pioneer and curator in the Belgian organic wine segment, with a catalog of more than 300 SKUs organized by color, type, production method, origin, grape variety, and food pairing, and a declared focus on producers described as 'true craftsmen' working in environmentally and socially responsible ways.

The business runs on a single Odoo-based e-commerce platform supporting two distinct storefronts: a Dutch- and French-language consumer webshop at biodyvino.be and a separate professional portal at pro.biodyvino.be serving restaurants, hotels, wine bars, and merchants. The product surface spans still wines, sparkling wines (including Pet Nat and Champagne), small formats, Bag-in-Box (3L/5L/10L), Keykeg for HORECA dispensing, sulfite-free and alcohol-free wines, sweet and fortified wines, organic ciders and poiré, and spirits (gin, rum, cognac, calvados, vermouth, limoncello). The site is SSL-secured, accepts Bancontact and major credit cards, and uses YouTube-hosted video reviews, SiteSpect for A/B testing, and a marketing stack that includes Selligent email, Google Analytics and CrazyEgg analytics, DoubleClick and Google Analytics Remarketing, and Facebook and Twitter advertising, plus Zanox and Performance Horizon affiliate networks.

Biodyvino monetizes primarily through direct e-commerce sales, with bottle prices ranging from approximately €4.25 to €86.60 depending on producer, vintage, and category. Fulfillment is delivered from a single warehouse in Aartselaar (offering a -2% pickup discount) and a secondary pickup point in Sint-Genesius-Rode, with home delivery to Belgium (free above €120 ex VAT), the Netherlands, Luxembourg, and France on a tiered shipping schedule. A 30-day satisfaction guarantee and a 6-calendar-day maximum delivery window are stated. Revenue, headcount, ownership, and management information are not publicly disclosed, and the company is privately held with no parent, subsidiaries, funding rounds, patents, or formal regulatory actions on record.

Name

Biodyvino

Legal name

Biodyvino BV

Website

https://biodyvino.be

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Biodyvino BV is a Belgian specialty wine importer and e-commerce retailer that imports and distributes organic, biodynamic, and natural wines and spirits to consumers and HORECA professionals across Belgium, the Netherlands, Luxembourg, and France.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Organic wine distribution
• Biodynamic wine retail
• Natural wine e-commerce
• Specialty wine importer
• Belgian wine webshop

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Wine Sales: Biodyvino generates revenue through direct e-commerce sales of organic, biodynamic, and natural wines to consumers. Products are sold at various price points ranging from budget-friendly options to premium selections. The company also offers wine accessories and related products through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Biodyvino imports and distributes a curated catalog of organic, biodynamic, and natural wines, along with spirits, ciders, and alcohol-free alternatives, selling them through its own consumer webshop (biodyvino.be) and a separate B2B portal (pro.biodyvino.be) for HORECA and wine trade professionals. Orders are fulfilled via home delivery across Belgium, the Netherlands, Luxembourg, and France, with pickup options at the Aartselaar warehouse and a Sint-Genesius-Rode pickup point.

Product overview

Biodyvino operates two interconnected e-commerce platforms: the consumer-facing Biodyvino B2C webshop (biodyvino.be) and the professional Biodyvino Pro B2B portal (pro.biodyvino.be). The product portfolio centers on organic, biodynamic, and natural wines complemented by spirits, ciders, and alcohol-free alternatives. Products are categorized by wine type (still, sparkling including Pet Nat, small formats, bag-in-box, keykeg), production method (bio/organic, biodynamic, natural wine, vegan, fair trade), geographic origin (Belgium, France, Germany, Austria, Hungary, Slovenia, Italy, Spain, Portugal, Greece), food pairings, and grape varieties. The company also offers packaging solutions and wine packages for gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Biodyvino B2C Webshop Consumer-facing e-commerce platform at biodyvino.be offering a curated selection of organic, biodynamic, and natural wines from European producers, with multi-language support (Dutch and French), category filtering by color, type, production method, origin, grape variety, and food pairing, and home delivery plus pickup fulfillment.
• Biodyvino Pro (B2B Portal) Professional-facing B2B platform at pro.biodyvino.be enabling restaurants, hotels, wine bars, and wine merchants to purchase organic and natural wines in bulk, including HORECA-specific formats such as Keykeg.

Quantifiable outcome

• Over 300 products across organic, biodynamic, and natural wine categories

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lavinia: Spain/France-headquartered wine shop chain with strong online presence and curated international assortment; comparable specialty wine retailer with multi-country footprint.
• Wine.com: Largest US-based online wine retailer; analogous scaled pure-play DTC wine e-commerce operation, broader assortment but similar distribution model.
• Laithwaites: Long-established UK wine merchant with strong online and subscription business; comparable e-commerce-first wine retailer serving a Western European consumer base.

Direct peers

• Vin Malin: French organic and natural wine e-tailer with a specialised catalog; one of the closest direct comps given Biodyvino's positioning in organic/biodynamic/natural wines.
• Le Petit Ballon: French online wine club and subscription service with curated bottles delivered monthly; comparable curated-wine DTC and discovery mechanism serving consumers in Benelux/France.
• Belvini.de: Germany-based online wine merchant delivering across Europe; competes for the same cross-border wine consumer Biodyvino serves in Belgium and the Netherlands.
• Ventealapropriete.com: French wine e-commerce specialist selling curated wines directly to consumers, similar DTC importer/distributor model to Biodyvino but focused on the French market and broader wine range.
• Hand Picked Wines: UK specialty online wine retailer curating and distributing wines directly to consumers; similar curated-DTC positioning and multi-producer sourcing model.
• Naked Wines: UK-origin online wine retailer and subscription club selling directly to consumers; directly comparable DTC wine-distribution and engagement model to Biodyvino.

Emerging players

• Vivino: Global wine marketplace and app with a large e-commerce component; overlaps Biodyvino's online discovery-and-purchase journey for European wine consumers though it operates at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biodyvino