Vin Malin
Vin Malin is a French e-commerce wine retailer founded in 2007, selling 2,000+ wines, champagnes, and spirits direct from producers to individual consumers and B2B wedding/event clients via its Meursault-based platform vin-malin.fr.
- Company typePrivate
- Founded2007
- HeadquartersSaint-seine, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vin Malin does
Vin Malin is a French e-commerce wine retailer founded in 2007 and headquartered in Meursault, Burgundy, operating the vin-malin.fr platform. The company sells more than 2,000 references of wines, champagnes, and spirits sourced directly from producers, supported by a temperature-controlled warehouse maintained at 13°C to preserve product integrity during fulfillment. Logistics are anchored by a partnership with Mondial Relay, offering free delivery on orders above €200.
The business operates a dual go-to-market. The primary channel is direct-to-consumer (DTC), targeting individual wine buyers in France through an online storefront, content marketing (blog, newsletter, social media), and a 4% cashback loyalty program intended to drive repeat purchasing. A secondary B2B channel serves weddings, private events, and corporate gifting clients, extending the addressable market beyond individual consumers. The company employs between 11 and 50 people, has remained privately held since founding, and has not disclosed any external funding rounds, acquisitions, or M&A activity. The operating model is conventional e-commerce with no disclosed AI/ML, data, or platform-technology differentiation beyond the curated catalog, cold-chain logistics, and customer-retention mechanics.
Vin Malin firmographics
Firmographics- Name
- Vin Malin
- Legal name
- Vin Malin
- Website
- https://vin-malin.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vin Malin is a French e-commerce wine retailer founded in 2007, selling 2,000+ wines, champagnes, and spirits direct from producers to individual consumers and B2B wedding/event clients via its Meursault-based platform vin-malin.fr.
- Ownership category
- akta.pro rank
Vin Malin industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Vin Malin is headquartered
LocationHeadquarters
- HQ city
- Saint-seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vin Malin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine, Champagne and Spirit Sales: Vin Malin generates revenue through the direct sale of wines, champagnes, and spirits via their e-commerce platform. They offer more than 2000 wine references from various French regions and the world.
- Wedding and Event Services: B2B services for weddings and events including custom wine selection, professional consulting, pre-tasting samples, personalized labels, and event logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Loyalty program with 4% cashback |
| Transaction based/ take rate | Pay-as-you-go | Volume discounts for wedding/event orders |
| Unit Pricing | Pay-as-you-go | Standard wine and spirit pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vin Malin product offering
Product offeringCore offering
Vin Malin operates a direct-to-consumer e-commerce platform selling more than 2,000 references of wines, champagnes, and spirits sourced directly from French and international producers. The company stocks inventory in a thermo-regulated warehouse at 13°C in Meursault, Burgundy, and offers express 24-48H delivery across France. It also provides tailored B2B wine and champagne selection services for weddings, private events, and hospitality professionals, including custom curation, pre-tasting samples, and on-site venue delivery.
Product overview
Vin Malin operates an e-commerce platform for wines, champagnes, and spirits with over 2,000 references from French and international producers. The core offering centers on direct-from-winemaker purchasing with temperature-controlled storage at their Meursault facility, complemented by a wedding customization service, loyalty program offering 4% cashback, express 24-48H delivery, and editorial content through their wine blog. Notable products include the artisanal Abricot du Roulot apricot liqueur from Domaine Roulot. Product categories span Bordeaux, Burgundy, Rhône, Loire, Champagne, and international wines including Italian selections.
Differentiator
Problem solved
Functional benefit
Products and services
- Vin Malin Online Wine Store Direct-to-consumer e-commerce platform offering more than 2,000 wine, champagne, and spirit references from French regions (Bordeaux, Burgundy, Rhône, Loire, Champagne) and international producers, stored in a thermo-regulated warehouse at 13°C and delivered across France.
- Wedding and Event Wine Selection Service Tailored wine and champagne service for wedding planners, caterers, and individuals organizing private events, including custom selection, pre-tasting samples, personalized labels, dedicated account management, corporate invoicing, degressive pricing for large quantities, and direct delivery to event venues across France.
- Abricot du Roulot Liqueur Artisanal apricot liqueur (L'Abricot du Roulot) from Domaine Roulot in Meursault, Burgundy, offered in 50cl and Magnum 1L formats at €42.50 and €92.00 respectively.
Quantifiable outcome
- Over 2000 wine references available online
- +1 more outcomes
Companies that use Vin Malin
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Vin Malin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Vin Malin partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vin Malin competitors and assessment
Company assessmentDirect peers
- 123avin: Online French wine merchant offering curated selections across French regions with direct producer relationships. Comparable catalog breadth and direct-to-consumer online model.
- Lavinia: Paris-based wine retailer with both physical stores and a strong e-commerce platform selling a broad multi-region catalog including premium and rare bottles. Comparable in catalog breadth and premium positioning.
- Vinatis: French online wine retailer with a broad multi-region catalog, loyalty program, and France-wide delivery. Directly comparable in customer target (French wine enthusiasts), distribution model, and breadth of catalog.
- Vente à la Propriété: Online French wine retailer focused on direct-from-producer purchasing at domain pricing — conceptually the closest peer to Vin Malin's stated value proposition of buying at domaine prices without traveling.
- Millesima: Bordeaux-headquartered online wine merchant selling 3,000+ references across French regions with direct producer relationships and delivery across France and Europe. Closest comparable in business model (curated multi-region caviste, direct-from-grower sourcing, premium positioning).
- Wineandco: France-based online wine retailer offering curated French and international wines to consumers with home delivery. Similar direct-to-consumer e-caviste model and breadth of references.
Broad incumbents
- Nicolas: France's largest specialty wine retail chain with 500+ stores plus a national e-commerce site. Competes in the same French consumer wine-purchase category but with vastly greater scale and brand reach.
Emerging players
- Naked Wines: Online wine merchant using a crowdfunding/angel-customer funding model to source wine directly from independent producers. Comparable direct-from-producer sourcing angle and online-first distribution model.
- Le Petit Ballon: French wine subscription club delivering curated bottles monthly. Comparable French consumer base and curated-discovery model, though distributed through subscriptions rather than transactional retail.
Regional players
- Majestic Wine: Leading UK-based multi-channel wine retailer with a large e-commerce operation. Comparable business model (curated multi-region wine retail with direct-to-consumer delivery) but operating in a different geography (UK vs. France).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vin Malin social profiles
Digital presenceVin Malin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vin Malin leadership team
Management profileNumber of profiles
Profiles1 record
Vin Malin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vin Malin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vin Malin
What does Vin Malin do?
Vin Malin operates a direct-to-consumer e-commerce platform selling more than 2,000 references of wines, champagnes, and spirits sourced directly from French and international producers. The company stocks inventory in a thermo-regulated warehouse at 13°C in Meursault, Burgundy, and offers express 24-48H delivery across France. It also provides tailored B2B wine and champagne selection services for weddings, private events, and hospitality professionals, including custom curation, pre-tasting samples, and on-site venue delivery.
Is Vin Malin a public or private company?
Vin Malin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vin Malin founded?
Vin Malin was founded in 2007. It employs 11 to 50 people.
Where is Vin Malin based?
Vin Malin is headquartered in Saint-seine, France, in the Europe region.
How does Vin Malin make money?
Two revenue lines are on record. Wine, Champagne and Spirit Sales are the primary driver. The others are wedding and Event Services.
Who are Vin Malin's main competitors?
Direct peers on record are 123avin, Lavinia, Vinatis, Vente à la Propriété, Millesima and Wineandco. Nicolas is listed as a broad incumbent. Emerging players are Naked Wines and Le Petit Ballon. Majestic Wine is listed as a regional player.
Does Vin Malin have an API?
No public API is recorded for Vin Malin.
What industry is Vin Malin in?
Vin Malin's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 4453.