bofrost* Italia S.p.a.

Name

bofrost* Italia S.p.a.

Legal name

bofrost* Italia S.p.A.

Website

https://bofrost.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Frozen Food Delivery

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Frozen Prepared Meals Retail (CRAHAJAE)

Keywords

• Frozen food delivery
• Direct-to-consumer groceries
• Home grocery delivery
• Specialty frozen foods
• Online frozen meals

Headquarters

HQ city

San Vito Al Tagliamento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen and fresh food product sales: bofrost* generates revenue through direct sales of frozen and fresh food products to consumers via its catalog. Products include frozen vegetables, meats, seafood, pastries, pizzas, prepared dishes, ice creams, and fresh products like cheese, deli meats, and yogurts. Customers place orders through website, app, or phone, and pay upon delivery or online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

bofrost* Italia S.p.A. sells frozen and fresh specialty foods directly to Italian consumers through its e-commerce site, mobile app, telephone/call center, and a network of commissioned sales agents who deliver products door-to-door with refrigerated vans at -18°C. The catalog spans 1,000+ SKUs across frozen meals, pizzas, ice cream, seafood, meat, vegetables, pastries, organic produce, gluten-free, vegetarian/vegan, supplements, wine, and coffee, with a €25 minimum order and free scheduled home delivery.

Product overview

bofrost* Italia S.p.A. operates a direct-to-consumer frozen and fresh food e-commerce platform with home delivery service across Italy. The product portfolio encompasses over 24 distinct product categories including frozen foods (gelati, pizze, snacks, fish, meat, vegetables, pastries), fresh products (cheese, yogurt, cold cuts), specialty lines (integratori Vitalbliss supplements, biologico organic, FreeLife gluten-free, MyLife vegetarian/vegan, alta gastronomia fine dining), beverages (wine, coffee capsules, teas), and non-food items (kitchen accessories). The service model combines an online catalog and mobile app for ordering, with direct home delivery maintaining a -18°C cold chain. Core offerings include Ristopiatti gourmet first courses, Ready-made sauces (Sughi Pronti), ethnic foods (Cibi dal mondo), and seasonal promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• FreeLife: Gluten-free product line including pizza, pasta, pastries, and frozen foods for people with gluten intolerance or celiac disease.
• SweetLife
• Vitalbliss
• MyLife
• I Ristopiatti
• AmorAvena

Products and services

• FreeLife (Senza Glutine)

Quantifiable outcome

• 4.5 out of 5 star average customer rating based on 7,126 reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Regional players

• Carrefour Italia: Major Italian grocery retailer with home-delivery and click-and-collect; competes with bofrost* for frozen-meal share in Italy through retail-shelf private label and online ordering.
• Esselunga: Leading Italian supermarket chain with strong online grocery and home-delivery service; directly competes with bofrost* for the Italian household grocery basket, including frozen categories.
• Conad: Italy's largest grocery retailer by store count, with growing online and home-delivery capabilities; relevant comparable for Italian frozen-food retail share of wallet.

Direct peers

• Schwan's Company: U.S. direct-to-consumer frozen food delivery company with home-delivery trucks and a broad frozen catalog including meals, seafood, and desserts; closely mirrors bofrost*'s DTC frozen-meal model.
• Picnic: App-based direct-to-consumer online grocery delivery company active in the Netherlands, Germany, and France; competes for the same Italian-convenience shopper with a lower-cost pure e-commerce model.
• Eismann: European direct-to-consumer frozen food home-delivery company operating a commissioned-agent model similar to bofrost* across multiple European countries; closest comparable in business model and category.

Broad incumbents

• Ocado Group: Online grocery technology and platform provider powering DTC grocery delivery globally; relevant as a comparable for online grocery and home-delivery operating models even though its core business is platform/technology rather than frozen specialty retail.
• Dr. Oetker: Large German branded frozen-food and pizza manufacturer with broad retail presence; overlaps with bofrost*'s frozen pizza, dessert, and prepared-meal categories but competes primarily through retail shelves, not DTC.
• Rohlik Group: Central European online grocery delivery operator (Rohlik, Knuspr, Gurkerl) with broad assortment including frozen; comparable in DTC grocery delivery but broader in category than bofrost*.
• Frosta: German premium frozen-food brand offering frozen vegetables, meals, and fish across European retail; comparable in frozen prepared-meal category but sold through retail rather than direct delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bofrost.italia
• Instagraminstagram.com/bofrost_italia
• Pinterestit.pinterest.com/bofrostitalia
• LinkedInlinkedin.com/company/bofrost-italia-s-p-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bofrost* Italia S.p.a.