Nexo Dallas Open
The Nexo Dallas Open is an ATP 500 men's professional indoor tennis tournament held at the Ford Center at The Star in Frisco, Texas, the only indoor hard court ATP Tour event in the United States. It serves affluent tennis fans, corporate sponsors across multiple tiers, and top ATP Tour players competing for over $2.8 million in prize money.
- Company typePrivate
- Founded2022
- HeadquartersFrisco, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Nexo Dallas Open does
The Nexo Dallas Open is an ATP Tour 500 men's professional indoor tennis tournament operated by GF Capital Sports Holdings, LLC, a privately held Texas limited liability company. Founded in 2022 (originally as the Dallas Open) and upgraded to ATP 500 status in 2025, the tournament is the only indoor hard court ATP Tour stop in the United States and one of only two ATP 500 events in the country. The tournament is held at the Ford Center at The Star in Frisco, Texas, the world headquarters of the Dallas Cowboys, and runs 15+ sessions plus the All-American Classic exhibition, awarding over $2.8 million in prize money.
The product portfolio consists of ticket tiers (single session, weeklong/weekend packages, premium seating, VIP box holders, group tickets) and themed special events (Ladies Day Brunch, Friday Night Lights, Military Night), distributed through the official website, SeatGeek, and a dedicated corporate sales team. Revenue is generated across three streams: direct-to-consumer ticket sales, multi-tier corporate sponsorships (Title Partner Nexo, Premier Partners including Baker Tilly, Choctaw Casinos, Emirates, and Sub-Zero Wolf, plus Official and Proud Partners), and on-site hospitality and partner activations.
The tournament serves affluent sports entertainment consumers, corporate sponsors seeking premium brand association with the ATP Tour, and ATP Tour players competing for ranking points and prize money. Distribution is domestic (USA), with international reach via ATP Tour broadcast partnerships (Tennis Channel, Tennis TV) and the global brand visibility provided by the Nexo title partnership.
Nexo Dallas Open firmographics
Firmographics- Name
- Nexo Dallas Open
- Legal name
- GF Capital Sports Holdings, LLC
- Website
- https://dallasopen.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- The Nexo Dallas Open is an ATP 500 men's professional indoor tennis tournament held at the Ford Center at The Star in Frisco, Texas, the only indoor hard court ATP Tour event in the United States. It serves affluent tennis fans, corporate sponsors across multiple tiers, and top ATP Tour players competing for over $2.8 million in prize money.
- Ownership category
- akta.pro rank
Nexo Dallas Open industry classification
Industry- Product category
- Professional Sports Events
- NAICS
- Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Nexo Dallas Open is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nexo Dallas Open business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Direct ticket sales to consumers for single sessions, weeklong packages, premium seating, VIP boxes, and group tickets. Revenue is generated from spectator attendance across 15+ sessions plus the All-American Classic exhibition event.
- Corporate Sponsorships: Multi-tiered sponsorship program including Title Partner (Nexo), Premier Partners (Baker Tilly, Choctaw Casinos, Emirates, Sub-Zero Wolf), Official Partners (BOSS, Rado, Altec, Tennis Channel, etc.), and Proud Partners (CÎROC, Casamigos, Peroni, etc.). Sponsors receive brand visibility, hospitality suites, on-site activations, and digital advertising across tournament platforms.
- Hospitality and On-site Activations: Premium seating experiences, hospitality suites, branded mobile bars, cocktail experiences, and on-site partner activations that generate additional revenue from corporate partners and affluent attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Session Tickets |
| One time/ perpetual license | Pay-as-you-go | Weeklong & Weekend Packages |
| One time/ perpetual license | Multi-year contract | Premium Seating |
| Unit Pricing | Pay-as-you-go | Group Tickets |
| One time/ perpetual license | Pay-as-you-go | Special Events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Nexo Dallas Open product offering
Product offeringCore offering
The Nexo Dallas Open is an ATP 500 men's indoor tennis tournament held annually at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15+ sessions plus the All-American Classic exhibition. It sells ticketed spectator experiences to consumers through multiple pricing tiers (single session, weeklong packages, premium seating, VIP boxes, group tickets) and themed special events, and packages corporate sponsorships across four tiers (Title, Premier, Official, Proud Partners) to advertisers and brand partners.
Product overview
The Nexo Dallas Open is a single ATP 500 level professional tennis tournament product. It is an annual men's professional tennis event held at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15 sessions plus the All-American Classic exhibition. The product portfolio consists of various ticketing tiers including Single Session Tickets, Weeklong Packages, Premium Seating, VIP Box Holders, and Group Tickets, along with Special Events hospitality experiences. The tournament operates as the only ATP Tour indoor championship in the United States, attracting top-ranked tennis players to compete for over $2.8 million in prize money.
Differentiator
Problem solved
Functional benefit
Products and services
- Nexo Dallas Open Tournament An ATP 500 level professional men's tennis tournament held at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15+ sessions plus the All-American Classic exhibition, with over $2.8 million in prize money.
- Single Session Tickets Individual session tickets granting access to specific tournament sessions including qualifying rounds, main draw matches, quarterfinals, semifinals, and finals across afternoon and evening sessions. Gates open an hour before match start.
- Weeklong & Weekend Packages Multi-day ticket packages offering 15% discount off box office prices, providing access to every match across the tournament duration.
- Premium Seating Elevated seating experience with exclusive amenities and premium views of center court matches, including VIP Box Holder options.
- VIP Box Holders VIP hospitality experience with private box seating, premium amenities, and exclusive access throughout the tournament.
- Group Tickets Discounted tickets for groups of 10 or more, offering a 25% discount and special group rates for organizations and gatherings.
- Special Events Themed event experiences including Ladies Day Brunch, Ladies Day Clinic presented by Baylor Scott and White Heart Hospital, Friday Night Lights with Dallas Cowboys Cheerleaders, Military Night presented by Wounded Warrior, Quarterfinals presented by Emirates, Wimbledon Watch Party, and Kids Weekend presented by Dallas Tennis Association.
- All-American Classic Exhibition A signature exhibition event featuring American tennis legends such as John McEnroe, Andy Roddick, John Isner, and Sam Querrey, offering fans a unique entertainment experience alongside the main ATP 500 competition.
Quantifiable outcome
- Expanded international media coverage and broadcast audiences following 2025 ATP 500 upgrade
- +2 more outcomes
Companies that use Nexo Dallas Open
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Nexo Dallas Open technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nexo Dallas Open partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, core, premier, official and proud.
- 1xBetminorGlobal betting company 1xBet extended its partnership as Official Betting Partner of the Dallas Open. Under the agreement, the 1xBet logo will be displayed at Dallas Open 2027 matches. The tournament was upgraded to ATP 500 status in 2025, expanding international media coverage.
- BOSScoreGerman menswear brand BOSS partnered with the Dallas Open for the second consecutive year in 2026. The brand operates a pop-up store at the venue featuring activewear similar to what Taylor Fritz wears during matches. Fritz has a personal partnership with BOSS since signing with the brand in 2024.
- RadocoreRado, a Swiss watchmaker owned by Swatch Group, is the official timekeeper for the Nexo Dallas Open, marking its debut in this role for the ATP 500 event. To commemorate the partnership and Rado's 40 years in tennis, the company launched a limited edition Captain Cook x Tennis watch with features inspired by tennis scoring.
- CÎROC VodkacoreCÎROC Ultra-Premium Vodka announced a three-year partnership to become the Official Vodka of the Nexo Dallas Open, beginning with the 2026 event. The brand will activate through featured cocktail experiences, branded mobile bars, and on-site hospitality aligned with its CÎROC Athletic Club lifestyle platform.
- NexocoreNexo is a digital assets wealth platform and the first-ever Title Partner of the Nexo Dallas Open under a multi-year agreement beginning in 2026. This is Nexo's fourth tennis partnership and third ATP Tour collaboration. The deal provides Nexo sustained global brand visibility within premium sports ecosystems targeting affluent audiences, and includes court resurfacing at the Ford Center.
- Baker TillypremierBaker Tilly is a Premier Partner of the Nexo Dallas Open. The accounting and advisory firm leverages sponsorship for brand visibility and ESG-related marketing initiatives.
- Choctaw Casinos & ResortspremierChoctaw Casinos & Resorts is a Premier Partner providing gaming and hospitality brand exposure at the tournament.
- EmiratespremierEmirates is a Premier Partner of the Nexo Dallas Open, aligning the airline brand with premium sports entertainment and ATP Tour tennis.
- Sub-Zero, Wolf and CovepremierSub-Zero, Wolf and Cove is a Premier Partner and hosts the Isner Cup at its facilities. The premium appliance brand provides hospitality and kitchen facilities for tournament events.
- Baylor Scott and White Heart HospitalofficialBaylor Scott and White Heart Hospital is an Official Partner presenting Ladies Day Clinic and Session 7 of the 2026 tournament. The healthcare provider offers heart health discussions and tennis clinics.
- Altec Styslinger FoundationofficialAltec Styslinger Foundation is an Official Partner presenting Session 1 of the 2026 tournament, supporting the event's session-based sponsorship program.
- AltoofficialAlto is the official ride share partner of the Nexo Dallas Open, offering 15% off rides with code DO2026 for transportation to and from the tournament venue.
- Tennis ChannelofficialOfficial broadcast partner providing television coverage of tournament matches and tennis content.
- SeatGeekofficialOfficial ticketing platform partner for single session ticket sales, providing digital ticketing infrastructure for the tournament.
- TCDofficialTCD is an Official Partner presenting Session 5 of the 2026 tournament as part of the session-based sponsorship activation.
- Wounded Warrior ProjectproudWounded Warrior Project is a Proud Partner presenting Military Night at the 2026 tournament, supporting veterans and military personnel.
- City of FriscoproudCity of Frisco is a Proud Partner, hosting the tournament at the Ford Center at The Star in Frisco, Texas.
- Dallas Tennis AssociationproudDallas Tennis Association is a Proud Partner and hosts Kids Weekend presented by Dallas Tennis Association during qualifying rounds.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Nexo Dallas Open competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nexo Dallas Open social profiles
Digital presenceNexo Dallas Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexo Dallas Open leadership team
Management profileNumber of profiles
Profiles7 records
Nexo Dallas Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexo Dallas Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexo Dallas Open
What does Nexo Dallas Open do?
The Nexo Dallas Open is an ATP 500 men's indoor tennis tournament held annually at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15+ sessions plus the All-American Classic exhibition. It sells ticketed spectator experiences to consumers through multiple pricing tiers (single session, weeklong packages, premium seating, VIP boxes, group tickets) and themed special events, and packages corporate sponsorships across four tiers (Title, Premier, Official, Proud Partners) to advertisers and brand partners.
Is Nexo Dallas Open a public or private company?
Nexo Dallas Open is a private company. It is classified as unknown and is currently operating.
When was Nexo Dallas Open founded?
Nexo Dallas Open was founded in 2022.
Where is Nexo Dallas Open based?
Nexo Dallas Open is headquartered in Frisco, United States, in the North America region.
How does Nexo Dallas Open make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorships and hospitality and On-site Activations.
Does Nexo Dallas Open have an API?
No public API is recorded for Nexo Dallas Open.
What industry is Nexo Dallas Open in?
Nexo Dallas Open's product category is Professional Sports Events. Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 71121 and its SIC code is 7900.