Nexo Dallas Open

What Nexo Dallas Open does

The Nexo Dallas Open is an ATP Tour 500 men's professional indoor tennis tournament operated by GF Capital Sports Holdings, LLC, a privately held Texas limited liability company. Founded in 2022 (originally as the Dallas Open) and upgraded to ATP 500 status in 2025, the tournament is the only indoor hard court ATP Tour stop in the United States and one of only two ATP 500 events in the country. The tournament is held at the Ford Center at The Star in Frisco, Texas, the world headquarters of the Dallas Cowboys, and runs 15+ sessions plus the All-American Classic exhibition, awarding over $2.8 million in prize money.

The product portfolio consists of ticket tiers (single session, weeklong/weekend packages, premium seating, VIP box holders, group tickets) and themed special events (Ladies Day Brunch, Friday Night Lights, Military Night), distributed through the official website, SeatGeek, and a dedicated corporate sales team. Revenue is generated across three streams: direct-to-consumer ticket sales, multi-tier corporate sponsorships (Title Partner Nexo, Premier Partners including Baker Tilly, Choctaw Casinos, Emirates, and Sub-Zero Wolf, plus Official and Proud Partners), and on-site hospitality and partner activations.

The tournament serves affluent sports entertainment consumers, corporate sponsors seeking premium brand association with the ATP Tour, and ATP Tour players competing for ranking points and prize money. Distribution is domestic (USA), with international reach via ATP Tour broadcast partnerships (Tennis Channel, Tennis TV) and the global brand visibility provided by the Nexo title partnership.

Name

Nexo Dallas Open

Legal name

GF Capital Sports Holdings, LLC

Website

https://dallasopen.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

The Nexo Dallas Open is an ATP 500 men's professional indoor tennis tournament held at the Ford Center at The Star in Frisco, Texas, the only indoor hard court ATP Tour event in the United States. It serves affluent tennis fans, corporate sponsors across multiple tiers, and top ATP Tour players competing for over $2.8 million in prize money.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional tennis tournament
• Sports entertainment events
• Corporate event sponsorship
• Ticketing and hospitality
• Premium sports experiences

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Direct ticket sales to consumers for single sessions, weeklong packages, premium seating, VIP boxes, and group tickets. Revenue is generated from spectator attendance across 15+ sessions plus the All-American Classic exhibition event.
2. Corporate Sponsorships: Multi-tiered sponsorship program including Title Partner (Nexo), Premier Partners (Baker Tilly, Choctaw Casinos, Emirates, Sub-Zero Wolf), Official Partners (BOSS, Rado, Altec, Tennis Channel, etc.), and Proud Partners (CÎROC, Casamigos, Peroni, etc.). Sponsors receive brand visibility, hospitality suites, on-site activations, and digital advertising across tournament platforms.
3. Hospitality and On-site Activations: Premium seating experiences, hospitality suites, branded mobile bars, cocktail experiences, and on-site partner activations that generate additional revenue from corporate partners and affluent attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Nexo Dallas Open is an ATP 500 men's indoor tennis tournament held annually at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15+ sessions plus the All-American Classic exhibition. It sells ticketed spectator experiences to consumers through multiple pricing tiers (single session, weeklong packages, premium seating, VIP boxes, group tickets) and themed special events, and packages corporate sponsorships across four tiers (Title, Premier, Official, Proud Partners) to advertisers and brand partners.

Product overview

The Nexo Dallas Open is a single ATP 500 level professional tennis tournament product. It is an annual men's professional tennis event held at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15 sessions plus the All-American Classic exhibition. The product portfolio consists of various ticketing tiers including Single Session Tickets, Weeklong Packages, Premium Seating, VIP Box Holders, and Group Tickets, along with Special Events hospitality experiences. The tournament operates as the only ATP Tour indoor championship in the United States, attracting top-ranked tennis players to compete for over $2.8 million in prize money.

Differentiator

Problem solved

Functional benefit

Products and services

• Nexo Dallas Open Tournament An ATP 500 level professional men's tennis tournament held at the Ford Center at The Star in Frisco, Texas, featuring singles and doubles competition across 15+ sessions plus the All-American Classic exhibition, with over $2.8 million in prize money.
• Single Session Tickets Individual session tickets granting access to specific tournament sessions including qualifying rounds, main draw matches, quarterfinals, semifinals, and finals across afternoon and evening sessions. Gates open an hour before match start.
• Weeklong & Weekend Packages Multi-day ticket packages offering 15% discount off box office prices, providing access to every match across the tournament duration.
• Premium Seating Elevated seating experience with exclusive amenities and premium views of center court matches, including VIP Box Holder options.
• VIP Box Holders VIP hospitality experience with private box seating, premium amenities, and exclusive access throughout the tournament.
• Group Tickets Discounted tickets for groups of 10 or more, offering a 25% discount and special group rates for organizations and gatherings.
• Special Events Themed event experiences including Ladies Day Brunch, Ladies Day Clinic presented by Baylor Scott and White Heart Hospital, Friday Night Lights with Dallas Cowboys Cheerleaders, Military Night presented by Wounded Warrior, Quarterfinals presented by Emirates, Wimbledon Watch Party, and Kids Weekend presented by Dallas Tennis Association.
• All-American Classic Exhibition A signature exhibition event featuring American tennis legends such as John McEnroe, Andy Roddick, John Isner, and Sam Querrey, offering fans a unique entertainment experience alongside the main ATP 500 competition.

Quantifiable outcome

• Expanded international media coverage and broadcast audiences following 2025 ATP 500 upgrade
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor, core, premier, official and proud.

• 1xBetminorGTM or Marketing Partner · 28 July 2026Global betting company 1xBet extended its partnership as Official Betting Partner of the Dallas Open. Under the agreement, the 1xBet logo will be displayed at Dallas Open 2027 matches. The tournament was upgraded to ATP 500 status in 2025, expanding international media coverage.
• BOSScoreGTM or Marketing Partner · 17 February 2026German menswear brand BOSS partnered with the Dallas Open for the second consecutive year in 2026. The brand operates a pop-up store at the venue featuring activewear similar to what Taylor Fritz wears during matches. Fritz has a personal partnership with BOSS since signing with the brand in 2024.
• RadocoreGTM or Marketing Partner · 7 February 2026Rado, a Swiss watchmaker owned by Swatch Group, is the official timekeeper for the Nexo Dallas Open, marking its debut in this role for the ATP 500 event. To commemorate the partnership and Rado's 40 years in tennis, the company launched a limited edition Captain Cook x Tennis watch with features inspired by tennis scoring.
• CÎROC VodkacoreGTM or Marketing Partner · 5 February 2026CÎROC Ultra-Premium Vodka announced a three-year partnership to become the Official Vodka of the Nexo Dallas Open, beginning with the 2026 event. The brand will activate through featured cocktail experiences, branded mobile bars, and on-site hospitality aligned with its CÎROC Athletic Club lifestyle platform.
• NexocoreGTM or Marketing Partner · 14 January 2026Nexo is a digital assets wealth platform and the first-ever Title Partner of the Nexo Dallas Open under a multi-year agreement beginning in 2026. This is Nexo's fourth tennis partnership and third ATP Tour collaboration. The deal provides Nexo sustained global brand visibility within premium sports ecosystems targeting affluent audiences, and includes court resurfacing at the Ford Center.
• Baker TillypremierGTM or Marketing PartnerBaker Tilly is a Premier Partner of the Nexo Dallas Open. The accounting and advisory firm leverages sponsorship for brand visibility and ESG-related marketing initiatives.
• Choctaw Casinos & ResortspremierGTM or Marketing PartnerChoctaw Casinos & Resorts is a Premier Partner providing gaming and hospitality brand exposure at the tournament.
• EmiratespremierGTM or Marketing PartnerEmirates is a Premier Partner of the Nexo Dallas Open, aligning the airline brand with premium sports entertainment and ATP Tour tennis.
• Sub-Zero, Wolf and CovepremierGTM or Marketing PartnerSub-Zero, Wolf and Cove is a Premier Partner and hosts the Isner Cup at its facilities. The premium appliance brand provides hospitality and kitchen facilities for tournament events.
• Baylor Scott and White Heart HospitalofficialGTM or Marketing PartnerBaylor Scott and White Heart Hospital is an Official Partner presenting Ladies Day Clinic and Session 7 of the 2026 tournament. The healthcare provider offers heart health discussions and tennis clinics.
• Altec Styslinger FoundationofficialGTM or Marketing PartnerAltec Styslinger Foundation is an Official Partner presenting Session 1 of the 2026 tournament, supporting the event's session-based sponsorship program.
• AltoofficialGTM or Marketing PartnerAlto is the official ride share partner of the Nexo Dallas Open, offering 15% off rides with code DO2026 for transportation to and from the tournament venue.
• Tennis ChannelofficialGTM or Marketing PartnerOfficial broadcast partner providing television coverage of tournament matches and tennis content.
• SeatGeekofficialChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for single session ticket sales, providing digital ticketing infrastructure for the tournament.
• TCDofficialGTM or Marketing PartnerTCD is an Official Partner presenting Session 5 of the 2026 tournament as part of the session-based sponsorship activation.
• Wounded Warrior ProjectproudGTM or Marketing PartnerWounded Warrior Project is a Proud Partner presenting Military Night at the 2026 tournament, supporting veterans and military personnel.
• City of FriscoproudGTM or Marketing PartnerCity of Frisco is a Proud Partner, hosting the tournament at the Ford Center at The Star in Frisco, Texas.
• Dallas Tennis AssociationproudGTM or Marketing PartnerDallas Tennis Association is a Proud Partner and hosts Kids Weekend presented by Dallas Tennis Association during qualifying rounds.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dalopentennis
• Facebookfacebook.com/dalopentennis
• Instagraminstagram.com/dalopentennis
• TikToktiktok.com/@dalopentennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexo Dallas Open