rilaton GmbH

What rilaton GmbH does

rilaton GmbH is a telephone-based market and social research firm headquartered at Georg-Ohm-Straße 1 in Taunusstein, Germany. The company operates a Computer-Assisted Telephone Interviewing (CATI) studio with 150 dedicated workstations and approximately 150 permanently employed interviewers, conducting roughly 180,000 telephone interviews per year on behalf of market research institutes, companies, and public institutions. Its service portfolio spans the full survey execution chain — questionnaire design, programming, interviewing, and statistical analysis — using the Ingress CATI software platform integrated with the ADM (Arbeitsgemeinschaft ADM-Telefonstichproben) sampling system for population-representative telephone samples in Germany. The firm is GDPR-compliant, follows the ICC/ESOMAR International Code, and operates from an ISO 27001-certified data center environment.

rilaton's product lineup centers on B2C and B2B telephone surveys, supplemented by a branded employee survey offering called n(EX)T – New Employee Experience at Home, which combines telephone and online methodologies to assess hybrid work and home-office preferences. Pricing for the n(EX)T product ranges from €990 (online, unlimited employees) to €2,290 (telephone, up to 100 employees), billed per project. The interviewer workforce is hired on minijob terms at €13.90/hour (€603/month ceiling). Go-to-market is sales-led and direct, complemented by three strategic partnerships: IFAK Institut (Taunusstein) for overall study responsibility in media, social, consumer, pharma, and traffic research; TeleMatrix GmbH (Mainz) for B2B and international surveys; and Priotas GmbH for employee survey delivery. The combined offering with TeleMatrix is marketed as a 360-degree telephone research capability across B2B and B2C.

rilaton maintains a single-studio operating footprint focused on the German market, with limited international reach routed through the TeleMatrix partnership. The company is registered as a private limited company (GmbH) at Amtsgericht Wiesbaden, with no public listing, no disclosed funding rounds, and no M&A activity in the source data. Operational scope is augmented by a small set of administrative hires (HR, data protection, corporate communications) around the core interviewer base. The firm's competitive positioning rests on workforce stability, in-house quality monitoring, ADM-integrated sampling, and a partner-mediated channel into enterprise research demand.

Name

rilaton GmbH

Legal name

rilaton GmbH

Website

https://rilaton.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

rilaton GmbH operates a telephone-based market and social research studio in Taunusstein, Germany, conducting approximately 180,000 CATI interviews per year for research institutes, companies, and public institutions using a permanently employed interviewer workforce of around 150.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Appointment Scheduling & Service Dispatch Support (BPAAABAO), General Customer Service & Contact Center Operations (BPAAAAAA)

Keywords

• Telephone market research
• CATI survey services
• Employee experience surveys
• Social research studios
• Market research fieldwork

Headquarters

HQ city

Taunusstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. CATI Survey Services: rilaton conducts telephone surveys (CATI) for market research institutes and companies. Services include questionnaire design, programming, interviewing, and analysis. Approximately 180,000 interviews per year are conducted.
2. Employee Surveys: n(EX)T - New Employee Experience at Home survey service. Offers telephone and/or online employee satisfaction surveys for companies to assess work-from-home conditions and workplace preferences. Pricing from €990 (online) to €2,290 (telephone).
3. Interviewer Minijob: Flexible minijob positions for telephone interviewers working from home or in studio. Interviewers conduct market research surveys at €13.90 per hour, €603 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

rilaton GmbH conducts telephone-based market and social research through CATI (Computer Assisted Telephone Interviewing) surveys, offering end-to-end services including questionnaire design, programming, interviewing, and analysis. The company operates 150 CATI workstations staffed by 150 permanently employed interviewers, executing approximately 180,000 interviews per year for research institutes, companies, and public institutions. Its branded product n(EX)T provides employee experience surveys focused on home office and hybrid work arrangements.

Product overview

rilaton GmbH is a telephone market research company offering CATI (Computer-Assisted Telephone Interviewing) services. The core product is telephone-based market and social research surveys, supplemented by the n(EX)T employee experience survey product for home office and hybrid work assessment. Additional services include questionnaire design, survey programming (via Ingress platform), statistical analysis, and interviewer recruitment. The company operates 150 CATI workstations with 150 permanently employed interviewers, conducting approximately 180,000 interviews annually. Mixed-methods combining telephone and online surveys are offered as an integrated approach. The company works with strategic partners TeleMatrix (for B2B surveys) and Priotas (for employee surveys) to extend service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• CATI-Befragungen (Telephone Surveys) Computer-Assisted Telephone Interviewing (CATI) services for conducting B2C and B2B surveys for market research institutes, companies, and public institutions. End-to-end service includes questionnaire design, programming, interviewing, and analysis, executed by 150 permanently employed interviewers at 150 dedicated CATI workstations.
• n(EX)T – New Employee Experience at Home Employee survey product focused on home office experience and hybrid work arrangements. Combines telephone and online survey methods with benchmarking and management summaries. Pricing starts at €2,290 for telephone surveys (up to 100 employees) and €990 for online surveys. Designed for HR departments and management teams assessing work-from-home conditions and workplace preferences.
• Mitarbeiterbefragungen (Employee Surveys) Telephone and online employee surveys covering topics such as work-life balance, team cohesion, leadership feedback, equipment provision, and office planning. Conducted by trained interviewers with guaranteed anonymity for respondents.
• Mixed-Methods Befragungen (Mixed-Methods Surveys) Combined telephone and online survey methodology allowing flexible data collection based on target audience reachability. Integrates CATI capabilities with online survey delivery for hybrid research designs.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• IFAK InstitutcoreStrategic or Co-development Partnerrilaton works closely with IFAK Institut for conducting telephone-collected survey projects. IFAK handles overall study responsibility and research in areas including media research, social research, consumer research, pharma research, and traffic research. IFAK is located in Taunusstein at Georg-Ohm-Straße 1.
• TeleMatrix GmbHcoreStrategic or Co-development PartnerTeleMatrix is a provider for national and international telephone surveys based in Mainz. Together with TeleMatrix, rilaton works in partnership in both B2B and B2C areas. This partnership provides 360-degree telephone market research capability, with TeleMatrix handling B2B and international projects and rilaton focusing on B2C surveys.
• Priotas GmbHcoreStrategic or Co-development PartnerPriotas brings innovative feedback landscapes to organizations and aims to improve the working world and organizational performance. With 15 experts, Priotas manages employee surveys from conception to follow-up process. rilaton conducts the telephone interviews for Priotas' employee survey projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Splendid Research GmbH: Hamburg-based market research firm with in-house CATI/online panel and consumer studies in Germany; comparable B2B research services and mid-market positioning.
• Norstat Deutschland: European data collection specialist operating CATI and online panels across DACH; comparable offering of representative fieldwork for market and opinion research in Germany.
• TeleMatrix GmbH: Mainz-based telephone fieldwork provider that complements rilaton on B2B and international CATI projects; closely comparable operating model (CATI studio + trained interviewers) and jointly deliver 360° telephone research.
• IFAK Institut: German market and social research institute co-located with rilaton in Taunusstein and a strategic core partner; both deliver CATI-executed market research projects to enterprise clients in Germany.
• infas Institut für angewandte Sozialwissenschaft GmbH: German social and market research institute running its own CATI fieldwork for social, mobility, and healthcare studies; comparable in offering full-service CATI survey execution in Germany.
• forsa Gesellschaft für Sozialforschung und statistische Analysen mbH: Major German CATI-based market and opinion research institute (politics, media, social research); directly comparable as a German fieldwork-led research provider with telephone studios and permanent interviewer pools.
• Priotas GmbH: Employee feedback and organizational development firm that outsources its telephone interviewing to rilaton; both operate in the German employee survey space and serve HR/mid-market clients with survey design plus fieldwork.

Broad incumbents

• Ipsos (Germany): Global research group with German offices running CATI-based public opinion, consumer, and healthcare studies; large incumbent with overlapping fieldwork and analytics offerings.
• Kantar (Germany): Global market research group with significant German operations covering brand, media, and consumer research including CATI; broader portfolio but overlapping CATI/media-research capabilities.

Emerging players

• Bilendi GmbH: European panel and data collection provider with German operations; comparable in panel-based and telephone/online fieldwork for market research, though typically more online-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rilaton GmbH