Telematrix Gmbh

What Telematrix Gmbh does

Telematrix GmbH is a Mainz-headquartered CATI (Computer-Assisted Telephone Interviewing) fieldwork provider founded in 2014, delivering national and international telephone surveys for market research institutes, corporate consulting firms, and enterprise clients in Pharma & Healthcare, Automotive, Insurance, and Media. The company operates approximately 150 CATI stations backed by an NEC ACD telephone system, Key Ingress CATI software with autodialer, VMware virtualization, and redundant storage with hourly backup imaging, supporting up to 120 simultaneous telephony positions and 24/365 operations. A multilingual team of roughly 150 permanent interviewers covering 25 languages, plus 11 supervisors, executes around 120,000 interviews per year under a traffic-light quality control regime; specialized B2C coverage is delivered through a strategic partnership with rilaton GmbH, while collaboration with IFAK Institut supports access to research institute clients.

The business runs on a project-based professional services model with quote-based, non-publicly-disclosed pricing. Service scope spans the full survey lifecycle: questionnaire design, programming, interviewing, evaluation, and management summary reporting, plus mixed-method designs that combine telephone and online data collection. Interviewers are engaged under German minijob arrangements (capped at €603/month, €13.90/hour), giving the company a structural labor-cost advantage and operational flexibility. Go-to-market is sales-led and direct, with named account contacts—Studioleiter Daniel Hofmann and Project Manager Sonja Friederichs—handling client relationships, supported by an interviewer-management function led by Daniel Kelin.

The company is privately held with no disclosed funding, parent, or subsidiary structure. CEO Martina Winicker leads a compact leadership team that also includes dedicated data protection officers responsible for GDPR compliance. Data is hosted in an ISO 27001 and DIN EN 50600 certified facility. Telematrix has no public AI/ML capabilities, no patents or trademarks on file, and shows no acquisition, geographic expansion, or pricing model shifts in the available data—indicating a stable, niche B2B research-services operator rather than a high-growth technology business.

Name

Telematrix Gmbh

Legal name

TeleMatrix GmbH

Website

https://tele-matrix.de

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Telematrix GmbH is a Mainz-based CATI telephone survey fieldwork provider founded in 2014, executing roughly 120,000 interviews per year across 25 languages for market research institutes and enterprise clients in healthcare, automotive, insurance, and media.

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CATI Survey Services: Professional telephone survey services (CATI - Computer-Assisted Telephone Interviewing) conducted by trained interviewers. Services include project planning, questionnaire creation, programming, interviewing, and evaluation. Pricing based on project scope and interview volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Telematrix GmbH provides CATI (Computer-Assisted Telephone Interviewing) survey services to market research institutes and corporate consulting firms. The company operates approximately 150 CATI stations and a permanent interviewer base of 150 native speakers across 25 languages, executing roughly 120,000 interviews annually on a national and international scale. Core deliverables include questionnaire design, programming, data collection, evaluation, and mixed-method survey execution combining online and telephone channels.

Product overview

Telematrix Gmbh is a telephone survey service provider founded in 2014 in Mainz, Germany, offering national and international CATI (Computer-Assisted Telephone Interviewing) survey services. The company's core offering consists of CATI-Befragungen, supported by three main service modules: Projekt-Management (project management), Interviewer-Management (interviewer management), and specialized services including Fragebogen (questionnaire creation), Programmierung (programming via Key Ingress), Auswertung (evaluation), and Mixed-Method Befragung (combined online/telephone surveys). The service operates through 150 CATI stations with modern technology and is delivered by 120-150 permanent interviewers covering 25 languages, with a focus on B2B surveys supplemented by B2C capabilities through partnership with rilaton GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• CATI Survey Services

Quantifiable outcome

• 120,000 interviews conducted per year since 2014
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• IFAK Institut GmbH & Co. KGminorStrategic or Co-development PartnerIFAK Institut GmbH & Co. KG is listed as a partner on TeleMatrix's website. IFAK is a market and social research institute, suggesting a collaborative relationship for survey projects or mutual referral of research clients.
• rilaton GmbHcoreStrategic or Co-development PartnerStrategic partnership for B2C (consumer) surveys. TeleMatrix focuses on B2B surveys while rilaton GmbH specializes in B2C surveys. Together they provide comprehensive 360-degree survey coverage. The partnership enables TeleMatrix to offer mixed-method surveys covering both business and consumer target groups.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toluna: Toluna is a global online panel and survey technology provider serving consumer and B2B research. It is comparable to TeleMatrix as a survey fieldwork provider for research institutes, but operates at much larger scale and is primarily online-panel focused rather than CATI-centric.
• Dynata: Dynata is one of the world's largest first-party data and online panel companies with substantial CATI/phone operations. It overlaps with TeleMatrix as a provider of telephone survey fieldwork to research clients, but operates globally at a much larger scale across both online and offline modalities.
• GfK (NIMR / Nürnberg Institut): GfK is a long-established German-origin global market research company with significant CATI and panel infrastructure. It is broadly comparable to TeleMatrix as a German-rooted B2B research provider, but operates as a major multinational incumbent far above TeleMatrix's scale.
• Ipsos: Ipsos is a Paris-based global market research group operating CATI centers and online panels worldwide. It is broadly comparable to TeleMatrix in offering telephone-based B2B and consumer survey fieldwork, but as a much larger incumbent with significantly broader service portfolio.
• Kantar: Kantar is a global market research and insights group operating in-house CATI and panel operations across multiple countries. It overlaps with TeleMatrix's offering as a buyer and operator of telephone survey fieldwork, but at much larger scale with broader service portfolio.

Regional players

• Norstat: Norstat is a Nordic-headquartered European data collection company operating CATI and online panels across multiple European countries. It is comparable to TeleMatrix as a multi-country CATI fieldwork provider, but its strongest markets are Nordics and DACH rather than Germany-centric.

Direct peers

• SKOPOS Group: SKOPOS is a Cologne-based market research institute operating CATI, online, and mixed-mode fieldwork for German and international clients. It is a direct German peer to TeleMatrix, with comparable B2B survey capabilities, vertical specialization, and CATI infrastructure.
• Bilendi: Bilendi is a Paris-based provider of online panels and CATI-style data collection services for market research. It is directly comparable to TeleMatrix as a European fieldwork and panel provider serving research institutes and enterprise clients, with a similar mixed online/telephone model.
• IFAK Institut: IFAK is a Taunusstein-based German market and social research institute with its own CATI and panel capabilities. Listed as a TeleMatrix partner, it is directly comparable as a German fieldwork and research services provider competing for similar B2B research institute work.
• respondi (Bilendi Germany): respondi is a Cologne-headquartered online panel and fieldwork provider serving market research in Germany and Europe, now part of Bilendi. It is directly comparable to TeleMatrix as a German-speaking online/CATI panel operator for market research institutes and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/telematrix-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telematrix Gmbh